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Unit 4 The Joy of WorkText A Work Is a BlessingPara.1 I grew up in Lakeland, LA,one of 12 children. We all lived on my parents subsistence farm. We grew cotton, sugar cane, corn, hogs, and chickens and had a large garden, but it didnt bring in much cash. So when I was 12, I got a part-time job on a dairy farm down the road, helping to milk cows. We milked 65 cows at 5 in the morning and again at 2 in the afternoon, seven days a week.Para.2 In the kitchen one Saturday before daylight, I remember complaining to my father and grandfather about having to go milk those cows. My father said, “Ya know, boy, to work is a blessing。” Para.3 I looked at those men who had worked harder than I ever had my father eking out a living on that farm and my grandfather farming and working as a carpenter during the Depression. I had a feeling I had been told something really important, but it took many years before it sank in. Para.4 Going to college was a rare privilege for a kid from Lakeland. My father told me if I picked something to study that I liked doing,Id always look forward to my work. But he also added, “Even having a job you hate is better than not having a job at all.” I wanted to be a farmer, but I joined the ROTC program to help pay for college. And what started out as an obligation to the Army became a way of life that I stayed committed to for 37 years, three months and three days.Para.5 In the late 1980s, during a visit to Bangladesh, I saw a woman with a baby on her back, breaking bricks with a hammer. I asked a Bangladesh military escort why they werent using a machine, which would have been a lot easier. He told me a machine would put that lady out of work. Breaking those bricks meant she could earn enough money to feed her self and her baby that day. And as bad as that womans job was, it was enough to keep a small family alive. It reminded me of my fathers words: To be work is a blessing.Para.6 Serving in the U.S. Army overseas, I saw a lot of people like that woman in Bangladesh. And I have come to believe that people without jobs are not free. They are victims of crime, the ideology of terrorism, poor health, depression and social unrest. These victims become the illegal immigrants, the slaves of human trafficking, the drug dealers, and the street gang members. I have seen it over and over again on the U.S. Border, in Somalia, the Congo, Afghanistan and in New Orleans. People who have jobs can have a home, send their kids to school, develop a sense of pride, contribute to the good of the community, and even help others. When we can work, we are free. We are blessed. Para.7 I dont think I will ever quit working. Im retired from the Army, but Im still working to help people be prepared for disaster. And I may get to do a little farming someday, too. Im not going to stop. I believe in my fathers words. I believe in the blessing of work.Text B How to Start Your Own BusinessPara.1 The paradox of starting your own business lies in the simultaneous challenge and reward, making it an experience unlike any other. So many businesses fail, and most entrepreneurs exclude themselves from the possibility. The tragic reality is that when businesses fail, the passion often dies with it. By following some sound advice and being prepared for the process, you will decrease your chances of losing a lot more than you bargained for. I have recently started a business and have learned some crucial lessons in the process that I feel privileged to share with you. Para.2 1. Identify your motivation. Why do you want to start your own business? To have more time? To make more money? To be your own boss? To have creative control over what you love to do? Write out all of your motivating factors and prioritize them. When you see them listed, you might see a pattern in that youre just unhappy at your current job and starting your own business isnt the answer.Para.3 2.Identify your passion. What do you love to do? What skills and knowledge do you uniquely bring to the table? What gets you excited about your work? Keep that passion at the forefront of your business plan, your marketing strategies, and your daily routine. If you keep your passion in plaint sight, you will stay focused on the purpose of your business and not solely on the logistics. Para.4 3. Identify your market. If you are starting your business locally, research your competitors. Determine if there is room in the market for your business. What will you do differently to draw in customers? What niche market are the other businesses missing? If you are starting an Internet company, research the requirements for your own unique Web presence. Your business cannot survive without customers, so do enough research on the front end to determine if there are enough potential clients to keep your business alive.Para.5 4. Identify your finances. If you have ever purchased a new home, you know that the financial obligations extend beyond the down payment and the mortgage. You have to buy furniture, trash cans, a garage door opener, light fixtures and landscaping equipment, and before you know it, youve far exceeded your financial boundaries. That can happen just as easily in a business. Do exhaustive financial planning. Meet with a financial advisor or someone at your bank to examine the financial viability of your business and the process of getting it up and running. Plan wisely and do not assume the best about your business. Be prepared for financial loss and get advice on how to alleviate that burden in the future. Para.65. Identify your support system. Seek out advice from seasoned business owners, even those in your own field. Develop relationships with people who can offer sound advice and criticism that you might not see. If there is a business owner in
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