广告-个人情感类信息匹配（高三）

体裁 广告 话题 题材 个人情感 日常活动 测试形式 文字与文字搭配 以下是与广告相关的读者反馈留言 请匹配这些留言与它们所对应的广告 1 I do agree that this ad is offensive 侮辱的 Fair enough junk food such as burgers packed with fillers rather than real meat and covered in large amounts of cheese will result in childhood obesity SH Perth UK 2 I m one of those that complained about the smoking ad It was made during a battle of giving up the cigarettes and the very large poster on my walk to and from work did upset me The soulless look in those eyes bit me deeply It actually made quitting far more difficult Michelle Knight Haywards Heath UK 3 I m an animal lover I don t think it is a good idea to advertise something in the form of a fierce attack between animals Mike Bruce Singapore 4 The ad could have been a light hearted portrayal of family life But in the long term as the ad is played again and again no one can make sure that children won t copy it or it will not cause harm to children Manus McGonigle York UK 5 On the one hand the ad is a good creation and its music is very beautiful with Caribbean accents On the other hand after watching the ad carefully many people often have a feeling of looking down upon black or Caribbean people and their culture Tom Bates London 首先 请阅读下列广告信息描述 A DEPARTMENT OF HEALTH The controversial ad which could frighten and distress youngsters As part of the NHS s anti smoking drive this television press internet and poster ad campaign showed smokers having a fish hook pulled through their cheek representing their being thirsty for cigarettes B TRIDENT GUM These ads showed people speaking in Caribbean accents while extolling 颂扬 the virtues of the new gum from Cadbury s People argued the ads shown on television and in cinemas showed stereotypes that ridiculed black or Caribbean people and their culture C QUORN A campaign on behalf of Marlow foods for their Quorn meat substitute showed a family meal with the daughter objecting to the eating of Quorn on the basis that it was her thing She brandishes 挥舞 a fork and threatens her brother with the words touch my food feel my fork D COCA COLA GREAT BRITAIN A vicious 凶残的 attack by a crocodile on an unlucky wildebeest featured in this television ad for soft drink Oasis Those who complained found it distressing because it trivialized 使显得不重要 the violent death of an animal Others also said their children had been frightened by it E JOHN WYETH BROTHER LTD SMA NUTRITION Feeding kids meat is child abuse stated the poster in question and featured a close up image of a child eating a burger The message was anti meat said the ASA but parents were likely to understand that if you withdraw a food from a child s diet the nutrients that food provides should be replaced F PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS PETA Feeding kids meat is child abuse stated the poster in question and featured a close up image of a child eating a burger The message was anti meat said the ASA but parents were likely to understand that if you withdraw a food from a child s diet the nutrients that food provides should be replaced 1 正确答案 F 答案解析 文章最后一则广告是一则宣传不吃肉的广告 因此 最后画面是一个人在大口 吃汉堡包 然而导致的结果是一方面孩子可能出现偏食 另一方面大量地吃汉堡包也会导 致孩子发胖 而本题 SH 所担心的就是这一点 2 正确答案 A 答案解析 Michelle Knight 所提到的是关于吸烟方面的评论 而六篇广告中 只有第一篇 广告是关于禁烟方面的广告 3 正确答案 D 答案解析 本题中 Mike Bruce 是动物爱好者 因此是不喜欢利用动物的残杀来作广告 而 文章第四篇广告就是利用动物的互相攻击对一种饮料所做的广告 4 正确答案 C 答案解析 本题中