Business-plan英文版商业计划书

Business plan for the pet market Miracle Nov Business plan for the pet market xing long E E E XECUTIVEXECUTIVEXECUTIVE S S S UMMARYUMMARYUMMARY Pets sold on the market today is very large an increasing number of younger age groups like to keep as pets and to their partners They not only satisfied with a simple feeding but also regard them as their parents Because they have this mentality the other relevant market came into being and pets pet grooming health care and so on At present there are already many such institutions abroad many domestic first line has also been developed cities a similar organization but due to technical reasons and other aspects of a single national comparison of many of these institutions In developed city markets there exists a lackage of all package organization for all kind of pet services In second line cities some service organizations for only one kind of pet still have a large market share but we need a more effective solution to develop market there For the consideration our program is to design the market in Nanning through the program we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity Business plan for the pet market xing long Table of Content 1 Introduction 2 Current marketing situation 3 Swot analysis 4 Objectives 5 Marketing strategy 6 Action programmes 7 Budget 8 Control 9 Conslusion Business plan for the pet market xing long 1 1 Introduction 1 1Organization Headquarters Chairman General Manager Finance Department Investment Department Marketing Department deputy general manager customer service department advertising department the department heads employees Chain stores store manager medical groups beauty group photography group public relations group sales group 2 Current marketing situation Pet industry is currently on the market there are many simple pet sale shop However regarding the pet of the service agencies in the country only a very small presence in some developed smaller first tier cities structure pet services a single store such as on pet care and beauty It was learned that in foreign countries many developed countries on a variety of pet services agencies have a perfect system various agencies widespread Technically we can learn from the introduction for the increasingly popular pet of the Wind the pet services will be urgently needed One has a perfect healthy body of the pet service will be the current market needs 2 1 The macroenviroment 2 1 1 the global status of the pet industry With the increasing living standards in China pet gradually become closer and closer companion Whether it is dogs cats birds or fish or turtles which housekeeping past nursing homes small animals for human entertainment became an important member of the family In an increasingly competitive social environment your pet s lovely and lively as is in the tension of modern life the human sending loneliness increase the fun and ease the pressure 2 1 2 Analysis of China s pet industry China has 1 3 billion population and has farmed since ancient times a traditional pet according to conservative estimates China now there are at least 100 million pets pet market potential of the economy for at least up to 150 billion yuan Business plan for the pet markes xing long 2020 4 4 2 but China s current development level of the pet market not in the true sense with the world In the current market environment in China pet food and supplies to the retail industry is still in the emerging stage Since 2007 many international and authoritative consumer market research institutions began to pay close attention to China s pet industry A survey shows that Chinese pet total of 8 years in 1999 2007 increased by nearly 500 according to incomplete statistics China s current pet dogs cats and other types of pets for more than 200 million total in 2015 the the figure will reach 500 million In 2008 the pet industry s annual output of about 200 billion yuan an annual growth rate of over 30 accounting for 60 of the share of the world this transcript have benefited from China s major pet products industry a complete industrial chain 2010 pet industry s annual output value will be 400 billion yuan International experience shows that when the state 3000 5000 U S dollars per capita GDP reached it will drive the country into the pet market high speed development period currently China s eastern coastal areas in some cities per capita GDP has reached the above mentioned standards the international pet industry part of the data shows that pet the economy of the country s total share of GDP has reached 6 percent in the United States the European average of 3 4 Japan has also reached 2 while in China the figure was only 0 4 With China s rapid economic development and people s consumption concept of continuously updated for the pet industry will provide opportunities for high speed development and is bound to lead to pet s economic boom 2 1 3 Analysis of the international pet trade Pets in the developed countries as an industry have Yierbainian history formed a breeding training supplies appliances medical medicine trade industrial chain Strict laws and regulations not only in the management of specific responsibilities the government and pet organizations complement each other and the pet industry in a systematic and standardized run forming a part of the national economy Overseas the pet economy is a huge industry In 2001 the pet for the creation of the U S economy of 276 billion dollars in spending the U S pet insurance industry in each year revenues of up to 40 million in Sweden or even 57 of dog Business plan for the pet markes xing long 2020 4 4 3 owners who purchased their own dog pet insurance Germany 17 of the annual national income comes from Kennel in Australia the pet industry with more than 30000 employees and create nearly 6 of the gross domestic product The international pet market has gradually matured keeping pets has become the country s economic strength a sign of social well developed Pet of the world economy promote the rapid development of the rapid development of related industries and gradually standardized standardization and internationalization The number of pets pet the economy to benefit from rapidly rising year by year People pampering their pets to promote sales of pet supplies and pet services industry gradually grow pet economy pet food sales pet supplies pet grooming shops pet hospitals and other produce rapid succession of new industries grew up pet market has become increasingly strong To pet food for example North America mainly the United States is the largest region of all pet food consumer market but also hold the majority share of Western Europe sales of pet food to all other classes the main consumer market is also the consumption of dog food and cat food The second largest market In which the United States and Japan in the pet s economic growth is particularly prominent Many people in the pet dogs who spend their own money than the body gets This includes pet food toys furniture paid to the dog walking people modified dog beauticians and pet therapists and all other sectors Pet craze flourished from which derived the pet economy are thriving 2 14 The analysis of the domestic macro economic environment In the marketing environment in China at present the pet industries still in the emerging stage From the year of 2007 many international authority of the consumer marketing research agencies begin to pay close attention to Chinese pet industries According to a survey the total of Chinese pets are increase almost 500 according to incomplete statistics in our country the number of all kinds of pets over 200 million To the year of 2015 this number will be reach 500million In 2008 the GDP of the pets industries is 20 billion yuan the annual growth rate over 30 is about the 60 shares in the world s pet industries This major benefit from the Business plan for the pet markes xing long 2020 4 4 4 complete chain of pet product industries Forecast in the year of 2010 the GDP of pet industries will be 40 billion yuan In nowadays pet economic is account 0 4 in our GDP In the pace with our high speed development of economic and the people s updated consumption concept will provide the opportunity of the high speed development in pet indusries and these industries are bound to lead a fever of pets economic 2 15 The analysis of the investment in fixed assets historical changes in track Set up a pet hospital need 400 thousands yuan but after open the hospital must be refinement If the complete in depth will need about 600 thousands yuan Set up a small pet store need the same funds with the hospital In the national the actual growth rate of investment in fixed asset is 8 over the basement in 2008 the consumer base is stable 2 16 The analysis of macro economic development forecast in 2009 The contraction of domestic economic is expected to ease After Financial Crisis in our country the worsen export and the investment slowdown lead to the GDP short term decline in enterprise performance still worsen But the loose monetary policy and expansion policy sharp cut provide the chance of down cushion for economic In the short term the stock digestion will be the end and provide a chance in the future chain to enhance 2 1 7 Department in charge of the pet industry 1 Animal epidemic prevention supervision institutions 2 Business Management 3 Animal Medical institutions 2 1 8 Industry Management System 1 Registration and approval system 2 Dog licensing system 3 Immunization and special system of governance 2 1 9 Pet industry s major regulatory and industrial policy 1 Everyone who is based on profit for the purpose of operating to register the sale of pets breeding or a foster child should be first to ask the municipality county city Business plan for the pet markes xing long 2020 4 4 5 competent authority for a license and receive the business licenses according to the law 2 When set up an animal hospital you should have three or more registered veterinary practitioners and registered veterinary assistant practitioners when set up animal clinics you should have two or more registered veterinary practitioners and veterinary assistant practitioners 3 The owner should provide necessary medical care when the animals were injured or sick The animal s medical and surgery should be based on its health or management needs implemented by a veterinarian 4 The animal s hospital have responsibility for the lives of pets In order to ensure the quality you should not accept private drugs or drugs of unknown You must get the medicine from the informal drug wholesale market 5 No one can abuse harass or hurt others animals for no reason 6 The owner should prevent their animals against others life property liberty body or tranquility for no reason 7 When transporting animals you should pay attention to their food drinking water environmental drainage and security You should make sure your animal avoid suffering shocking or injuring 2 2 The microenviroment 2 2 1 Market Our main senior housing residents fashionable young man loneliness main links have pet market care hairdressing cleaning etc 2 2 2 Customers Investigation shows 60 of pet owners have been or are going to their pets makeover such as the beauty care fur While 28 of pet owners say no if the good effect can try Only 15 percent of insufficient opposed pets The brand image product and service quality the marketing environment factors may affect the customers to buy 2 2 3 Competitors Send multiple is our biggest competitor it is the Chinese professional pet interlinks orgnaization have practical strong and the system of the pet shop chain operation management concept The existing sent more than 160 multiple pet stores in China is the most pet store pet chain stores It has many Business plan for the pet markes xing long 2020 4 4 6 domestic and international famous brands the national agency for a million responsible for product priced straight below the market price of 5 20 let every franchisees can be more competitive advantage and with more than for each big supply of the manufacturer signed promotional activities 3 Swot analysis STRENGTHS 1 Complete Facilities Professional researchers Strong technical force 2 In the senior site area Close to consumers 3 Low purchasing In Yiwu wholesale market there is a significant cost advantages 4 Franchise operation easy to produce positive effects of economies of scale 5 Success of financing policies ensure adequate funding sources WEAKNESSES 1 Chain information s slow circulation 2 Without own distribution channels 3 Personnel of high quality requirement the clerk recruit enough 4 Lack of core competitive products 5 Individual chain is mismanagement affect the company brand image OPPORTUNITIES 1 Markets are not perfect there are a great development space 2 There are many self employed in market chain have brand advantage 3 Consumers have a new demand The new market gradually formed THREATS 1 In the development of the market Increasing competition The market share is divided 2 pet supplies alternative products are increasing 3 Due to the outbreak of Influenza epidemic government publish relevantly restrictive policies 4 Customers preference change 4 Objectives 4 1 Objectives first we will open XingLong pet service station to serve the pet dogs and cats of the residents living in high class apartment in Nanning then after we improving skills and accumulating capital gradually we ll be able to provide the corresponding service Business plan for the pet markes xing long 2020 4 4 7 to other kinds of pet We ll open XingLong pet happy station and use the experience of the spot to promote the work in the entire area after the pattern being mature we will extend this pattern to A level cities like GuangZhou and ShenZhen etc 5 Marketing strategy 5 1 Mission statement Mission statement committed to service of pets cleaning nursing beauty and so on Protect the pets and the masters healthy 5 2 Target market pets of residents in the high class apartment of fashion pioneers and of the senior who are lonely 5 3 Positioning pet service including Cleansing Care and Beauty etc Our store is equipped with specialist dog training ground Pet usage swimming pool beauty salon and curing room Especially will cater a great staying to you love pet 5 4 Product and service 1 cleaning 2 Nursing 3 Beauty 4 marriage and mating 5 Jewelry Decoration 6 Toys 7 Photo Video 8 sale of small pets 9 Black Service Pet Funeral train services funeral specimens cemetery etc Photos of various pet shops interior walls as a background the entire store is designed to light colored series mainly reflects the warm feeling of home Each group has its own services in line with the studio all the studio reflects the characteristics of simple and clear Environment should be to choose a more quiet location 5 5 Pricing strategies Business plan for the pet markes xing long 2020 4 4 8 We will make comprehensive use of cost oriented and target profit law 1 Because our product positioning is high level urban white collar crowd so our pricing strategies with the target groups will be spending power and some characteristics at the high level of services and products 2 Some common services and products that take full account of product market competition in the market situation and trend in specific marketing strategies to develop a long term price system We will use cost oriented method to set prices and sometimes even at lower than the market average price and strive to be able to get in the market some market share 5 6 Distribution 1 Only a level middlemen Yiwu wholesale market According to the company needed unified distribution Convenient effect 2 combining choose distribution and intensive distribution 3 Setting network distribution door to door Business plan for the pet markes xing long 2020 4 4 9 Pet beauty care products manufacturers Yiwu commodity wholesale Star lung pet Co LTD the sales department State medical supplies wholesale Research and development department Network Marketing Department Final consumers Final consumers Final consumers BranchBranchBranch 5 7 Promotion and advertising 5 7 1 advertising 1 hanging from the ceiling or advertisement the hanging down beams and to attract attention from various angles all can see clearly 2 counter mainly aimed at this advertisement advertisement pet supplies counter displays most stores advertising can attract the most attention and therefore consumer can produce effect of purchase 3 with the advertising posters murals besides having adornment flag pet told function also can beautification shop wall 4 place advertising in the shop floor floor materials can be used paper cardboard plastic metal etc Business plan for the pet markes xing long 2020 4 4 10 5 hang flags in pet store ads decoration in the short term the most suitable for use in use to the climax of the advertising campaign and create atmosphere mainly in the season plastic cloth 6 to store ads advertising effects of hidden inside and motor sports and creating interesting action full of fun 7 light in advertising in advertising internal use its illuminant light fluorescent light text graphics etc of commodities 8 the price list and display card in price display card that pet features Pet shop placed visual effect is excellent 5 7 2 Promotion 1 VID card It s free to fight anti dog vaccination needle You can spend 40 discount on your pats modeling Imported dog food 20 discount Every pats who clean and nursing in our company will have a chance to nurse oil 2 When you