高考英语 阅读微技能训练 广告类

1 阅读微技能训练阅读微技能训练 9 9 广告类广告类 I I 广告类文章的特点广告类文章的特点 高考广告类短文贴近学生生活 如学习 旅游 保健 购物 招生 招聘 餐饮 网络 交流等 这类短文的特点有以下几点 1 篇幅短小 形式灵活 信息量大 无论整篇广告还是数则小广告 都很短小精悍 但其中的信息可能较多甚至较为纷繁 2 用词和句法简练 广告用词简单 句法以简单句为主 目的是为了让读者一目了 然 很快捕捉到信息 3 专有名词和缩略词多 广告涉及的商品和活动以及人物等经常以专有名词出现 而时间 地点等经常以缩略词出现 4 生词多而且没有中文注释 广告领域众多 涉及面广 因此会有生词 但往往不 影响阅读 Example 1 WELCOMWELCOM Welcome to Windsor Castle the oldest and largest occupied castle in the world Windsor is one of the official residences 住所 of the Queen who sometimes stays here AudioAudio tourstours Free audio tours are available on leaving the Admission Centre at the start of your visit There is a descriptive audio tour for blind and poor sighted visitors GuidedGuided tourstours Visitors can explore the history of the Castle through a tour of the Precincts with an expert guide Tours depart at regular intervals throughout the day from the Courtyard and finish at the entrance to the State Apartments VisitorsVisitors withwith childrenchildren For those visiting with children a special family tour and various activities are offered during school holidays and at weekends Please note that for safely reasons pushchairs are not permitted in the State Apartments However baby carriers are available to borrow StSt George sGeorge s ChapelChapel Visitors arriving at the Castle after 15 00 from March to October are advised to visit St George s Chapel first before it closes ShoppingShopping Shops offer a wide range of souvenirs designed for the Royal Collection including books postcards china jewellery and children s toys Please ask at the Middle Ward shop about our home delivery service RefreshmentsRefreshments Bottled water can be purchased from the Courtyard and Middle Ward shops Form April to September ice cream is also available Visitors wishing to leave the Castle for refreshments in the town may obtain re entry permits from the castle shops Eating and drinking are not permitted in the State Apartments or St George s Chapel PhotographyPhotography andand mobilemobile phonesphones Non commercial photography and filming are welcomed in the Castle Photography video recording and filming are not permitted inside the State Apartments or St George s Chapel in consideration of other visitors SecuritySecurity As Windsor Castle is a working royal palace visitors and their belongings should get through airport style security checks For safety and security reasons a one way system operates along the visitor route 2 1 A visitor can apply for a free audio tour A in the Courtyard B in the State Apartments C at the Admission Center D at St George s Chapel 2 What is specially offered to visitors with kids A A security guard B A pushchair C A free toy D A baby carrier 3 Who can get re entry permits A Visitors wishing to eat outside the Castle B Visitors buying gifts in the castle shops C Visitors buying water from the Courtyard D Visitors eating outside St George s Chapel 4 Why are visitors required to turn off their mobile phones A To ensure the safety of others B To ensure the security of the Castle C To prevent them from disturbing others D To prevent the use of the built in cameras 5 In the last part a working royal palace refers to one A still being constructed B still used by the royal family C where the Queen usually works D where works of art are on show Summary Summary 广告类短文的试题多是以获取信息为主的细节理解题 即考查考生对广告具体细节的了 解 分析和概括等能力 阅读此类短文需要考生具备较好的 skimming 浏览 和 scanning 查读 的阅读技能 即读得快 理解得准 建议如下 1 平时多注意积累分类词汇 如招聘广告中的 apply 申请 以及其派生词 applicant 申请者 application 申请 等 再如 admission 门票 max maximum 最 高 和 min minimum 最低 等可用来表示薪水 工作年限等 2 注意英语中常用的缩略形式 如 vs 对 e g 例如 a m 上午 p m 下午 hL 小时 R 英尺 m1 英里 esp 尤其 m 男 f 女 Rd 路 Co 公司 等 3 抓关键词来掌握主要内容 对于无关紧要的生词可以掠过 尤其是那些生僻的专 业词汇根本不用害怕 4 对于一组同类广告 阅读时要注意进行细节对比 5 先看题目 然后从文中找答案 因为试题考查的往往只是细节信息 所以没必要 将广告全部看完 Example 2 BORDER CROSSINGS While there are no restrictions on zhe amount of money that you can bring across the border you must report to both the US and Canadian border services amounts equal to or greater than 10 000 PERSONAL EXEMPTIONS 免税 ON PURCHASES AMERICANS RETURNING TO THE US Less than 48 hours 200 US 48 hours or more 800 US duty free personal exemption next 1 000 US at 3 Including up to 100 cigars and 100 cigarettes CANADIANS RETURNING TO CANADA Less than 24 hours 50 CAN 48 hours or more 400 CAN Including up to 100 cigars and 200 cigarettes 7 days or more 750 CAN Including up to 100 cigars and 200 cigarettes 3 DOCUMENTATION NEEDED FOR BORDER CROSSING LAND OR SEA TO THE US INCLUDING FERRIES A valid passport or passport card or a NEXUS card A NEXUS card is a Trusted Traveler Program that provides quick travel for pre approved low risk travelers through special lanes A recent Washington State New York or BC driver s license Note Children 15 years of age and younger require only a birth certificate or copy Certified copies are not required but are advised AIR TRAVEL TO THE US A valid passport an Air NEXUS card or a U S Coast Guard Merchant Marine Document 6 If a Canadian who is on a 7 day trip to New York buys 800 CAN worth of goods how much should he pay tax on when returning home A 800 CAN B 750 CAN C 400 CAN D 50 CAN 7 For an American citizen on a 2 day tour of Canada how much tax does he have to pay on 1 600 US worth of purchases when returning to the US A 24 US B 48 US C 52 US D 200 US 8 What documentation should a couple with a 7 year old child carry when they drive a car from Canada to America A A BC driver s license an Air NEXUS card and a birth certificate B An Air NEXUS card a U S Coast Guard Merchant Marine Document and a birth certificate C Two vaild passport crads and a certified copy of a birth certificate D A NEXUS card a U S Coast Guard Merchant Marine Document and a certified copy of a birth certificate II II PracticePractice A Wanted Someone for a Kiss We re looking for producers to join us on the sound of London Kiss 100 FM You ll work on the station s music programmes Music production experience in radio is necessary along with rich knowledge of modern dance music Please apply in writing to Producer Vacancies Kiss 100 Father Christmas We re looking for a very special person preferably over 40 to fill our Father Christmas suit Working days Every Saturday from November 24 to December 15 and every day from December 17 to December 24 except Sundays 10 30 16 00 Excellent pay Please contact 联系 the Enterprise Shopping Centre Station Parade Eastbourne Accountants Assistant When you join the team in our Revenue Administration Unit you will be providing assistance within all parts of the Revenue Division dealing with post and other general duties If you are educated to GCSE grade C level we would like to talk to you This position is equally suitable for a school leaver or for somebody who has office experience Wealden District Council 4 Software Trainer If you are aged 24 45 and have experience in teaching and training you could be the person we are looking for You should be good at the computer and have some experience in programme writing You will be allowed to make your own decisions and to design courses as well as present them Pay upwards of 15 000 for the right person Please apply by sending your CV 简 历 to Mrs R Oglivie Palmlace Limited 1 Who should you get in touch with if you hope to work in a radio station A Producer Vacancies Kiss 100 B Mrs Oglivie Palmlace Limited C The Enterprise Shopping Centre D Wealden District Council 2 We learn from the ads that the Enterprise Shopping Centre needs a person who A is aged between 24 and 40 B may do some training work C should deal with general duties D can work for about a month 3 Which position is open to recent school graduates A Producer London Kiss B Father Christmas C Accountants Assistant D Software Trainer 4 What kind of person would probably apply to Palmlace Limited A One with GCSE grade C level B One with some office experience C One having good computer knowledge D One trained in producing music programmes B B Attractions Do you Love the National Park value it and hope to safeguard its future Wish to see the beautiful landscape of the Park protected Like to enjoy peaceful informal recreation within the Park Aims The Friends organization aims are to help protect and improve the Pembrokeshire Coast National Park for all to enjoy We are a voluntary organization and registered charity without financial links to the National Park Authority Activities We encourage everyone to enjoy the National Park through regular talks and visits to interesting places in the Park with expert guides We keep an eye on planning applications Park Authority policies and threats to the National Park such as massive leisure complexes We work with like minded organizations such a s the Campaign for National Parks to make our voice more effective We help children to understand the National Park by sponsoring publications such as an adventure booklet and projects in local schools Benefits Guided visits to places of interest which may not always be available to the general public All members receive our regular News and Views Talks by experts in their fields on current issues A discount is available on Friends items for sale Satisfaction of participation in work parties for those willing and able to be involved If interested please complete the Application Form at www fpnp org uk 5 5 Which of the following is discouraged by the Friends organization A To build massive complexes for public amusement B To prevent possible damages to the National Park C To help protect and improve the Park for all to enjoy D To sponsor publications and projects in local schools 6 One of the benefits for members of Friends is to A have Friends goods free of charge B visit any place not open to the public C take part in work parties if they want to D give talks in their fields on current issues 7 The purpose of this poster is to invite more people to A raise money for the Friends organization B join the Friends organization and be members of it C work as managers for Pembrokeshire National Park D enjoy the landscape of Pembrokeshire National Park C C Homestay provides English language students with the opportunity to speak English outside the classroom and the experience of being part of a British home What to Expect The host will provide accommodation and meals Rooms will be cleaned and bedcovers changed at least once a week You will be given the house key and the host is there to offer help and advice as well as to take an interest in your physical and mental health Accommodation Zones Homestays are located in London mainly in Zones 2 3 and 4 of the transport system Most hosts do not live in the town centre as much of central London is commercial and not residential 居住的 Zones 3 and 4 often offer larger accommodation in a less crowded area It is very convenient to travel in London by Underground Meal Plans Available Continental Breakfast Breakfast and Dinner Breakfast Packed Lunch and Dinner It s important to note that few English families still provide a traditional cooked breakfast Your accommodation includes Continental Breakfast which normally consists of fruit juice cereal 谷物类食品 bread and tea or coffee Cheese fruit and cold meat are not normally part of a Continental Breakfast in England Dinners usually consist of meat or fish with vegetables followed by dessert fruit and coffee Friends If you wish to invite a friend over to visit you must first ask your host s permission You have no right to entertain friends in a family home as some families feel it is an invasion of their privacy Self Catering Accommodation in Private Homes Accommodation on a room only basis includes shared kitchen and bathroom facilities and often a main living room This kind of accommodation offers an 6 independent lifestyle and is more suitable for the long stay student However it does not provide the same family atmosphere as an ordinary homestay and may not benefit those who need to practise English at home quite as much 8 The passage is probably written for A hosts willing to receive foreign students B foreigners hoping to build British culture C travellers planning to visit families in London D English learners applying to live in English homes 9 Which of the following will the host provide A Room cleaning B Medical care C Free transport D Physical training 10 What can be inferred from Paragraph 3 A Zone 4 is more crowded than Zone 2 B The business centre of London is in Zone 1 C Hosts dislike travelling to the city centre D Accommodation in the city centre is not provided 11 According to the passage what does Continental Breakfast include A Dessert and coffee B Fruit and vegetables C Bread and fruit juice D Cereal and cold meat 12 Why do some people choose self catering accommodation A To experience a warmer family atmosphere B To enrich their knowledge of English C To entertain friends as they like D To enjoy much more freedom D D Columbus College 241 Queen Elizabeth Drive Kowloon City Memo To All Staff From Jakie Mok Secretary Sports Development Committee Date May 20 2010 A week ago Sports for Life programme was sent to the parents requiring them to select a sport they wanted their child to play Since then our staff have received lots of calls from parents asking for more information about it Here is a memo 备忘录 for your reference when you answer the phones Sports 1 Basketball We expect that this will be the most popular of the four sports Therefore students should be advised to sign up as soon as possible Students will take a private bus to and from Kwun Tong Sports Park To cover the cost of hiring a bus each student will have to pay 10 each time There will be four basketball courts available for our use with one teacher watching over each game Sports 2 Gym We will be using St Peter s Memorial Park There are two reasons for choosing this park First it is not very busy and crowded before 6 00 pm Second it has lot of trees with plenty of shade Students must bring along two bottles of water to prevent thirst Three activities skipping jogging outdoor aerobics 有氧运动 all of which are free of charge will be arranged 7 And there will be a teacher on duty for each of the activities Sports 3 Hiking Hiking will take place at Kowloon Peak The activity will start at 2 30 pm and finish 90 minutes later Three teachers will accompany the students and a hiking instructor will accompany each group of 15 hikers Each instructor will cost 75 hr Students are advised to bring plenty of water and sunscreen Sports 4 Swimming The Kowloon City Aquatic Centre is a 10 minute walk from our school Four teachers will go to the pool and conduct the goings on from the poolside We will only be able to reserve the pool for one hour i e 2 45pm to 3 45pm Only students skilful at swimming can take up this activity The pool will have two lifeguards present Girls must wear a swimming suit The cost is 10 per visit 13 Which of the following is TRUE according to the passage A Students selecting basketball had better register early B Students participating in gym should arrive at 6 00 pm C Hiking usually begins at 2 30 pm and lasts 2 hours D Students having swimming suits can take up swimming 14 It can be inferred from the passage that A students taking part in basket ball will walk to the courts B every student can gain admission to one of the four sports C hiking students can have a regular rest in the shade of trees D students taking up the four sports should bring bottles of water 15 It can be concluded that A each sport will take only on hour sports B students will be charged for the four sports C all the sports will take place at Kowloon Peak D teachers will accompany students on each sport 16 The purpose of the memo is to A attract students interest in the programme B require the parents to select a sport for their child C help the staff explain the programme to the parents D remind teachers and lifeguards to be present on time EXAMPLEEXAMPLE 1 1 1 C 细节理解题 在 Audio tours 标题下直接找到 the Admission Center 2 D 细节理解题 在 visitors with babies 标题下有 baby carriers are available to borrow 3 A 细节理解题 在 Refreshments 标题下有 Visitors wishing to leave the castle for refreshments in the town may obtain the re entry permits from the castle shops 4 C 细节理解题 在 Photography and mobile phones 标题下有 Mobile phones must be switched off inconsideration of other