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Businessplan Team Marketanalysing Entrepreneurialbackground Marketingplan Organizationandmanagement Riskassessment PROCESS Entrepreneurialbackground AlargenumberofcollegestudentswillgraduatefromtheschoolinJuneeachyear Atthistime whataboutthegoodsthattheyhavebeenconsumingalot Takenawayorsoldtotherecyclebin ltwillbringyoualotoftrouble Sold itseemstoowaste afterall theseitemshavealotofreusevalue suchas usedtextbooks football etc Entrepreneurialbackground FacethissituationIadvisegraduatedstudentstoselltheseitemstootherbrother sister Itnotonlyspreadthetraditionalvirtuesofourcountry butalsorealizethereuseofresources Sowewanttosetupatradingmarketwhichcanresalesecond handgoods Throughouranalysis webelievethatthesecondarytradingmarkethasagreatdevelopmentprospects Marketanalysing ThegraduatefromZhengzhouUniversitymorethantenthousands whichmakesupofapotentialmarket Throughdetailsurveyandanalysing wediscoverthatmanygraduatescannotcarrytheirthingsandchoosetosellthemtorecyclebinorjuniorstudents It sacceptableforstudentstobuysomecheapsecond handthings Nowadaysalargepartofcollegestudentscomefrommiddle incomefamilies Thethingstheyneedarebothgreatquailityandcheap whichsatisfiedrealityneeds Marketingplan 1 Followingourinvestigation wefindthatsomethinginshchoolareverypopularwithstudents suchasteachingmaterial sportgoods electricfanandsoon Therefore wewillbetheinterediariesoftheseitemsandallthestudentsareourmainmarketandconsumer Marketingplan 2 Underthepubicityandpromotion letoursecond handgoodsintermediaryplatformbeknownbyallstudents whichencouragingstudentstoprovidethesecondgoodsforus Andthen wewillhelpthemselltheseitemsoutthroughoursecend goodsplatformthatrealizingtherecyclingfinally Marketingplan 3 Onthewayofprice weneedtoevaluatetheresaleitems Accordingtothedamagedextentoftheitems useoftimeandlife weshouldmakereasonableestimatesaboutitsresaleprice Atthesametime wealseneedtochargesomehandlingfeeforthereselling Marketingplan 4 Onthewayofdistributionchannel wewillcombineonlinesaleswithstoresales whichnotonlycanexpandconsumer butcanalsoincreaseouradvertisingeffert Therefore wewillachievethemulti azimuthsalesofitems Organizationandmanagement 1 setupjoint31person thefinancedepartment salesdepartment maintenancedepartment 3people5people 3propagandadepartment logisticsdepartment 5peopleandallforcollegestudents accordingtothepositionofdifferenthiringrelatedprofessionalstudents suchabilitymakemen Organizationandmanagement 2 inourshopshallpractiseasystemofassessmentandincentives toreachacertainstandardofeffectiverewardemployees andeachemployeetotheendofthemonthwillhavebonus Organizationandmanagement 3 estimatewehave themaincosttotheschooltoapplyforastoreofcapitalis150yuanpermonth ayear srentis1800yuan wesendgiftwillcost500yuan andotherpublicrelationsactivitiesabout1000yuan otherexpensesestimatedaround1500 employeewagestotalcostabout300yuanamonth onlycalculatesalary studentsduringtheperiodofschooleachsemesteraccordingtothefourmonths twosemesters 2400dollars ayearwillbestart upcapitalforaboutseventhousandyuanaltogether Riskassessment 1 thefirstmonthofthepromotionandpublicrelationsactivitiesarelikelytospendourtotalcapitalintermediaryshop1 4 thisoperationwillfaceafterfinancialdifficulties poormanagementandevenmakeusnolongeroperatingintermediaryshop 2 duetotheimpactoftraditionalideas somestudentsmaynotbewillingtotradeinthisway Riskassessment Riskassessment 3 thepri
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