BEC口语常用模板句型及商务常识

PARTPART 1 1 My name is You can call me I am an assistant and working for a communicating company which sells equipment I like my job for the chance to practice myself and learning some practice knowledge in administration PART 2 When we talking about make reference to it comes to what is important in there are three point for this problem 1 2 3 To my point 1 is the most considerable significant important crucial reason because for the reasons below PositivePositive reasonreason 1 Increase sales profits customer loyalty employee staff satisfaction 2 Appealing to attract potential customer client 3 Enrich product category 4 Launch carry out market research analysis client habit and demand 5 Provide us with convenience 6 Stimulate customer s desire tap staffs potential 7 Is an essential element in company operating management 8 Broaden marketing area enlarge our customer scope 9 Save time cost space relieve stress burden 10 have good advance preparations PassivePassive reasonreason 1 Bring great loss to both individual and the whole cooperation 2 Great mass of time a waste of time 3 Do harm to our harmony safe environment health 4 Raise the financial burden PART 3 Are you ready Shall we start You re right As is known to all Sounds exciting The first thing to do is of course to make travel and accommodation arrangements such as choosing an airline offering good services and the flight of the right time so that wewe cancan arrangearrange thingsthings wellwell andand in in anan effectiveeffective way way InIn addition ataddition at thethe samesame time what stime what s more more it would be useful beneficial advantageous assistant to know about some business customs in the US including commonly accepted business practices ways of doing business and laws and regulations etc People attachattach muchmuch importanceimportance toto formal agreement and contracts with detailed terms and conditions It It willwill bebe easiereasier forfor ourour companycompany toto gaingain anan largerlarger marketingmarketing performance performance if if wewe taketake actions measures stepsactions measures steps toto dealdeal with manage handlewith manage handle settle resolve figure settle resolve figure outout thisthis problems issues problems issues We have different approaches ways measures to Completing Tasks Raise the attractive of our company and build up accelerate grow in promote boost improve increase the customer loyalty Establish set up build a an suitable adequate proper appropriate Pricing advertising Product Strategy ExampleExample 1 1 AsAs is is knownknown toto all all it is very important for a company to I think a company should try every possible way to First First it should always make sure that it provides its customers with quality goods and after sales service Second Second it should lay enough emphasis on the feedback from its current customers a nd take prompt action to take care of their needs and demands Third Third if possible it may provide some incentives to its old customers For example it can grant a certain discount to them if their purchases reach a certain amount ApartApart fromfrom allall these these a company should design strategies to attract new customers a nd create transactions with them to expand their customer base so to speak These strat egies include product diversification and upgrading All in all a company should try its utmost best to keep its current customers satisfied with its products and services and at the same time it should stay ahead of the market thr ough product and pricing strategies 附 商务知识 首先是 Marketing 一般 presentation 部分考官会给三个题目供你选择 可以说必有 一道是关于 Marketing 的 所以这方面的材料要好好准备 以下是我当时准备的一些常用 材料 I Pricing Strategy 1 the product itself the cost of producing plus your expecting profit 2 similar products the rival firms What are their prices What are your product s co mpetitive advantages In what aspect does your product superior to others This can add extra value to your product 3 target customer Whether they are wealthy or not Can the y afford the price Ex How to ensure that price levels for new products are set appropriat ely 1 The first problem is who your target customers are Their income occupation pre ference 2 Do market research to make sure whether your target customers can afford the pr ice level There are mainly four ways of doing market research survey telephone intervie w observation and questionnaire 3 Test your product in a small region Find out how it sells get the feedbacks of the customers Decide whether to make any adjustment II Product Package Ex The importance of packaging products appropriately 1 Traditionally the purpose of packaging a product is to protect the product or to m ake it convenient for carrying as some products are liquid or sticky 2 Today the package add value to the product especially to the consumer goods The package is the product s first impression to the customer They may judge the quality of the product by its package and decide whether to buy it or not Sometimes a gorgeou s package is a symbol of identity especially when the product serves as a gift or present 3 You have to packaging your products appropriately so that your products can stan d out from the crowd and be bought by the customers III Diversification Ex The importance of product diversification to the success of a business 这时你可能对 product diversification 并不是很熟悉 可以举一些案例 比如 the case of coca cola despite of its regular cola it produce diet cola for people who get diabetes or adiposi ty problems 然后借以说明 product diversification 的作用 1 Meet the needs of different customers 2 Increase the company s market shares market penetration 3 Marketing segmentation the division of potential buyers according to age sex lif estyle etc with the aim of designing and promoting goods and services to meet their spec ific need 此定义引自 牛津英汉双解商务英语辞典 我认为很不错的一本商务英语词典 每个词汇都有在商务方面的中英两种解释和例句 IV Advertising 1 Media 1 The types of media TV and radio commercial newspapers and magazine poster and bill board direct mail the Internet etc 2 Advantages and disadvantages of the major types 2 TV high attention combination of sight sound and motion high cost and less audien ce selectivity Newspaper flexibility good local market coverage broad acceptance short life poo r reproduction quality Magazine high geographic and demographic selectivity credibility long life good pass along readership having rivals in the same magazine Direct mail audience selectivity flexibility no ad competition within the same mediu m relatively high cost junk mail image Internet high reach of international audience similar effect as TV commercial intera ctive the users of Internet are limited compared with TV 3 Consider your target audience and your budget to make a wise decision 2 Agen cy 1 Select a suitable agency A Consider the reputation and past performances of the agency Agencies provide th e client with the services of highly skilled individuals who are specialists in their chosen fi eld B Same compensation philosophies Different compensation systems may result in d isagreement C Stability in agency s policies Mergers and acquisitions may lead to policy changes This will have negative effect on the performance of the agency 2 Ensure that agencies maintain a high level of effectiveness A Regular reviews fi nancial and qualitative assessments B Financial audit It is designed to verify costs and expenses salaries for the employ ees and payments to the media and outside suppliers C Give detailed instructions or certain trainings to the agencies about how to represe nt a company D Make full disclosure of any potential and existing conflict of interest One agency c annot run two accounts which are indirect competition with each other In some cases ev en indirect competition will not be tolerated 3 Trade fair and exhibition 1 Types of exhibition What are exhibited Whether it is related to your field Wheth er you can find potential customers suppliers or partners 2 Scale of exhibition How many participants are listed Whether it is local or nation al or international 3 Publicity of exhibition How far is the organizer willing to increase p ublic awareness Whether they are able to attract public attention and the leading compa nies of the field 4 Cost of admission Some of the exhibitions are relatively high because they wish to attract only the professionals of their own field Some are admission free because their target market is the entire population 5 Other points Location transportation accomm odation and time Ex The importance of selecting appropriate members of staff to attend exhibitions 1 The exhibition is a stage for a company to exhibit its product capacity and credibil ity 2 The members need to know every aspect of the product and the company and w hat the company wants in the exhibition 3 They should have eloquence to promote the product and the flexibility to adapt to the changes 4 Because they represent the image of the company they should also have a good physical appearance V Market Research The definition of market research study carried out by a company before launching a new product into the needs lifestyle income etc of potential buyers and to measure the success of similar products that are already available It may involve interviewing people in the street or giving away sample product 1 Market research can be done for both a product and a company As for a product it is the first step when promoting a new product It can find out whether the market acce pt the product or not As for the 3 company market research can find out the customers opinion about the after sales services and corporate image 2 There are generally four ways of doing market research observation survey que stionnaire and telephone interview 3 There are four procedures while doing market research First represent suitable questions Second record the customers feedbacks Third gather these statistics Forth analyse them and draw a conclusion VI Sales Ex How to sell a product effectively in international markets 1 Advertising Choose a media to advertise your products in a foreign country TV c ommercials magazines bill board or etc Make sure it suits the local tastes Maybe you can try to sell on the net it will receive the world wide attention 2 Do market research Find out whether the products are accepted by foreign custo mers It can be carried out as surveys observations and questionnaires 3 Adjust your product to the local tastes Although the case of your products are the same you can change some details Take IKEA the largest furniture retailer for exampl e is doing well in suiting the local taste 4 What I want to put emphasis on is franchising Franchising is a good way to sell your prosuct in a foreign country As local businessmen understand their own culture best 其次是 HR Management 这一部分也很重要 而且这些材料在写作时都可以派上用 场 I Recruitment Ex How to ensure that the best candidate for a post is selected How to organise a n effective recruitment drive 1 Hiring a new employee is an investment Getting a niche person for a niche role w ill add value to an organization Organization can never be sure that they have selected t he right person until he or she starts working but an efficient recruitment and selection pr ocess can reduce the risk 2 Produce an accurate job description a list of skills experience attitudes and so o n 3 Choose the best recruitment method internal recruitment job advertisements rec ruitment agencies and headhunting executive search 4 A shortlist of candidates will then be draw up to be put through the company s rec ruitment processes usually interviews This will produce the ideal candidate 5 Negotiate terms with this candidate It should be both affordable for the company and attractive enough to get the ideal candidate II Motivation Ex How to achieve and maintain high motivation among a workforce The importan ce to a company of having well motivated staffs 1 Well motivated staffs can add value to the company They are enthusiastic creati ve and loyal They increase the productivity and quality 2 Spiritual motivation A Give employees guidance when they are just recruited B Demonstrate a commitment to career development and promotion from within C F orster a sense of team spirit D Publicly recognize and congratulate employees for good work 3 Material motivati on A Set incentive schemes profit sharing bonus scheme 4 B Fringe benefits company car contribution to pension health scheme relation allo wance C Establish the incentive based compensation system III Career development Ex The importance of having a career plan in order to achieve high levels of success at work The importance of acquiring a range of skills throughout your career How to assess the career opportunities provided by different types of companies 1 When people first entering a company many dream that they will one day be runn ing a major business wielding power and influencing market But only a few of them succ eed For the rest compromise mediocrity and alternative career will be their lot 2 If you want to climb up to the summit the first thing you have to do is having a car eer plan It should be a long run plan and be set out one step after another Maybe you can start with increasing your sales volume by 10 Make a marvelous proposal of the problem happens to your depart ment and draw the manager s attention to promote you to the Manager Assistant Then y ou know what you should do work hard be creative and wait for the next promotion See step by step you will achieve high level of success at work IV Training Ex How to monitor internal staff training scheme effectively The importance of a cumulous program of staff training within a company How to evaluate the effectiveness of company training program 1 Staff training is a win win situation It both benefit the company and the staff members It offers opportunities to staffs who want to acquire some specialized skills and improve themselves It also increa se the efficiency which means more profit to the company Moreover the company can p ass its corporate culture to the staffs during the training 2 As for the internal staff training the training and Enterprise Councils should take t his responsibility Before the training they first have to do a survey to find out which traini ng course is welcomed by staff compare it with the company s objectives and then make a final decision Second they will select a trainer and make a schedule for the course It can be an on the job training which means employees learn while undertaking the job or off the job training which means employees are trained away from the actual job It really depends 3 After the training the HR Department should arrange interviews with the employe es who took part in the training and get feedbacks to improve the training in the future Th e evaluation system also contains evaluate the performances of these staffs and make co mparisons between the previous performances and the present ones If the present perfo rmances are better and staffs make more profits than before the training program can be seen as effective especially when the company s output is well over its input V Communication Ex How to ensure appropriate levels of confidentiality over the long term staffing plans of a company 1 We all heard about the business espionage One co mpany sends people to another company to gather sensitive information The law forbids these indecent behaviors But these behaviors are always difficult to legally identify What the company can do is taking care of itself and make the sensitive information confidenti al 2 Firstly the company should be aware of the recruitment process CV or resume c an sometimes tell whether a candidate is sent by its competitors 3 Secondly give different rights to different levels of staff on access to the company s important 5 documents 4 Thirdly add code to the computer and install firewall Ex The importance of providing employees with clear job descriptions 1 It is part of the incentive schemes and communication It improves the communic ation with you and your employees and motivates them They will feel being recognized p ublicly and devote themselves to their work 2 The job descriptions include requirement of any skills responsibility and payment VI Health and Safety Ex The importance of a safe working environment for maintaining staff morale How to develop a responsible attitude among staff to the health and safety require ment of a company The importance to a company of having a health and safety policy 1 It is an essential part of laws concerning the workplace Health and safety regulati on must be followed by employers and employees to prevent accidents and protect the h ealth of people at work In the UK