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摘 要摘要部分说明:“摘要”是摘要部分的标题,不可省略。标题“摘要”字体:黑体,居中,字号:二号,1.5倍行距,段后11磅,段前为0。摘要是毕业设计(论文)主要信息的简要陈述,具有独立性和完整性。摘要内容包括研究目的、方法、结果、结论四部分。摘要正文手动设置成每段落首行缩进2个汉字,字体:宋体,字号:小四,行距:多倍行距 1. 5,间距:前段、后段均为0行,取消网格对齐选项。篇幅以一页为限,字数为200-300个词左右。摘要正文后,列出3-5个关键词。“关键词:”是关键词部分的引导,不可省略。关键词与摘要之间空一行。居左顶格,关键词词间用分号间隔,末尾不加标点,3-8个,黑体,小四。关键词:写作规范;学位论文;排版格式Abstract内容应与中文摘要对应。使用第三人称,最好采用现在时态编写。标题“Abstract” 设置成字体:加粗,居中,字号:二号,多倍行距1.5倍行距,段后11磅,段前为0。Abstract正文选用设置成每段落首行缩进2字,字体:Times New Roman,字号:小四,行距:多倍行距 1. 5,间距:段前、段后均为0行,取消网格对齐选项。Key words与Abstract之间空一行。Key words与中文“关键词”一致。词间用分号间隔,末尾不加标点,3-8个,Times New Roman,小四,加粗。Key Words:Write Criterion;Typeset Format;Degree PapeIIContentsChapter 1 Introduction11.1 General Introduction21.2 Research Problem Statement31.3 Research Method41.4 Significance of the Study51.5 Layout of the Thesis6Chapter 2 Literature Review72.1 Nidas Translation Theory82.1.1 Nidas View of Translatability92.1.2 Functional Equivalence102.2 The Theory of Integrated Marketing Communication112.2.1 Definition of Integrated Marketing Communication122.2.2 The Concept of a Brand132.3 Culture and Language142.3.1 Definition of Culture152.3.2 Culture and Language162.3.3 Culture and Brand Name Translation172.4 Brand and Brand Name182.4.1 Definition of Brand and Brand Name192.4.2 The Functions of Brand Name202.4.3 Historical Evolution of Brand Name212.5 Creative Points22Chapter 3 Methodology233.1 General Research Questions243.2 Subjects253.3 Instruments263.4 Data Collection273.5 Data Analysis283.6 Limitations29Chapter 4 Result and Discussion304.1 Vehicle Brand Name Translation in the Current Market314.1.1 Prevailing Translation Methods324.1.2 Current Situations of Applying the Translation Methods334.2 The Analysis of the Influential Factors to Vehicle Brand Name Translation344.2.1 Linguistic Factors354.2.2 Business Factors364.2.3 Culture Factors374.3 Translation Strategies of Vehicle Brand Name Translation374.3.1 Transliteration384.3.2 Literal Translation394.3.3 Mixed Translation404.3.4 Creative Translation41Chapter 5 Conclusion425.1 Major Findings435.2 Implications445.3 Limitations455.4 Recommendations for Future Research46Acknowledgements47Bibliography48Appendix 491标题“目录”(黑体、二号、居中)2目录中最少列出第一级标题(章)和第二级标题(节)章标题(黑体、四号)节标题(宋体、四号)第三级标题(楷体、四号)各级标题居左顶格、单独占行,标题后注明起始页码3中外文摘要页码用罗马数字“”“”编排4目录不加页码一、基本要求1纸型:A4纵向、单面打印2页边距:上2.5 cm,下2. 5cm,左2.5 cm,右2cm,页眉1.5cm,页脚1.75cm,左侧装订3字体:正文全部宋体、小四号、标准字符间距。西文、数字等符号采用Times New Roman字体4行距:1.5倍行距,段前、段后均为0,取消网格对齐选项。二、论文正文1页眉:(宋体、五号、居中)奇数页:辽宁工程技术大学毕业设计(论文)偶数页:学生姓名:论文题目2页码:页面底端(页脚)、右侧3章条序码(阿拉伯数字、小圆点间隔、末尾不加小圆点、左顶格、编号后空一个字距)第一级(章)1, 2, 3, (黑体、小二号)Chapter 1 题目说明(Times New Roman 加粗,小二号,1.5倍行距,段后11磅)第二级(条)1.1,1.2, 2.1,2.2, 3.1,3.2, (黑体、小三号)1.1 第1章第1节题目(Times New Roman, 加粗,小三号,1.5倍行距,段前0.5行)第三级(条)1.1.1,1.1.2,1.2.1,1.2.2,2.1.1,2.1.2,2.2.1, 2.2.2, 3.1.1,3.1.2,3.2.1,3.2.2, (黑体、四号)1.1.1 第1章第1节一级题目(Times New Roman 加粗,四号,1.5倍行距,段前0.5行)如在条以下仍需分层,则通常用a,b,或1),2),编序,左空2个字距。三表的格式描述(1) 表的绘制方法表要用WORD绘制,不要粘贴。(2) 表的位置 表格居中排列。 表格与下文应留一行空格。 表中若有附注,一律用阿拉伯数字和右半圆括号按顺序编排,如注1),附注写在表的下方。(3) 表的版式 表的大小尽量以一页的页面为限,不要超限,一旦超限要加续表。(4) 表名的写法 表名应当在表的上方并且居中。编号应分章编号,如表2.1、表2.2。 表名与上文留一空行。 表及其名称要放在同一页中,不能跨接两页。英文名称设置为Times New Roman,五号,且居中。Table 4.1 Proportions of vehicle brand name translation methodsMethods of translationNumbersProportionTransliteration26060%Literal Translation5512%Void Translation7818%Mixed Translation133%Creative Translation327%四、正文中的文献引用From the beginning, the AIDS antibody test has been “mired in controversy” (Bayer 101). 注意:括号内为作者名和页码,句号放置在括号外。如果作者已经在上文被提及,就不必再在括号内注明。According to Bayer, from the beginning, the AIDS antibody test has been “mired in controversy” (101)如果引用内容超过五行,就叫大段摘引,这时引文必须独立成段,无需引号。引文缩进10格。句号放在引文之后。括号放在句号之后。如:Robert Flahertys refusal to portray primitive peoples contact with civilization across from an inner conflict:He had originally plunged with all his heart into the roll of explorer and prospector; before Nanook, his own father was his hero. Yet as he entered the Eskimo world, he knew he did so as the advance guard of industrial civilization, the world of United States steel and Sir William Mackenzie and railroad and mining empires. The mixed feeling this gave him left his mark on all his films. (Barnouw 45)如果在一句话中,只有一部分是引用文献,括号需要嵌在该句当中。如,While Baumrind argues that “the laboratory is not the place to study degree of obedience” (421), Milgram asserts that such arguments are groundless.两个作者 (Bernstein and Politi 208)一个作者两个或多部作品 (Toffler, Wave 96-97)一个观点的两个或多个来源 (Butler 109; Carey 57)Acknowledgements I am greatly indebted to many people who have helped me at the various stages of my thesis writing. First of all, I would like to express my deepest gratitude to Professor _, my supervisor, who has provided generous encouragement, insightful and inspiring guidance, critical judgment and great patience during the whole process of my study and the thesis writing, and has devoted much of his precious time to reading and revising my manuscript with great care and patience. I am honored to be one of his students. I am grateful to all the other teachers in Foreign Language College in Liaoning Technical University, who taught me the knowledge of both linguistics and business. Their enlightening lectures have benefited me immensely in the four- year undergraduate program.Besides, my thanks are also extended to my classmates who have given me their advice and encouragement.Finally, I would like to express my gratitude to my family who has supported and encouraged me for all the time. Their firm support has given me strength and confidence. BibliographyBibliography: Times New Roman 字号:二号,1.5倍行距,段后11磅,段前为0。参考文献内容设置成字体:Times New Roman 或宋体,字号:五号,多倍行距1.5,段前、段后均为0,取消网格对齐选项。参考文献的著录,英文在前中文在后,英文按字母顺序排列,每条目录的首行开头应向右缩进四个字母,没有写完的第二行再缩进四个字母,第三行与第二行齐头,中文按拼音顺序排列,用序号排列。1 Burawoy, Michael, et al. Global Ethnography: Forces, Connections, and Imaginations in a Postmodern World. Berkeley: U of California P, 2000. 2 Davison, Peter. “Girl, Seeming to Disappear.” Atlantic Monthly May 2000: 108-11.3 Dugan, Hoyt N. “The Nature of the Problem.” The Piers Plowman Electronic Archive. Ed. Robert Adams et al. 2003. Society for Early English and Norse Electronic Texts, University of Virginia Institute for Advanced Technology in the Humanities. 15 July 20034 Fahs, Alice. The Imagined Civil War: Popular Literature of the North and South, 1861-1865. Chapel hill: U of North Carolina P, 20035 Gerson, Allan, and Jerry Adler. The Price of Terror. New York: Harper, 2003.6 Gubar, Susan. Critical Condition: Feminism at the Turn of the Century. New York: Columbia UP, 2000.7 Sheahan, Mary Theresa. “Living on the Edge: Ecology and Economy in Willa Cathers wild land: Webster Country Nebraska, 1870-1900.” Diss. Northern Illinois U, 1999. 8 Whitten, Phillip. Anthropology: Contemporary Perspectives. 8th ed. Boston: Allyn, 2001.9 陈淮金.多机电力系统分散最优励磁控制器的研究:D.北京:清华大学电机工程系,2004.10 高为柄,程勉,夏小华,(等).非线性控制系统的发展J.自动化学报,2003,17(4): 513523.11 钱冠连.对比语言学者的历史重任A.杨自俭.英汉比较与翻译C.上海:上海外语教育出版社,2002.12 夏小华,高为柄.非线性系统控制及解耦M.第2版.北京:科学出版社,2001.形成说明:一,英文文献1. 引用书籍1) 一位作者:Fahs, Alice. The Imagined Civil War: Popular Literature of the North and South, 1861-1865. Chapel hill: U of North Carolina P, 2003作者姓,作者名.作品名称下方划一横线. 出版地: 出版社, 出版日期. 2) 同一作者几部作品:Gubar, Susan. Critical Condition: Feminism at the Turn of the Century. New York: Columbia UP, 2000.Gubar, Susan. Racechanges: White Skin, Black Face in American Culture. New York: Oxford UP, 1997按照作品的字母顺序排列3) 两位作者:Gerson, Allan, and Jerry Adler. The Price of Terror. New York: Harper, 2003.4) 三位及以上作者:Burawoy, Michael, et al. Global Ethnography: Forces, Connections, and Imaginations in a Postmodern World. Berkeley: U of California P, 2000. 5) 一本书的新版本:Whitten, Phillip. Anthropology: Contemporary Perspectives. 8th ed. Boston: Allyn, 2001.2. 期刊Davison, Peter. “Girl, Seeming to Disappear.” Atlantic Monthly May 2000: 108-11.作者姓,作者名. “文章名.” 期刊名 出版刊数 出版年份: 页数3. 其他来源他人的论文Sheahan, Mary Theresa. “Living on the Edge: Ecology and Economy in Willa Cathers wild land: Webster Country Nebraska, 1870-1900.” Diss. Northern Illinois U, 19

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