新境界职业英语综合教程2精华版 课件 unit 3

Task1 Discusswithyourpartnerthefollowingpicturesandtellwhatyouknowaboutthem ApproachingWorkplace Back Task1 ApproachingWorkplace Back AlibabaGroupwasfoundedin1999 Itisaproviderofe commerceonlinetradingplatform includingB2B businesstrade onlineretail shoppingsearchengine thethirdpartypaymentandcloudcomputing services SubsidiariesandAssociateCompanyhaveAlibabagroupB2B tmall acatnets Alicloudcomputing ChineseYahoo Andpaytreasure Task1 ApproachingWorkplace Back AmazonCoisa Fortune500 company headquarteredinSeattlewhichwasfoundedin1995 NowItisoneoftheworld smosttypesofgoodsonlineretailers Amazoniscommittedtobecometheworld smost taking thecustomerasthecenter company sothatcustomerscanfindanddiscoveranythingtheymightwanttobuyonthecompany swebsite andstrivetoprovidethelowestpriceforthecustomer Task1 ApproachingWorkplace Back eBaywasfoundedin1995 Itisnowoneoftheworld slargestInternettradingplatformswhichcanletpeopledoonlineauctionandshopping Task1 ApproachingWorkplace Back Alipayisaleadingindependentthirdpartypaymentplatform whichwasfoundedbyAlibabaGroupin2004 Itiscommittedtotheelectroniccommercetoprovidesimple safe fastonlinepaymentsolutions Workinpairs Answerthefollowingquestions 1 Areyouanonlineshopper Haveyoueverboughtanythingfromanonlineshop 2 Whatdoyouknowcanbeboughtfromonlineshops Task2 Yes Ioftenbuythingssuchasbooks clothes shoes etc fromonlineshops Thequalityisgoodandthepriceisreasonable Wecanbuyeverythingwecouldwishforfromonlineshops likeclothes shoes books digitalproducts dailynecessities etc Back 3 Doyouknowtheprocedureofbuyingthingsfromonlineshops 4 Whichdoyouthinkismoreconvenient anonlineshoporatraditionalshop First enteranonlineshop thenselecttheproductsyouwant Second puttheproductsselectedintotheshoppingcartandfillinthereceiptinformation Third enterthepaymentpageandselectthewaytopayandthenclickforconfirmation Ithinkanonlineshopismoreconvenient Throughanonlineshop oneneedn tgooutbutcanbuywhathewantsjuststayingathome Back Task2 5 Doyouknowhowtoopenanonlineshop First decidewhatproductsyouwanttosell Second registerawebsitedomainnameandsignupforaservicetohostthewebsiteontheInternet Third designthewebsitecontent styleetc andputtheinformationoftheproductsonthewebsite Last lookafterandrenewtheonlineshopusually Back Task2 WorkplaceCommunication Back Youwillhearfivestatements Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture b c a e d Back Listentothestatementsagainanddecidewhetherthesesentencesare Right or Wrong Ifthereisnotenoughinformationtochoose Right or Wrong choose Notmentioned 1 Amazonisthebiggestonlinebookshoparoundtheworld a Right b Wrong c Notmentioned 2 AsMcDonaldhasstartedB2Bbusinessonline youcanorderandeatitsBigMacsinyouroffice a Right b Wrong c Notmentioned Back 3 Manye businessesuseDropShipperstodeliverorderstotheircustomers a Right b Wrong c Notmentioned 4 Annahasopenedanonlineclothesshop a Right b Wrong c Notmentioned 5 Metro sB2Bbusinessmakesitpossibleforretailerstoplaceandreceiveordersintheirshops a Right b Wrong c Notmentioned Scripts Back UsetheRightWord Herearetwogroupsofwordsfrequentlyusedinconnectionwithe business Ineachgroup deleteonewordwhichdoesnotgowiththeoneinthecircle Back UsetheRightWord Herearetwogroupsofwordsfrequentlyusedinconnectionwithe business Ineachgroup deleteonewordwhichdoesnotgowiththeoneinthecircle Back UsetheRightWord Choosetherighttermandputitintherightboxbelowtorefertotherightdistributionmodel Back B2C business to customer B2B business to business ManufacturerRetailerRetailerConsumers B2B B2C 1 Amazonisthebiggestonline bookshoparoundtheworld 2 AsMcDonaldhasstartedB2Cbusinessonline youcanorderandeatitsBigMacsinyouroffice 3 Manye businessesuseDropShipperstodeliverorderstotheircustomers 4 Annahasopenedanonlineflowershop 5 Metro sB2Bbusinessmakesitpossibleforretailerstoplaceandreceiveordersintheirshops Scripts Back ListeningIn Situation SerenaandPeterarestaffinabedding 床上用品 company Theyaretalkingaboutsettingupane businessdepartment Listentothemodeldialogueandfillintheblankswithwhatyouhear Back ModelDialogue Serena Peter what stheroleofournewlysetup Peter Thisdepartmentisresponsiblefor Forexample dealingwith andarrangingdeliveryservice Serena Howcanthise businessbenefitthecompany Peter Oh ithasalotofbenefits Itwill gainmoremarketshareandimprovebusinessefficiency Serena Yes Iagreewithyou What sits Peter Ithinkit sEuropeandAsiabesidespartofhomemarket e businessdepartment onlinebusiness onlineorders helpincreasesales targetmarket Back Listentothemodeldialogueagainandcheckyouranswers Thenpracticethedialogueandtrytorole playitwithyourpartner Whenyourole playit youareexpectedtousetheMindMapbelow butdoNOTlookatthemodeldialogue SpeakingOut Scripts Back Back Serena Peter what stheroleofournewlysetupe businessdepartment Peter Thisdepartmentisresponsibleforonlinebusiness Forexample dealingwithonlineordersandarrangingdeliveryservice Serena Howcanthise businessbenefitthecompany Peter Oh ithasalotofbenefits Itwillhelpincreasesales gainmoremarketshareandimprovebusinessefficiency Serena Yes Iagreewithyou What sitstargetmarket Peter Ithinkit sEuropeandAsiabesidespartofhomemarket Scripts Back ListentothedialogueandfillinthemissinginformationonthefollowingMindMap Situation LindaistalkingtoGeorgeaboutherplantoopenanonlineclothesshop ListeningIn Back cashondelivery computerscience becrazyaboutfashionthings e bank Back accessories Listentothedialogueagainandcheckyouranswers Thenrole playitwithyourpartnerbyusingtheaboveMindMap SpeakingOut Scripts Back George Hi Linda Longtimenosee Iheardthatyouaregoingtoopenanonlineclothesshop Whydoyouhavesuchaplan Linda Yeah Therearealotreasonsformetodoso Yousee Imajorincomputerscience Ihavethetechnology Besides I mcrazyaboutfashionthings Andaboveall Ithinkitmakesmoney George Aha Isee So what sspecialforyouronlineshop Linda Goodquestion Wesellawiderangeofclotheswhichwillsatisfytheneedsofwomenaged18 35 Besides wealsosellaccessories suchasnecklace sunglasses handbagsetc George Wow itsoundsgreat Howdopeoplepayforwhattheybuy Linda Theycanpayonlinebye bankorcredit card orcashondelivery George Superb Wishyousuccess Linda Thankyou Scripts Back Task1 ReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven a toprovidepeoplewithsomethingtheywantorneedb theactionofprocessofbuyingorsellingsomethingc tosuddenlyincreasealotd toputthingsoneontopofanothere tocontinueforaparticulardistancef tomakealotofefforttoachievesomething caterto transaction rocket stackup stretch strive MiniText Back Singles Day CrazyShoppingDay Back ChineseshoppersclickedtheirwaythroughpurchasesinanovernightshoppingrushonNovember11 Monday knownasSingles DayinChina TwomajorChineseonlineshoppingplatforms TmallandTaobao havereportedpurchasesworth35billionRMByuaninjustoneday Boththeplatforms ownedbyChina se commercegiantAlibaba saw170milliontransactionsduringtheday Alibabasaysthesalesonthetwoplatformsrocketedto100millionyuaninthefirstminuteoftheday withmorethan13millionbuyersplacingorders WordTips Notes Back T oneofAlibaba sshoppingsites reportsshoppersbought1 6millionbras whichwouldreachthreetimestheheightofMountEverestiffoldedandstackedup andtwomillionpairsofunderpants whichiflinkedtogetherwouldstretch1 800miles allbeforethelunchhour Morethan20 000sellersontheplatformspromisedbigdiscounts mostlyhalfprice Byoneo clockintheafternoonthesaleshadbrokenlastyear srecordof19billionyuan Singles DayonNovember11 or11 11 chosenforitsfour single ones firstappearedoncampuses Youngsinglepeoplecelebratetheholidaybyeatingtogether sendinggiftsorgoingshopping Overthepastfouryears Chineseretailershavestrivedtocatertothetrend andhaveturnedthedayintoashoppingevent Source NewYorkTimes 2013 Back platformn 交易 平台transactionn 交易 业务rocketv 迅速上升stackup堆放stretchv 伸展 延伸strivev 努力 奋斗caterto投合 迎合 WordTips overnightshoppingrush突如其来的购物高峰期MountEverest珠穆朗玛峰 Notes TranslationofMiniText 十一月十一日星期一 是中国的光棍节 在这突如其来的购物高峰期 中国购物者在网上通宵血拼 中国的两大主流网购平台 天猫和淘宝 发布消息说仅此一天 销售的商品已达350亿元 这两大网购平台 都隶属于中国电子商务巨头阿里巴巴 这一天 他们便创造了1 700万的商品交易 阿里巴巴说 该日仅刚过一分钟 两大平台的销售额就飙升至1000万元 超过1300多万买家下订单 Back 光棍节 疯狂购物节 TranslationofMiniText 天猫 是阿里巴巴旗下的一个购物网站 表示在午餐期间买家买的1 6百万只文胸 如果折叠堆放起来是珠穆朗玛峰高度的三倍 买家买的2百万条男士内裤 如果连接起来可以延伸1 800米 两万多卖家在平台上抛出众多优惠折扣 大多都是半价 到了下午一点 销售额已经打破了上年190亿元的纪录 11月11日光棍节 或称作双11 因四个 单独 的1而得名 它首先出现在校园里 这一天 单身的年轻人会在一起吃饭 送礼物或购物来庆祝节日 在过去的四年里 中国零售商努力迎合潮流 并把这一天变为购物日 Back WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText Task2 PairWork Back 1 HowmuchsalesvolumedidtheplatformsgetonSingles Day 2 WhatwerethesalesinthefirstminuteofSingles Dayontheplatforms 35billionRMB 100millionyuan Task2 PairWork Back 3 WhichproductsoldwouldreachthreetimestheheightofMountEverest 4 Whatdiscountsdidthesellersontheplatformspromise 5 HowdidSingles Daycome Bras Sellersontheplatformspromisedbigdiscounts mostlyhalfprice Singles DayisonNovember11 or11 11 chosenforitsfour single ones Itfirstappearedoncampuses Youngsinglepeoplecelebratetheholidaybyeatingtogether sendinggiftsorgoingshopping ReadingText ReadytoGo Task2 Task2 Task2 Text Back Readytogo Sandy sHome StyleBakingCompany IntroductionSandyStevens alocalhome basedentrepreneur decidedtomaketheleaptoe businessandpromoteherbusiness Registera Signupforaservice Planyourwebsitecontent Developandoptimizethewebsite Checkthewebsiteaddress SkimtheTextforthekeypointsandfillintheoutlinewithnecessaryinformation overtheInternet ReadingText Back Stepstobuildawebsite websitedomainname Readytogo BudgetingawebsiteAsasmallbusinessowner Sandywasrecommendedtohire todevelopherwebsite OptimizingbasicsearchengineAsaportionofonlinesaleswillcomefromsearchenginetraffic itisimportanttoensurethewebsiteis FindingyournicheontheWebHaving hascreatednewopportunitiesforSandy sbusiness astudent optimizedsearching ReadingText Back anonlinepresence Sandy sHome StyleBakingCompany Youdon thavetospendabundletopromoteyourbusinessontheInternet Nordoyouneedtobeatechnicalperson JustaskSandyStevens alocalhome basedentrepreneur Sandy whohasbeenbakingsweetsandsavoriesoutofherhomeinNorthVancouver Canadaforthepastyears recentlydecidedtomaketheleaptoe businessandpromoteherbusinessovertheInternet Sincethen shehashadinquiriesandsalesfromasfarawayasMexico 2 1 Back 3 ASimpleWebPresenceAllowsSmallBusinesstoTapintoNewMarkets 1 Step by stepe businessforbeginnersSandybeganwithnoe businessknowledge ShewantedtobuildawebsitetoadvertiseherbakingovertheInternet butsheneededsomeguidanceastowheretostart Itwassuggestedshebeginwiththefollowingsteps Registerawebsitedomainnamethatcomplimentsyourbusinessname SignupforaservicetohostyourwebsiteontheInternet Planyourwebsitecontent lookandfeel Haveyourwebsitedevelopedandoptimizedbyaprofessional Ensurethatyourwebsiteaddressisonallyourmarketingmaterials 2 Back 4 5 BuildingawebsiteonabudgetAsahome basedstart up Sandywasworkingwithaverylimitedbudget soshewasrecommendedtohireastudenttodevelopherwebsite Hiringastudenttobuildasimplewebsitecanbeacost effectivedevelopmentsolutionforasmallbusinessowner Infact aneagerandskilledstudentmaynotonlybewillingtobuildyourwebsite butmayalsobeabletodesignyourlogoandteachyouaboutwaysinwhichyoucanoptimizeyoursitetorankwellinInternetsearchengines Tothatend SandyhiredPennyWeaver arecentgraduateofComputerSciencefromtheUniversityofVictoria whospecializesindevelopingaffordablewebsitesforsmallbusinesses Back 6 7 3 4 BasicsearchengineoptimizationiscrucialFormostsmallbusinesses aportionoftheironlinesaleswillcomefromsearchenginetraffic thatis peoplevisitingtheirsitebytypingsearchtermsinenginessuchasGoogleandYahoo Therefore itisimportanttoensureyoursiteisoptimizedforsearchingatabasiclevelatleast PennyensuredthatSandy swebsiteincludedappropriatekeywords meta tagsandtitle tagsthatwouldhelptooptimizehersite ShesubmittedSandy ssitetolocalonlinedirectories sheeducatedSandyaboute commerceenablingoptions andshehelpedherregisteradomainnameandsignupforawebhostingservice Back 5 6 8 9 FindingyournicheontheWebInfact havingahighlyaccessiblewebsitehasallowedSandytotapnewmarketsandbuildherselfanicheinthecompetitiveVancouvercateringindustry Insteadofbeingconfinedtocompetingforlocalbusiness Sandy sonlinepresencehasallowedhertobranchoutandpromoteherproductsorservicestoclientsoutsideofVancouverwhowishtohavehomemadegoodsdeliveredlocally Theresult HavinganonlinepresencehascreatednewopportunitiesforSandy sHome StyleBaking andSandyisthrilledwiththejumpinbusinesssinceshelaunchedhersite nowrankingnumberoneinGoogleforhomebaking Vancouver Ihadthreeneworderslastweekbecauseofit Sandysaidgladly Back 7 10 8 11 12 LanguagePoints 1 Subtitle ASimpleWebPresenceAllowsSmallBusinesstoTapintoNewMarketsParaphrase Asimplewebsitemakesitpossibleforsmallbusinesstoopenupnewmarkets tap into tomakeuseofasourceofenergy knowledge money etc thatalreadyexists利用 开发e g Wemusttapmanpower landandmaterialresourcestothefull 我们要做到人尽其才 地尽所利 物尽所用 Thereisasupplyofskilledworkersthattheycantapinto 有一批熟练工人可供他们用 Back Tobecontinued LanguagePoints StructureAnalysis smallbusiness isanobjecttotheverb allow and totapintonewmarket istheobjectcomplement Thecommonusageof allow is allowsb todosth Translation 一个简单的网站上线使小生意也能够开拓新的市场 Theend Back LanguagePoints 2 Para 1 Youdon thavetospendabundletopromoteyourbusinessontheInternet Nordoyouneedtobeatechnicalperson Paraphrase Youdon tneedtospendalotofmoneytopromoteyourbusinessontheInternet Youdon tneedtobeatechnicalpersonoftheInternet either abundle informalalotofmoney一大笔钱e g Anewpaintjobwillcostyouabundle 刷一遍新油漆要花你一大笔钱 Tobecontinued Back LanguagePoints StructureAnalysis Nor isoftenusedafteranegativestatementwhenaddinganothernegativestatement 也不e g Shedoesn tlikethisdress NordoI 她不喜欢这条裙子 我也不喜欢 Askinghimpolitelydoesn twork nordothreats 无论是吝之气之 还是强势威胁他 都不受用 Translation 你不必花费大笔钱在网络上促销你的产品 你也不必是一名网络技术人员 Theend Back LanguagePoints 3 Para 1 Sincethen shehashadinquiriesandsalesfromasfarawayasMexico Paraphrase FromthattimeonshehashadinquiriesandordersforherproductsfromfarawaycountriessuchasMexico inquiry aquestionyouaskinordertogetinformationorpriceofaproduct询问 询价 询盘e g IwishtomakesomeinquiriesaboutthetrainservicefromGuangzhoutoShanghai 我想询问下从广州去上海的火车信息 Mr Smithismakinganinquiryforgreentea 史密斯先生正在对绿茶进行询价 Tobecontinued Back LanguagePoints StructureAnalysis Thepresentperfecttenseisoftenusedinthesentencewith since asadverbial e g Since2007 shehasgotmanyordersfromforeigncountries 2007年以来 她获得了许多国外订单 Translation 从那之后 她的产品远销墨西哥 Theend Back LanguagePoints 4 Para 2 ShewantedtobuildawebsitetoadvertiseherbakingovertheInternet butsheneededsomeguidanceastowheretostart Paraphrase ShewantedtobuildawebsitetotellthepublicaboutherbakingovertheInternet butsheneededpeople shelpandadviceabouthowtostart advertise tomakepublicityfor做广告e g Wedecidetoadvertiseournewproduct 我们决定为我们的新产品做广告 Tobecontinued Back LanguagePoints asto about关于e g Hisbehaviorsoonundeceivedherastohistrueintentions 他的行为很快使她明白了他的真实意图 StructureAnalysis Thisisacompoundsentence but hereisacoordinatingconjunction Translation 她想建立一个网站来推广自己的烘烤产品 但是关于从何开始 她需要一定的指导 Theend Back LanguagePoints 5 Para 2 Haveyourwebsitedevelopedandoptimizedbyaprofessional Paraphrase Hireatechnicalpersontodevelopandmakeyourwebsiteasgoodasitcanbe optimize tomakesomethingasgoodasitcanbe使优化e g Howtooptimizethemefficientlyisstillaquestion 如何有效地优化它们仍然还是一个问题 Tobecontinued Back LanguagePoints StructureAnalysis StructureAnalysis have hereisacausativeverb Itisoftenusedintheconstructionlike havesb dosth or havesth done e g You dbetterhaveyoureyescheckedbyadoctor 你最好请医生来检查一下眼睛 Translation 请专业人士开发和优化你的网站 Theend Back LanguagePoints 6 Para 3 Infact aneagerandskilledstudentmaynotonlybewillingtobuildyourwebsite butmayalsobeabletodesignyourlogoandteachyouaboutwaysinwhichyoucanoptimizeyoursitetorankwellinInternetsearchengines Paraphrase Actually astudentwithkeeninterestandgreatskillsmaynotonlybehappytobuildyourwebsite buthemayalsodesignyourlogoandteachyouhowtoimproveyourwebsiteandmakeithaveagoodrankinInternetsearchengines Tobecontinued Back LanguagePoints StructureAnalysis inwhich isanattributiveclause modifying ways e g IcantellyouthewayinwhichIwonthecompetition 我可以告诉你我是如何赢得比赛的 Translation 事实上 一名热情而又技术熟练的学生不仅愿意建立你的网站 或许还能帮你设计公司标志 教你如何优化网站 让你的网站在因特网搜索引擎中获得好的排名 Theend Back LanguagePoints 7 Para 4 SandyhiredPennyWeaver arecentgraduateofComputerSciencefromtheUniversityofVictoria whospecializesindevelopingaffordablewebsitesforsmallbusinesses Paraphrase SandyhiredPennyWeaver whorecentlygraduatedfromtheUniversityofVictoria HermajorisComputerScience andsheisgoodatbuildinginexpensivewebsitesforsmallcompanies Tobecontinued Back LanguagePoints affordable thatpeoplecanafford thatdoesnotcostalotofmoney支付得起的 不太昂贵的e g Lenovoenteredthehome computermarketwithanaffordablenewmodel 联想新机型以大众可承受的价格打入家用电脑市场 StructureAnalysis who smallbusiness isanon restrictiverelativeclause Thecharacteristicofanon restrictiveclauseisthatthereisacommabetweentheantecedentandtherelativeclause Translation 姗蒂雇佣了PennyWeaver 一名刚刚从维多利亚大学计算机专业毕业的学生 她专门为小企业开发花费不高的网站 Theend Back LanguagePoints 8 Para 5 Formostsmallbusinesses aportionoftheironlinesaleswillcomefromsearchenginetraffic thatis peoplevisitingtheirsitebytypingsearchtermsinenginessuchasGoogleandYahoo Paraphrase Formostsmallbusinesses partoftheironlinesaleswillcomefrompeople svisitstotheirwebsitebytypingsearchtermsinsuchenginesasofGoogleandYahoo Tobecontinued Back LanguagePoints thatis inotherwords usedasparenthesiswhenyouareexplainingexactlywhatyoumeanbysomething即 就是 换言之 用作插入语 Translation 对于大部分小企业 它们网上的一部分销售额来自搜索引擎流量 即来自网站访问的点击率 人们通过在诸如谷歌和雅虎等搜索引擎上键入搜索词访问他们的网站 Theend Back LanguagePoints 9 Para 6 PennyensuredthatSandy swebsiteincludedappropriatekeywords meta tagsandtitle tagsthatwouldhelptooptimizehersite Paraphrase PennymadesurethatSandy swebsiteincludedsuitablekeywords meta tagsandtitle tagsandthesethingswillhelptomakehersiterankwellinsearchengines StructureAnalysis thatwouldhelptooptimizehersite isanattributiveclauseanditmodifies keywords meta tagsandtitle tags Translation 芬妮确保姗蒂的网页中包含恰当的关键词 元标签和标题标签 这些有利于优化她的网站 Theend Back LanguagePoints 10 Para 7 Infact havingahighlyaccessiblewebsitehasallowedSandytotapnewmarketsandbuildherselfanicheinthecompetitiveVanco