BEC unit 1-2

BusinessEnglishCorrespondence Instructor liulimapur CellphoneNoinquiry offer counteroffer contract Contractfulfillment Unit1 businessletterwriting 4hours Unit2 establishingbusinessrelations 2hours Unit3 enquiriesandreplies 4hours Unit4 quotations offersandcounteroffers 6hours Unit 5salespromotion 2hours Unit6 ordersandtheirfulfillment 4hours Unit7payment 6hours Unit8 packing 4hours Unit9 shipment 6hours Unit10 insurance 6hours Unit11 claimandsettlement 2hours Unit12 contractsanddocuments 2hours total 48hours 16weeks Assessment Therewillbeafinaltermtestwhichwillhaveaweightof70 theassignments20 presentation10 Unitone businessletterwriting 1 Principlesofgoodcommunication2 partsofabusinessletter3 formandstructureofbusinessletter4 EnvelopeAddressing Principlesofgoodcommunication CorrectnessConcisenessCourtesyConsiderationClarityConcretenesscompleteness 7Cs Correctness properlanguagestyleAccuratewordingandinformationCorrectgrammarandpunctuation Commonmistakes 主谓不一致 主语的单复数形式不明确 结构不统一 误用词 介词 使用不完整的句子 Examples1 Theorder for250pairsofNIKESportsshoes wassenton29 July Examples2 Thecompanyis aregoingtoexpandintotheareaofmanufacturing WangLiandPartnersis areveryforward lookingorganization Themarketingdepartmentis areexpectingthenewcampaigntohaveaneffectonsales Thecommitteeis aretoreachadecisionsoon Staffareexpectedtoattendallsocialfunctions Examples3 Theinvoicewasreceivedon30Januaryandwesentitforpaymenton2February Theinvoicewasreceivedon30Januaryandsentforpaymenton2February Wereceivedtheinvoiceon30Januaryandsentitforpaymenton2February Ouraimistostrengthenthecompanyandensuringgrowththroughinvestment Ouraimistostrengthenthecompanyandtoensuregrowththroughinvestment Examples4 Sthbesoldto at areasonablepriceTosendthesampleson at yourexpenseSupplythegoodswith at lowpriceComplainfor of thedelayAheavydemandof for thesegoodsAreplyon to yourletterTogive quote apriceTogive allow adiscount Pleasereceive accept ourapologies Toincrease raise pricesTodecrease reduce pricesExpensive high priceDear high priceDear high priceCheap low price 7Cs Conciseness UsesimplelanguageOmittriteexpressionsAvoidwordyexpressionsandunnecessaryrepetitionsRemoveunneededfacts Examples1 Examples2 Awaitingyourreply weremain Atyourearliestpossibleconvenience Ithascometomyattention Attachedhereto Thankingyouinadvance Assuringyouofourappreciation Letterunderthedateof Withkindestregards Examples3 Examples4 Itshouldbenotedthatthisisthebestwecando Pleasebeadvisedthatwehavereceivedyourinvoice 7Cs Courtesy AppropriatewordingUsebias freelanguageTimelyresponse Euphemism Basically aeuphemismisusuallyapolitewaytosaysomethingwhichisembarrassingorunpleasant Hisclotheshaveseenbetterdays Hisclothesareshabby Hepassedaway Hedied eg blindemployeeswillreceivecompanymemorandumsbyvoicemail Thenewelevatorisfortheexclusiveuseofhandicappedemployeesandshouldnotbeusedbynormalemployees DearMsWalter Becauseyoudelayedsolonginyourresponse ModelGSFisoffstock Ifyouareinterested wehavesomesimilarmodelsonhand revised IfIhadknownyourneedbeforeMay20 IcouldhaveshippedModelGSFimmediately However thespringsaledrainedourstock ThemodelGSK asimilarinstrument isinstock andyoucouldhaveitatthesamepriceasGSF Itnormallysellsfor 1000more wewillshipitassoonasyougiveustheword Languageandgender sexistlanguage Eg 1 Eachcustomerwillreceiveapresentonhisbirthday 2 Itistheresponsibilityofthechairmantoensurethatmeetingsareconductedefficiently 3 Thecompany smanpowerneedswillcontinuetogrownextyear 4 Nearlyalloursalesmenareagainsttheproposedchangestothebonussystem 5 Ifacustomercomplains hiscomplaintshouldbereportedtothecustomercomplaintsdepartmentimmediately 6 Buyfromournewrangeofspringclothes madefromman madefibresbuttheylookliketherealthing Avoidemphasizingrace ethnic age religion genderordisabilitywhenthesefactorsarenotrelevant Doublespeak Doublespeakislanguagedeliberatelyconstructedtodisguiseitsactualmeaning usuallyemployedbygovernment militaryorcorporateinstitutions Asset CIAterm foreignspyAerialordnance military bombsandmissilesAlly vassalstate colonyEthniccleansing genocideWetwork assassinationDeathsquad enemysolidersMaterialsupport food water shelter 7Cs Consideration You attitude youattitudeisnotalwaysworkable YoudidnotpaysufficientattentiontothelettersenttoyouonJanuary20th 2004 Possiblyyoudidnotnoticethefavorablepricequotedtoyou Youshouldsendyourorderassoonaspossible WebelievethatourletterofJanuary20th 2004maynothavestressedsufficientlyhowfavorableourpricequotedtoyouis It shopedweshallhaveyourorderassoonaspossible withinthenextfewdays LetterheaddateinsideaddressSalutationCaptionOpeningsentenceBodyofthelettertheactualmessageoftheletterClosingsentenceComplimentarycloseSignature enclosure postscript 2 partsofabusinessletter Openingsentences ThankyouforyourletterdatedSeptember2 2004 InreplytoyourletterofSeptember2 2004 Imustapologizeformydelayinansweringyourkindletter Ihavethepleasuretotellyouthat YouarerecommendedtoourcompanybytheBankofChina NewYorkBranchandwewishto Closingsentences Welookforwardtohearingformyousoon Anyfurtherinformationyoucanprovidedwillbeappreciated Anyearlyreplywouldbehighlyappreciated Ifyouneedfurtherinformation details particulars pleaseletusknow Somecommonlyusedtitles ChairmanoftheboardofdirectorsChiefexecutivePresident generalmanagerDirectorManagingdirectorManagerManageressAssistantmanagerHeadofdepartmentSectionchiefStaff 3 formandstructureofbusinessletter blockedletterstyleindentedletterstyleSemi blocked semi indentedstyle TheEasternSeaboardCorp350ParkAvenueNewYork10017Tel 2252780Fax April122001Chinanationalimport exportcorpShanghaiChinaDearsirs Re newpricelistThankyouforyourletterofthe2ndofthismonth SincerelyyoursTheEasternSeaboardCorpJamesParrintonVicepresident TheEasternSeaboardCorp350ParkAvenueNewYork10017Tel 2252780Fax April122001Chinanationalimport exportcorpShanghaiChinaDearsirs Re newpricelistThankyouforyourletterofthe2ndofthismonth SincerelyyoursTheEasternSeaboardCorpJamesParrintonVicepresident TheEasternSeaboardCorp350ParkAvenueNewYork10017Tel 2252780Fax April122001Chinanationalimport exportcorpShanghaiChinaDearsirs Re newpricelistThankyouforyourletterofthe2ndofthismonth SincerelyyoursTheEasternSeaboardCorpJamesParrintonVicepresident 4 EnvelopeAddressing AccuracyLegibilityGoodappearance Exercises rewritethefollowingsentencesandmakethemmorecorrectpositiveandpolite Forthepasttwoyears youdidnotgiveusanyorder Wecan tcomplywithyourrequest Compareourgoodswiththatofotherfirms Wedemandimmediatepaymentfromyou WeinformyouthatthegoodsshippedbyS SWindarrivedinsuchanunsatisfactoryconditionthatwecannottakethedelivery butlodgeaclaimagainstyou Unittwo establishingbusinessrelations Structureofastartletter SourceofinformationPurposeofwritingCompanyprofileProductintroductionApushingend Thecommercialcounselor sofficeoftheembassyinforeigncountryBankstradeunion businessassociateofthesametraderecommendationbybusinessfriendsorclientsMarketresearchexhibitionsandTradefairsadvertisementstradedirectory latestintention suchasexpandingmarkettoestablishlong termrelationshipInordertoexpandourproductsintoSouthAfrica wearewritingtoyoutoseekcooperatepossibilities Wewishtoexpressourdesiretoenterintobusinessrelationswithyou businessscopeprincipleconnections suppliers distributors government etc History experience R DpowerOtheradvantages wearealeadingcompanywithmanyyear sexperienceinmachineryexportbusiness Weenjoyagoodreputationinternationallyinthecircleoftextile Wehaveourprincipleas clients needscomefirst LocatedinShanghai wetaketheadvantagetosetupoursolidifiedproductionbasisincostalandinlandareas ArtNo 12isournewlylunchedonewithexcellentquality fashionabledesignandcompetitiveprice Wehaveagoodvarietyofcolorsandsizestomeetwithdifferentneeds OurproductsareenjoyingpopularityinAsianmarkets Yourcommentsoourproductsoranyinformationonyourmarketdemandwillbereallyappreciated Wearelookingforwardtoyourspecificinquiries Specimenletter 1 shanghaishenhuaimp exp co ltd 14floor 975hongqiaoroad shanghai200337 chinaTel 021 62747799Fax 021 6274800March8 2005TonevealProductsCorp 17MayfieldroadCopenhagen Denmark Dearsirs WehaveyournameandaddressfromtheCCPITandlearnthatyouareinterestedinchinesetoys Wewishtoinformyouthatwespecializeinthisline andwouldbepleasedtoenterintotraderelationswithyou Firstlytellinghowitgetstheinformationaboutthenameandaddress andshowingthepurpose OurcompanyisoneoftheimportandexportcorporationsinShanghai Intermsofexportvolume weareamongtheTop50inShanghaiandTop500inChina Wehaveenjoyedagoodreputationintheworldmarketforalongtime Wearealsodealingwithchildren svehicles artsandcrafts giftsandsouvenirs AlmostalloftheproductshavemetwithawarmreceptioninmostEuropeancountries Aself introduction businesslines companystatusetc Togiveyouageneralidealofourproducts weencloseacompletesetofleafletsshowingvariousproductswithdetailedspecificationsandmeansofpacking Quotationandsampleswillbesentuponreceiptofyourspecificinquiries Incaseyouneedmoreinformationaboutourproducts weshallbeonlytoogladtoansweratanytime Yoursfaithfully Shanghaishenhuaimp exp Co ltd expressingyoursincerewishtocooperateinthefuturebusinessandtogetafavorablereplysoon SpecimenLetter 2 DearSirorMadam WehaveobtainedyournameandaddressfromtheMinistryofCommerceofthePeople sRepublicofChina Nextpage 1 Wehaveobtainedyourinformationfromoursupplier 2 WehaveobtainedyournameandaddressfromBankofChina DalianBranch 我们从我们的供应商处获得贵方的名称和地址 我们是从中国银行大连分行获得贵方的名称和地址 Return obtain fromget from WewereinformedthatyouareoneofthebiggestimportersofteainUKandyouarenowinthemarketfortea Wetakethisopportunitytoapproachyouinthehopeofestablishingbusinessrelationswithyou Specimenletter 2 Nextpage 1 Weproduceallkindsofleathershoes soweareinthemarketforcowhide 2 Oneofourcustomersisinthemarketforyournewproducts 我们生产各式各样的皮鞋 因此我们想要购买牛皮 我们的一个顾客想购买你方的新产品 Return beinthemarketforwanttobuy Wetakethisopportunitytoapproachyouinthehopeofestablishingbusinessrelationswithyou Weavailourselvesofthisopportunitytowritetoyouandseeifwecanestablishbusinessrelationswithyou Return Togiveyouageneralideaofourproducts weencloseherewithacopyofourbrochurecoveringthemainitemssuppliableatpresent NextPage Specimenletter 2 Weareenclosingasampleforyourreference herewithadv enclosedinthis随函附上 我们现随函附寄一个样品供你方参考 Itcanbeusedinthefollowingways enclosesth Enclosedis aresth Enclosedpleasefind encloseputsth inanenvelope随函附寄 随函附寄产品说明书 1 Weencloseaproductdescription 2 Enclosedisourproductdescription 3 Enclosedpleasefindaproductdescription Return enclose WehaveseenyourgoodsandarequiteinterestedinyouritemNo TK 103 Return Itemrefertoaparticularproduct单个商品 标号商品 Itemreferstoanindividualunitinagroupofproducts Goodsrefertoagroupofproducts ConsignmentGoodsconsigned aconsignmentofwheatboundforEurope SpecimenLetter 2 Ifyouareinterestedinanyofourproductsorhaveotherproductsyouwouldliketoimport pleasecontactuswithyourrequirements Welookforwardtoprovidingyouwithhighqualityproducts superiorcustomerserviceandcompletesatisfaction Supplementaryreading Dearsirs Re electricfanWeareoneoftheleadingimportersofelectricgoodsinthiscityandshallbepleasedtoestablishbusinessrelationswithyourcorporation AtpresentweareinterestedinyourGreatWallbrandelectricfan detailsasperourenquiryNo 123attached andshallbegladtoreceiveyourlowestquotationassoonaspossible Wewouldliketomentionthatifyourpriceisattractiveanddeliverydateacceptable weshallplacealargeorderwithyouimmediately Welookforwardtoyourearlyreply yoursfaithfully 1 你方2005年9月3日来函收到 我们很高兴告诉你 你所要的商品属我公司的经营范围 ThankyouforyourletterdatedSeptember3 2005 Wearegladtoinformyouthatthearticlesrequiredbyyoufallwithinourbusinessscope 2 你地中国银行函告 你们是纺织品的进口商 我们专营纺织品出口业务 愿与贵公司建立业务关系 TheBankofChinainyourcityhasinformedusthatyouareimportersoftextiles Wespecializeintheexportoft