商务英语写作sale letterPPT幻灯片课件

商务英语写作 ChapterSevenSalesletters 1 Briefintroductionofsalesletter Itisapersuasivewriting Thepurposeistogetsomeonetodosomething forexample topersuadeconsumerstogranttherequestortospendtimeormoney Salesletterisusuallywritteninindirectapproachsincetheyaredirectedtocustomerswithoutinvitation 2 TheneedforentertainmentTheneedforsafetyTheneedsocializingTheneedforknowledgeTheneedforcomfortTheneedforfameTheneedformorefreetime 3 Whatistheaimofsalesletter Thesaleslettermakethereadersrealizethatnotonlytheproductorserviceisgood butitisgoodforthem 4 Thegeneralplanforsalesletters 1 Gettingattentionorcuriosity 2 Arousinginterest 2 Provingbenefitstoinspirethecustomer sdesire 3 Toencourageaction 5 Arousingtheprospectivecustomer sinterest AskaquestionRefertoaudiencemembersRefertorecenthappeningsUseadramaticstoryStressimportanceoftopicUseaquotationCitealittle knownfactorstatistic 6 Thesalesletterisaformofadvertising Itaimstosellparticularkindsofgoodsorservicestoselectedtypesofcustomers ItisadvisabletowritesaleslettersfollowingtheprinciplesofAIDA attention interest desireandaction 7 Tipsforwritingsuccessfulsalesletters Analyzethereader Knowtheproductorservice Emphasizebenefits Understatetheprice unlessitisanobviousbargain Enclosemoredetails 8 Don tsinsalesletter Don texaggerateDon tbelittleyourreader Don tballyhoo Don tspeakillofyourcompetitors 9 Thefirstparagraphyoushouldgrabtheinterestofreaders andtoencouragethemtoreadon HaveyoueverthoughtaboutinvestingintheStockExchange butthendismissedtheideabecauseofthesizeofyourinvestment Ifyoudie whowillfeedyourfamily Ifyouownadog youhavearesponsibilitytokeepitcleanandfit 1 TheOpening 10 2 TheBody Thebodyshouldkeepthereader sinterestandcreateinthereader smindaneedforyourproductorservice Givethedetailedinformation 11 2 TheBody tobehealthytobewealthytohaveasafefuturetobecomfortabletobebetterthanotherstobeattractivetotheoppositesex 12 Directions Ourproductwillneverdisappointourcustomersthankstoitsexcellentperformanceandexhibitsfinequality andaboveallafeelingofluxuryofferedbynootherproductofasimilartype 13 Makethereaderact Money backguaranteesFreesamplesTrialperiodsPaymentplans 3 TheClosing 14 3 TheClosing Ifyouarenotcompletelysatisfied thenreturnthealarmclockwithnoobligation Remember thisofferisonlyopenfortwodays BysendingthecardbeforeMay24 youwillobtainaspecialdiscountof5 atourintroductorystage 15 Exercises 请现在就来租车 让我们带走你旅途的烦恼 Reserveyourcarnowandletustaketheworryoutofyourtravelarrangements 16 我们热情欢迎您参加本届时装展 我们最新的羊绒衫系列在38号展台展出 Youarecordiallyinvitedtothissessionoffashionshow inwhichourlatestcollectionofcashmeresweatersisdisplayedatNo 38exhibitionstand 17 有了这 世界各国百科全书 你所有的问题都解决了 所有问题的答案都在这部书里 Allyourtroublesareoverwiththe WorldwideEncyclopedia whichhasalltheanswersyouwilleverneed 18 感谢贵公司的友好合作 请填写附件中的调查问卷 并发给我方 以便我们了解贵公司客户的满意度 Thankyouforyourfriendlycooperation Pleasefillinthequestionnaireattached andsenditbacktousinorderforustobeinformedofyourcustomer ssatisfaction 19 我们非常高兴的宣布 我们的新式纯棉T恤衫已正式投放市场了 WeareverypleasedtoannouncethereleaseofournewstylecottonT shirts 20 Writingasalesletter Situation Asthesummerschoolholidayapproaches yourcompanySweetTreatdecidedtopromotethecompany shomemadeicecreamtotheparents PleaseWriteapersuasivesalesletterforthecompany 21 SweetTreatIceCreamDearCustomer Yourkidsarehomefromschoolforsummerandyoucanhearthemscreaming Andwhataretheyscreamfor ICECREAM naturally Don tdisappointthem ComeintoSweetTreat OurfamousHOMEMADEicecreamcan tbebeaten Youwillnevertasteanythingthiscreamyanddelicious Anditisallmaderightinourstoresoyouareguaranteedthefreshesticecreamyouhaveeverhad 22 VisitusbeforeAugust25andyoucanjo