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1 IELTSReading 2 Step1 Readthetitle Part1Fillintheblank Aim toknowwhatisthepassageabout 3 Exercise Howtoincreasesales Howshopscanexploitpeople sherdmentalitytoincreasesales ATRIPtothesupermarketmaynotseemlikeanexerciseinpsychologicalwarfare butitis Shopkeepersknowthatfillingastorewiththearomaoffreshlybakedbreadmakespeoplefeelhungryandpersuadesthemtobuymorefoodthantheyhadintended Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvisiblecompetitors Nowresearchersareinvestigatinghow swarmintelligence thatis howants beesoranysocialanimal includinghumans behaveinacrowd canbeusedtoinfluencewhatpeoplebuy AtarecentconferenceonthesimulationofadaptivebehaviourinRome Zeeshan ul hassan Fromthetitle weknowTHEPASSAGEisaboutthemethodtoincreasesales 4 Step2 Readquestions Part1Fillintheblank Aim 1 Understandthesentencemeaning 2 GettoknowthepropertyofthespacewordandfindwordsorsentencesimilarbothintheQandintheP 3 Quicklyscanthepassage 4 Rememberthe1stQcouldoffenoccurinthe1st1or2paragraph 5 Exercise Howshopscanexploitpeople sherdmentalitytoincreasesales ATRIPtothesupermarketmaynotseemlikeanexerciseinpsychologicalwarfare butitis Shopkeepersknowthatfillingastorewiththearomaoffreshlybakedbreadmakespeoplefeelhungryandpersuadesthemtobuymorefoodthantheyhadintended Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvisiblecompetitors Nowresearchersareinvestigatinghow swarmintelligence thatis howants beesoranysocialanimal includinghumans behaveinacrowd canbeusedtoinfluencewhatpeoplebuy 1 Shopownersrealizethatthesmellof canincreasesalesoffoodproducts 1 店主意识到 气味能增加食品的销量 2 of后面和can前面的词性为名词 3 读下第一段和第二段并找出题目和文章中相近的那句话 词 6 Exercise 答案为 freshlybakedbread你答对了吗 Howshopscanexploitpeople sherdmentalitytoincreasesales ATRIPtothesupermarketmaynotseemlikeanexerciseinpsychologicalwarfare butitis Shopkeepersknowthatfillingastorewiththearomaoffreshlybakedbreadmakespeoplefeelhungryandpersuadesthemtobuymorefoodthantheyhadintended Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvisiblecompetitors Nowresearchersareinvestigatinghow swarmintelligence thatis howants beesoranysocialanimal includinghumans behaveinacrowd canbeusedtoinfluencewhatpeoplebuy 1 Shopownersrealizethatthesmellof canincreasesalesoffoodproducts 7 Exercise Howshopscanexploitpeople sherdmentalitytoincreasesales ATRIPtothesupermarketmaynotseemlikeanexerciseinpsychologicalwarfare butitis Shopkeepersknowthatfillingastorewiththearomaoffreshlybakedbreadmakespeoplefeelhungryandpersuadesthemtobuymorefoodthantheyhadintended Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvisiblecompetitors Nowresearchersareinvestigatinghow swarmintelligence thatis howants beesoranysocialanimal includinghumans behaveinacrowd canbeusedtoinfluencewhatpeoplebuy 2 Inshops productsshelvedatamorevisiblelevelsellbettereveniftheyaremore 答案为 expensive你答对了吗 8 Exercise AtarecentconferenceonthesimulationofadaptivebehaviourinRome Zeeshan ul hassanUsmani acomputerscientistfromtheFloridaInstituteofTechnology describedanewwaytoincreaseimpulsebuyingusingthisphenomenon Supermarketsalreadyencourageshopperstobuythingstheydidnotrealisetheywanted forinstance byplacingeverydayitemssuchasmilkandeggsatthebackofthestore forcingshopperstowalkpastothertemptinggoodstoreachthem MrUsmaniandRonaldoMenezes alsooftheFloridaInstituteofTechnology setouttoenhancethistendencytobuymorebyplayingontheherdinstinct Theideaisthat ifacertainproductisseentobepopular shoppersarelikelytochooseittoo Thechallengeistokeepcustomersinformedaboutwhatothersarebuying 3 AccordingtoMr Usmani withtheuseof swarmintelligence phenomenon anewmethodcanbeappliedtoencourage 答案为 impulsebuying你答对了吗 9 Exercise AtarecentconferenceonthesimulationofadaptivebehaviourinRome Zeeshan ul hassanUsmani acomputerscientistfromtheFloridaInstituteofTechnology describedanewwaytoincreaseimpulsebuyingusingthisphenomenon Supermarketsalreadyencourageshopperstobuythingstheydidnotrealisetheywanted forinstance byplacingeverydayitemssuchasmilkandeggsatthebackofthestore forcingshopperstowalkpastothertemptinggoodstoreachthem MrUsmaniandRonaldoMenezes alsooftheFloridaInstituteofTechnology setouttoenhancethistendencytobuymorebyplayingontheherdinstinct Theideaisthat ifacertainproductisseentobepopular shoppersarelikelytochooseittoo Thechallengeistokeepcustomersinformedaboutwhatothersarebuying 4 Onthewaytoeverydayitemsatthebackofthestore shoppersmightbetemptedtobuy 答案为 other tempting goods things products你答对了吗 10 Exercise Entersmart carttechnology InMrUsmani ssupermarketeveryproducthasaradiofrequencyidentificationtag asortofbarcodethatusesradiowavestotransmitinformation andeverytrolleyhasascannerthatreadsthisinformationandrelaysittoacentralcomputer Asacustomerwalkspastashelfofgoods ascreenontheshelftellshimhowmanypeoplecurrentlyintheshophavechosenthatparticularproduct Ifthenumberishigh heismorelikelytoselectittoo MrUsmani s swarm moves modelappealstosupermarketsbecauseitincreasessaleswithouttheneedtogivepeoplediscounts Anditgivesshoppersthesatisfactionofknowingthattheyboughtthe right product thatis theoneeveryoneelsebought Themodelhasnotyetbeentestedwidelyintherealworld mainlybecauseradiofrequencyidentificationtechnologyisnewandhasonlybeeninstalledexperimentallyinsomesupermarkets ButMrUsmanisaysthatbothWal MartinAmericaandTescoinBritainareinterestedinhiswork andtestingwillgetunderwayinthespring 5 Ifthenumberofbuyersshownonthe ishigh othercustomerstendtofollowthem 答案为 screen你答对了吗 11 Exercise Entersmart carttechnology InMrUsmani ssupermarketeveryproducthasaradiofrequencyidentificationtag asortofbarcodethatusesradiowavestotransmitinformation andeverytrolleyhasascannerthatreadsthisinformationandrelaysittoacentralcomputer Asacustomerwalkspastashelfofgoods ascreenontheshelftellshimhowmanypeoplecurrentlyintheshophavechosenthatparticularproduct Ifthe
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