会展英语 授课计划.doc

职业技术学院学期授课计划北京京北职业技术学院学期授课计划 201至 201年度 第二学期专业名称：会展策划与管理课程名称：会展英语授课班级：会展策划与管理教师姓名：201年2月20日教材名称及版本会展英语主编黄晓彤、文前国出版社外语教学与研究出版社教学大纲（名称、编著、版本）北京京北职业技术学院英语教学大纲第二版 北京京北职业技术学院英语教研室编写教学目标通过教学，使学生熟悉会展中两个重要角色主办方和参展商的工作流程，掌握会展的基本词汇表达，学会设计招展书、填写表格和撰写邀请函的能力，培养学生运用英语进行一般的展会操作和交流的能力。根据教学大纲处理教材情况一、内容增删说明本学期授课时间为1-17周，18周期末考试。授课内容为全书的1至8单元。根据教材的特点和学生未来工作需求，适当增加会展情景对话。二、重点难点分析重点是会展作为会展主办方和会展参展商的工作流程，各个工作流程中的常用表达。难点是作为参展商的工作人员的展位接待工作，各种文案工作的处理。授 课 进 度 表总学时数：51 学分数：3周次课次学时教 学 内 容一12Reflection on last years study Introduction to the course of this term 22Unit 1 Preparations for ExhibitionPart I Organizers DiaryDiscuss the time for a new exhibition with colleagues Discuss the venue for a new exhibition with colleaguesWrite an invitation letter to exhibitors二32Unit 1 Preparations for ExhibitionPart II Exhibitors DiaryVisit the exhibition center / hall in our cityAssign tasks to colleagues before attending a show 三52Unit 2 Exhibition Promotion and EnquiryPart I Organizers Diary Promote a new show to exhibitorsDesign a prospectus for the trade show62Unit 2 Exhibition Promotion and EnquiryPart I Organizers DiaryCall the manager of AsiaWorld-Expo to book a venueCall the Sales Manager of Desheng to promote the show四72Unit 2 Exhibition Promotion and EnquiryPart II Find a right trade show to attendContact the organizer of the showEnquire about details of the trade show82五92Unit 3 Booth Sale and ApplicationPart IDesign an application form and put it o the websiteMake a call to invite a VIP exhibitor to an exhibition102Unit 3 Booth Sale and ApplicationPart IDesign an application form and put it o the websiteMake a call to invite a VIP exhibitor to an exhibition六112Unit 3 Booth Sale and ApplicationPart II Fill in the application form and send it to the organizerCall the organizer to change the booth optionCall the organizer to cancel the booth reservation122七132Unit 4 Booth Design and InstallationPart I Design an exhibitor order formCall the official booth contractor and talk about standard row booth installationSend booth design rules and regulations to the official booth contractor and exhibitors142Unit 4Part I Call the official booth contractor and talk about standard row booth installationSend booth design rules and regulations to the official booth contractor and exhibitors八152Unit 4Part IICall the organizer to enquire about raw space installationMeet a booth designer to discuss booth design and construction 162九172Unit 5 Exhibition Services and Booth ReceptionPart IReceive exhibitors and visitors during the showProvide services to exhibitors and visitors 182Unit 5 Exhibition Services and Booth Reception Part IDeal with exhibitors and visitors additional requirements十192Unit 5 Exhibition Services and Booth Reception Part IISelect qualified booth staffersReceive visitors and identify prospectsIntroduce the company and products to visitorsNegotiate the products process and payment terms with visitors202十一212Unit 6 Dismantling and Follow-up ContactsPart I Assist exhibitors in dismantling their booth items after the exhibitionSafeguard the exhibition venue and exhibitors personnel and materials222Unit 6 Dismantling and Follow-up ContactsPart IDesign a questionnaire to receive feedbacks from visitors and exhibitors十二232Unit 6 Dismantling and Follow-up ContactsPart IIDismantle the display itemsCall Eric Blair the Purchasing Manager of London Kids Paradise to show gratitudeSend out relevant materials to visitors as promised242十三252Unit 7 Convention Planning and EnquiryPart IDecide the time and venue for an international meetingPrepare promotional materials for the meeting262Unit 7 Convention Planning and EnquiryPart I Decide the time and venue for an international meetingPrepare promotional materials for the meeting十四272Unit 7 Convention Planning and EnquiryPart II Apply for conference attendanceMake preparations for attending the conference282十五292Unit 8 Convention Operation and AttendancePart IMake an agenda for a conferenceMake the room setup for the conferenceConfirm all the preparations with the host of the conference302Unit 8 Convention Operation and AttendancePart IMake an agenda for a conferenceMake the room setup for the conferenceConfirm all the preparations with the host of the conference十六312Unit 8 Convention Operation and AttendancePart IIGive a speech in the conferenceConfirm with the organizer about the meeting facilities and meeting room arrangementReport emergencies to the host of the conference322十七332Revision 342Revision