湖南省茶陵县高中英语Unit1AdvertisiProject课件牛津译林版必修4.ppt

Unit1 Unit1Advertising ProjectDevelopinganadcampaign Nowadays peopleallovertheworlduseadstopromotepublicwelfare Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns Howdoyoubuildanadcampaign Warmingup ReadthearticleonPage18 Trytotellusthemainideaofeachparagraph Para 1Para 2 thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudience Para 3Para 4 whattheadcampaignsayshowtoreachthetargetaudience Readthearticleagainandanswerthefollowingquestions Payattentiontothestructureofthereadingpassage introduction examplesandfactsthatdeveloporsupporttheideaandconclusion 1 Whatdoyouknowaboutanadcampaign Anadcampaignisanplannedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience 2 Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign Aclearaimandtargetaudience 3 Whydoyouneedtoresearchyouraudience Becausetherightmessageneedstobecreatedfortherightpeople 4 Whatisimportantwhenyouareplanninganadcampaign Itisimportanttotrytoappealtothewaytheaudiencewillreact Readthesecondarticleonpage19andanswerthefollowingquestions 1 Whatisthesubjectofthisadcampaign Anti smoking 2 Whydotheybuildthisadcampaign Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople 3 Whoisthetargetaudienceforthisadcampaign High schoolteenagers 4 Whatistheadcampaignaimedtodo Todiscourageyoungpeoplefromsmoking 5 Whatisthesloganforthiscampaign Smokingkills Fillineachblankwithnomorethanonewordaccordingtothetexts single variety thoughts appealing approaches Anti smokingadcampaign welfare benefit appearance website essay Discussion Workingroupsanddiscusswhathasimpressedyoumostafteryoureadthisadcampaign Theprojectistodevelopyourownadcampaignaboutapublicwelfareproblem Discussthefollowingquestionswithyourgroupmembers 1 Whatwelfareproblemdoyouwantyouradcampaigntodealwith 2 Whatdoyouwantyourcampaigntosay Why 3 Whoisthetargetaudienceforyourcampaign 4 Whowillresearchthetopicandinterviewthetargetaudience 5 Whichsourceswillyouusetofindyourinformation 6 Howwillyoureachyouraudience 7 Whowilldesignthelogoanddevelopthesloganforthecampaign 8 Whowillpresentthecampaigntotheclass Planning Decidewhichsubjectyouareinterestedinandchooseoneforyouradcampaign Youshouldhaveaclearideaofthegoal thetargetaudience themessageofyouradandthemediayouwilluse Preparing Dividetheworktoeachgroupmember Producing Putwhatyouhavewrittentogetherandaddalogo Youmustproofreadyouradcampaignproposalandcorrectmistakes Presentyouradcampaigntotheclass Presenting 1 Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo 重要的是 你得确切弄清楚想要告诉受众什么 想让他们做什么 figureout弄清楚 弄懂 计算出 Languagepoints e g Ican tfigureoutwhyheisabsent 我弄不明白他为什么缺席 Itdidn ttakethechildrenlongtofigureoutthecorrectanswer 孩子们没有花很多时间就算出了正确的答案 2 Inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance 为了确定目标受众 你需要事先做一些研究和分析 determinev 确定 查明e g Shallwedeterminewhatwearegoingtodonext 我们来确定一下下一步该做什么吧 3 Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway 为了让受众作出预期的反应 始终努力去吸引他们是非常重要的 appealto有引力 引起兴趣e g Theprogrammeappealsespeciallytoyoungchildren 这个节目特别受小朋友欢迎 reactv 反应e g Iwonderhowtheyaregoingtoreacttomysuggestion 我想知道他们对我的提议会有什么反应 4 Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign 当你组织一场广告宣传活动时 有许多不同的方式可用来传达讯息 getsomethingacross的意思是 将 表达清楚 e g Johnhasawaytogethisopinionacrosswhileusingasfewwordsaspossible 约翰用最简短的语言将自己的观点表达清楚 5 Ifwecanconvinceyoungpeoplenottostart theymightthenurgetheirparentsandotherpeopletogiveupsmoking too 如果我们可以说服年轻人不要开始吸烟 他们也有可能会督促他们的父母和其他人戒烟 urgevt 敦促 力劝 竭力主张n 强烈的欲望 冲动 e g Thereporturgedthatallchildrenbetaughttoswim 这份报告呼吁给所有的儿童教授游泳 Thesituationisdangerous buttheUNisurgingcaution 局势岌岌可危 但联合国力主谨慎行事 Hehasanurgetobecomeafilmstar 他非常希望成为电影明星 FillintheblankswithproperwordsaccordingtotheinitialsorChinese 1 Theorganization st wastodoubleitsmembership 2 Whenc themuseumwillbeopentothepublic 3 Thesinger svoicea tomanyfans arget ompleted ppeals 4 Themembersdidn tattendthemeetingforv reasons 5 Teachersshoulddevelopnewa toteaching 6 Mymotherr angrilytotheliesthatItoldher pproaches eacted arious 7 Itis 非常地 importantforustograspaforeignlanguage 8 Thepurposeofthefilmisonlytosatisfyits 观众 9 Manypoliticiansare 关心 withthegoodofthepeople extremely audience concerned TranslatethefollowingsentencesintoEnglish 1 我不知道怎样传达你的信息 get across Idon tknowhowtogetyourmessageacross 2 该是你们去上学的时间了 It stime It stimeforyoutogotoschool It s high time that youwenttoschool 3 这座房子正是我们心中想着的 have inmind Thishouseisexactlywhatwehaveinmind 4 我不喜欢你对待你母亲的方式 theway Idon tliketheway that inwhich yo