商务英语考试BEC备考辅导详解BEC考试中的阅读部分1

详解 BEC 考试中的阅读部分 1 BEC 阅读部分内容多 时间紧 考察考生查找信息的能力 理解能力 词汇结构的能力和 逻辑的能力 有些题型国内的考试中常见 如 PART THREE PART FOUR PART SIX 等 但有些题型 如 PART ONE PART TWO 对中国考生来说就比较陌生 尤其是 PART TWO 考察逻辑和理解能力 这恰恰是中国学生的弱项 下面我们就以真题为例来谈谈 PART TWO 的做题技巧 PART TWO Questions 8 Read the article below which reviews a new book on company planning Choose the best sentence from the list on the opposite page to fill each of the gaps For each gap 8 mark one letter A G on your Answer Sheet Do not use any letter more than once Firms need a better way of planning Nick Field in his book Strategy Management offers a new approach to help companies map out their future Many companies have lost the art of strategy making They spend too much time looking at process change organization and systems 0 They have got things out of balance In many companies the development of strategy is in crisis In a recent magazine poll only six per cent of executives rated their company highly for long term planning skills 8 If this figure is accurate it is not surprising that 29 of the FTSE 0 companies failed to achieve real sales growth between 92 and 96 when take overs are excluded from the figures 8 评析 前句谈到 杂志调查显示 只有 6 的总裁对他们公司的长期规划评价很高 可见 这部分信息的重心是 planning 和 strategy 后句说 如果这个数字是准确的话 那么 可见 8 中必然要包含关于数据的内容 正确答案为 C Another survey estimated that only one in ten companies had the information they needed to make strategic decisions C 中含有数字 only one in ten 而且话题和前句一致 都 是关于 strategy There can be no doubt about the value of effective strategy making Recent research has shown that what are described as visionary companies those with clear strategies for the future deliver higher shareholder returns They are less at risk from short term earnings pressures because they know and they can convince others that they will survive these 9 Times have changed The big company of today is not being defeated by another big company but by the small companies So how do they do it And where do companies that are failing in this respect turn If a company accepts that their strategy development is not the best in the class if they acknowledge that they need to do more to map out their future influence rather than be influenced shape their market instead of being shaped by it how should they take on this strategy making challenge 9 评析 后一句谈到 时代已经变了 大公司不是被大公司 而是被小公司击败 既 然后句谈时代改变了 那么前句应当在谈过去怎样 正确答案为 F In the past it was generally believed that the scale of the company was the most significant factor Field s book Strategy Management puts forward a new approach to help companies rediscover the power of forward planning The book is straightforward to understand and use and offers practical and specific directions Research and empirical testing have proved that it can be useful in all areas of industry and should be of value to any company 评析 前句谈到 Field 的书 战略管理 提到一种新的重新帮助公司发现未来规划的能 力 后一句也谈到书 可见 句中一定包含关于书的信息 正确答案为 A Clear guidelines are given on how to become involved with customers and build new forms of competitive advantage The approach put forward is based on two key building blocks the first being that any company considering its future must have a commitment to win The second building block is competitive advantage The author defines four prime areas that differentiate organisations and influence purchase decisions These are the performance of the product or service sold at the most attractive price with extraordinary levels of service and strong emotional values It may require only one of these areas to produce a competitive advantage Take Coca Cola for example 评析 前句提到 two key building blocks 的第一个 后句提到第二个 可见 的信息 应当和第一个 building block 有关 前句中 the first being that any company considering its future must have a commitment to win 这里重心落在 commitment to win 上 正确答案为 E If this comes across forcefully enough rivals will see it and go elsewhere believing the market will be taken over by another 这里 的 this 指的即为 commitment to win 评析 前句提到可口可乐 后面一定在举可口可乐的例子 正确答案选 B Through the brand name the company has established a relationship with customers feelings that has made the product highly successful Companies can explore how to win by building on their commitment and working around this approach to identify which one or more of these four sources of advantage will lead to success A Clear guidelines are given on how to become involved with customers and build new forms of competitive advantage B Through the brand name the company has established a relationship with customers feelings that has made the product highly successful C Another survey estimated that only one in ten companies had the information they needed to make strategic decisions D Lacking any debate about the future these are typically reduced to a once a year form filling exercise E If this comes across forcefully enough rivals will see it and go elsewhere believing the market will be taken o