Module 3 Starting a businessppt课件

Module3Startingabusiness Contents UsefulTerms Expressions Typesofbusiness Telephoning franchiseFranchising abusinessmethodthatinvolveslicensingoftrademarksandmethodsofdoingbusiness suchas Chainstore retailoutletswhichshareabrandandcentralmanagement e g McDonald s KFC Anexclusiveright forexampletosellbrandedmerchandise e g NokiaFranchiseStore AvonFS Mediafranchise ownershipofthecharactersandsettingofafilm videogame book etc particularlyinNorthAmericanusage e g HelloKitty DonaldDuck UsefulTerms FranchiseStoreAdvert LevelsofInvolvementinInternationalBusiness UsefulTerms FranchiseOwnership Advantagesofbeingafranchiseowner Accesstospecificvendorshasalreadybeenestablished Built incustomerbase Built insupportnetwork Lesstimeandenergyispotentiallyinvolvedinthestart upprocess Lowerriskgenerallyinvolved Recognizedbusinessnameandreputation TrainingprovidedDisadvantagesofbeingafranchiseowner Accesstospecificvendorshasalreadybeenestablishedandinteractionswithothersmightberestricted Businessagreementcanbeterminated Growthofthebusinessispotentiallyrestrictedbytheentirefranchise Manydecisionsaremadeforyousothatyouhavelesscontroloversuchfactorsaswhichemployeestohire whatproductstosell servicestooffer thelayoutofthestore etc Potentiallymorecostly bothinupfrontcosts aswellasfromroyaltypayments etcthatmightberequired Pre establishedguidelinesforbusinessoperationsalreadyexistwhichyouarerequiredtofollowandnotdeviatefrom 中外特许经营品牌店数规模比较 CaseStudy 赛百味 Subway基本投资 start upcost加盟费 initialfee特许权使用费 royaltyfee保证金 guarantee securitydeposit wanna wanttogonna goingtoIgottago seeyalater voila vw l usedwhenyouareshowingortellingsomeonesomethingsurprisingTakeabigpieceofbusinesssenseandaddsomeentrepreneurialspiritIfyouarequitebusiness mindedandpossessiveofthespirittotakerisksandexploreinnovativeandpioneeringthings thenyouaresettoopenafranchiseofyourown UsefulExpressions runtheirownshowstage putuptheirownshowe g runabusinessoracompany atrainingcourseorsession runacard ameeting atestSoisthemainconceptbehindafranchisethatofacompromisebetweensettinguponyourownandworkingforacompany Socanweinterpretthenatureofafranchiseassomethingofacompromisebetweenbeingourownbossandworkingforaboss profitmarginThepercentofsalesthatresultinprofits Theycaneitherbetalkedaboutin grossmargins or netmargins Thiswouldbethepercentageofprofitsacompanyreceivesfortheirrevenues Forexample ifIsoldcandyfor 1 00anditcostme 0 20tomakethatcandy Iwouldhave 0 80ofprofit Myprofitmarginwouldbe80 Agrossmarginreferstosalesminuscostofgoodssold Anetmarginreferstosalesminuscostofgoodssoldminusexpenses UsefulExpressions goitalonetostartworkingorlivingonyourown especiallyafterworkingorlivingwithotherpeopleinafamily organization etc branchout into toexpandorextendone sinterestsorvaryinordertospreadriskortoexpand e g businessdiversification tostretchthoseentrepreneurialwingstogetstartedwiththeirentrepreneurialdreams subscriptionfeeAone timefixedchargethatenableslimitedtimeuseofaproduct service stickersadhesivelabels posters orpaper UsefulExpressions start upcapital 启动资金 initialfeebuffet 自助餐 Amealatwhichguestsservethemselvesfromvariousdishesdisplayedonatableorsideboard Thefoodservedcanbescrambledeggs friedpotatoes bacon sausage ham cornedbeefhash 咸牛肉马铃薯泥 biscuitsandEnglishmuffins 英国松饼 aswellasfreshfruit fruitjuices oranassortmentofcoffeecakesandotherpastries UsefulExpressions UsefulExpressions TypesofBusiness SoleProprietorship Partnership Corporation Asoleproprietorshipisabusinessownedbyoneperson Theownermayoperateonhisorherownormayemployothers Theownerofthebusinesshaspersonalliabilityofthedebtsincurredbythebusiness Acorporationisownedbymultipleshareholdersandisoverseenbyaboardofdirectors whichhiresthebusiness smanagerialstaff Apartnershipisaformofbusinessinwhichtwoormorepeopleoperateforthecommongoalwhichisoftenmakingprofit Inmostformsofpartnerships eachpartnerhaspersonalliabilityofthedebtsincurredbythebusiness TypesofBusiness SoleProprietorship AdvantagesofaSoleProprietorship Easiestandleastexpensiveformofownershiptoorganize Soleproprietorsareincompletecontrol andmaymakedecisionsastheyseefit Soleproprietorsreceiveallincomegeneratedbythebusinesstokeeporreinvest Profitsfromthebusinessflowdirectlytotheowner spersonaltaxreturn Thebusinessiseasytodissolve ifdesired DisadvantagesofaSoleProprietorship Soleproprietorshaveunlimitedliabilityandarelegallyresponsibleforalldebtsagainstthebusiness Theirbusinessandpersonalassetsareatrisk Maybeatadisadvantageinraisingfundsandareoftenlimitedtousingfundsfrompersonalsavingsorconsumerloans Mayhaveahardtimeattractinghigh caliberemployeesorthosethataremotivatedbytheopportunitytoownapartofthebusiness TypesofBusiness Partnership AdvantagesofaPartnership Withmorethanoneowner theabilitytoraisefundsmaybeincreased Theprofitsfromthebusinessflowdirectlythroughtothepartners personaltaxreturns Prospectiveemployeesmaybeattractedtothebusinessifgiventheincentivetobecomeapartner Thebusinessusuallywillbenefitfrompartnerswhohavecomplementaryskills DisadvantagesofaPartnership Partnersarejointlyandindividuallyliablefortheactionsoftheotherpartners Profitsmustbesharedwithothers Sincedecisionsareshared disagreementscanoccur Thepartnershipmayhavealimitedlife itmayenduponthewithdrawalordeathofapartner TypesofBusiness Corporation AdvantagesofaCorporation Shareholdershavelimitedliabilityforthecorporation sdebtsorjudgmentsagainstthecorporations Generally shareholderscanonlybeheldaccountablefortheirinvestmentinstockofthecompany Corporationscanraiseadditionalfundsthroughthesaleofstock DisadvantagesofaCorporation Theprocessofincorporationrequiresmoretimeandmoneythanotherformsoforganization Corporationsaremonitoredbyfederal stateandsomelocalagencies andasaresultmayhavemorepaperworktocomplywithregulations Telephoning Youareprobablyusedtomakinginformalcallstofamilyandfriends Whenmakingcallstocompanies however somespecialrulesandconventionsapply OnthisPPTweexplainhowtocallsomeoneinacompanythatyoudonotknowpersonally themostcommonkindofformalcallmadebystudents andgiveyousomemodelsandlanguagethatyoucanuse Telephoning GeneralrulesWhenyoumakeaformalcall threerulesshouldinfluenceyourchoiceofwords Bebrief Donotwastethereceiver stime Beclear Explainthebackgroundandpurposeofyourcall Bepolite Recognizethereceiver spointofview Theserulescansometimesconflict Ifyouaretoobrief youmayconfusethereceiverorappearimpolite Trytobalancethethreerules Telephoning MakingacalltosomeoneyoudonotknowThemostdifficultcallstomakearecallstopeoplethatyoudonotknow Usually thepurposeofyourcallwillbetomakearequestforinformationorameeting Thiskindofcallcanbedividedintosectionsaccordingtothefunctioneachserves LocatethepersonMakerequestMakearrangementClosethecallInthefollowingexamples wewillimaginethatyouarecallingMr Lautoarrangeavisittohisoffice Telephoning LocatethepersonIfthepersonyouwanttospeaktoanswersthecall thispartissimple Ifthereceivergiveshisnamewhenheanswersyourcall youcanskiptothenextstage Ifthereceiverdoesnotgivehisname youcanconfirmthatyouhavetherightperson Hello isthatMrLau Moreoftenthenumberthatyouhavewillconnectyoutoanoperatororsecretary InthiscaseyouwillhavetoasktospeaktoMr Lau Hello I dliketospeaktoMr LauKam cheong please IfMr Lauisnotavailable youwillneedtofindoutwhenyoucanspeaktohim Couldyoutellmewhenhewillbeavailable Telephoning Ifthepersonyouarecallinghasabusyschedule youmayhavetocallseveraltimes Whenyouarefinallyconnected itisbesttopretendthatthisisyourfirstcall Donotmentionhowdifficultitwastomakecontact Sometimes youwillnotknowthenameofthepersonwhomightbeabletohelpyou Inthiscase youcanstateyourrequestandthensay Couldyouputmethroughtosomeonewhomightbeabletohelpme Locatingsomeoneatacompanycanbefrustratingifyouarepassedfrompersontoperson Trynottoletyourfrustrationshow Telephoning MakerequestMakingarequestinvolvesthreestages introducingyourself givingbackground andmakingtherequestitself Introduceyourselfbygivingyournameandexplainingwhoyouare I m I mafirst yearstudentatHongKongUniversity Ifyouhavebeengiventhereceiver snamebysomeoneelse youshouldalsomentionthis Mr ChanfromEurasiaProductssuggestedthatIcallyou Telephoning Givethebackgroundtoyourrequestbyexplainingwhyyouaremakingit I mdoingaprojectonworkexperienceandIneedtoarrangeavisittoacompanyinyourfield Makeyourrequestpolitelyandclearly Makesurethatthereceiverknowsexactlywhatagreeingtoyourrequestwillinvolve howmuchofhertimewillitinvolveandwhatwillsheorherstaffwillhavetodo IwonderifIcouldpayavisittoyourofficeforanhourorsosometimeinthenexttwoweeks totalktooneofyourstaffabout Telephoning MakearrangementIfthepersonyouarecallingagreestoyourrequest itisimportanttomakeacleararrangement Ifyouarearrangingameeting forexample arrangethetimeandplaceandmakesureyouknowwheretogoandwhattodowhenyougetthere Makeanoteofalltheinformationsothatyoudonotneed