商务英语 Unit9 [武汉理工]

Unit9 BusinessEnglish 2 TextA WordsandExpressionsconventionaladj 传统的 常规的deflatev 放弃 缩小 紧缩fragmentationn 断裂 破碎 分段impulsen 冲动 冲击labyrinthineadj 迷路的logon 标志luxuryn 奢侈物passionn 激情surplusn 剩余 StrategicIssuesinChineseMarketing 3 brandawareness品牌认知度brandvalue品牌价值competitiveadvantage竞争优势distributioninfrastructure分销机构latentadvantage潜在优势marketingdiscipline营销规律marketinginformationsystem营销信息系统massmarketing大规模销售modernmarketingmanagement现代市场营销管理perceivedvalue认知价值pricedifference价差pricediscipline价格规律promotionalcampaign促销计划purchaseintention购买倾向retailbanking小额银行 存放 业务strategiccampaign战略计划 TextA StrategicIssuesinChineseMarketing WordsandExpressions 4 TextB WordsandExpressionsaccomplishv 完成 实现coordinatev 协调encompassv 包围 包括groceryn 食品杂货inventoryn 详细目录 清点存货standardizationn 标准化railn 铁轨 火车 TheChangingConceptofMarketing 5 BusinessWriting ImportantNotes提及对方关心或兴趣所在的事情 以吸引对方的注意力 作出请求 从情感 道德或合理性方面感染对方 具体说明对方看重的利益 即对方接受建议后所带来的收益或好处 尽量多地提供以写信人有用的信息以使对方尽快做出决定 结尾时表示出写信人对解决问题的信心 SpecialPersuasiveRequests 6 Sample1 劝说为无家可归孩子捐助Mydearfriends Aknockatthedoor aswirlofsnowoverthethresholdandstandinginthewarmglowofthehalllightwaslittleJoe Histhinjacketwasdrawntightlyaroundhissmallbody I mhere Father I mhereforaneducation heblurtedout Likeotherhomelessboys Joedroppedoutofschoolatanearlyage HehadmadehislonelywayoverhundredsofmilestoBoysTown determinedtobetterhimselfbycontinuinghiseducation Nowhestoodthere cold hungry andforlorn hisbigeyespleading Ahotmealandawarmcleanbedforthenight BusinessWriting SpecialPersuasiveRequests 7 Sample1 劝说为无家可归孩子捐助again1hadfoundroomforonemoreboy Joeprovedtobeanadeptstudentandnow aleadingcitizeninhiscommunity hefollowshisprofessionlikeotherBoysTowngraduatesasshownonthebackoftheletter Duringthepast47yearsabout11000homelessboyshavecometoBoysTown Theyweresadofheart sensitive andwithmanyhiddenheartachesbecausesometragedyhadrobbedthemoftheirhomeandparents Heretheybeginlifealloveragain inclean healthysurroundings Throughunderstandingandindividualcounselingwegivethemafeelingofcontentmentandasenseofdignity Theyreceiveanexcellenteducationinourwellequippedandfullyaccreditedschools BusinessWriting SpecialPersuasiveRequests 8 AsChristmasapproachesourheartsgoouttotheseunfortunateboysandfortheotherhomelessoneswhowillbecomingtoBoysTown Willyouhelpmeprovideforthem HereareyourBoys TownChristmasseals Pleasekeepthemandusethemandsendmeintheenclosedenvelope 1 2 5 ormoreasyourheartdictates InappreciationofyourkindgenerosityourboyswillelectyouanHonoraryCitizenofBoysTownandIwillsendyourcertificatewithmyacknowledgement MayyourChristmasbeespeciallyhappysinceyouhaveextendedahelpinghandtoourunfortunateandhelplessboys ThankyouandGodblessyou Sincerely BusinessWriting SpecialPersuasiveRequests 9 Sample2 劝说为青少年成立的公司捐助DearMr Williams Rightnow righthereinourcity 620teenageyoungstersarerunning37corporations Withtheironlyadulthelpbeingadvicefromsomeofyourbusinessassociateswhoworkwiththem thekidsrunthewholeshow LastSeptembertheyappliedforacharterandelectedofficers Theyselectedproductsformanufacture antifreeze candles andchairs tonameafew Theyissuedstock andtheysoldit too Withtheproceedsfromstocksales theysetupaproductionoperation Nowtheyareproducingandmarketingtheirproducts ThisMaytheywillliquidatetheircompaniesandaccounttotheirstockholdersfortheirprofitsorlosses You asapublic spiritedcitizen willquicklyseethemeritsoftheJuniorAchievementProgram Youknowthevalueofsuchrealisticexperiencetothekids howitteachesthemtheoperationsofbusinessandhowitsellsthemon BusinessWriting SpecialPersuasiveRequests 10 themeritsofourAmericansystemoffreeenterprise Youcanseealsothatit sanexcitingandwholesomeprogram thekindweneedmoreoftocombatdelinquency Afteryouhaveconsideredthesepointsandothersyouwillfindintheenclosedbrochure IknowyouwillseethatJuniorAchievementisagoodthing Likeallgoodthings JuniorAchievementneedsallofusbehindit Duringthethreeyearstheprogramhasbeeninourcity ithashadenthusiasticsupportfromlocalbusinessleaders Butwiththeover900studentsonthewaitinglistthisyear ourplansfornextyearcallforexpansion That swhyIaskthatyouhelpmaketheprogramavailabletomoreyoungsterswitha 25contribution PleasemakeyourcheckpayabletoJuniorAchievement andsenditrightaway Youwillbedoingafinethingforthekidsinourtown Sincerelyyours BusinessWriting SpecialPersuasiveRequests 11 BusinessDialogue Dialogue1A Goodmorning MayIhelpyou B Goodmorning Ihaveanappointmentwiththegeneralmanagerat10 00A MayIhaveyourname please B Jackson PaulJackson I mfromtheAmericanOverseasTradingCorporation A Letmesee Ahyes Mr Jackson Pleasetakeaseat Mr Jackson Iwilltellthegeneralmanager ssecretaryyouarehere B Thankyou C Mr Jackson B Yes that sright C I mthegeneralmanager ssecretary Pleasecomethisway I lltakeyoutohisoffice B Thankyouverymuch BusinessVisiting 12 BusinessDialogue Dialogue2A Hello I dliketoseeMr Stevens please B Doyouhaveanappointment A No Idon t butI lltakejustafewminutesoftime B CanIhaveyourname please A I mBrown HenryBrown B CanIaskwhatyouwishtosee