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,The Diversified M-Commerce Services in Response to Various Customer Needs with Case Study,The 10th Asian Telecom & Information Exchange,Dr. Yih-Chyau KuoSenior Engineer, Mobile Business GroupChunghwa Telecom Co., Ltd.2005/04/07,IVRSMSWAPJavaMMSVideoAudio,Content Provider,Delivery Channels of VAS,Categories of emome M-Commerce Services,WAP,Mobile Banking,Mobile Ticketing & Handy Mall,839 Micro-Payment,Internet,USIM/SMS,Mobile Payment,Mobile Stock Trading,Financing, Banking, & Stock,OTP Micro-Payment,Java,Shopping Wonderland,emome m-Commerce SIM Card, USAT and OTA is used to implement high security transaction key(Session Key). Equipped with emome m-Commerce SIM card, mobile phone is ready for bank transaction and other financial services. Only need to change card approach is an easy way to promote by mobile operator and financial institution, if actively promote the STK card will result a great potential business opportunity.,First To Integrated Multi Service Features (All in One SIM Card),MobileBanking,MobileBroker,MobileValue-AddedService,MobilePayment,emomeM-CommerceSIM Card,Mobile Banking Services,Mobile phone customers can use their personal mobile phones to check their bank account balance, transfer funds, check forex rates or take advantage of other banking services whenever and wherever they choose.,Mobile Payment Services,選擇付款項目轉帳付款信用卡付款轉帳繳款信用卡管理新增卡號刪除卡號,The emome resolves many of the payment and security issues customers have with online and mail order shopping. Once product has been selected for purchase, merchants are solely notified of the customers mobile phone number. The customer then receives a billing notice SMS on their mobile phone, at which point all the customer has to do to complete the transaction is to pick a bank or credit card number already stored on their emome SIM card to pay that bill.,Mobile Broker Services,Allowing stock investor clients to place orders (buy and sell securities ), make investments, or check stock quote at any time, anywhere, whether in Taiwan or traveling abroad.,Multi Banking/Broker/Stores Open Platform Model,SS7,SMS-C,Acquiring Bank,i,Instant Stock Pricing Info,PSTN,Profile Editing,Call Center, Process Center,WWW,Broker,Issuing Bank,Fund Transfer Out&In Bank,CHT Mobile Financial ASP Center,Multi Bank,Multi Broker,Multi Store,emome m-commerce SIM,3DES Encryption Method, Highly Security 3DES,End-to-End3DES Encryption,FISC,Trusted Environment,emome m-commerce SIM,HSM,HSM: Hardware Security ModuleFISC: Financial Information Service Co.,Session Key,Session Key,End-to-End3DES Encryption,bill payment,remote shopping,Internet shopping,TV shopping,GSM Number,emome M-commerce SIM,Mail order,Full Functional Mobile Payment Card,Emome card provides its customers many choices of ways to purchase through mobile phones. The business model is preceding over the M-commerce field.,Easy to Use,emome m-commerce SIM,Anytime,Anywhere,Personalized,Rapidity,The intelligent user interfaces of the Emome card is designed to satisfy customers needs.,Categories of emome M-Commerce Services,WAP,Mobile Banking,Mobile Ticketing & Handy Mall,839 Micro-Payment,Internet,USIM/SMS,Mobile Payment,Mobile Stock Trading,Financing, Banking, & Stock,OTP Micro-Payment,Java,Shopping Wonderland,Booking、Payment,E-Ticket,Ticket Booking System,2D Bar Code,Barcode Reader & Ticket Dispenser,Entrance,Philips,Philips,Mobile Ticketing Service Flow,可應用範圍:體育賽事藝文表演交通票券,emome636 Platform,Booking、Payment,636影城通 功夫華納威秀訂票手機訂票電影時刻電影圖鈴電影資訊會員好康-我的636服務說明加入/移出首頁回首頁,Handset Screen Shot (1/2),國家寶藏(普遍級),信義華納威秀,18:50,Handset Screen Shot (2/2),華納威秀訂票台北信義華納威秀國家寶藏(普遍級)2005/02/04 18:50座位: E11, E10(系統保留最佳座位)會員優待票2張小 計: $480手續費: $0總 計: $480下一步其他場次回上一頁回手機訂票我的636回636影城通,華納威秀訂票以下資料採SSL 128bit加密傳輸.信用卡種類信用卡卡號16碼連續數字有效期限月年確定回上一頁回手機訂票我的636回636影城通,VISA,1234567890123456,09,06,台北信義華納威秀信義華納威秀國家寶藏(普遍級)2005/02/04(五) 18:50636優待票(NTD240)全票(NTD285)學生票(NTD265)下一步回上一頁回手機訂票我的636回636影城通,2,0,0,華納威秀訂票我們將透過MMS傳送行動式電子票券至您的手機上注意:請於開演三十分鐘前持行動式電子票券至現場售票口讀票機確認後，取票進場。回線上訂票我的636回636影城通,2D Barcode Ticket,Categories of emome M-Commerce Services,WAP,Mobile Banking,Mobile Ticketing & Handy Mall,839 Micro-Payment,Internet,USIM/SMS,Mobile Payment,Mobile Stock Trading,Financing, Banking, & Stock,OTP Micro-Payment,Java,Shopping Wonderland,Handy Mall Service Flow,1,2,3,Acquire Bank,4,Shipment,Handy Mall Platform,Supplier,CHT Payment Gateway,Item Categories,手機,手機配件,Screen Shot (1),Enter Handy Mall and Select Category,2. Select Item Sony Ericsson,3. Select Product: SonyEricsson Z600,NokiaMotorolaSonyEricssonSimens Samsung,Screen Shot (2),6. Enter ID &Password,5. Check out,4. Put in Shopping Cart,Screen Shot (3),9. Confirmation,8. Enter Credit Card No.,7. Enter Shipping Address,Categories of emome M-Commerce Services,WAP,Mobile Banking,Mobile Ticketing & Handy Mall,839 Micro-Payment,Internet,USIM/SMS,Mobile Payment,Mobile Stock Trading,Financing, Banking, & Stock Service,OTP Micro-Payment,Java,Shopping Wonderland,FinancingBankingStock Services,emome WAP Commerce Services,Categories of emome M-Commerce Services,WAP,Mobile Banking,Mobile Ticketing & Handy Mall,839 Micro-Payment,Internet,USIM/SMS,Mobile Payment,Mobile Stock Trading,Financing, Banking, & Stock,OTP Micro-Payment,Java,Shopping Wonderland,839 Micro-Payment Transaction Flow,subscriber,Internet,Merchant,839 Micro-Payment System,MBMS,1,2,3,4,5,6,7,8:confirm,Billing,839 Data Base,9: provide service,10.,Phone Bill,839 Micro-Payment Monthly Fee Flow,subscriber,Internet,Merchant,839 Micro-Payment System,MBMS,1,2,3,4,5,6,7,8,Billing,839 Data Base,10.,Phone Bill,9: service delivery,839 Micro-Payment OTP Transaction Flow,OTP: One Time Password,Payment Gateway,1.,3.,MBMS,資料庫,5.,SMSC,6.,4.,7