英语商业计划书PPt PPT课件

1 vegetablesdistributioncenter 2 Structureofourcompany CEO FengxingdiHRM Fan wenzhaoMarketing ChenleiOperation LizhiyiTechnology LixiangangFinancing Zhouxiaochen 3 ManagementDepartment FengxingdiEconomics2009020104001 4 Outlineofmyspeech 1 Marketanalysis2 OperationMode3 CompanyOverview4 CorporationSWOTAnalysis 5 Marketanalysis 1 AnalysisofMarketStatus2 DemandStatus3 prospects 6 AnalysisofMarketStatus Jinan vegetablesupplychannelsbyavegetablevendor vegetablewholesalers vegetableretailers 3network alargevegetablemarketasthecore Thecomplexityofitslinksandvegetablescausedbyhighercosts markets citiesaccountforalargenumberofvaluablelandresourcesandenvironmentalnoise andbackwardmanagement cannotbeeffectivelyaddressedtoprovidethepublicwithaffordable convenientandcomfortableshoppingenvironment 7 DemandStatus Jinan Chinaisnotonlythebesttrafficcityalsohas236garden styleplot morethan50millionmiddleclass therearemorethan30collegesanduniversities morethan40millioninschoolstudents aswellasmanyofthenumeroushotels withnearlyonemillionkilogramsofvegetablesonthedemand 8 prospects Undertheexistingurbanresidentstopurchasetheamountofinvestigationonvegetables JinanCity BaliQiao QilivegetablemarketonFortlistedvolumeremainedat120 130millionkg JinanyinmaShengfaFarmersMarketonacomprehensivelistingoftheamountof100 110millionkg Jinan onaverage about1kgofvegetablesperdaydemand ourmarketgroupsofthepopulationofaboutonemillion themarketshareofaboutonemillionkilogramsJapan Japanesesalesofupto150million 9 OperationMode 10 CompanyOverview 1 Aim2 Slogans2 Philosophy3 Culture4 Brand 11 Aim Fromthevegetablebasetoprovideone stopservicestoendcustomers eliminatingwholesalers retailerslinks 12 Slogans HealthFreshVegetablesEveryday 13 Philosophy Createfirst classservice toseizemoremarketshare tocreate people oriented featuringthecompany simage andfostercompetitioninthemarketawarenessandcustomerserviceideas serviceistheconceptofwealth Doagoodjobservices optimizetheallocationofresources continuousserviceinnovation 14 Culture Establishmentofhumaneculture Sothatemployeesfosterthefaithoftheconceptofcustomerserviceandestablishareasonableandharmoniousbusinessphilosophy Uniformdresscode establishgreenthecompany simagination 15 Brand 16 CorporationSWOTAnalysis 1 strengths2 weaknesses3 opportunities4 threats 17 strengths 1 TechnicalEquipment 2 Managementandpersonnel 3 thequalityofmanagersadvantages 4 EnvironmentalManagementAdvantage 5 higherServiceconcept 6 managementprojectsnovel 18 weaknesses Sincemostofthetraditionalvegetablesupplysystemforthefamilyunitoperations sotheiroperatingcostslow theprofitearnedcanbemadedirectlyintorevenue andourstaff swages operatingcosts equipmentmaintenance taxes etc isaverylargeexpenses Oursidemusthavealargermarketsharemaysurvive 19 opportunity 1 MacroEnvironmentAnalysis 2 policiesandregulations 20 threat 1 competitors 2 MarketRisk 21 thankyou 22 HRDEPT FanWenchaoIndustrialEconomics2009020205007 23 Outline Institutionalset upandstaffingJobrequirementsandtreatmentRecruitmentanddismissalPersonneltrainingReward Penaltysystems 24 Institutionalset upandstaffing Operatingdepartment 10 ThePersonnelDepartment 2TheFinanceDepartment 2MarketingDepartment 2TechnicalDepartment 2 25 workprincipalsandpayment Workinghoursofadministrativedepartmentis8 Dressinworkinguniformswithcards Providefreeaccommodation 26 Thetotalincomeofthestaff wehavemademulti levelsandsoundpaymentsystembasicpay subsidy bonus welfare 27 Recruitment Collecttheinformationofvacantpositionsandrequiredqualitiesofeverydepartment weformulatetherecruitmentplans organizesomewrittenexaminationandprofessiontest organizeinterview 28 Dismissal Whodon tqualifyorneglecttheirduties Resignation Terminatethelaborcontractswhenitexpires 29 Stafftraining Basictraining Skillstraining Integratedtrainingforroutinebusinessandmeetings 30 Rewardsystems AttendanceRate100 ContributionRate JudgeofAnnual Outstandingdeeds Etc 31 Penaltysystems Fine Warning Demerit Demote Dismissed 32 Thanksforlistening Let sgreet from departmenttoexplainusdetailsof 33 Marketing ChenLeiEconomics2009020202002 34 Contents OurDepartment Slogan Advertising Promotion TheFutureofOurMarket 35 Thepositionofourdepartment Thetaskofourdepartmentisextendingourbusinesstoimproveourprofit WewillputtheplanmadebytheCEOintopractice Atthesametimewewillcarryoutaseriesofactivitiestoconsolidateexistedmarketandopennewmarket ImageInfo www wizdata co kr Notetocustomers ThisimagehasbeenlicensedtobeusedwithinthisPowerPointtemplateonly Youmaynotextracttheimageforanyotheruse 36 Targetmarket Restaurantofworkers Restaurantofuniversities Hotels Hotels High endresidential 37 OurSlogan 38 OurSlogan OurSlogan 39 Advertisingprocess Advertisingisimportantforanycompany Itcansupplytheconsumerswiththecompany simageandtheproducts information Wewillhaveabudgetof40thousandsyuanforadvertising TargetofAdvertising Informationdecision BudgetofAdvertising Mediadecision Advertisingevaluation 40 StrategiesofAdvertising Newspaper SettingUpaWebsit TV Radio Leaflets 1 4 2 5 3 OutdoorMedia 6 41 Newspaper Accordingtoourtargetmarket wechoosetoadvertiseonQiluEveningNews JinanDailyNewsandsoon Addyourtext 42 SetingupaWebsite 43 Website Inourwebsite youcangetdetailinformationaboutourcompany forexzampletheneworderandthetop10sales Besides onlineserviceareofferedtosatisfyourgests 44 Advertising TVandradiao OutdoorMedia 墙体 招牌 Textinhere Textinhere Pleaserememberme 45 PromotionStrategies One Two Recommendspecialvegetableseveryday GiveVIPaDisccount PresentgiftsonTraditionalDay Three Runcreativeactivitity Four 46 Recommendspecialvegetableseveryday Thecustomerscanlearnspecialvegetablesbytelephone surfonlineorchatbyqq Bytelephone Orderonline 47 Specialvegetables 48 GiveVIPaDisccount Anycustomerswhoseconsumptionaddto1000pointscanapplyforaVIPcard Thecustomerscanhavea88 disccountbyaVIPcard 49 Presentgifts BirthdaygiftsforVIP 50 Holdcreativecontest 51 TheFutureofOurMarket Step1 Step2 Step3 developmentperiodmarketshareof30 riseperiodmarketshareof50 matureperiodmarketshareof70 52 ThankYou HealthFreshVegetablesEveryday 53 Managerofdepartmentofinformationprocessing Name LixiangangMajor econometrisStudentid 2009020209004 54 Asweknow ourcompanyisalogisticscompanyandwemainlydistuibuteagriculturalproducts ourarmsaresuppyingagriculturalproductstoourclients ourtenetisthatwecansatifyourclients demandbythemosteffiectiveway 55 Shoppingmanners TraditionmannerBuygoodsonlineTele shopping 56 Mannersforacceptingorders PapersElectronicstelephone 57 Paperorders Weofferclientsspecialpapersfororderswithaduplicatecopy Clientscanwritetheordersofthevegetablenamesandweightstheyneedinthepapers clientswillputtheordersinthecabienetwhentheygettheirorders andleavethecounterfoiltobetheproofforsettlingaccounts 58 Electronicorders Therearemaintwomannersforelectronicorders telephonemessageandmessageonline Inourcenter weownspecialsettingtoreceivesuchmessages Wewillnumbereverymessageandtelephongbacktoaffirmthemessage 59 Telephongorders Wehavespecialpersontoanswerthetelephone andwritedownthemassageforclients demanding 60 Ourdepartment sjobdescription Asinformationprocessingdepartmentourdutyisacceptingordersforagriculturalproducts thenwefeedbackinformationtotheinformationprocessingcenters Throughinformationprocessingwedeliverinformationoforderstothesupplier 61 Thedepartmentdeliverinformationrequiredtothesuppliertopurchaseagricultualproductswhichisinthelightofourorders anddeliveragriculturalproductstoourcenters theworkersoftheinformationprocessingdepartmentareresponsibleforsupervision checkingandaccepting beingputinstorageandsoon 62 client Informationprocessingcenter supplier Ordersforagriculturalproducts Agriculturalproductsofdemand Processedinformation Agriculturalproductsofdemand Flowchart 63 Thankyou 64 Managerofthedepartmentofoperationandcontrol LizhiyiMajorinEconometrics2009020209003 65 Ourdepartmentmainlyhasthreetasks 1 Wewillprocurevegetablesfromourtwovegetablebases 2 Afterwepursuevegetables wewillsortandpackthesevegetablesaccordingtocustomers demand 3 Atlast wewilltransportvegetablestoourcustomersasquicklyaspossible 66 LogisticsFlow 物流流程图 67 CustomersprovidetheinformationoftypesandquantitiesofvegetableswhichtheyneedtoourInformationdepartment andthentheInformationdepartmenttransferstheinformationtousandwewillprocure sortanddistributevegetablesaccordingtotheinformation Ourcompanyintendtoestablishnutritionplanningdepartment Thencustomerscanseekcounselofnutritioncollocationoffoodandtheinformationofcooking wewillprovidenutritionguidanceserviceaimingatthetaste interest andphysicalconditionofspecificcustomerfreeofcharge wewilltryourbesttomakeeverycustomerhavefresh delicious andnutritiousdisheveryday 68 Firstofall Iwanttointroducehowdowepurchasevegetables Asweknow forvegetablesfreshisthemostcrucial Wehavetwobigvegetablesupplybases theywillbeourlong termpartners TheInformationprocessingcenterwillissuepurchaseinstructorstovendorsandthepurchasingdepartment andvendorspreparethegoodsimmediatelyaccordingtoourrequirementsandtheywilldispatchgoodstoourlogisticsdistributiondepartmentontime Thepurchasingdepartmentwillberesponsibleforsupervision receiving checkingdocuments warehousingandplacethevegetablesinthespecialregion 69 Theseareourvegetablebases 70 OurvegetablebaseslocateintheShouguangcityinShandongprovince Asweallknow ShouguangisfamousforitsvegetablesandmostofvegetablesinnorthernChinaaresuppliedfromthiscity Sowebelievefarmerstherenecessarilyhaverichplantingexperienceandadvancedplantingtechniques Duetothisreason wepromiseourcustomersthatwecanprovidethebestandfreshestvegetables andyoucanbuyallkindsofvegetableswhichyouneed 71 Andwewillreachanagreementwiththetwovegetablesupplybasesinordertotheycanprovidethefreshestvegetableseveryday Inaddition wehaveprofessionaltrainedemployeesandtheyareveryfamiliarwithhowtoidentifyfreshvegetablesandkeepvegetablesfresh wewillensurethequalityofourvegetables soyoucaneatfreshestandcheapestvegetableseveryday 72 Secondly afterwepurchasevegetableswewillsortthesevegetablesaccordingtodifferentcustomers demand Becauseourcompanyarefacetothewholesociety includinghotels schools restaurants andcommunityresidents sowewillconcentrateallthestandardbagofcustomerswhichcarryRFIDtagsindifferentregionsinthesortingareaandthenlaythestandardbagontheconveyerbeltandtheRFIDreaderwillreadinformation thereisaredlightbesideeachartificialcounter Ifcustomersneedvegetables thestaffwilllayitontheconveyerbeltandwhenbagspassthePOSmachineaprintedfeedocumentwillbeputintothebagautomatic thenthesestandardbagswillbeputintoourdeliveryvehicles 73 Thisisourvegetablesortingconveyor 蔬菜分拣输送机 74 Atlast wewilltransportthesevegetablestoourcustomers Ourstaffwillputstandardbagsintothevehicleaccordingtoareasonableorder andthenwewilltransportvegetableswiththefastestspeed Thesevegetableswillbeputintocabinets ortotheresponsiblepersoninschoolsorhotels Ourcompanyprovideone stopservicewhichisfromvegetablebasetoendcustomersandeliminatingwholesalersandretailers Wecanalsocollectfeedbackinformationaboutvegetableswhichwesellfromourcustomersandthenwecanconveytheseinformationtothebaseinordertoguidethevegetableplanting 75 Theseareourvegetabledeliveryvehicles 76 That sall Thankyou 77 Accounting FinancingDepartment ZhouXiaochenIndustrialEconomics2009020205004 78 Outline FinancialissuesFinancialaffairsanalysisFinancialanalysisFinancialevaluationBenefits 79 Financialissues VegetablesBaseinvests 3 000 000TheThirdPartnerLogisticsinvests 1 000 000Hotelsandunivesitiesinvest 1 500 000Bankloans 4 500 000 45 shareofcompanyismortgaged 80 FinancialAffairsAnalysis Financialaffairsanalysisisanimportantpartoffinancialmanagement thestartingpointoffinancialbudget Dependingontheamountoftownsman spurchase wefindtheprofitpotentialofthisindustry Wemadethefollowingforecastingofexpectedincome 81 Theforecastoftheexpense TheformofCostestimating unit thousandyuan 82 Theformofexpectedprofit unit thousandyuan 83 84 Financialanalysis Thesourcesofincome 1 wewillprovidecabinetsasavegetablereceivingterminalforresidentswholiveingardenarea Itssurfacecouldbeusedasaadvertisementspace WewillearntheADdollars 2 weofferafull serviceforourcustomers andwewillchargereasonablefeesfromthosecustomers 85 Break evenpointandpluscashflow C Cf Cv QwhileC P Q itcomestothebreak evenpoint C totalcostexpensesCf constantcost 9 950 000yuan Cv averagevariablecostofoneunit 1 15 kg P averageprice 1 5 kg sothequalitywhenitcomestothebreak evenpointis Q Cf P Cv 28 42857millionkg 86 Financialevaluation 1 theanalysisoffinancialtarget theanalysisofdebtpayingability assetsliabilitiesratio totalindebtedness generalassets 100 Fromthefollowingform wefindthattheassetsliabilitiesratioreducesgradually Itmeansthatthedebtpayingabilityofourcompanyincreasesyearbyyear 87 88 analysisofinventoryturnoverratio inventor