英语北师大版必修4 Unit11 The MediaLesson 3 The Advertising Game[TY](ppt).ppt

lesson3theadvertisinggame worldcup click wherehaveyouseenandheardadvertising game inthestreet onthebusatthebusstation onradio ontv inthenewspaper inthemagazine ontheinternet spokesman spokeswoman doyouthinkadvertisingactuallyworks haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement 促销 voiceyouropinion paragraph1paragraph2paragraph3paragraph4paragraph5 theclassicads theadsinthemarket modernads thetopadsoftoday thepublicads fastreading listentothetapeandfinishthemultiplechoices 1 whichoneisnotapublicadvertisement a fightingaidsb savingwaterc helpingthepoord sk listening 2 whatideasdotoday sadvertisementsusetomakeyounoticetheirproducts a newb humourc unusuald surpriseda abcb abcdc acdd bcd 3 what sthetopadvertisers aim a tocreatesomethingthathasneverbeenseenbeforeandisfascinatingforpeopletolookatb tomakecontributionstosocietyc tousemoderntechniquesofdesignd tomakepeopleknowtheirproducts listentothetapeandfinishthemultiplechoices 1 whichoneisnotapublicadvertisement a fightingaidsb savingwaterc helpingthepoord sk d listening 2 whatideasdotoday sadvertisementsusetomakeyounoticetheirproducts a newb humourc unusuald surpriseda abcb abcdc acdd bcd b 3 what sthetopadvertisers aim a tocreatesomethingthathasneverbeenseenbeforeandisfascinatingforpeopletolookatb tomakecontributionstosocietyc tousemoderntechniquesofdesignd tomakepeopleknowtheirproducts a readthetextandcompletethetable carefulreading paragraph1 aim contents theclassicads giveinformationaboutfinding a thenameofa b whatthecompanies c wheretheyare andthe names products company sell brand located certain subject corporationn 公司 certainadj sure确信some某一 paragraph2 aim contents theadsinthemarket andholdthe ofthepublic picturesorthewordsof advertisementsthatpeople lookingat attract experts enjoy attention consistof subject contain由 组成 paragraph3 aim contents modernads high of design thehigheststandardsofdesignwith linkedtotheproductstomakethemmoreattractive standards visual combine ideas subject concept概念 原则 ideaswhicharelinkedto paragraph4 aim contents thetopadsoftoday somethingthathasneverbeenseenbeforeandis forpeopletolookat surprisedandnewand ideas create fascinating humour unusual subject fascinatingadj 迷人的 赏心悦目的 paragraph5 aim contents thepublicads make tosociety encourage to inimprovingtheirneighbourhood protectingtheenvironment andhelpingotherpeople citizens participate contributions subject theclassicads location brandname companyname product brandname product companyname location theadsinthemarket picturesorthewordsofexperts enjoylookingat modernads higheststandardsofvisualdesign highclear light thin idealinkedtotheproduct thetopadsoftoday humour surprisedandnewandunusualidea thebestpart theymakepeopleforgetthatsomeoneistryingtosellthemsomething thepublicads protecttheenvironment makecontributionstosociety whatarethemaincharacteristicsoftheads 1 theyaremeaningful interesting 2 wecanfind intheads attra