联合利华创新管理实务(英文版).ppt

本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 1 InnovationProcessManagement IPM LouiseTravers 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 2 Sothemainobjectivesofthistrainingare BriefhistoryandbackgroundofIPMLotusNotesExplainhowtouseIPMITTools Inoplan startingaprojectmanagingaprojectinInoplanviewingprojectsinInoplanPostLaunchEvaluationprocedureIPMsupport network Info Feedback ProjectManagement JaneTurner RiskManagement MikeTrevethan YalinXu 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 3 TheUnileverIPM TheGoal Big bold consumer relevantinnovations rolledoutfast 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 4 InnovationinUnilever Historicallypoorlymanagedprocessnopriorityorfocusfragmentedunambitious Unilever P G 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 5 UECcommittocommonUnileverIPM OnJuly31st1997theUEC unanimouslyandenthusiastically committedtoadoptingasinglecommonIPMacrossthewholeofUnilever Thiswillbecomeanormalwayofworkingforallofus It sessentialcomponentsareallUnileverCompanieswillestablishandgatekeepafunnelfunnelscontaininnovationprojectsofallkindsthefunnelscontainthesumofallUnileverinnovativeandbrandlaunch relaunchactivitythefunnelsandthe8QActivityPlansareelectronicallylinkedasaresultauthorisedviewerscanaccessexcellentinformationoninnovationprojectsofrelevancetothemtransparent globalprojectinformationwillflow 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 6 Inoplan CurrentStatistics 176CompaniesusingInoplan7558projectsintheInoplansystemincluding2213alreadybroughttomarketplusaround2390ideasinInnopad1450Brands currently 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 7 Abitofhistory Whathashappened willhappen BusinessIT1997DefinitionofDevelopmentofDevelopmenttheIPMprocesstheITtool1998Training EnablingITImplementationProjectscodinginfrastructure1999DigestionofWider moreInstitutionalisationdiscipline embeddingsophisticatedITculturetoolsMaximisationofBenefits nowonwards 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 8 1 Thereareregular preferablymonthly GateMeetingsatwhichallstrategicdecisionsoncompanyprojectsaremade 2 TheGateMeetingischairedbytheChairman MD orbyexceptionotherBoardDirector andallrelevantBoardDirectors functionalheadsareinattendance 3 Thereisaformalprocessformonitoringrisk 4 Originalinnovationprojectswhichinvolvesubstantivecapitaland ormarketplaceinvestmentsmustbringSimulatedTestMarketevidencetoLaunchGate 5 INOPLANtobeinstalledinallUnileverCompanies 6 AllprojectstobeenteredintoINOPLANandmanagedviaINOPLAN 7 Newfor2000 InnovationRate usingtheUnileverIPMdefinitionsisbeingapplied reportedquarterly seetheUnileverIPM InnovationRateManual 8 Newfor2000 ThekeylearningsfromALLprojects whethersuccessfulornot arebeingdocumentedandPLE within12monthsoflaunchdate arebeingcompletedforallprojectsthataretakentomarket TheIPMMandatories forallOperatingCompanies 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 9 TheUnileverIPMAccreditation Dependingontheimplementationstatus eachcompanyfallsintooneofthefollowingstatus i Accredited ii Gold iii GreyForfullerdefinitionsofeachrefertoIPMDocumentationunderInfo FeedbackdatabaseIPMChampionresponsibilitytoapply nominationforminI FTogettheUnileverIPMaccreditation notonlythesystemhastobeimplementedanduserstrained butalsoIPMhastobeattheheartofthecompanyandbecomeanongoingprocessformanaginginnovation ChinaBGUnileverTaiwanAccreditedUnileverChina Foods GoldUnileverChina HPC GoldUnileverChina IceCream GoldUnileverHongKongGold 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 10 KEYSTATISTICS 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 11 IPMGLOBALSUMMARY 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 12 Inoplan IPMITToolset Innopad HPCandFoods chanceforfameandglory yourwildideasfornewproductsTeamworkwheretherawdatagoesin that syou projectmanagementPortfoliocollectionsofprojects CategoryorBusinessGroupaggregation LearningsArchivesandGeneralArchivesToolbox HPConly storehouseofBrandsuccess technical marketing packaging claims 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 13 StructureofInoplan 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 14 IPM agameof2halves ManagingaProject CreatingaProjectGatesDocumentsReports ManagingaportfolioofProjects C TmatrixFunnels8QAPResourcedemand Networks 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 15 WhatisanInnovationProject AnInnovationProjectisanyprojectinvolvingthelaunch orothermaterialchangetoabrandinagivencountryand ortheinnovativeendeavourleadinguptoit ExamplesPond sFoamingCleanserPersilTabletsDoveDeoCounterexamplesOn goingcostsavingprogrammesPromotionalActivitiesAdministrativeProjects 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 16 Beforestartingaproject BeforeStartinglookinToolbox successfulprojects lookinInnopad electronicsuggestionbox lookinInoplan currentprojectsinfunnels lookinGeneral LearningsArchive postmid 2000 forsimilarprojects 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 17 DEMO Innopad 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 18 TostartinInoplan ToStartaProjectauthorisedpersoncreatesandsuppliescertainproject codings inideasphaseprojectleader deputyprojectleaderteambuildsdraftcharterteamleader proposes chartertogatekeeperrolloutorFastTrackprojectcanbecreatedfurtherdownfunnel 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 19 CodingaprojectintoaTeamwork DefinitionsoffieldswithinProjectParameters 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 20 TheUnileverIPM definitions1 Original ProjectbrandinnovationbeingundertakenforthefirsttimeinUnilever RollOut ProjectaprojectinvolvingthelaunchofeitheranewbrandmixorproducthasbeenlaunchedorisalreadyintheprocessofbeingdevelopedbyanotherUnilevercompany 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 21 TheUnileverIPM definitions2 Aninnovationprojectisanyprojectinvolvingthelaunch orothermaterialchangetoabrandinagivencountryand ortheinnovationendeavourleadinguptoitincludingLaunch anewbrandnamefortheconsumerinacountryRelaunch amaterialchangetoanexistingbrandmixNewvariant samebrand sameproductformbutanewitemintherange Lineextension takesthebrandintoanewcategoryorsub categoryNewproductformat samesub categoryinanewandmateriallydifferentformatNochangeproject nomaterialchangetothebrandmixisintendedBrandmigration aprojecttomergepartorallofthemixofonebrandwiththatofoneormoreotherbrands 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 22 ManagingaprojectinInoplan 1 AProjectLeaderneedstobecorrectlydefinedinaXessorinordertogaineditaccessrightsinTeamworkie beforetheycancreateaproject AprojectiscreatedbyanauthorisedProjectLeader coding ittotheProjectParametersareaoftheTeamworkdatabase ProjectLeaderisresponsibleforaddingTeamMembers GuestMembers IncomestheneedforPicklists ProjectParametersarefedbythePicklistswhicharemaintainedbyIPMOperationsCentre 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 23 PickListManager TherearePicklistsfor Category Sub CategoryCompanyBrandBusinessGroup CategoryCurrencyGatekeeperPicklistsfeedTeamwork aXessor Innopadsoitisimperativetheyarekeptuptodate 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 24 ManagingProjectsinInoplan 2 ProjectLeaderResponsibilitiesOnceaprojecthasbeencodedintheProjectLeaderisresponsiblefor leadingtheprojectandtheprojectteamproposingtheGatedocumentateachgateandmovingtheprojectthroughthefunnelamendingtheparameters e g launchdate asandwhennecessary Gatedocumentsarecumulative Forinstancean approved Charterbecomesa draft Contracttowhichfurtherinformationcanbesubsequentlyadded IftheProjectchangesnaturesoradicallytorequireafundamentalrewrite thenthissuggeststhattheprojectbeclosedandanewprojectbegun 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 25 GatekeeperResponsibilitiesHaveaninputtothestrategyControlresourcesfortheprojectsHaveresponsibilitiesforcommunicatingprojectrequirementsHavetherightinformation experiencetomakedecisionsThreefundamentaldecisions KilltheprojectAskformoreinformation clarificationApprovethemovetothenextphaseOnceapprovedtheprojectwillmoveintothenextstageofthefunnel draftstatus ManagingProjectsinInoplan 3 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 26 FunnelStages Theoriginatorprovidessomeconsumerevidenceofmeritandbusinessrelevance Theconsumerinteresttechnicalandcommercialrobustnessarechecked Thebrandmixwillbedeveloped sourcingarrangementsfinalised Finetuneallmixelements pipelinefilling supportplan Evaluatemarketperformanceconsumerreactions ProjectgoesintoToolbox 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 27 FunnelPhasesandGates Charter DraftProposedApproved Contract DraftProposedApproved Launch DraftProposedApproved Rollout Draft Rollout DraftProposed Rollout Approved 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 28 DEMO CreatingaprojectinTeamwork 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 29 INOPLANisasetofFOURdatabaseswhichareprovidedtosupportthemanagementofbrandinnovationinUnileverItisdesignedtohelpYOUtodoyourjob reflectingwhatyoudoandhowyouactuallydoit SavestimeandmoneybyreducingtheneedforphysicalmeetingsEasycommunicationbetweenaGatekeeperandprojectleadersTransparentOnlydoitonceEmailfacilityGateDocumentsarecumulativeEnablecross functionalteams BenefitsofworkinginTeamwork 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 30 ProjectLeaderseditingandupdatingteamdocuments projectparametersandgatedocumentsforpresentationtogatekeepersTeamMemberskeepingdocumentationuptodateQualityin Qualityout Itisdowntoyou Majorboardleveldecisionswillbemadeonthebasisofthisinformation Inoplan Whoneedstoinput 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 31 ChecklistforProjectLeaders 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 32 ProjectNamemustbeuniqueIndicatewhetherOriginalorRollout ifrolloutthencreateprojectusingtheoriginalnameandaddcountryabbreviationtoindicaterolloutPositioningshouldbeasperglobalrecognizedlistingLaunchdatestatusmustbeupdatedastheprojectprogressesdownthefunnel CompanypriorityisaninternalindicatorBusinessimpactisaglobalindicatorfortheprojectDefinitionofConsumeValuePerceptionandEnablingTechnologymustconformtotheUnileverdefinitionaspertheUnileverIPMTeamMemberManualICResourceAllocatedFrommustbeagreedwiththerelevantpartiesbeforeitisindicatedinheproject andURLResourcesAllocatedmustbepartofCategoryResearchProgramme TargetLaunchDatemustberelevantthroughthelifeoftheprojectFinancialfiguresmustbeinputtedinthedenominationsindicated TeammembersandGuestmembersmustbeselectedfromtheUnileverNameandAddressbookandnottypedinasfreetext RISKSCANNING InitialandRiskQuickScanifneeded PostLaunchEvaluationafter9 12monthsofthelaunch ChecklistforProjectInput 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 33 TryingoutTeamworkyourself IPM Live 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 34 PostLaunchEvaluation 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 35 FunnelStages Recap Theoriginatorprovidessomeconsumerevidenceofmeritandbusinessrelevance Theconsumerinteresttechnicalandcommercialrobustnessarechecked Thebrandmixwillbedeveloped sourcingarrangementsfinalised Finetuneallmixelements pipelinefilling supportplan Evaluatemarketperformanceconsumerreactions ProjectgoesintoToolbox 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 36 PostLaunchEvaluation DonotproposetheprojectbeforeatleastLEARNINGShavebeentypedin 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 37 1 Thefollowingtwonewsectionstothegatedocumenthavebeenadded Section13 TeamLearnings tocaptureafewshortlearningsonallcompletedprojects whethertheymakeitasfaraslaunchornot Section14 SummaryofPostLaunchEvaluation fortheheadlinesontheperformanceofthelaunchedprojectinitslocalmarket Thissectionistobecompletedwithin12monthsoflaunchandisapplicablebothforprojectsrecommendedasRolloutContenders andforprojectsthathavebeenlesssuccessful inordertocapturelearningsforthefuture 2 AseparatePostLaunchEvaluationForminTeamDocumentshasbeenaddedforamoreextensivedescriptionofthesame 3 Asecondarchivefacilitycalledthe LearningsArchive hasbeenadded TherewillbeonearchiveforeachCategoryandonearchiveforeachBusinessGroup ThesesummariesrequirenohumaninterventionandwillbeelectronicallyaggregatedfromtheProjectdocumentationtogivethekeyProjectdescriptionandlearnings SharingtheKeyLearningsfromallprojects 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 38 ProjectsuccessfullypassestheLaunchGate 9 12monthsfromthelaunch a OriginalProjectsthatareverysuccessfulareproposedtoROLLOUTCONTENDERS tobedone fillingPostLaunchEvaluationForm offerLearningsinGateDocuments brieflysummarisethePostLaunchEvaluationinGateDocuments B OriginalProjectsthatarelesssuccessful arenotproposedasrolloutcontenders tobedone fillingPostLaunchEvaluationForm offerLearningsinGateDocuments ARCHIVINGC RolloutProjects regardlessoftheirsuccess fillingPostLaunchEvaluationForm offerLearningsinGateDocuments ARCHIVING Fordetailspleasereferto TheUnileverIPMProjectCompletionDiscipline SharingtheLearnings PostLaunchEvaluation 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 39 Learningsshouldbeaddedtoaprojectassoonastheprojectisterminated whethersuccessfulornot beforetheteamdisbands Projectsthathavebeenarchivedwithlearnings asummaryoftheprojectparameterswiththelearningsandthePostLaunchEvaluationform iftheprojectlaunched willgototheLearningsArchive LearningsarchivesarearrangedbyBusinessGroupandbyCategory liketheportfolio eg ChinaLearningsandDeodorantsLearnings Projectswithoutlearnings eg projectscreatedinerror andafullcopyoftheprojectsthathavebeenarchivedwithlearningswillbesenttotheGeneralArchive arrangedinthesamewayasTeamwork egChina Deo Fordetailspleasereferto TheUnileverIPMProjectCompletionDiscipline SharingtheLearnings Learnings GeneralArchives 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 40 InnovationProcessManagement IPM IdeaGenerationCreativityConsumerCreativityInopadToolbox ProjectPlanningProjectFacilitationMicrosoftProject DraftProjectCharterInoplanTeamwork DefineBusinessStrategy HAX ProjectCompletionStopProjectLaunchProposeRoll OutInoplanToolboxLearningsArchive ManagePortfolioofProjectsInoplanPortfolioGraphics CTM 8QActivityPlan Funnel Resource Keygo nogodecisionsGatekeeping IdentifyGapsinCurrentPortfolio CTM 8QActivityPlan Funnel ImplementandManageProjectInoplanTeamworkRiskManagement ITTools 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 41 AccessManagement 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 42 TeamworkAccess AnyoneUnileveremployeecanaccessaTeamworkBUTonlyseetheprojectstheyareworkingon ThereisonedatabaseforeachBusinessGroup Categorycombination e g CAME Laundry Thisiswhereprojectsarecreatedandmanagedbyprojectteams TherearethreeseparateaccesslevelswithinthisdatabaseProjectLeader theusercancreateprojectsandpublishdocumentsintothePortfoliodatabase TeamMember theusercanreadandcreatedocumentsforaprojectGuestMember theusercanreaddocumentsforaproject IPMAccess StandardAccess 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 43 IPMAccess StandardAccess PortfolioAccess ByCategory globalportfolio ByBusinessGroup 3levels entireBGPortfolio categorywithinaBG companywithintheBG 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 44 IPMAccess StandardAccess ToolboxTherewillbeonedatabaseforeachofthe17categories currentlyonlyavailableforHPCandIceCreamcategories withtwoaccesslevels basicaccess basicproductdescriptionfullaccess fullmixdetails 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 45 IPMAccess StandardAccess InnopadThereisonedatabaseeachforHPCandFoods Therearetwoaccesslevelsforthisdatabase user usercancreatenewideasandviewpublishedideaspublisher usercanpublishideas fromtheircompany totheUnileverworld 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 46 TheAccessGuide PleaseseetheInoplanAccessandSecurityGuideformoredetails availableinI F IPMDocuments 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 47 IPMAccess OutofStandardAccess Out of StandardREQUEST InadditiontotheirStandardAccessRights usersmayalsorequestadditionalOutofStandardAccess i e accessprivilegeswhichfalloutsidetheabovepolicy tootherPortfoliodatabasesand oraccesslevels TheserequestsaremadebytheCompanyIPMChampiontotherelevantAccessOwner s WhenapprovedbytheAccessOwner theseareknownasOutofStandardAccessRights 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 48 IPM agameof2halves ManagingaProject CreatingaProjectGatesDocumentsReports ManagingaportfolioofProjects C TmatrixFunnels8QAPResourcedemand Networks 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 49 SeniorManagementtool enablesinstantviewingofacategory company regionsinnovationportfolio Unileverisforthefirsttimetransparent Strategicplanning Go nogodecisions Resourceallocation Trackingofprogresstowardsstrategicgoals Sharingrealtimeknowledge InoplanPortfolio Whoisitfor 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 50 Demo Portfolio 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 51 FOURMAINTOOLS theFunnel ConsumerTechnologyMatrix CTM eight quarteractivityplan 8QAP resourceallocation InoplanPortfolioGraphics 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 52 KeyUnileverInnovationProcessSupportTools ResourceDemandChart 1 95 4 95 7 95 10 95 1 96 4 96 0 1 000 2 000 3 000 4 000 5 000 FTE hourspermonth Development Marketing Research SupplyChain Capacity The8QuarterActivityPlan 8QAP Doingtherightthings TheInnovationFunnel Initialmarketingandtechnicalconcepts Idea Generation Charter Contract Launch Proposal Gatekeeper Gatekeeper Gatekeeper Feasibility Concept refinementand prototype creation Product optimisation Commercialisation Production Distribution Capability LaunchPreparation Onepagedescriptionof proposedprojectincluding objective rationaleand developmentroutes Early CommercialAssessment Cross functionaldevelopmentplanincludingprojectplanascontractbetweenteam Gatekeeper LaunchPlanincluding FinalCEPapproval KEY GATE DOCUMENT LAUNCH Gatekeeper RolloutGate PostLaunchEvaluationReviewperformance Tracksuccessof keylearningsfromfirstmarketlaunch RolloutMarketextension Doingthingsright Canwedoitall Doingthingsattherighttime Q1 Y1Q2 Y1Q3 Y1Q4 Y1Q1 Y2Q2 Y2Q3 Y2Q4 Y2 ria 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 53 Funnel doingthingsright Ideas Feasibility Capability LaunchPreparation Roll out Project1 Project2 LAUNCH Post LaunchEvaluation 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 54 ThesevendifferentwaysinwhichaProjectmaybecompletedandthenarchived 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589505898 55 WhyFunnels Formalisedprojectmanagementprocessallowsprojectstobedefined trackedandrevieweddiscipline Mutated evolvedtoUnileverneedsInvolvesseniormanagementatanearlystage 本人有最新名师培训视频6千集 管理文档8千份 想要的请联系QQ1589