外贸英语函电ppt课件

BusinessCorrespondences 外贸英文函电 Contents ChapterOneChapterTwoChapterThreeChapterFourChapterFive ChapterSixChapterSevenChapterEightChapterNineChapterTen 外贸函电 Introductiontothecourse CoursedescriptionCourseobjectivesCoursecontentsLearningguideAssessmentandRequirements 外贸函电 Introduction Englishbusinesscorrespondenceorbusinessletterisawrittencommunicationbetweentwoparties Itisameansthroughwhichviewsareexpressedandideasorinformationiscommunicatedinwritingintheprocessofbusinessactivities Itistolearnboththelanguageandtheprofessionalknowledge inotherwords tolearnthelanguageyouaregoingtousewhenyouwork 外贸函电 Coursedescription BusinessCorrespondenceisoneofthemostimportantcourses acompulsorycourse forInternationalBusinessTradeMajors ItisdesignedtohelpstudentstoaccomplishthetransitionfromgeneralEnglishlearningtospecializedEnglishlearning aimingatpreparationforafuturebusinesscareer 外贸函电 Courseobjectives Afterthecompletionofthewholecourse studentsaresupposedto comprehendandmasterthebasicwritingskillsforvarioustypesofbusinesscorrespondence befamiliarwiththegeneralconventionsaswellasmainproceduresininternationaltradepractice conductbusiness makequickandcorrectreactionstothebusinessinformationandmakebusinessconcludedinreallifesituations 外贸函电 Coursecontents ThecontentsofBusinesscorrespondenceinvolvemanyaspectsofinternationalbusinesstrade mainlyinclude Establishingbusinessrelations Inquiry Offer Counteroffer Order Acceptance Contract Packing Shipment Payment InsuranceandClaim 外贸函电 Achievebalancebetweenlanguage learningandbusiness learning Achievebalancebetweeninputandoutputofwhathavebeenlearned Achievebalancebetweencourse booklearningandsimulatedpractice Focusonvariouswritingpatternsandwritingskillsofbusinesscorrespondences Masterthecommonly usedbusinessvocabulariesandmakegooduseofthem 外贸函电 Learningguide Thecoursewillbeassessedasfollows Routineperformance 20 including routineattendance in classpractice testsandoutside classassignmentsThreemonthlytests 40 Finalexam 40 外贸函电 AssessmentandEvaluationCriteria Requirements Youareappreciatedfornotbeinglateforclassorabsentfromclass chewinggumsorwearingacapduringclasses pickingupthecellphoneorlettingthephoneringduringclasses 外贸函电 ChapterOneLayoutofaBusinessLetter Contents ObjectivesLeadingInSampleletterLanguagePointsSummaryAssignmentsCasestudy 外贸函电 Objectives Uponcompletionofthischapter youshould befamiliarwiththelayoutofbusinessletters knowtheformatsofbusinessletters knowhowtoaddresstheenvelope 外贸函电 LeadingIn NamethewaysofcommunicationyouknowWhatisthelayoutofanEnglishletter 外贸函电 TelephoneFaxE mailLetterTelegramTelex 外贸函电 Waysofcommunication Warmingup 外贸函电 日期封内地址称呼正文结尾敬语签名 外贸函电 LayoutofBusinessLetter 1 信头letterHead2 日期Date3 封内地址InsideAddress4 称呼Salutation5 正文Body6 结尾敬语ComplimentaryClose7 签名Signature8 事由Subject9 附件Enclosurea参考号Ref No b经办人AttentionLinec抄送CarbonCopy go Letterhead Generally aletterheadwillincludethecompanylogo company sname address telephonenumber faxnumberandemailaddress andthewebaddressifavailable 外贸函电 InsideAddressAlwaysincludetherecipient sname addressandpostalcode Addjobtitleifappropriate Date 外贸函电 02 01 032002年1月3日2003年2月1日2003年1月2日 ChinesewayAmericanwayBritishway Toavoidconfusion itisacommonpracticetowritemonthsinwords Return salutation 1 Ifunsuretowhomyoushouldaddressaletter youshouldusethefollowingsalutations DearSirorMadam 2 Ifyouknowthenamebutarenotfamiliarwiththeotherperson youshouldusethefollowingsalutation DearMr Mrs XXX 外贸函电 3 Ifyouarequitefamiliarwiththeotherperson youmayusethefollowingsalutation HiXXX HelloXXX XXX 外贸函电 Informal Bodyofaletter Thebodyofabusinesslettertypicallycontainsthreeparagraphs 1 introductoryparagraph 2 oneormorebodyparagraphs3 concludingparagraph 外贸函电 FormalTruly sincerely Faithfullyyours InformalBestregards 外贸函电 ComplimentaryClose Capitalizeonlythefirstwordinthecomplimentaryclose andfollowallphraseswithacomma Signature Company snameYoursignaturetypedsignature jobtitle ELECTRONICSLTD HaroldJonesHaroldJonesManager Return 外贸函电 BlockFormat 外贸函电 Theblockformatisthesimplestformat allofthewritingisflushagainsttheleftmargin Format 外贸函电 Thesemi blockformatyouraddress date theclosing signature areallindentedtotherighthalfofthepage TheindentedformatAlsothefirstlineofeachparagraphisindented 外贸函电 Addressingtheenvelop Summary Inthischapter wehavelearntthelayout sevenprinciplepartsandsixoptionalparts inabusinessletter Weshouldatleastrememberthesevenprinciplepartsandsomeusefulandcommonoptionalparts Weshouldalsorecitetheformatofbusinessletters Theserulesandprinciplesarecrucialinthebusinessletters becauseitshowsyourattitudeandabilitytodobusinesscarefullyandsuccessfully 外贸函电 Assignments Arrangethefollowinginproperformastheyshouldbesetoutinaletter UsetheBlockStyle andthenaddresstheenvelopeaccordingly Seller RoyalGrosvenorPorcelainCompanyLtd Address GrosvenorHouse RenfrewRoad OakleyStaffordshireOA79AHTel 743069 60591 2 3Buyer ColourfloorCo Ltd Address 238WiltonRoad AxminsterAXzASDate March5 2007Subject porcelainThemessage Theletteriswrittenbytheseller 外贸函电 Casestudy Task Lookatthefollowingpage ThisisthetoppartofabusinessletterfromaFrenchcompany Decidewhenyouwouldusethesesalutations insteadof DearMr Brown DearJames DearSirs DearMadams DearSirorMadams 外贸函电 Casestudy SunshineFlavoursLTD SunriseTechnologyPark EastHarborDriveLyonAS126KM FranceTelephone03793832223Fax333703835550Nov14 2007Mr JamesBrownMarketingDirectorBrownIndustriesInc 546ParkAvenueIL43301Washington USADearMr Brown Thankyouforyourletterof11November suggestingameetinginDecember ThemostconvenientdatesfromourpointofviewareDecember6thorDecember7th 外贸函电 ChapterTwo EstablishingBusinessRelations Contents RevisionObjectivesLeadingInSampleletterLanguagePointsSummaryAssignmentsCasestudy 外贸函电 Revision 1 信头letterHead2 日期Date3 封内地址InsideAddress4 称呼Salutation5 正文Body6 结尾敬语ComplimentaryClose7 签名Signature8 事由Subject9 附件Enclosurea参考号Ref No b经办人AttentionLinec抄送CartonCopy 外贸函电 Teachingobjectives Uponcompletionofthechapter youshould knowthewaysthatanexportercanusetoseeknewcustomers knowhowtowritethiskindofletter grasptheimportantwordsandphraseslearned 外贸函电 LeadingIn 外贸函电 生产v n生产商产品买方卖方顾客客户 produceproductionproducerproductbuyersellercustomerclient 用户消费者制造商购买销售中间商零售商批发商经销商 user consumer manufacturer buy purchase sell sale middleman retailer wholesaler dealer 外贸函电 贸易进口出口进口商出口商海关关税配额 限额 commerce tradeimportexportimporterexporterCustomsCustomsdutyquota WarmingUp SupposeyouarethesalespersonofABCcompany Youwanttosellthefollowingproductstoachildren sstore Nowyouarecallingthestoreandthemanageranswersthephone Thenwhatwouldyousayinordertoselltheproducts 外贸函电 Sampleletter DearSirsorMadams Wehaveobtainedyournameandaddressfromthewebsite WewereinformedthatyouareoneofthebiggestimportersofteainUKandyouarenowinthemarketfortea Wetakethisopportunitytoapproachyouinthehopeofestablishingbusinessrelationswithyou 外贸函电 Togiveyouageneralideaofourproducts weencloseherewithacopyofourbrochurecoveringthemainitemsavailableatpresent Ifyouareinterestedinanyofourproductsorhaveotherproductsyouwouldliketoimport pleasecontactuswithyourrequirements Welookforwardtoprovidingyouwithhighqualityproducts superiorcustomerservice 外贸函电 Languagepoints beinthemarketforwanttobuy 外贸函电 1 我们生产各式各样的皮鞋 因此我们想要购买牛皮 Weproduceallkindsofleathershoes soweareinthemarketforcowhide 2 我们的一个顾客想购买你方的新产品 Oneofourcustomersisinthemarketforyournewproducts Languagepoints takethisopportunity我想借此机会对你为我公司所做的一切表示感谢 Iwouldliketotaketheopportunitytothankyouforallthatyouhavedoneforourcompany 我们借此机会介绍我们的新产品 Wetakethisopportunitytointroduceournewproducts 外贸函电 Languagepoints approachWeapproachedtheMinistryofCommerceandtheytoldusthatyouareabletosupply1000metrictonsofapplesatatime 我们与商务部联系 他们告述我们你们能一次性提供1000公吨苹果 我们定期与客户联系 看他们是否有新的要求 Weapproachourclientsregularlytoseeiftheyhaveanynewrequest 外贸函电 Languagepoints beinthehopeof为了能找到客户 我给这页上所有的公司都打了电话 Icalledallthecompaniesonthispageinthehopeoffindingacustomer 我给您发电子邮件是希望能与您建立业务关系 Iame mailingyouinthehopeofestablishingbusinessrelationswithyou 外贸函电 Languagepoints givesb ageneralideaof这个样品是为了让你大概了解我们产品的质量 Thissampleismeanttogiveyouageneralideaofthequalityofourproducts 这个产品说明书将使你大概了解我们最新的产品 Thisproductdescriptionwillgiveyouageneralideaaboutourlatestproduct 外贸函电 Languagepoints encloseputsth inanenvelope随函附寄Weareenclosingasampleforyourreference herewithadv enclosedinthis随函附上 外贸函电 我们现随函附寄一个样品供你方参考 Languagepoints encloseTheycanbeusedinthefollowingways enclosesth Enclosedis aresth Enclosedpleasefind随函附寄产品说明书 description 外贸函电 1 Weareenclosingaproductdescription 2 Enclosedisourproductdescription 3 Enclosedpleasefindaproductdescription Languagepoints coveringabout关于Translatethefollowingsentence 请寄给我们关于你方新产品的小册子 外贸函电 Pleasesendusabrochurecoveringyournewproducts Languagepoints Itemrefertoaparticularproduct单个商品 标号商品WehaveseenyourgoodsandarequiteinterestedinyouritemNo TK 103 我们看了贵方的商品 对标号为TK 103的商品特别感兴趣 外贸函电 Languagepoints Itemreferstoanindividualunitinagroupofproducts Goodsrefertoagroupofproducts 外贸函电 ItemNo TK 101ItemNo TK 102ItemNo TK 103ItemNo TK 104 ContentsofcompanyintroductionParagraph1 TheintroductionParagraph2 WhatwedoParagraph3 QA QCParagraph4 Theclosing 外贸函电 Theintroduction TheyearyourcompanywasestablishedYourcompany slocationIfyouareamemberofagroupcompanyWhatproducts servicesyouofferAnyForeigninvestmentthatyoumayhave 外贸函电 Whatwedo Productrange servicesofferedMachineryandtechnologyusedProductionexperienceNumberofstaffHowordersarehandledSharesignificantachievementsthatwouldbemeaningfultobuyers 外贸函电 QA QC Qualitycertifications suchasISO allowforanincreasedleveloftrustandmentioningtheminyourcompanyintroductioncanonlybenefityou Additionally addingyourmonthlyoutputvolume countries regionsservicedandanymajorclientsthatyouhavewillalsobuildcredibilitywithbuyers 外贸函电 Theclosing Manycompaniesusethefinalparagraphoftheircompanyintroductionstostatetheircorporatevaluesandinvitebuyerstocontactthem Detailedpleaseseethesampleintroductioninthetextbook 外贸函电 Summary ContentsofaletterofestablishingrelationsImportantpartsinaletterofestablishingbusinessrelationssourceofinformationandtheintentionofwritingtheletterIntroductionofthecompanyandproductsClosingpart Languagepoints beinthemarketfortaketheopportunityapproachencloseitemcoveringInthehopeof 外贸函电 Assignments 1 Writealetterofestablishingbusinessrelationswiththefollowinginformation 从中国日报的广告上了解到对方是一家从事中国手工艺品的进口商 handcrafts 我们是手工艺品的出口商 想与对方建立业务关系 随函寄上关于公司产品的目录 希望对方和我们取得联系 2 DotheexercisesofthisChapterinthetextbook 外贸函电 Casestudy Background辽宁玩具电子有限公司创建于1990年 是一家集产品开发设计 制造 销售于一体 拥有自营进出口权的玩具民营企业 公司拥有厂区3个 厂房25000平方米 工人1000余名 自建厂以来 公司致力于产品技术创新和质量控制 严格按照ISO9001 2000质量体系执行质量管理和推行6S管理体系 玩具产品通过中国玩具产品认证委员会认证 CCTP认证 及欧盟EN71取得CE认证 现公司拥有技术开发人员50余人 先后有31件产品获国家专利 其中3件获国家实用新型专利 多年来 公司致力于研发具有创造力的高品质产品 培养不同发展阶段的孩子个人想象能力 为孩子提供许多有趣的学习方式 在学习玩乐的过程中开启孩子的心去接受新的思维 新的想法 拓展新的视野 展望未来 公司诚挚邀请海内外嘉宾携手合作 共创辉煌 外贸函电 Casestudy NowplugyourMP3playerintoI DOGandhearyourtunesthroughI DOG sspeaker ToggleI DOG stailtoturnoffthespeakerandlistentomusicviaheadphones I DOG feeds onYOURmusic Yourmusichelpsformitspersonalitybythetypeofmusicithears anditsmoodchangesdependingonhowmuchmusicyousharewithI DOG I DOGiscompatiblewithmostportablemusicdeviceslikeCDplayersandMP3players Touse 外贸函电 Casestudy 1 PlugI DOGintotheheadphonejackofanyhand heldornon portablemusicsystem i e MP3player CDplayer stereo etc I DOG searswillperkuptoshowyouthatitslisteninganditsheadwillmoveandgroovetothemusic2 I DOGcanlistentomusicthroughitsbuilt inmicrophone SitI DOGnearaspeakerandwatchitreact Requires2 AA batteries notincluded Includesdual plugcable Note Doesnotdownload recordorstoremusic 外贸函电 ChapterThreeInquiry Contents RevisionObjectivesLeadingInSampleletterLanguagePointsSummaryAssignmentsCasestudy 外贸函电 Teachingobjectives Uponcompletionofthischapter youshould beawareoftheinformationtobecoveredingeneralinquiryandspecificinquiry beabletomakeinquiriesonthedetailedinformationaboutdifferentproducts beabletouserelatedwordsandphrasestomakeinquiries 外贸函电 LeadingIn InquiryInquiryisthefirststepinbusinessnegotiationsandisthebeginningofnegotiatingtheimporttrade Theinquiryletteriswrittenbytheimportertotheexporterforgraspingtheinformationoncommodities Itmayfallintotwocategories generalinquiriesspecificinquiries 外贸函电 Generalinquiry Iftheimporterwantstohaveageneralideaofthecommodity hemaymakearequestforapricelist acatalogue samplesandotherterms Thisisageneralinquiry Generally itisalsoafirstinquiry Thatisaninquirywritingwithoutfirstwritingalettertoestablishbusinessrelations 外贸函电 Generalinquiry StructureThesourceofinformationandabriefself introductionTheintentionofwritingtheletter Askforacatalogue samplesorapricelist Statingthepossibilityofplacinganorder 外贸函电 Specificinquiry Iftheimporterintendstopurchasegoodsofacertainspecification hemayasktheexportertomakeanofferoraquotationforthegoods Thatisaspecificinquiry 外贸函电 Specificinquiry StructureMentioningthepreviousletteryou vereceivedfromtheexporter Enquiringaboutthedetailsofthegoodssuchasnames descriptions specifications quantity etc Askingwhetherthereisapossibilityofgivingaspecialdiscountandwhattermsofpaymentandtimeofdeliveryyouwouldexpect Statingthepossibilityofplacinganorder 外贸函电 Wordsandphrases 外贸函电 价格合理的价格具有竞争力的价格优惠的价格单价总值金额佣金净价 pricereasonablepricecompetitivepricefavorablepriceunitpricetotalvalueamountcommissionnetprice 外贸函电 折扣批发价零售价现行价格 时价 国际市场价格 discountwholesalepriceretailprice current prevailingprice world International marketprice 离岸价 船上交货价 FreeonBoard成本加运费价 离岸加运费价 CostandFreight到岸价 成本加运费 保险费价 FOBCFRCIF cost insuranceandfreight Warming Up Ifyouareinterestedinthefollowingproductsandwanttoknowsomethingaboutthem whatwouldyouwriteinyourletterofinquiry 外贸函电 Sampleletter DearSirs WethankyouforyourletterofMay3andshallbegladtoenterintobusinessrelationswithyou WehaveseenyourbrochureandareinterestedinGreenTeaExtractandPorcelainTeaSetNo TSM001 Weshallbepleasedifyouwillkindlysendussamplesandallthenecessaryinformationregardingthesetwoproducts 外贸函电 Meanwhile pleasequoteusthelowestprice CIFLiverpool statingtheearliestdateofshipmentandtheminimumquantity Shouldyourpricebecompetitiveanddateofshipmentacceptable weintendtoplacealargeorderwithyou Yourearlyreplywillbehighlyappreciated Trulyyours 外贸函电 Languagepoints 外贸函电 enclose随函附寄现随函附寄商品目录供你方参考 send underseparatecover另寄现另寄商品目录供你方参考 Weareenclosingherewithacatalogueforyourreference Wearenowsendingyouunderseparatecoveracatalogueforyourreference Languagepoints 外贸函电 send underseparatecoverWehavethepleasureofsendingyouunderseparatecoverourlatestcatalogue 我们很荣幸给你方另寄我方最新的商品目录 请另寄一个样品 Pleasesendasampleunderseparatecover Languagepoints regardingcovering关于1 请寄给我们一个关于你方新产品的商品目录 2 我们将寄关于这些产品的价格单供你方参考 外贸函电 Pleasesendusacatalogueregardingyournewproducts Weshallsendthepricelistregardingtheseproductsforyourreference Languagepoints Pleasequoteusthelowestprice C I F Lagos inclusiveofour5 commission statingtheearliestdateofshipment 1 请报最低价 2 请报上海船上交货最低价 外贸函电 Pleasequotethelowestprice Pleasequotethelowestprice F O BShanghai Pleasequoteusthelowestprice C I F Lagos inclusiveofour5 commission statingtheearliestdateofshipment 3 请报最低价 包括3 的佣金 4 请报最低价 说明最早的装运期 外贸函电 Pleasequotethelowestprice including3 commission Pleasequotethelowestprice statingtheearliestdateofshipment Languagepoints Languagepoints competitive具有竞争力的1 他们的价格更具有竞争性 2 我们的商品卖的很快因为它们的价格具有竞争力 外贸函电 Theirpricesaremorecompetitive Ourproductsaresellingveryfastbecauseoftheircompetitiveprices Languagepoints reasonable favorable合理的 优惠的1 我们的价格很合理 我们不能降价 2 我们的价格非常优惠 所以我们建议你方立即购买 外贸函电 Ourpriceisveryreasonable It simpossibleforustoreducetheprice Ourpriceisveryfavorable sowerecommendyoutopurchaseimmediately Languagepoints acceptablecanbeaccepted可接受的1 如果你方的价格可接受 我们将大量购买 2 我们不能接受你方价格 我们只好在别处购买 外贸函电 Ifyourpriceisacceptabletous wewillbuyinlargequantities Yourpriceisunacceptabletous Wehavenochoicebuttopurchaseelsewhere Languagepoints placeanorderwithsb forsth 向某人定购某商品1 我们将向你方订购100公吨的苹果 2 如果你能降价 我们将大量订购 外贸函电 Wewillplaceanorderwithyoufor100metrictonsofapples Wecanplacealargeorderifyoucanreducetheprice Languagepoints appreciate感激 感谢1 Weshallbeappreciatedifyoucouldsendusabrochure 2 WeshallappreciateitifyoucanshipthegoodsbeforeAugust 外函电 如果你方能寄给我们一个商品小册子 我们将不胜感激 如果你方能在八月前装运货物我们将不胜感激 Supplementarypractice 外贸函电 IsawyouradvertisementofcommercialcarpetsinBusinessTimesdatedMarch3 Pleasesendusacatalogue apricelist andadescriptiononcarpetsofdifferentgrades Wearelookingforsuppliersandintendtopurchaseacarpetthatisabout5 600squarefeetinsizeinthenearfuture 外贸函电 Inyourpricelist besuretoincludethecostofremovingtheexistingcarpet Ifthereareothercosts besidesthecarpetitselfandaninstallationfee pleaselistthemalongwithalltheothers Summary InquiryGeneralinquiryStructureofgeneralinquirySpecificinquiryStructureofspecificinquiry LanguagepointsquoteinclusiveofCompetitive favorableplaceanorderwithsb forsth appreciate 外贸函电 Assignments ExercisesfromIonp33toVonp36 TranslatethesentencesintoEnglishonp36 外贸函电 Casestudy Task Workinpairs Readthefollowinglettersanddiscusswithyourpartnerwhatyoushoulddobeforesendingtheelectronicfiles discusshowtoreplyincasesomeoneenquiresforBottlePod discusswithyourpartnerhowtoreplytothethirdletterifyoudonotproduceMulti FunctionTripods WritingYouarerequestedtowritethreelettersonthebasisoftheresultsofyourdiscussionabove 外贸函电 Letter1 DearSirorMadam WehaveseenthebriefintroductionaboutyourGorillaPodandarequiteinterested Wouldyoupleasesendusmoreinformationastothepriceterm minimumquantity etc Meanwhile aswewouldalsoliketoknowaboutsomeotherlinesyouhandle yourillustratedcatalogbye mailwillbeappreciated Yourssincerely 外贸函电 Letter2 DearMr Johnson LastyearweboughtfromyouaconsignmentofBottleCameraPods andtheysoldwellhere Doyoustillmakecamerapodsofthistype Ifso pleaseletusknowthepricesforquantitiesofnotlessthanonegreatgross Deliverywithinsixweeksoforderwouldbehighlyappreciated Bestregards 外贸函电 Letter3 DearSirorMadam AsoneoftheleadingimportersandwholesalersofphotographicequipmentinAustralia weareveryimpressedbythenewesttripodsyoudisplayedattherecentexhibitioninNewYork Thereisasteadydemandherefordifferenttypesoftripods especiallythefashionablerangeswithhighquality Wehavebeenreceivin