《销售经理》第一章：销售部门的职能与销售经理的职责(上)

conjunction with the beginning of the 95 anniversary activities focused schedule 1 party lecture Encourages the party branch Secretary of the practice of party members give a Party lecture Production line of advanced party members reported their own experiences enhance the attraction and appeal of party lecture 4 Organization of online communication Full use of the various types of network media time pushes learning content Boot party communist networks mobile phone TV micro learning and distance education platforms Boot party member home participation in networked learning interaction and three lessons offline synchronization of encouraging party members to carry out study and education enriching the content of forms expand the coverage of education 5 carry out the responsibility Each branch to effectively assume the main responsibility for organizational learning timely understanding of party members and cadres to study identify and resolve symptoms and problems Party Committee should do a good job leadership learning at the same time guidance to branch based on the development of learning programmes and urged the implementation of three lessons system and implementing learning requirements To take reports customized research participate in discussions attend meetings of the Organization such as supervision and effective transmission of pressure About consolidation of weak and lax party branches through true strong team promote transformation improving branch to issue that stands out to be dealt with first in place further study and education 6 play the lead role Leadership leading cadres should set an example and to lead by example layers of driven model layer upon layer formation of the shots the overall general effect of linkage Leading cadres should learn first and be in front asking others to do you first do it asks of others and not themselves determined not to do we cannot lamp black and flashlight man as himself To enforce a rigid double about the life of the system lead study discussion lead in talking about experiences give a Party lecture report leading to participate in organisational life democratic appraisal lead in duty of due diligence according to positions contribute to role play with learning promoting learning education solid and effective 7 grasp the integrated To stick around the Center serving the overall situation the two combining education and completed various tasks and implement the County Thirteen Five combines planning and the XX combination of scientific development and leaping development both hands two avoiding two peels By studying education inspire party members and cadres undertaking enthusiasm in establishing and implementing five development philosophy solid industrial restructuring deepening reform poverty alleviation crucial improving people s livelihood and other work in the front for example Promotion of cadres work hard aggressive push development to test the effectiveness of educational work Township two learn a do learning arrangements specific programme the Party total branch for advance full strictly rule party according to XX municipal on in city members in the carried out learn Constitution Party rules and learn series speech do qualified members learning education implementation programme and XX municipal organization Department on two learn a do learning arrangements of specific programme and XX city learning education implementation programme spirit and town party implementation programme requirements according to distinguish level and has targeted solution problem of requirements ensure learning education made effectiveness Promotion of all party members and consciously respect the party Constitution abide by party rules armed with XI series of important speech by General Secretary head guide and promote the work be qualified party members and learning arrangements are hereby makes the following specific programmes Learning requirements on all party members to study the party Constitution and party rules and unify the XI series of important speech General Secretary speech learning series to deepen understanding of the Constitution Party rules Constitution Party rules in the deep insight series address the basic spirit and practical requirements 1 Constitution Party rules learning of the party Constitution a deep understanding of the party s nature purpose guiding principles goals organization good style grasp conditions rights and obligations of party members bearing in mind that oath clear qualified party member criteria and conditions Learning the code of self discipline of the CPC the CPC s disciplinary regulations the Chinese Communist Party Member Rights Ordinance and so on mastering self discipline standards of four must the four upholdings mastering various types of disciplinary offence and punishment provisions 2 and learning series speech to XI General Secretary series important speech reading 2016 version and out poverty work to dream into really XI comrade in XX work during advocate practice line immediately on do documentary and XI General Secretary on immediately on do important discusses for basic textbook learning understand XI General Secretary series important speech of basic spirit learning understand Central ruling acting political new concept new thought new strategy of basic content learning understand XI General Secretary on Fujian and A series of important instructions of the XX and XX of important ideas inheriting and carrying forward the General Secretary during the XX s sigewan and will do it right away and other fine traditions and work style mastery and improvement of self cultivation fulfill the purpose ideas moral character conservation related to the basic requirements Grasp to master the following main aspects 1 which is the spirit of the ideals and beliefs of calcium establish a correct world Outlook Outlook on life and values 2 is the national dream Chinese dream the dreams the dreams of the people of the nation is the dream of the Chinese nation in modern times most of the great core Essentials is the national prosperity national revitalization the happiness of the people 3 China Color Socialist is achieved Chinese great revival of way enhanced road confidence and theory confidence and system confidence 4 four a full strategy layout is new of history conditions Xia party ruling acting political total strategy consciously with four a full led the work 5 insisted innovation and coordination and green and open and shared development is relationship China development global of one deep change according to new development concept do job 6 practice line Socialist core values Carrying forward socialist morality and the traditional Chinese virtues 7 comprehensive strictly administering the party is a joint responsibility of all party members each branch must be implemented and 销售经理销售经理 第一章 销售部门的职能与销售经理的职责 上第一章 销售部门的职能与销售经理的职责 上 深圳市麦肯特企业顾问有限公司 2001 07 31 作者 吴洪刚 访问人数 57981 德鲁克在 管理 任务 责任和实践 一书中指出 企业的两 项基本职能就是 市场销售和创新 只有市场销售和创新才产生出 经济成果 其余一切都是 成本 由此可见销售工作在企业整个 企业中的重要性 学习完本章 你应该了解以下内容 销售部门的主要工作 销售经理的主要工作内容 销售管理的基本职能 销售经理的角色 销售部门的职能销售部门的职能 销售部门是企业的龙头 是企业最直接的效益实现者 在企业中具有举足轻重的地位 销售工作的成功与否直接决定企业的成败 企业的各项工作最终是以市场为检验标准 销 售是实现企业目标至关重要的一环 那么销售部门是干什么的呢 销售经理应该做些什么 工作 这是作为一名职业销售经理首先应了解的问题 本章主要介绍了销售部门在企业组 织中的作用和职能 销售部门与相关部门之间的关系 以及作为销售部门的负责人 销售 经理应履行的职责 1 销售部门在整个营销过程中的作用 销售是营销管理的重要组成部分 是连接企业与市场的桥梁 在现在营销组织中 通常有二大职能部门 一为销售部 二为市场部 其中销售部在 营销组织中的作用主要是 销售部门直接与市场和消费者相联系 它可以为市场分析及定位提供依据 销售部门通过一系列的销售活动可以配合营销策略组合 通过销售成果检验营销规划 与其他营销管理部门拟定竞争性营销策略 制定新的 营销规划 目 录 销售部门的职能 1 销售部门的职能 2 销售部门的职能 3 销售部门的职能 4 销售部门的职能 5 销售部门的职能 6 conjunction with the beginning of the 95 anniversary activities focused schedule 1 party lecture Encourages the party branch Secretary of the practice of party members give a Party lecture Production line of advanced party members reported their own experiences enhance the attraction and appeal of party lecture 4 Organization of online communication Full use of the various types of network media time pushes learning content Boot party communist networks mobile phone TV micro learning and distance education platforms Boot party member home participation in networked learning interaction and three lessons offline synchronization of encouraging party members to carry out study and education enriching the content of forms expand the coverage of education 5 carry out the responsibility Each branch to effectively assume the main responsibility for organizational learning timely understanding of party members and cadres to study identify and resolve symptoms and problems Party Committee should do a good job leadership learning at the same time guidance to branch based on the development of learning programmes and urged the implementation of three lessons system and implementing learning requirements To take reports customized research participate in discussions attend meetings of the Organization such as supervision and effective transmission of pressure About consolidation of weak and lax party branches through true strong team promote transformation improving branch to issue that stands out to be dealt with first in place further study and education 6 play the lead role Leadership leading cadres should set an example and to lead by example layers of driven model layer upon layer formation of the shots the overall general effect of linkage Leading cadres should learn first and be in front asking others to do you first do it asks of others and not themselves determined not to do we cannot lamp black and flashlight man as himself To enforce a rigid double about the life of the system lead study discussion lead in talking about experiences give a Party lecture report leading to participate in organisational life democratic appraisal lead in duty of due diligence according to positions contribute to role play with learning promoting learning education solid and effective 7 grasp the integrated To stick around the Center serving the overall situation the two combining education and completed various tasks and implement the County Thirteen Five combines planning and the XX combination of scientific development and leaping development both hands two avoiding two peels By studying education inspire party members and cadres undertaking enthusiasm in establishing and implementing five development philosophy solid industrial restructuring deepening reform poverty alleviation crucial improving people s livelihood and other work in the front for example Promotion of cadres work hard aggressive push development to test the effectiveness of educational work Township two learn a do learning arrangements specific programme the Party total branch for advance full strictly rule party according to XX municipal on in city members in the carried out learn Constitution Party rules and learn series speech do qualified members learning education implementation programme and XX municipal organization Department on two learn a do learning arrangements of specific programme and XX city learning education implementation programme spirit and town party implementation programme requirements according to distinguish level and has targeted solution problem of requirements ensure learning education made effectiveness Promotion of all party members and consciously respect the party Constitution abide by party rules armed with XI series of important speech by General Secretary head guide and promote the work be qualified party members and learning arrangements are hereby makes the following specific programmes Learning requirements on all party members to study the party Constitution and party rules and unify the XI series of important speech General Secretary speech learning series to deepen understanding of the Constitution Party rules Constitution Party rules in the deep insight series address the basic spirit and practical requirements 1 Constitution Party rules learning of the party Constitution a deep understanding of the party s nature purpose guiding principles goals organization good style grasp conditions rights and obligations of party members bearing in mind that oath clear qualified party member criteria and conditions Learning the code of self discipline of the CPC the CPC s disciplinary regulations the Chinese Communist Party Member Rights Ordinance and so on mastering self discipline standards of four must the four upholdings mastering various types of disciplinary offence and punishment provisions 2 and learning series speech to XI General Secretary series important speech reading 2016 version and out poverty work to dream into really XI comrade in XX work during advocate practice line immediately on do documentary and XI General Secretary on immediately on do important discusses for basic textbook learning understand XI General Secretary series important speech of basic spirit learning understand Central ruling acting political new concept new thought new strategy of basic content learning understand XI General Secretary on Fujian and A series of important instructions of the XX and XX of important ideas inheriting and carrying forward the General Secretary during the XX s sigewan and will do it right away and other fine traditions and work style mastery and improvement of self cultivation fulfill the purpose ideas moral character conservation related to the basic requirements Grasp to master the following main aspects 1 which is the spirit of the ideals and beliefs of calcium establish a correct world Outlook Outlook on life and values 2 is the national dream Chinese dream the dreams the dreams of the people of the nation is the dream of the Chinese nation in modern times most of the great core Essentials is the national prosperity national revitalization the happiness of the people 3 China Color Socialist is achieved Chinese great revival of way enhanced road confidence and theory confidence and system confidence 4 four a full strategy layout is new of history conditions Xia party ruling acting political total strategy consciously with four a full led the work 5 insisted innovation and coordination and green and open and shared development is relationship China development global of one deep change according to new development concept do job 6 practice line Socialist core values Carrying forward socialist morality and the traditional Chinese virtues 7 comprehensive strictly administering the party is a joint responsibility of all party members each branch must be implemented and 销售是企业活动的中心 销售部是企业 冲在最前沿的战士 在瞬息万变的市场上 销售是连接企业与顾客之间的纽带 不断地进行着创造性的工作 为企业带来利润 并不 断地满足顾客的各种需要 销售部门在公司整体营销工作中承担的核心工作是销售和服务 2 销售部门的职能 进行市场一线信息收集 市场调研工作 提报年度销售预测给营销副总 制定年度销售计划 进行目标分解 并执行实施 管理 督导营销中心正常工作运作 正常业务运作 设立 管理 监督区域分支机构正常运作 营销网络的开拓与合理布局 建立各级客户资料档案 保持与客户之间的双向沟通 合理进行销售部预算控制 研究把握销售员的需求 充分调动其积极性 制定业务人员行动计划 并予以检查控制 配合本系统内相关部门作好推广促销活动 预测渠道危机 呈报并处理 检查渠道阻碍 呈报并处理 按推广计划的要求进行货物陈列 宣传品的张帖及发放 按企业回款制度 催收或结算货款 3 销售部门组织类型及特点 销售部门组织模式的选择要受到企业人力资源 财务状况 产品特性 消费者及竞争 对手等因素的影响 企业应根据自身的实力及企业发展规划 精心 排兵布阵 量力而 为 用最少的管理成本获得最大的经济效益 下面介绍几种常用的销售组织模式 地域型组织模式 conjunction with the beginning of the 95 anniversary activities focused schedule 1 party lecture Encourages the party branch Secretary of the practice of party members give a Party lecture Production line of advanced party members reported their own experiences enhance the attraction and appeal of party lecture 4 Organization of online communication Full use of the various types of network media time pushes learning content Boot party communist networks mobile phone TV micro learning and distance education platforms Boot party member home participation in networked learning interaction and three lessons offline synchronization of encouraging party members to carry out study and education enriching the content of forms expand the coverage of education 5 carry out the responsibility Each branch to effectively assume the main responsibility for organizational learning timely understanding of party members and cadres to study identify and resolve symptoms and problems Party Committee should do a good job leadership learning at the same time guidance to branch based on the development of learning programmes and urged the implementation of three lessons system and implementing learning requirements To take reports customized research participate in discussions attend meetings of the Organization such as supervision and effective transmission of pressure About consolidation of weak and lax party branches through true strong team promote transformation improving branch to issue that stands out to be dealt with first in place further study and education 6 play the lead role Leadership leading cadres should set an example and to lead by example layers of driven model layer upon layer formation of the shots the overall general effect of linkage Leading cadres should learn first and be in front asking others to do you first do it asks of others and not themselves determined not to do we cannot lamp black and flashlight man as himself To enforce a rigid double about the life of the system lead study discussion lead in talking about experiences give a Party lecture report leading to participate in organisational life democratic appraisal lead in duty of due diligence according to positions contribute to role play with learning promoting learning education solid and effective 7 grasp the integrated To stick around the Center serving the overall situation the two combining education and completed various tasks and implement the County Thirteen Five combines planning and the XX combination of scientific development and leaping development both hands two avoiding two peels By studying education inspire party members and cadres undertaking enthusiasm in establishing and implementing five development philosophy solid industrial restructuring deepening reform poverty alleviation crucial improving people s livelihood and other work in the front for example Promotion of cadres work hard aggressive push development to test the effecti