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公益广告(public service advertisement)指为社会公众的利益和社会风尚服务的广告。它不以盈利为目的,属于非商业性广告,是社会公益事业(cause of the public good)的重要组成部分。公益广告的主题一般取材于老百姓的日常生活,如健康、安全和环保等。目的是提高公众的道德意识,改变公众对社会问题的态度。中国最早的公益广告出现在1986年。随后,公益广告的社会影响力逐渐增强。去年,中央电视台举办了首次电视公益广告大赛,呼吁社会各界关注并参与公益事业。参考翻译:Public service advertisement refers to the advertisement that serves the interests of the public and social fashion. As a significant part of the cause of the public good, it is noncommercial and does not aim at making profit. The themes of public service advertisements generally come from the daily life of ordinary people, such as health, safety and environment protection.Its objectives are raising public awareness of ethics and changing public attitudes towards social issues. The earliest public service advertisement in China appeared in 1986. From then on, its social influence heightened gradually. Last year, CCTV hosted China s first public service advertising competition, appealing to people in all walks of life to concern about and participate in the cause of the public good.越来越多来自北京、上海、广州、沈阳和其他一些大城市的大学生选择毕业后就结婚。这与20世纪80年代和90年代的情况形成了鲜明的对比,那时候很多城市的年轻人都推迟结婚,直到他们的年龄“足够大”在30多岁甚至40多岁的时候。许多人花时间寻找有着良好的经济背景或好看的相貌的配偶,而不是寻找爱情。然而,这些选择毕业后就结婚的学生的父母必须照顾这些小夫妻的日常起居,因为这些年轻人仍然在探索如何作为一家人来生活。参考译文:University students in Beijing,Shanghai,Guangzhou,Shenyang and some other big cities are increasingly choosing to get married right after graduating.This is in sharp contrast to the situation in the 1980s and 1990s when many urban youngsters put off marriage until they were “old enough”一in their 30s or even 40s.Many spent their time looking for spouses with good economic backgrounds or attractive faces,instead of looking for love.However,parents of these students choosing to get married right after graduating have to take care of the couples daily affairs,as the young people are still figuring out how to live as a family.最近中国科学院(Chinese Academy of Science)出版了关于其最新科学发现与未来一年展望的年度系列报告。系列报告包括三部分:科学发展报告,高技术发展报告,中国可持续战略报告。第一份报告包含中国科学家的最新发现,诸如新粒子研究与H7N9病毒研究的突破。该报告还突出强调了未来几年需要关注的问题。第二份报告公布了一些应用科学研究的热门领域,如3D打印和人造器官研究。第三份报告呼吁加强顶层设计,以消除工业升级中的结构性障碍,并促进节能减排。参考译文1:Chinese Academy of Science recently published an annual report on its latest scientific discoveries and the outlook for the next year. The report involves three parts: one report on science development, the second on high-tec development and the other one on Chinas sustainable development strategy. The first report includes the latest discoveries by Chinas scientists, such as the new particle research and their breakthrough in the study of H7N9 virus. More importantly, this report even highlights some problems that deserve attention in the next few years. The second one publishes some heated fields in applied science such as the 3-dimension print and artificial organ research. The third calls upon people to enhance the top design so that the structural obstacles in industrial upgradation may be eliminated, energy saved, and emission reduced.参考译文2:Chinese Academy of Science recently published an annual report about its latest scientific findings and the prospect of the next year. The report consists of three parts: science development, more advanced technology development and the sustainable strategy of China. The first one includes the latest findings of Chinese scientists, such as the research of new particle and the breakthrough in the study of H7N9 virus. Furthermore, it highlights some problems we need to focus in next few years. The second one announces some heated fields in applied science. For example, the 3-dimension print and the study of human organs. The third one suggests people enhance the top design in order to get rid of the structural obstacles in industrial upgrading and to promote the energy-saving and emission-reduction.参考译文3:Recently, Chinese Academy of Science released a series of annual reports about its latest scientific findings and a blueprint for next year. The reports cover three aspects: science development, high-tech development, and the sustainable development strategy of China. The first report includes the latest findings of Chinese scientists, including the research of new particles and the advancement of the H7N9 virus research. This report also emphasizes the issues which deserve our attention in the next few years. The second report announces the heated areas in applied science; for instance, 3D printing and the study of artificial organs. The third report lays emphasis on the top layer design, which can help to solve the structural problem in industrial upgrading and promote the energy-saving and emission reduction process.手机是我们生活不可或缺的一部分。这个小玩意儿的便利使得它成为世界上增长最快的技术产品,它从一个80年代的奢侈品,成为21世纪的必备品。但是我们变得依赖手机,甚至觉得,没有手机我们就活不下去。我们完全沉迷在短信、电话、与那些离我们很远的人的交流中,却忽视了就在我们眼前的人。许多青少年和年轻人疏远了那些爱他们的人,因为他们忙于创建和维护网络上的友谊。译文参考:Cell phones are an integral part of our life today. The convenience of this little gadget is what makes it the world s fastest growing technological device, going from a luxury in the 1980s to a must-have in the 21st century. But we have become dependent on them to the point that we feel that we cannot live without them. We get so addicted to texting, calling and communicating with those who are far away that we neglect the ones who are right in front of us. Many teens and young adults grow distant from those who love them because they are consumed with creating and maintaining cyber friendships.天津市古文化街于1986年元旦建成开业,全长687米,为模仿清民间建筑风格。它坐落在南开区海河西岸,是一条商业步行街,值得一看。再者,古文化街是天津市的发祥地,也是天津最早的文化、宗教和商业中心。天后宫(即著名的妈祖庙)就在这条街的中心。这条街上出售古玩、古旧书籍、传统手工艺制品和民俗用品。天津的民间艺术品杨柳青年画、泥人张彩塑、风筝魏风筝、刘氏砖刻在此也都设有专店。这里还有风味小吃,如茶汤、锅巴菜、耳朵眼炸糕。参考译文:Opened on New Year Day in 1986,the Ancient Culture Street in Tianjin city is 687 meters long,with its architecture imitating the folk style of the Qing Dynasty.Located on the west bank of Haihe River in Nankai District,it is a commercial pedestrian street which is worth visiting.Furthermore,this street is known as the Cradle of Tianjin,and is the first cultural,religious and business centre of the city.In its centre is the famous Tianhou (Heavenly Queen) Temple,more popularly known as Mazu.Antiques,ancient books,traditional handicrafts and folk products are sold here.Additionally,the traditional folk-art Yangliuqing New Year paintings,Niren Zhang s Colour-Clay Figurines,Wei Kites and Liu Carvings all have their shops there.There are also local snacks such as Chatang Soup,Guobacai,Earhole Fried Cake, etc.自古以来,和平就是人类最持久的夙愿。和平像阳光一样温暖、像雨露一样滋润。有了阳光雨露,万物才能茁壮成长。有了和平稳定,人类才能更好实现自己的梦想。历史告诉我们,和平是需要争取的,和平是需要维护的。只有人人都珍惜和平、维护和平,只有人人都记取战争的惨痛教训,和平才是有希望的。历史是最好的老师,它忠实记录下每一个国家走过的足迹,也给每一个国家未来的发展提供启示。中国人历来讲求“己所不欲,勿施于人”。中国需要和平,就像人需要空气一样,就像万物生长需要阳光一样。参考译文:Since time immemorial,peace has been people s most enduring aspiration.Peace is as warm as sunshine and as moist as rain and dew with which all things on earth could thrive.Only with peace and stability can human beings realize their dreams better.Historical experience tells us that peace need to be striven for safeguarded.Peace can be hopeful only when everyone cherish and maintain it and always remember painful lessons of the war.History is the best teacher who keeps a fair of the paths that all countries have traveled and provided enlightenment for their future development.Chinese people are particular about “Don t do to others what you don t want others to do to you” all long.Peace is to China what air is to people as well as sunshine is to all things growing.中囯政府宣布每年的8月8日为“全民健身日”(National Fitness Day),推动全民健身。这一举动不仅在全国范围内普及了健康理念,还使人们锻炼的方式更加多样化。每天早晨,喜欢户外运动的老年人会聚集(congregate)在公园里锻炼身体,如打太极拳(tai chi)、跳彩带舞(ribbon dancing)等。公园里那些低冲击力的公共健身器材和新鲜的空气十分适合他们。相反,年轻人则发起了一股室内健身热潮。比起户外活动,他们更喜欢选择华丽的健身房。在他们看来,健身房既时尚又充满动感。参考译文:The Chinese government announced the annual August 8 as the “National Fitness Day” to promote physical activities throughout the country.This move not only popularizes the concept of keeping fit around the nation,but also diversifies the methods of taking exercise.Every morning,senior citizens who are in favor of outdoor activities congregate in the park to do exercise,such as tai chi,ribbon dancing, and the like. Low-impact public fitness facilities and fresh air in the park suit them well.On the contrary,young people initiate an indoor fitness fad.They prefer fancy gyms to outdoor activities.In their eyes,fancy gyms are not only fashionable but also dynamic.目前在中国的网民中有80%的人经常浏览或有时浏览电子商务网站。价格相对较低的图书、音像制品、鲜花、礼品以及票务服务等是近期网上消费的主要热点。网民最常使用的网络服务是电子邮件,平均每位用户拥有2至3个账号。除此之外,人们越来越多地上网听音乐、看电影。而网民最反感的问题是网络病毒、弹出式(pop.up)广告和网络入侵。参考译文:Eighty percent of Chinas net users frequently or occasionally visite-business websites. Less expensive merchandises, such as books, audio and video products, flowers and other gifts and ticket service now lead Chinasonline consumption. The most frequently used Internet service is e-mail. On average, each subscriber owns 2 to 3 e-mail accounts. Moreover, listening to music and watching movies online are becoming more popular. Aside from Internet viruses, Internet suffers said they are most annoyed by pop-up ads and net attacks.在中国,就业方面的不平等现象仍然是一个严重的问题。性别歧视的根本原因是,“男尊女卑(female inferiority)”的错误观念在许多人心目中仍根深蒂固。为了解决这个问题,应该逐渐形成一种新的性别文化,以增加两性间的和谐,政府也应该探索可以提升女性就业前景的市场机制。这是一个长期而艰巨的任务,需要所有政府部门的投人和协作。在家庭暴力(domestic violence)的问题上,完善法律体制将是解决这个问题的最好的办法。参考译文:Inequality in employment is still a serious issue in China.The fundamental cause of gender discrimination is the incorrect idea of female inferiority that is still ingrained in many peoples minds.In solving this problem,a new gender culture should be cultivated to increase harmony between the two sexes and the government should explore market mechanisms that can promote womens job prospects.It is a long and arduous task that requires input and coordination from all government agencies.On the issue of domestic violence,improving the legal system would be the best way to deal with it.火锅中,重庆火锅(hotpot)最著名,也最受欢迎。重庆人认为以麻辣 (peppery and hot)著称的火锅是当地特色。人们喜欢围在用木炭(charcoal)、 电热或天然气加热的火锅旁边吃边聊美味和有营养的食物。人们可以选择辣汤、清汤以及鸳鸯(combo)锅底,再将肉片、鱼片、各种豆腐产品和蔬菜加进火锅,之后蘸上特制酱料即可食用。在寒冷的冬天里,吃火锅成为一件惬意十足的事情。参考翻译:Chongqing hotpot is the most famous and popular of all hotpots. In the eyes of people in Chongqing,hotpot noted for its peppery and hot taste is a local specialty. People enjoy gathering around a hotpot heated with charcoal, electricity or natural gas and chatting over the delicious and nutritious food. You have a choice of spicy, pure or combo for the soup, into which you may add thin sliced meat, fish, various bean curd products and vegetables, and dip them into a special sauce before eating. It is a very delightful experience to eat hotpot in the cold winter.在中国人们见面时喜欢问:“你去哪儿?”或“你吃了吗?”大多数时候人们并非真正想知道你要去哪里或吃饭了没有。实际上那只是一种打招呼的方式。与西方的风俗相似,当你与个陌生人开始交谈时,诸如天气、食物或爱好之类的话题可能是打破坚冰的不错选择。询问私人问题时应当慎重,但是聊些关于家乡、工作方面的话題则通常可以使谈话顺利进行。参考译文In China, people like to ask Where are you heading for? or Have you eaten

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