Unit 1 Advertising 同步练习(三)-1

Unit 1 Advertising 同步练习同步练习 三三 总分 100 分 时间 45 分钟 成绩评定 I 翻译下列短语 翻译下列短语 每题每题 2 分 共分 共 20 分分 1 A 对广告作些研究 2 A 意识到 3 A 欺骗 捉弄 4 A 商业广告 5 A 上 的当 对 信以为真 6 A 公益服务的广告 7 B 慢性自杀 8 A 处理大的社会问题 9 B 一位受过良好教育的孩子 10 B 说明文 II 阅读理解 阅读理解 共共 10 分分 每题每题 5 分 共分 共 20 分分 B HOLIDAY HOMES IN MALLORCAN Holiday apartments in Mallorcan sailing and fishing ports quiet even in summer season Near to shops and restaurants Cars and bicycles for hire Sailing and sports clubs nearby One week stay costs 150 ITALY IN COMFORT Luxury 豪华的 carriage tours of Italy 21 days to visit five Italian cities starting from London 1st May September The tours are guided by Professor Martin Davis head of Italian Studies London University See the arts and culture of historic Italy KIBBUTZ HOLIDAYS 1N ISRAEL Working holidays on farm in Israel All people welcome for one to three months if prepared to work in the mornings with Kibbutz members Accommodation 膳宿 food and trips to historic sights all provided free you pay only for the specially low cost return flight TWO WEEKS ON A CARIBBEAN ISLAND Two week holidays in Hotel Splendid 5 star on a lovely beach with golden sands and deep blue sea Tennis golf sailing and all water sports Trips and tours around the islands arranged Near the town of Castries with lively evening entertainment 娱乐 dancing to local bands 1st November 31st March 720 per person 1st April 30th October 850 per person Jack and his wife Mary who have recently retired want to see places of cultural and historic interest abroad but Mary hates flying Michael a young computer programmer has been working hard and needs a holiday to have a rest in winter He would like to go somewhere warm and sunny where he can swim in the sea and he enjoys sports and dancing Harry and Kate both teachers and their two teenage sons have to take their holiday during he summer holidays There must be plenty for the boys to do although Harry and Kate just want beautiful scenery good food wine and peace 1 A Michael would most enjoy where he can go in winter A spending two weeks in Hotel Splendid on the Caribbean island B visiting five Italian cities starting from London C seeing the historic sights in Israel D driving cars and bicycles along the seaside in Marlloca 2 A The best holiday for Jack and Mary would he A the leisurely 21 day carriage tour B the working holidays for 1 to 3 months on a farm C the splendid 14 day trip around the islands D the 1 week stay in holiday apartment 3 A Harry and Kate and their sons would like A a holiday working on a farm in Israel B a holiday visiting ancient cities by coach in Italy C a holiday on a lovely beach on the Caribbean island D a holiday apartment in the fishing port in Mallorca 4 B If you have a ling holiday and want to visit some historic sights with less money the best choice is A Italy in comfort B Kibbutz holidays in Israel C Two weeks on a Caribbean island D Holiday apartments in Marlloca III 读下文 并完成后面题目 读下文 并完成后面题目 共共 30 分分 What makes a good advertisement There have been major changes in advertising in the past sixty years People read advertisements partly for information and partly because they are interesting Today s advertisements often start with a question or a puzzle with the purpose of attracting the reader s attention Of course most advertisements contain information But this is usually contained in a text that is interesting and often funny Humor is very important Sometimes advertisements tell a story or the story may be continued over a number of advertisements However there is a danger in this It is possible that the reader or viewer will remember the advertisement but not the name of the product There are other dangers If you are selling your product in a foreign market you must check that the translation is correct A company that sold hair cream wanted to say X puts life into dry hair They took some photographs of a handsome actor and the advertisements appeared on large boards by the side of the road Nobody bought the product however because when translated it meant X puts living things into dry hair In the 1960s a British car company which made very expensive cars was about to sell its latest car in Germany However the company had to change the name of the car at the last moment A German speaker at the factory pointed out to the sales manager that the British name of the car meant animal waste in German 1 A good advertisement should 1 A the people s attention 2 Many children are afraid of being 2 B for making mistakes in speaking English 3 In most clothing advertisements on TV you can see beautiful young ladies and 3 A young men 4 4 B and 5 B are important in advertisements as readers and viewers like humorous and designs 5 If you want to sell your product in a foreign 6 A you must make sure that the translation is 7 A because nobody would buy the product if the 8 A is wrong 用文中出现的结构 翻译下列句子 1 David 将成为一个很好的足球运动员 make 有条件 成为 9 B 2 他买这块土地的目的是在上面建造房子 for with the purpose of 10 A IV 短文改错 短文改错 每题每题 3 分 共分 共 30 分分 Good health is the person s most valuable possession 财富 1 B Today it is much more easier to be healthy than it was 2 A in the past Modern people know more for health 3 A have better food and live in clean environment 4 A Also scientists and doctors had learnt how to treat 5 A many diseases Most people can quickly get for help 6 B from a doctor or go to a hospital since they are ill As a 7 A result people in the modern world generally live longer 8 A than people used to People in developed country can 9 A expect to live for twice as long people who li