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Advertising not only leads us to buy things that we dont need and cant afford, but also广告不仅诱使我们买那些我们并不需要而且买不起的东西,同时还混淆了我们的真实感All reports that promise an easy solution to a complex problem need to be taken with a 对所有承诺轻松解决复杂问题的报告都需要抱有一定程度的怀疑,对赢得石油残局也不例外As the Net pushes the economy ahead rapidly,the economy is also bringing 在网络化高速地推动经济发展的同时,经济也反过来促进网络市场的发展,其结果是国际互联网本身将成为全球最大的新兴市场As she stood in front of her 5th grade class on the very first day of school ,she told the 开学第一天,当她站在五年级班级的面前,她对孩子们说了一句不实在的话。Besides ,if everyone shops on the Net ,what will happen to the hundreds此外,如果大家都在网上购物,那么成千上万的购物中心该怎么办呢?Bill Gates, the Microsoft whiz, left Harvard to tinker with software and developed the 比尔.盖茨,那个微软的大能人,没有上完哈佛大学就去钻研软件,开发出一种几乎每台个人电脑都安装的工作大脑But its not just a sense of conscience, nor demands from pressure groups, which lies behind these apologies支撑这些道歉的并不仅仅是良心的发现,也不仅仅是压力群体的要求But she stifled the childrens laughter when she exclaimed how pretty the bracelet was 但她惊喜地称赞手镯的漂亮,把它戴到手上,并把香水轻拍在她手腕上,这些动作止住了孩子们的笑声By enabling us to access stored information orally-aurally, talking computers will finally 话语电脑由于能使我们用听、说的方式村、取信息,我们将最终可能以口头语言取代书面语言By sharing your childrens curiosity, you can give them a valueable lesson that extends far通过分享孩子们的好奇心,你还能给他们提供超出科学试验领域之外的如何面对困难的有价值的教诲Demography and changing social mores mean that white males will become a smaller fraction人口统计和不断变化中的社会习俗意味着,随着妇女和少数民族重要性的增加,白人男子在劳动力群体中所占的比例将会减少Each of us owes it to our spouses, outr children, our friends to be as happy as we can为了我们的配偶、孩子、朋友,我们每一个人都有责任尽可能感受幸福Engineers have had a direct role in the creation of most of modern technology-the tools,materials工程师在绝大部分现代科技的创新中发挥着直接的作用,例如,为使生活的更轻松自如,我们考他们才有了工具、材料、技术和能源等Eventually, you may reach the point where you can afford to spend the rest of your life 这样,有朝一日你或许可以有资格把余生打发在游泳池边,手里端着饮料-不过你很可能不会如此Four years after that, she got another letter, saying that while things had been tough at 四年以后,她收到另一封信,说他尽管时常遇到困难,他仍留在学校学习,坚持了下来,他即将以最优异的成绩大学毕业From a Darwinian perspective, written language is the bridge spanning humanitys 从达尔文进化论的角度来看,书面语是连接人类口语文化第一黄金时代和第二黄金时代的桥梁Future-supplies of oil will be costly not simply in terms of dollars and cents but also in未来的石油供应代价会很高昂,这不仅体现在价格方面,更体现在其对环境的影响上Having identified these regions, the hope is that future work can measure how the brain 确定了大脑活动区域后,我们的希望是将来的研究能够搞清楚大脑在选择股票、赌博或是决定参加那项退休金计划等情况下是怎样执行的I ended up selling a record amount of cosmeties结果我创下了化妆品销售量的最好成绩I have never thought I was better than anyone else,but I have always我从不认为我那时不任何人强,但我一直相信我当时干的活别人都赶不上If fear is the negative motive for buying a product, then wanting a good image is the 如果这种担心的心理是我们消费产品的消极动机,那么希望自己有一个好的形象则是我们选择这种产品的积极理由了If we had continued to increase energy efficiency at the same rate, the stability of Iraq 如果我们当时一直保持同样的比率提高能源利用的效率,那么目前伊拉克和沙特阿拉伯的政治稳定状况就不会受到美国决策者们如此的重视了If the U.S. automobile industry waits for years to see if lightweight fuel-efficient cars洛文斯认为,如果美国的汽车业要等待若干年才能确认轻型低耗汽车是否为最佳发展,那么有一天它会发现外国公司已经占领了另一个市场In addition ,the need to produce goods and services at quality levels previously thought 此外,提供有质量的产品和服务的需要(而过去则认为大批量生产时不可能做到这一点的),以及参与型管理技术的推广使用,都将要求劳动力具有更高的教育和技术程度In a very real sense the world wad not technologically competitive 完全可以说,当时世界上不错在技术竞争Instead, keep the ball rolling by saying, “Thats interesting “ or”Id never thoughe of it 反过来,要鼓励他们继续讨论,可以这样说这个想法很有意思或者我以前从来就没有这样想过。或者,提出更多的问题和观点Instead of depending on largely ineffective laws against illegal hunting ,it gives local people这种办法使当地人们可以为了经济上的原因而去保护动植物,而不是依靠在很大程度上难以奏效的那些反非法偷猎的规章制度In this essay, Greene regrets that people can no longer trust each other and 在本文中,格林遗憾的指出人们已经不在彼此信任,不得不求助于各种复杂的安全设备来保护自身及其财产It simply didnt occur to managers that the proper thing to do was 经理们从没想过怀疑别人是正常行为I took a genuine interest in their questions and was able to translate.我发自内心的关心他们的问题,并能理解他们的的愿望,给她们出些该如何化妆的点子It was such a relief to solve this problem that we did not thing much about 解决这样的问题使我们松了一口气,以至于我们不去考虑这种情况对我们的生活质量意味着什么In decisions from how much to produce to whether to save and invest, humans 在决策过程中,从生产多少到要储蓄还是要投资的问题,人类都被理所当然地认为是其自身利益的冷酷的理性计算器In theory ,consumers would buy only this wood and so force logging companies to go “green”or go理论上讲,消费者只能购买这些获得认可的木材,这将迫使伐木公司开始保护“绿色”,否则将无生意可做I once met a young man who struck me as particularly successful and happy 我曾经遇到过一位年轻人,他给我的印象是他特别成功、幸福Like most technologies, written language will serve its function until some better 正如大多数技术一样,书面语言的功能在有更好的技术出现来取代它后,即告停止Many political leaders, like most of their citizens, belong to post war generations ,who now look许多政治领袖,和他们的国民一样,属于战后的一代,他们现在认为那战争并不是简单的正义战胜邪恶的战争Mrs. Thompson had watched Teddy the year before and noticed that he didnt play well with the 汤普森女士一年前就见到泰蒂了,还注意到他无法和其他孩子融合的在一起玩,他衣服很脏,总是一副没洗澡的样子Only rarely do peoples jobs, spouses and children live up to these imagined ideals 人们的工作、配偶、孩子很少能达到这些想象出来的理想状况People tend much to prefer, say, $100 now to $115 next week, but they are indifferent 人们更倾向于,譬如,现在获得100美元的回报和一年零一周以后的115美元的回报之间有什么不同Psychologists have found that certain colors on the package of an attractive product心理学家们发现,有吸引力的产品,其包装上的特定颜色会使人们伸手去取它,而不会去买另一种颜色的相同产品Real-life impressions of nature are far more memorable than any lesson children can 对孩子们来说,从书本和电视节目上学到的课程一点也没有他们对自然地亲身体会那么记忆深刻Science is not just facts but the meaning that people give to them-by weaving information科学不仅仅是事实,而是人们赋予它的内涵-即各项信息汇总成为大自然地有根据的运行情况Studies over the past three decades have shown that, after asking a question, adults typically过去30年的研究也表明了这一点,当问了一个问题后,成年人一般等待回答的时间也就是1秒钟甚至更少,没有留出时间让孩子进行思考So academic, in fact, that there is a concern that “sorry” might turn out to be the 事实上,这些风险是如此的空泛,以至于有一种担心,认为“对不起”这个词居然会成为一个脱口而出的说辞So , if you lose a key species, you might cause a whole flood of other extinections所以,如果失去一个重要的物种,那也许会引起大量其他物种的绝迹Statistics show the cime rate is rising more dramatically in those allegedly 统计数字表明在那些据称是平静的地区,犯罪率的上升较之城市还要显著Sustainable management of forests requires controls on the number of trees which are cut down深林的可持续管理既需要投资种植新树以取代被砍伐的树木,也需要对被砍伐树木的数量进行控制Taxes put a big dent in family fortunes, and unless the heirs are careful and invest 遗产税大大消弱家族的财富,获取遗产的后人如果不小心或不谙投资,他们失去财富的速度就将像其先辈当年获得它一样快Teddy is an excellent student, well liked by his classmates ,but he is troubled because his泰蒂是很优秀的学生,很受同学们喜爱,但他木器得了癌症,他为此而困扰,家里的生活一定很艰苦The ad pointed out that , yes , it is the insurance companies that pay 诚然,广告显示的是保险公司会为你失窃的东西负责,但是又有谁会补偿这种不信任和恐惧的气氛给我们生活方式带来的改变呢?The development of e-commerce may well bring the world into a brand new电子商务的发展很可能会把世界带进一个电子货币的崭新时代The globalization of the worlds capital markets that has occurred in the past 10 years 过去10年世界资本市场出现的全球化在未来10年中也将在整个经济中重现The huge power of electronic commerce will change the face of trade dramatically电子商务的惊人威力会使贸易的局面发生激动人心的巨变The irony is that children start out as natural scientists , instinctively eager to investigate有讽刺意义的是,孩子就是天生的自然科学家,本能的渴望探索周围的世界This began a barrage of questions that lasted nearly two hours一下子一大堆这样的问题就提了出来,时间持续了将近两个小时The construction of the gigantle Egyptian pyramids at Giza during the 2500s B.C. was 公园前26世纪,在吉扎建造的巨大的埃及金字塔是古代最伟大的工程奇迹之一They didnt drop out to avoid work- they dropped out to start a company or devote他们逃学并不是逃避工作-实际上他们都是为了创办一家公司,或去从事自己感兴趣的事业They develop complex scientific equipment to explore the reaches of outer space and the 他们开发复杂的可续设备来勘探外层空间和海洋深处They may work to reduce environmental pollution, increase the worlds food supply他们致力于减少环境污染,增加世界粮食的供应,以及使运输更加快捷和安全The growing interest in new types of machines and new sourcs of power to drive them helped对新型机械和驱动这些机械的动力源不断增长的兴趣引发了18和19世纪的工业革命,在工业革命时期,工程师作用得到迅速发展Today we live in a world where Ameriacan firms no longer have automatic technological 今天,在我们所生活的世界中,美国公司已不再是自然而然的具有技术上的优势Todays Horatio Alger heroes often come from modest backgrounds and rise to the top on 今天的霍雷肖.艾尔格笔下主人公特征的富豪们往往来自平凡的背景,他们攀上巅峰靠的是胆识、运气以及有清楚的奋斗目标Two noted Americans explain why its not what you earn-its what you learn两位美国名人解释为什么不是你所挣的而是你所学的更重要The Swiss government is still trying to put right the public-relations disaster that resulted瑞士政府仍然还在试图摆平一场公共关系的彻底失败,其发生的原因在于他们对他们国家在20世界30和40年代与纳粹分子的交往所做的道歉是有失公允的The trend began in earnest in 1995,when the Queen of England admitted that the Maori people of 这个潮流是从1995年真正开始的,当时的英国女王承认当新西兰还是英国的殖民地时,新西兰的土著毛利人曾遭到英国人的羞辱Two people may choose different brands of toothpaste with the identical price, 两个人所选择的可能是两个不同品牌的牙膏,即使这两种牙膏有着相同的价格、数量和质量,每个人都相信通过购买自己的品牌可以表达自己的个性They feel that they have freedom of choice, and they like to think they make wise choices 他们觉得他们有选择的自由,并且总是认为他们做出了明智的选择,遗憾的是,他们可能没有认识到广告的强大作用The concept that we have to work at happiness comes as news to many people对于很多人来说,我们需要努力感觉幸福的这种说法可能是前所未有的The most obvious sources are those pursuits that give our lives purpose(幸福)最明显的来源是那些给我们生活带来目的的追求T
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