企划部的工作职责.docx

position-related consumption of civil servants has been swept by finance, consumer, regardless of cost, extravagance and waste in the civil service position-related consumption, abuse, corruption and embezzlement, corruption is important. Then, under the conditions of market economy, how to reform the existing civil duty consumption management, explores a source to prevent and curb the post consumption corruption way, is currently a major issue faced by honest work. Recently, I conducted research on this issue, this problem on some humble opinions. First, the existing public servants duty consumption the main problems seen from the investigation and reasons, in recent years, public servants duty consumption caused by the abuses and not a person of integrity, is one of the major problems in the party in Government, its operation order have a negative effect on the party and Government organs, seriously damaging the image of the party and the Government, undermining the relationship between party and the masses, effect, opening up and economic construction. From I County in recent years of governance situation see, positions consumption in the produced of two not phenomenon rendering four a features: a is positions consumption system lost has due of binding, right is greater than rules, and right is greater than method of phenomenon more highlight; II is in positions consumption in the Camera Obscura operation, using terms, will positions consumption into has personal consumption, will corporate points to into personal points to, makes positions consumption in some aspects has into positions enjoy and self-dealing of means; three is to positions consumption for name, fraud, false impersonator, Trend of negative corruption phenomena such as corruption and misappropriation; four palaces, follow the fashion, rivalries, wasteful, and post consumption became a symbol of showing off their individual capacities. Caused by public servants duty consumption of many two phenomenon in which people reflect the biggest problems are: (a) the official car problems. Mainly in three aspects: one is the larger buses cost expenditure. According to statistics, until November 2003, XX County township Department bus 159 cars, which department owns the bus 145 vehicles, and showed an increasing trend. Financial expenses cost per bus per year to 35,000 yuan, and in fact every cost up to 50,000 yuan. Some units also hiring temporary drivers and expenditure on wages and subsidies. Necessary to keep a car, but also dependants, leading to larger expenses. Second, gongchesiyong breed unhealthy tendencies. Some people believe that now some bus drivers use one-third, one-third leading private one-third used for official purposes. Some public servants, especially leading officials motoring, cars for private purposes, violating the self-discipline regulations, and even lead to traffic accidents. According to statistics from related departments, since 2004, the correct investigation in our County serves nearly 30 cars for private purposes, only the first half of this year, cars for private purposes or最新民营医院企划部管理方案一、 企划部的工作职责 企划部作为医院的一个运营管理部门，有着必不可少的作用。企划部的主要工作职责如下： 1、 医院整体CI的设计和导入； 2、 医院的广告投放、广告设计和广告监测； 3、 医院经营态势的分析和掌握以及医院的活动策划和实施； 4、 医院相关市场数据的统计和分析； 5、 医院品牌战略的制订和实施； 6、 医院的新闻炒作和媒体公关； 7、 医院网站的维护和新闻更新及在线咨询的回复； 8、 医院对外拓展的市场调研及分析； 二、 企划部的组织架构 企划经理 策划 网管 文案 设计 媒介 三、 企划部岗位职责 1、 企划经理： 、协调企划部各岗位的工作； 、监督督促企划部人员的工作进度并检查其工作成绩； 、制订营销目标，制订广告投放计划； 、审核广告稿件，审核相关新闻稿件； 、协助其它人员制订工作计划； 、认真传达医院的相关文件相关管理制度； 、制订企划部工作计划，撰写企划部的工作总结； 、给医院决策层出谋划策，提供有利于医院发展的合理化建议； 2、 策划： 、制订活动策划书； 、落实活动方案，跟踪活动实施情况； 、协作文案、设计做好广告稿件的设计； 、协助设计做好医院内部的装饰； 、协助其它人员完善医院的CI系统； 、认真执行医院的相关文件相关管理制度； 、搜集相关市场信息并进行汇总； 、给医院决策层出谋划策，提供有利于医院发展的合理化建议； 3、 网管： 、制订网站建设方案； 、解决医院网络故障； 、更新网站内容； 、制订网站推广计划； 、在线回复患者咨询； 、认真执行医院的相关文件相关管理制度； 、搜集相关网站信息并针对信息对医院网站进行改进； 、给医院决策层出谋划策，提供有利于医院发展的合理化建议； 4、 文案： 、撰写广告文案； 、协助策划作好活动的新闻宣传； 、负责院内刊物的组稿和采访； 、协助网管做好网站新闻的更新； 、协助其它人员完善医院的CI系统； 、认真执行医院的相关文件相关管理制度； 、搜集相关新闻稿件并进行分析，写出感受； 、给医院决策层出谋划策，提供有利于医院发展的合理化建议； 5、 设计： 、根据要求设计广告样稿； 、协助策划作好活动的平面设计工作； 、负责院内刊物的排版； 、设计医院的VI视觉系统，作好院内的布置； 、协助其它人员完善医院的CI系统； 、认真执行医院的相关文件相关管理制度； 、搜集相关设计样稿并进行对照写出感受； 、给医院决策层出谋划策，提供有利于医院发展的合理化建议 6、 媒介： 、根据企划经理的投放策略寻找相关媒体； 、搜集整理本院广告样稿； 、协助文案搜集院内刊物的相关资料； 、负责媒体公关，建立良好的媒体关系； 、协助策划邀请媒体记者； 、认真执行医院的相关文件相关管理制度； 、搜集整理媒体信息，供企划经理制订投放策略时参考； 、给医院决策层出谋划策，提供有利于医院发展的合理化建议 四、 企划部工作流程 1、 广告发布流程： 企划经理提供广告主题 文案根据主题撰写文案 平面设计根据文案内容设计稿件企划经理审稿交总经理或院长批准媒介将原稿存档（签字稿）新稿发布 媒介进行广告评估 2、 活动策划流程： 策划制作方案 企划部进行讨论完善 策划跟据讨论结果进行补充交企划经理初审交总经理或院长复核批准企划部将活动通知给院办，由院办下发给相关科室 企划部根据活动内容进行分工，责任到人活动开始实施策划写出活动总结 3、 印刷制作流程： 平面设计制作稿件 文案负责文字校对 企划经理审核 院长或总经理批准 设计将稿件发给印制单位 印刷品印制单位出具数码打样 设计进行校对 印刷厂付印 交货验货 4、 网站推广更新流程： A、网站推广流程：网络管理员提供推广计划 企划经理审核 总经理或院长批准 交媒介寻找价位较底的网络公司进行投放 B、网站更新流程：文案提供相关内容包括新闻 企划经理进行审核 交总经理或院长批准 网管打开后台进行更新 5、 医院CI导入流程： 成立CI导入委员会（由院领导直接参与）企划部成立VI小组、BI小组、MI小组递交制作日程表各组完成交CI导入委员会审核批准企划部协助CI导入委员会进行导入（注：CI导入委员会需有财务、人资、院办、医务、企化各部门领导组成） 6、 危机处理流程： A、媒体曝光处理流程：发现媒体曝光 第一时间与曝光媒体沟通，获知有无跟踪报道，并先制止跟踪报道的发布 将曝光情况及时向主管部门或领导汇报相关部门或领导追查责任人并出具处理结果由企划部直接和媒体沟通并通报处理结果视曝光事件的严重性召开新闻发布会向媒体进行澄清，将损失降到最低点。 B、病人投诉索赔处理流程：（具体事宜由院办负责） 五、 企划部管理体系： 企划部施行垂直管理，只对总经理或院长负责，不受其它科室的牵制，也就是说企划部只有一个上级那就是总经理或院长，如其它部门有工作需要企划部完成，必须有总经理直接指示，其它科室负责人一概无权干预企划部的工作，企划部有劝反映医院各别科室所存在的问题。 六、 补充： 一个运作正常的企划部，它应该积策略性、信息性为一体的智囊机构，它需要医院的经营情况作为市场运作参考，它需要挂号、电话咨询的紧密配和，只有这样我们才能做出准确的广告判断、准确的媒体选择、准确的活动策划。因为每日的初诊量和各科室的就诊量是我们科学衡量广告内容怎么制订的依据；咨询电话的情况是我们的一个补充。所以建议院领导对企划部公开初复诊的情况，让电话接待员做好记录，主要要记下：患者的地址、所患何病、病因是什么、通过什么渠道知道我们医院的、是报纸还是电视还是其它；挂号室在挂号的时候也应该对来诊的病人进行简单的询问，如：您是怎么知道我们医院的呀？是看报纸还是电视呀？并将询问结果详细记录。已供企划部做广告效果评估之用根据工程勘察报告揭露，本场地自地表至持力层深度范围内所揭露的土层主要由饱和粘土、砂土组成，具有成层分布的特点。leaders driving a vehicle accident caused by road accidents, 1, 1 people killed and direct economic losses amounting to more than 100,000 yuan. Third, high efficiency and low cost of the bus. Surveys show that, the operating costs of taxis for the 8200/. Is a fundamental priority of the reform, it is a difficult problem that must be solved in the reform process. Clearly, the post consumption averages three years before as a base and fine-tuned on the basis of this single practices must be improved. Improvements to adhere to three principles: first, under the existing policy provisions approved for public servants duty consumption standards, calibration, is not contrary to policy. Second, according to the local financial situation and peoples sustainability, public servants duty consumption standards approved, both financial reach, and people passing through. Third, according to the operational needs of civil servants responsible for authorized public servants duty consumption standards, both high and low positions, but also the nature of the work and the workload. In reform of method Shang, approved civil servants positions consumption standard to big unified, and small dispersed suitable, that most positions consumption project should according to policy provides proposed unified standard, consider to ranks, and units and the work task of differences sex, unified of standard should has elastic of and dynamic of, makes regions, and units in implementation unified standard Shi has must of flexible disposal right; but since set of standard must after financial, and audit, sector audit approved Hou to implementation. (C) reform package. Public servants duty consumption elasticity of consumption to limit consumption, turning mess into kitchen after dinner, follow the civil servant with a how to use personal title subsidies, or how to manage a personal duty consumption use of subsidies. Therefore, we must establish and perfect with public servants duty consumption monetization reform support of the series of governance systems such as the civil service examination of responsibility, system, low fault investigation system, the report said. While other measures to keep up. Discipline inspection