商务文化与策略outcome3

2 8Four strategic types Market penetration is where a company tends to enter a exist market with its old products Through promotion it may attract more competitor s client which leads to the growth of sales The characteristic of this type is the current products and existing market The environment for market penetration consists of a variety of rivals mature market and products In order to expand the market share it is needed to do some promotions Market development identifies new markets for old products The market of this type is brand new to expand but there are no changes for the products It targets the new customers who never buy their products before The environment to carry out this strategy is the current market is of saturation or overproduction In the meantime there are needs in the new market for existing products To implement this type a lot of works have to do in the areas such as geographic demographic and psychographic and so on Product development occurs to the situation where new products are putting into the existing market The renewal of products is aimed to cater to the demands of market When it comes to the environment of the type it depends on the wants and needs of customer is constantly changeable At the same time the competition in the market is intense The speed of competitors to update the category of products is quick Thus to avoid of losing customer shares it is necessary to continuously develop new products to meet the requirements of customers Diversification happens in a new market where the product is also new In relevant field the new products are called related diversification In a similar way in irrelevant field they are named unrelated diversification Owing to the new market has special requirements for the products and it is needed to innovate products Moreover the expansion of market needs diversification integration 2 9 Eighties and nineties JDW what strategy type Differentiation strategy is to create a huge market and a large number of unique products in order to win environmental advantages because of customers who have higher requirements Martin think pub is a social place so they don t need to play the music and television He also argues that staff is the most important resources of the bar so the employees training are important too Also he would respect employees suggestions and ideas All of these make JDW different this is the embodiment of the differences Differentiation strategy first of all making the enterprise has a fast and a new development Then create to competitive advantage for the enterprise Thirdly bring more profits Fourthly employee skills improved and increase their loyalty 2 10 The 21st century is to take what strategy type and compared with the eighties and nineties The strategy of an organization is influenced by its culture and behavior In return change in strategy may also lead to a change in culture and behavior They are all part of the internal environment of an organization and thus are influenced by external environment In the 21st century it uses a focused differentiation strategy It is in a niche market and market differentiation can win Compare the two different strategies Differentiation strategy is in the big markets and differentiated strategy focusing on market segments to provide differentiated services Such as differentiation and differentiation focus emphasized to provide service differentiation Different strategies may lead to the same behavior JDW has integration with other bar and a hotel chain Each small market provides differentiated services Differentiation is aimed at the market with differentiation advantage to win Focus is on the segment of the market to provide differentiated services to win Differentiation strategy is relative to other bars All JDW pubs will provide differentiated services to all customers such as