德国工业设计大师Dieter Rams的十条优秀设计准则.doc

德国工业设计大师Dieter Rams的十条优秀设计准则作为一代设计大师，Dieter Rams有十条关于优秀设计的准则 1. 好设计是创新的 Good Design is innovative 创新恒久远，山寨不流传 It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions. 2. 好设计让产品有用 Good Design makes a product useful 非可用勿扰A product is bought in order to be used. It must serve a defined purpose in both primary and additional functions. The most important task of design is to optimise the utility of a product. 3. 好设计有美感 Good Design is aesthetic 美感很重要，懂得审美也很重要 ! The aesthetic quality of a product and the fascination it inspires is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons. VHJr+BQ1K/ Firstly, it is difficult to talk about anything visual, since words have a different meaning for different people. sK?i3? Secondly, aesthetic quality deals with details, subtle shades, harmony and the equilibrium of a whole variety of visual elements. A good eye is required, schooled by years and years of experience, in order to be able to draw the right conclusion. 4. 好设计有助于产品的传达 Good Design helps a product be understood 让产品会说话It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the operating manual. 5. 好设计无障 Good Design is unobtrusive 留点空间给用户 Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the users self-expression. 6. 好设计是诚实的 Good Design is honest 吹嘘，越吹越虚 An honestly-designed product must not claim features it does not have being more innovative, more efficient, of higher value. It must not influence or manipulate buyers and users. 7. 好设计是持久的 Good Design is durable 美感很重要，懂得审美也很重要 It is nothing trendy that might be out-of-date tomorrow. This is one of the major differences between well-designed products and trivial objects for a waste-producing society. Waste must no longer be tolerated. 8. 好设计追求细节 Good Design is thorough to the last detail 成也细节，败也细节 Thoroughness and accuracy of design are synonymous with the product and its functions, as seen through the eyes of the user. 9. 好设计关注环境 Good Design is concerned with environment 拒绝垃圾，实体或像素的 Design must contribute towards a stable environment and a sensible use of raw materials. This means considering not only actual pollution, but also the visual pollution and destruction of our environment. 10. 好设计是极简的 Good Design is as little design as possible无，极 Back to purity, back to simplicity. 这是我在网上收集到的一个德国工业设计师Dieter Rams的十条优秀设计准则。做设计的，尤其是做工业设计的，更应该好好学习一下上面这十条准则，对设计应具有更高的追求，设计不能缺少创新，创新是一个设计的灵魂。一个好的设计产品应该是对社会、对人们都有用的，而且是起到发展的作用，这个产品对使用环境与人起到一定关联的存在，而且都被人们所接受，这就是它产生价值的所在。我们在开