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Unit11 The Media Lesson 3The advertising game 同步练习同步练习 单词拼写单词拼写 1 Ba Jin was one of the best 当代的 writers 2 The oil market is enjoying a 迅速增长 3 He can t remember the basic 概念 of math 4 The teacher is trying a new 方法 to language teaching 5 Large 公司 often have strict interviews for interviewers 6 Her designs have a strong 视觉上的 attraction 7 My sister has two kids a boy and a girl In other words I have a and a 8 Because of Tom s sudden wedding his mother had to change the month s 预算 9 You couldn t wear this dress to go to the party it s not 合适的 10 He opinion that good products needn t be 做广告 is out of date 1 某种产品 2 位于 3 品牌名称 4 直接的竞争 5 吸引 保持注意力 6 由 组成 7 采用现代技术 8 习惯于 9 突出 显眼 10 与 相联系 11 为了利润 12 目的在于 13 对 的贡献 14 参加 15 致力于 16 鼓励某人做某事 The advertisement is one that gives information about finding certain products However it might not be when there are products and services in direct competition each other in the market place In such situation advertisement need to the attention of the public As present day advertisers often have large budget a lot of money is spent applying modern techniques of design But because of the boom people are used to high standards of design Modern advertisements must stand out in a world full of by combining the highest standards ideas to make the products more attractive 短语归纳短语归纳 根据课文内容填空根据课文内容填空 Most people know that the main of the advertisement is making customers spend money so many of today s advertisers that it does not matter attractive the idea linked the product is they try other ways to make people notice their products For example using humor new and unusual ideas not all advertisement is about selling products and services a profit advertisements are made to encourage citizens to participate improving their neighborhood These advertisements have helped to public knowledge has made society a better place for everyone 1 How many films you recently None A did see B are seeing C has seen D have seen 2 He has never of such a thing before A hear B heared C heard D hearing 3 More than 20 people in traffic accidents last May A died for B have been dead since C have died for D have been dead for 4 The Statue of Liberty is in A Japan B England C China D the USA 5 David went to buy some stationary souvenirs my cousin A for for B as as C for as D as for 6 The match was and I felt A exciting excited B excited exciting C excited excited D exciting exciting 7 Thailand is so hot that people like to go every day A skating B skiing C cycling D swimming 8 I became a student ten years I have been a student 1996 I have studied here about 10 years A ago since for B ago for since C ago before for D ago in after 9 Mr Li Kunming He the city three times This time he Kunming for three days A has been to has gone to have been in B has gone to has been to has been in 单项选择单项选择 C has been in has been to have gone to D has gone to has been in has been to 10 That book is It brings the readers with A delightful delightful B delight delight C delightful delightD delight delightful Many people like traveling for their holiday They go to 1 seaside or forests Some people like 2 so they like to visit some old interesting places In many countries the travel agency 旅 行社 can help you 3 your holiday You can tell the travel agency what kind of 4 you like how much 5 you want to spend and the travel agency will give you a lot of information about where to go how 6 there where to stay and what kind of activities you can do there 7 the holidays is 8 Package holiday That is you just 9 the money and the travel agency will plan 10 for you the ticket for the train or plane the hotel the activities and so on 1 A schools B shops C hills D the Great Wall 2 A history B music C country D time 3 A to plan B planned C plans D Planning 4 A weather B holiday C train D city 5 A water B day C time D money 6 A get B to get C getting D got 7 A Both B All C One of D Every one of 8 A call B calling C calls D called 9 A take B pay C cost D have 10 A everything B nothing C anything D something 参考答案参考答案 1 contemporary 2 boom 3 concepts 4 approach 5 corporations 6 visual 7 nephew niece 8 budget 9 suitable 10 advertised 单词拼写单词拼写 子子 完形填空完形填空 短语归纳短语归纳 子子 1 certain product 2 be located 3 brand names 4 direct competition 5 attract hold the attention 6 consists of 7 apply modern technique 8 be used to doing 9 stand out 10 link to 11 for a profit 12 aim to 13 contribution to 14 participate in 15 work hard at doing sth 16 encourage sb t

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