大学英语六级阅读部分通关秘籍

大学英语六级阅读部分通关秘籍大学英语六级阅读部分通关秘籍 第一部分第一部分 六级快速阅读六级快速阅读 六级快速阅读概况与解题基本方略 六级的快速阅读和四级快速阅读的形式 比例 分值 包括解题方法都很像 一篇六 级速读全长约 1000 词至 1200 词左右 需要考生在 15 分钟内完成 请记住 涂卡时间也 是算在这 15 分钟之内的 倒看原则 先看题目 再 按图索骥 回到原文中去 标记原则 数据 年代 地名 人名 组织名 大写名称等等经常在题目和原文中互 相照应 注意标题 小标题会成为很多题目层次的分界线 下文中并没有出现 但今后的考试 中要特别注意 请在 10 分钟内完成以下题目 The History of Pizza Hut Pizza Hut was started in 1958 by two brothers in Wichita Kansas Frank and Dan Carney had the idea to open a pizza parlor They borrowed 600 from their mother and opened the very first Pizza Hut In 1959 the first franchise unit opened in Topeka Kansas Almost a decade later Pizza Hut would be serving one million customers a week in their 310 locations In 1970 Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ In 1986 Pizza Hut introduced delivery service something no other restaurant was doing By the 1990 s Pizza Hut sales had reached 4 billion worldwide In 1998 Pizza Hut celebrated their 40th anniversary and launched their famous campaign The Best Pizzas Under One Roof In 1996 Pizza Hut sales in the United States were over 5 million Out of all the existing pizza chains Pizza Hut had the largest market share 46 4 However Pizza Hut s market share has slowly eroded because of intense competition from their rivals Domino s Little Caesar s and newcomer Papa John s Home delivery was a driving force for success especially for Pizza Hut and Domino s However this forced competitors to look for new methods of increasing their customer bases Many pizza chains decided to diversify and offer new non pizza items such as buffalo wings and Italian cheese bread The current trend in pizza chains today is the same They all try to come up with some newer bigger better pizza for a low price Offering special promotions and new pizza variations are popular today as well For example chicken is now a common topping found on pizzas In the past Pizza Hut has always had the first mover advantage Their marketing strategy in the past has always been to be first One of their main strategies that they still follow today is the diversification of the products they offer Pizza Hut is always adding something new to their menu trying to reach new markets For example in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide They were trying to offer many different food items for customers who didn t necessarily want pizza Another strategy they used in the past and are still using is the diversification of their pizzas Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different different enough that customers will think it s a whole new product For example let s look at some of the pizzas Pizza Hut has marketed in the past In 1983 Pizza Hut introduced their Pan Pizza which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants In 1993 they introduced the BigFoot which was two square feet of pizza cut into 21 slices In 1995 they introduced Stuffed Crust Pizza where the crust would be filled with cheese In 1997 they marketed The Edge which had cheese and toppings all the way to the edge of the pizza Currently they are marketing The Big New Yorker trying to bring the famous New York style pizza to the whole country Another opportunity that Pizza Hut has is their new ordering online system Anyone with Internet access can order whatever they wish and get it delivered to their house without even speaking to someone This program has just been started so we do not have any numbers to support whether or not it will be a success Lastly Pizza Hut has always valued customer service and satisfaction In 1995 Pizza Hut began two customer satisfaction programs a 1 800 number customer hotline and a customer call back program These were implemented to make sure their customers were happy and always wanted to return In our plan we will first give a situation analysis of current and relevant environmental conditions that affect our plan Next we will give a brief analysis of the current fast food industry and any trends or changes that might occur in the future However the fact that Pizza Hut does have a restaurant to run is also a weakness Pizza Hut has higher overhead costs due to the restaurant that other competitors don t have to deal with Another result of higher overhead costs is higher prices Pizza Hut must charge Obviously Pizza Hut is not the low cost producer They rely on their quality pizza and good service to account for their higher prices An indirect weakness that Pizza Hut has is that they have lost a lot of their customers and market share due to such intense competition with competitors Pizza Hut s opportunities are almost endless They can increase revenue with their new innovative pizzas and increase brand loyalty with good customer service Pizza Hut s number one threats are from their competitors Currently their closest competitor is Domino s Pizza Domino s main competitive advantage over Pizza Hut is their price It is generally lower than Pizza Hut Also Domino s was very profitable when they ran the promotional deal of delivering a pizza within 30 minutes However many lawsuits have been filed against Domino s in the past for reckless driving by their drivers so Domino s withdrew the promotion Little Caesar s is another one of Pizza Hut s competitors right behind Domino s in market share Little Caesar s is famous for offering large quantities of pizza for less money Other competitors include Papa John s Sbarro and Pizza Inn A problem facing all of the pizza chains is that each of their individual competitive advantages are pretty much everyone s competitive advantages Most if not all the top pizza chains offer free delivery and always have some sort of promotional deal offering large pizzas at reduced prices Other competitors to take into consideration are frozen pizzas and make it yourself pizzas that are purchased in grocery stores Some examples of these are Tombstone Pizzas Boboli and Di Gornio pizzas 1 Pizza Hut expanded its business into many parts of the country by the time of 1969 2 Pizza Hut has always dominated the market and is free of challenge 3 Fruits and salads are now commonly served at pizza restaurants 4 The diversification strategy is to be the first mover 5 In Pizza Hut a Pan Pizza was to serve in 5 minutes 6 If you want a pizza from Pizza Hut delivered directly to your house you have to have in the first place 7 In order to make sure their customers were happy Pizza Hut introduced 8 The higher overhead costs of Pizza Hut obviously accounted for 9 The reason why Domino s withdrew their promotion was that they suffered legally from 10 Major pizza makers have to face the problem that their competitive advantages are 参考答案 1 Y 2 N 3 NG 4 N 5 guaranteed 6 Internet access 7 two customer satisfaction programs 8 higher prices of their pizzas 9 reckless driving by their drivers 10 the same 简单解析 快速阅读的解题策略是关键词定位和信息对比 本文主要讲述了必胜客的发展和行业 竞争 题目设置较为清楚 根据题干及文章都很容易定位 基本上是一段对应一题 可能 在第 1 9 10 题会有些踌躇 第一题中的 1969 年对应了文章第一段 a decade later 第 9 题中需要填写遭受 suffer from 的宾语 文中并没有直接点明 而是在第 11 段中用了一 个同义替换的形式 filed against Domino s in the past for 最后一题对应文章最后一段中的 pretty much 第二部分 六级精读第二部分 六级精读 六级精读概况与解题基本方略 六级阅读包括 快读阅读 占全卷 10 简短回答 占全卷 5 精读 占全卷 20 六级精读共包括两篇文章 做题时间为 20 分钟左右 最多勿超过 25 分钟 六级精 读词汇量大 句子结构复杂 因而准确解答关键在于两点 定位和理解 通常采用的解题 方法是 1 阅读题干 推断文章主题 2 确定题型 找出关键词 3 浏览文章 圈定关键词 4 理解区域 对比选项 请在 12 分钟内完成以下题目 The percentage of immigrants including those unlawfully present in the United states has been creeping upward for years At 12 6 percent it is now higher than at any point since the mid1920s We are not about to go back to the days when Congress openly worried about inferior races polluting America s bloodstream But once again we are wondering whether we have too many of the wrong sort newcomers Their loudest critics argue that the new wave of immigrants cannot and indeed do not want to fit in as previous generations did We now know that these racist views were wrong In time Italians Romanians and members of other so called inferior races became exemplary Americans and contributed greatly in ways too numerous to detail to the building of this magnificent nation There is no reason why these new immigrants should not have the same success Although children of Mexican immigrants do better in terms of educational and professional attainment than their parents UCLA sociologist Edward Telles has found that the gains don t continue Indeed the fouth generation is marginally worse off than the third James Jackson of the University of Michigan has found a similar trend among black Caribbean immigrants Tells fears that Mexican Americans may be fated to follow in the footsteps of American blacks that large parts of the community may become mired 陷入 in a seemingly permanent state of poverty and Underachievement Like African Americans Mexican Americans are increasingly relegated to 降入 segregated substandard schools and their dropout rate is the highest for any ethnic group in the country We have learned much about the foolish idea of excluding people on the presumption of the ethnic racial inferiority But what we have not yet learned is how to make the process of Americanization work for all I am not talking about requiring people to learn English or to adopt American ways those things happen pretty much on their own but as arguments about immigration hear up the campaign trail we also ought to ask some broader question about assimilation about how to ensure that people once outsiders don t forever remain marginalized within these shores That is a much larger question than what should happen with undocumented workers or how best to secure the border and it is one that affects not only newcomers but groups that have been here for generations It will have more impact on our future than where we decide to set the admissions bar for the latest ware of would be Americans And it would be nice if we finally got the answer right 1 How were immigrants viewed by U S Congress in early days A They were of inferior races B They were a Source of political corruption C They were a threat to the nation s security D They were part of the nation s bloodstream 2 What does the author think of the new immigrants A They will be a dynamic work force in the U S B They can do just as well as their predecessors C They will be very disappointed on the new land D They may find it hard to fit into the mainstream 3 What does Edward Telles research say about Mexican Americans A They may slowly improve from generation to generation B They will do better in terms of educational attainment C They will melt into the African American community D They may forever remain poor and underachieving 4 What should be done to help the new immigrants A Rid them of their inferior