商业计划书-范例-英文 PPT课件

1 InvestorPresentation ShanghaiAAAInformationTechnologyCo Ltd 2005 10 Logo 2 AAA sVision TobethedominantplatformenablinguniversalB2Ce commerce consumersandmerchantsaroundtheglobetradingwitheachotherthroughwww AAA com 3 AccesstomoreproductsoninternationalmarketsBuysmoothlyandsafelyonline noworryaboutcurrencyexchangeConvenientdeliveryTimelycustomerservices OverseasMerchants needs MaximizerevenuebysellingmoreproductstomorecustomersaroundtheworldMinimizecostsonmarketing logisticsandcustomerservicesSecuretransaction TheProblemWithCross Bordere commerce ProcessGaps InternationalPayments Logistics language customerservices culturaldifferences AlthoughtheInternethaslongenabledinformationtoflowfreelyaroundtheglobe e commercehasnotspreadaswidely becauseofvariousbarriers DomesticCustomers needs ProcessGaps 4 AAABridgestheGapsinCross Bordere commerce DomesticConsumers OverseasMerchants Clearthehurdlestoconsumeroversease commerceLimitedmerchandise servicechoicesLanguagedifferenceInternationalpayment currencyconversionInternationalshipping tariffs logisticsCustomerservices culturedifferencesGiveoverseasmerchantssimpleaccesstooverseasconsumersLowcostandlowriskPlugandplay AAAprovidesanonlinee commerceplatformthatbridgesALL5majorgapswhichpreventglobalB2Ctransactionsfromhappening 5 StartingWithChineseConsumers Near TermMissionofwww AAA com Capturetheuntappedmarketofhigh endChinesee consumersshoppingaroundtheglobeDevelopastrongbrandnameanddeepcustomerloyaltyBuildabaseofAmericanonlinemerchantstocapturehighermarginsandprovidedifferentiatedofferings 6 ToWhomWeProvideanUnparalleledCustomerExperience BrandnewshoppingconceptandexperienceNolimitonchoices timeandlocationsOnlypayonepriceinlocalcurrency alltaxes shippingcosts tariffsetc included6 14workingdayguaranteeddeliveryongoodsaroundtheworldAccessiblecustomerserviceswithreturnandexchangeguaranteesHighlyefficientbackofficeproceduresandlogisticsystemsUniqueandproprietaryflowdesignandordersystemsHighlyefficientlogisticsystemsSuperiorcustomerserviceandrelationshipmanagementAAlwaysbe Friendly timely thoroughandconsiderate tocustomers 7 AAAisSuccessfullyAttackingtheMostProfitableSegmentoftheB2CMarket Specializedbrandnamewebsites Onlineportalshoppingmalls Logo 8 AndIsTheOnlyChinesee commercePlayerinGlobalB2C 9 AAA sTargetMarkets Chinesehigh end middleclass consumersMorethan8milliononlineusershaveover 5 000annualincome CNNICSurvey2004 100Millionby2010Thisnumberisgrowingquickly andisactuallyhigherthanreportedbecausemanyChineseshieldtheirtrueincomesDisposableincomeratioishigherthaninothercountriesbecauseoflowercostoflivingandextremelyhighconsumerconfidenceMasterCard Visaestimatesmorethan100millionChinesewithannualincome 5 000by2010OverseasmerchantsMerchantswhoareinterestedinChinaconsumermarketLimitedresourcesandcapitalDonotwantexposuretohighbusinessand orfinancialrisksProducts servicesfitChineseconsumers demand 10 HighlyDesiredConsumers 11 InternetUsersinChinaIncreasingDramatically AccordingtoCNNIC Chinainternetuserswillreach120millionin2005Only7 3 ofinternetusersshopoftenonlineasof2004However thisnumberisexpectedtogrowover60 by2008andonlineretailtransactionvolumeisexpecttoreach 9billionby2008Directonlineshoppingforoverseasgoods servicesiswellunderserved 12 MarketSize Cont d Ahasslefreechanneltoreachglobalconsumershighlydesired esp bymid smallsizeonesUSsmalle tailersalone over200 000 CahnersIn Stat July2002 Anestimated 130 3billionUSonlineretailsalesin2006SizecouldbedoubledwithexpansionintoJapan EuropeandKorea 30millionrevenueBygrabbing20 000merchants 5 witha 1 500annualfeepermerchantAdditionalcommissionrevenuefromsoldproductsviaAAA obtainingChinesedistributionisabigdealbecauseofthesizeofitsmarket Everybodywantstoselltovirginterritory MikeGoodman YankeeGroupsenioranalyst 13 CompanyOverview Foundedby4partnersin200 x andheadquarteredinShanghaiin200 xHasasistercompanyBBBInternationalinLosAngelestohandlelogisticsandSino UStradingPartnershavealreadyinvestedover 350KinAAAOperationalMilestonesJuly200X BetaversionintroducedNovember1st200X OfficialsitelaunchedMarketpromotionstartedCurrentannualrunratesalesof 1 5milwith18 grossprofitmarginOrdergrow20 monthovermonthwithlimitedmarketingbudget 14 and Ultimately Revenues 15 Pent upCustomerDemandisDrivingOurGrowth WearejustgivingcustomerswhattheyneedSurveyshowsover80 respondentsneedAAA sservices90 satisfactionlevelinpost salesurveyOver35 repeatordervolumes 16 ThisIsaHighlyProfitableBusiness 17 WithMultipleRevenueStreams RevenuefromconsumersservicefeesRevenuefromforeignmerchantsInitialset upfeesCommissionsonsoldproducts servicesRevenuefromLogisticefficiencyRevenuefromadvertisementand orothervalueaddedservicesWebsiteadvertisementsales SpecialpromotionalpositionsalesValueaddedservicesonregisteredusersAllianceandaffiliateprograms 18 BuildingBarriersToEntry KeybarriersforcompetitortoenterinneartermHighbrandawarenessintop20citiesrecognizedbykeyChinesemediasasthepioneerandabsoluteleaderinuniversalB2Ce commerceover700 000userswithhighloyaltywithin10monthsoperationHighlyefficientbackofficeproceduresandlogisticsystemsNobrandedplayerscanbuildaplatformlikethisinshorttermduetotheirexistinglargebusinessscales 19 AAA sManagementTeamIsAlreadyDeep A1 Co Founder CEOBasedinUS responsibleforoverseasmerchantmarketdevelopment2001 2003BusinessDevelopmentManager xxMedia US2000 2001Sr E commerceMarketAnalyst xxGroup USMBAfromtheGeorgeWashingtonUniversity BAinaccountingfromxxFinanceCollegeA2 Co founder PresidentDesignerandfounderofAAAbusinessmodel basedinShanghaiChina andresponsibleforAAAChinaoperationsandfinancing2001 2005XXBank N A AssistanceVicePresidentinStrategicandInternationalPlanning withfocusonformulatingAsia Chinaentrystrategies set upandco managedXXChinaOfficeinShanghaiMBAdegreeinfinanceandi