福特汽车的经济全球化ppt课件.ppt

经济全球化EconomicGlobalization Introduction TheearlyageofFordmotor TheearlydevelopmentofFordmotor ThemodernsocietydevelopmentofFordmotor ThefuturesocietydevelopmentofFordmotor FordmotorbringssomeinfluncesthroughEconomicGlobalization 1 EconomicDevelopmentFord 2 Economicglobalizationistheinternationalizationoftheworldeconomy itreferstotheeconomyofeverycountriesinproduction distribution exchangeandconsumption Whatiseconomicglobalization 3 1 Productionglobalization Multi NationalCorporationhasincreasinglybecomethedominatingforceofworld seconomy MainPerformance 4 2 Marketglobalization internationaltradedevelopsquickly internationaltradehasbecomethelocomotiveofworldeconomy 5 3Capitalglobalization therapiddevelopmentofinternationalfinance lotsofmoneyflowfreelyamongofcountriesintheworld 6 4Globalizationofscience sandtechnology sdevelopmentandapplication 7 5Globalizationofinformationdissemination 8 6Internationalinvestmentgrowsquickly anditbecomespluralisticpattern 9 TheearlyageofFordmotor 10 OnJune4 1896 HenryForddrovehisfirstcar atrolleyframewithfourbicyclewheelonthemulecartontheDetroitstreet ItopenedthecurtainoftheFordempire ThefirstFordmotor 11 AttheearlytimeofFordthemajorcomponentsoftheoriginalcars wereallproducedathomeandwereallinstalledbytheoperationstaffbyhand Itincludedframe engine body wheels andotherparts Handassemblylineswereitsonlyproductionline WithouttheinfluenceoftheeconomicglobalizationtheFordmotor sproductionwaslimited Video TheFordmotorproduction 12 TheFordmotorowners TheFordmotorhadbeenseenasaluxuryproductionatthattime Andonlyrichandpowerfulpeoplecanaffordit Itwasn tpopularamongthemasses 13 TheFordwaslimited WithouttheeffectsofeconomicglobalizationtheFordmotor sdevelopmentandexpandingwaslimited Therewerenobatchproduction noexport nointernationalcooperationandexchange andnoworldwidebusiness 14 TheearlydevelopmentofFord 15 In1908 thecompanyinParisestablishedthefirstoverseassalesagency 16 In1911 thefirstfactoryoutsideofNorthAmericaRochesterEnglandcompleted 17 In1913 thecompanycreatedthecarassemblyline IntheHighlandParksetupthefirstassemblyline almostmakingtheassemblyspeedisimprovedby8times Finallymakeeachworkingdayevery10secondsaTcarrolledofftheproductionline 18 In1918 thecompanystartedtheconstructionoflargeautomobilemanufacturingjointventure CarlJung Rouge factory In1919 EdselFordbecamethepresidentofthecompany EaselFord 19 AftertheSecondIndustrialRevolution people slivingstandardhasbeenimprovedalot Withthedevelopmentoftheglobalization moreandmorepeopleintheworldbegantobuycars soitpromotedthedevelopmentoftheworld seconomy 20 TheFord sdevelopmentinmodernsociety 21 Contents Ford sglobalproductionline Ford sglobalsales TheFord ssubsidiarycompanyanditsproduction 22 Ford sglobalproductionline Thefordwasproducedby15countries differentcountriesproducedifferentparts Forexample inCanadaproduceglassandradio inHollandproducewheel metalandpaint inDenmarkproducefanandleatherbeltandsoon Differentcountriestocooperatetocompletetheglobalproduction 23 Ford sglobalsales Fordsalesallaroundtheworld Ithasawidemarketinfivecontinents InAsia NorthAmerica SouthAmerica OceaniaandEurope Itsproductswillbesellto50countries mostofthemsellstoWesternEuropemarket 24 TheFord ssubsidiarycompanyanditsproduction Subsidiarycompanyistheproductofeconomicglobalization Now theFordwascomposedofAstonMartin LandRover Jaguar Mazda Volvo Lincoln andMercury 25 TheFordwasfoundedin1903 ithastwomainbrandsthunderbirdsandmustang Thunderbird Thunderbirds 26 Lincoln 林肯 FordwasacquisitiontheLincolnin1922 27 Mercury 水星 FordwascreatedMercuryin1935 28 Mazda 马自达 FordwasgotitsharesIn1979 29 Volvo 沃尔沃 FordwasacquisitionVolvoin1999 30 Jaguar 捷豹 FordwasacquisitionJaguarin1989 31 AstonMartin 阿斯顿 马丁 FordwasboughtAstonMartinin1989 32 LandRover 路虎 Fordwasboughtitin2000fromBMW 33 Theideaforfuturedevelopment Bytheinfluenceoftheeconomicglobalization Peoplefortheresearchanddevelopmentofcarsimprovetoanewlevel Thedesignersofallcountriesbegantofocusonhuman sphysiologicalneedsandpsychologicalneeds So Fordhastokeepwalkingtopreventbeingeliminated Undertheeconomicglobalization whatwillhappenonthefuturecars 34 ConceptCar Theoneoftheperformanceofeconomicglobalizationisscience sandtechnology sglobalization Theconceptcarsarewellperformedit Theconceptcarwasbornonthenodeoftodayandfuture dreamandreality Fullyexplainedtheautocultureandthehuman sdream Theyarethemostadvanced environmentalcarsandcanalsorepresentthedevelopmentofscienceandtechnology 35 Fordconceptcarsunderthehighlydevelopedeconomy TheexplorationofFordconceptcarsareunderthehighlydevelopedeconomy thehighlydevelopedcarindustryandthehuman shighneeds Theyabsorbedthehightechnologyfromallovertheworld Basedonthehighproductionandhighqualityofmoderncars theyaddmanynew specialandadvancedideas Theyreflectthehumandreamandpursuitforadvancedcars 36 Referencefromothercountries carcompanies 37 Representation TheFordcompanywilltreatconservationandenvironmentalprotectioncarsasthefuturedirection Gasoline powerhybridcarswilldominantthecarmarketeconomy In2012 thecompanywillreleaseanewchargingtypehybridcars TheFordEvosconceptcarisanewinvention Itisthefirstrealglobalizeddesignstyle Thenewglobalizeddesignwillprovideacommonframefortheglobalizeddesignteam ItcanalsobringabigbenefittoFord 38 Thedevelopmentofmotor Throughthesepictures wecanseethattheeconomicglobalizationhasbroughtthedevelopmentofFordmotor 39 FordmotorbringssomeinfluncesthroughEconomicGlobalization People Countries World Economy Leisure Foreigntrade ExchangeandCooperation Productiveforces Technology 40 ManypeoplebuyFordmotor Havemoremoney Convenientandsavingtime Increasingconsumer 41 ManypeopledriveFordmotor Relax Enjoy Entertain 42 Foreigntrade Fromthetwopictures wecanseethattheforeigntradebringsthegrowthofnationaleconomy