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北京市第二中学分校 中学英语 九年级上学期第三单元第11课 主讲人孟丹 Theeasiertoremember thebetter Theeasiertoremember thebetter 1 Lesson11 1 Whatisthevideoabout Itisaboutanadvertisement 2 Whatistheproductintheadvertisement Theproductisakindofsodanamed7UP Athingthatisproducedbyacompanyforsale 3 Doyouthinkitisagoodadvertisement longandboring shortandfunny humorous creativeideas commonideas difficulttounderstand easytoremember showingthesenseofhumor Theeasiertoremember thebetter advertisingadvertiseradvertisement Readtocompletethetextwiththewords Butinrecentyears ithasbecomemoreandmoreimportantasawaytosell Some spendmillionsofdollarsadvertisingtheirproducts Advertisershaveusedthesame formanyyears products companies methods methodsfamouscompaniesmagazinespostersproducts Readtocompletethetextwiththewords Someadvertisersusea persontotellhowwonderfulaproductis 5 Wecanseeorhearads everywhere ontheradio onTV ontheInternet in andinthestreet 6 Thenwegoshoppingandweseemoreadson inthestores famous magazines posters methodsfamouscompaniesmagazinespostersproducts Pleasereadthetextaloud Paragraph1 Readtofillintheblanks Advertisinghasexistedforhundredsofyearsandithaschanged Whatarethechangesinadvertising hasbeenintheworld Paragraph1 Change1 Advertisinghasbecome Change2 Advertisementsare todo Change3 Companiesspend inadvertisingtheirproducts Change4 Advertisingmakes moreandmoreimportant moreandmoredifficult millionsofdollars manypromises Thechangesinadvertising Paragraph2 1 What sthetopicsentenceofthisparagraph Advertisershaveusedthesamemethodsformanyyears 2 Howmanymethodsarementioned Whatarethey ways Threemethodsarementioned Paragraph2 Threemethodstomakeanadvertisement UsingHumor beinghumorous Thefunnier thebetter Thefunniertheadis thebetter Paragraph2 Threemethodstomakeanadvertisement Usingasimplesong Theeasiertoremember thebetter Theeasieritistorememberthesong thebetter Paragraph2 Threemethodstomakeanadvertisement Usingafamousperson Themorefamousthepersonis themoremoneytheadvertiserhastopay Paragraph3 1 Wherecanwefindadsforanewproduct Wecanfindadvertisementsontheradio onTV ontheInternet inmagazines inthestreetandonpostersinthestores 2 Whydoadvertisersoftenrepeattheirads Becausefromtheadvertisers pointofview themoretimesweseeorhearthead thebetter intheadvertisers opinions theadvertisersthink Paragraph3 keysentencesaboutadvertising 1 Butinrecentyears ithasbecomeimportantasawaytosellproducts 2 Adsnowadaysaretodo moreandmoredifficult moreandmore 3 theproductis theadis 4 Othersuseasimplesong toremember Thebigger themoreexpensive theeasier thebetter keysentencesaboutadvertising 5 thepersonis moneytheadvertiserhastopay 6 Fromtheadvertisers pointofview timesweseeorhearthead Themorefamous themore themore thebetter keysentencesaboutadvertising sentencestructure 比较级and比较级越来越 sentencestructure the比较级 the比较级 越 就越 2 junkfoodheeats hewillbe makesentences Themore theheavier 1 Theboyeatstoomuchjunkfood soheis heavierandheavier 1 Thechildrenplant trees makesentences 2 treestheyplant theenvironmentis moreandmore Themore thebetter makesentences books smart 1 Thechildrenaresmarterandsmarterbecauseofreadingbooks 2 Themorebookschildrenread thesmartertheywillbe Workingroupsandcreateanadvertisementforthedrink7 up Rules Sixstudentsinagroup Worktogetherandcreateatleast4sentencesforth
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