物流与供应链管理(双语)-全部15章ppt课件

Chinese EnglishBilingualTeachingForLogistics SupplyChainManagement Chapter1 Introduction姜阵剑jzj Chinese EnglishBilingualTeaching 所谓 双语教学 是旨在培养和造就双语并用人才的一种教育模式 2001年9月2日教育部2001年教高4号文件 关于加强高等学校本科教学工作提高教学质量的若干意见 规定 八 积极推动使用英语等外语进行教学按照 教育面向现代化 面向世界 面向未来的要求 为适应经济全球化和科技革命的挑战 本科教育要创造条件使用英语等外语进行公共课和专业课教学 Why Chinese EnglishBilingualTeaching 国家重点建设的大学3年内 双语教学 的课程比例要达到10 如果中小学英语 一条龙 计划推进顺利 国家重点建设大学应逐渐转向不设公共英语课 学生入学后直接接受双语教学的方式 改变传统英语教学的应试教育模式和加强实用性英语教学 对于其他层次的大学 在加强听力 课堂交流等教学的同时 也要开展 双语教学 工作 双语教学 应是今后专业英语教学的主要发展方向 Why Chinese EnglishBilingualTeaching 2002 11 19教育部高教司司长张尧学论大学英语改革 外语是提升国际竞争力的重要手段2001年12月中国加入WTO 社会对懂英语 特别是具有较强英语交流能力的人才需求更加迫切 培养高质量的具有国际竞争能力的人才 从而提升我国国际竞争力的任务变得更加重要 事实上 印度 爱尔兰 以色列等国近年来在软件方面的崛起 与他们的国民英语水平高具有很大关系 Why Chinese EnglishBilingualTeaching 开放的环境是一个竞争的环境 市场经济就是在法制 规则 和诚信 道德 约束下的竞争的经济 而外语 特别是英语不仅仅是人们交流和沟通的工具 更重要的它还是竞争的 武器 重点仍应该放在加强学生的听 说与交流能力上 强调英语的实用性 坚决冲出 哑巴英语 的教学误区 新华网2002 09 22 调查显示外语能力成为决定个人收入的最重要条件 Why Chinese EnglishBilingualTeaching YouareencouragedtoListeningcarefully Preview Readafterclass Dothehomework Practicemakesperfect NoshortcutormiracleNewConceptEnglish How Chinese EnglishBilingualTeaching YourgradeswillbegivenaccordingtoyourAttendance Homework Participationintheclassactivities Finalexam Assessment TeachingProgram教学大纲 32sessions Thegoalofthiscourseistofitinwiththeneedsofthesocialdevelopmentandforthestudentstostudy thebasicconcepts terms principaltheoriesandmethodsgrasptheexpressionsandthecharacteristicsofscientificEnglishandtoimproveyourreadingandtranslationabilitiesofscientificEnglishaswell ChapterOneTheIntroductionofLogistics Theterm logistics 物流 后勤 originallycamefromthemoving lodgingandsupplyingoftroops Militarycommandershavealwaysbeenawareoftheimportanceofgoodlogistics 后勤 tothesuccessoftheircampaigns Manymilitaryfailureshavearisenfromfailuretomaintainalogisticlineofcommunication logisticsisdescribedastheartofachievingthe sixrights theyarethegettingtherightthings intherightquantity totherightplace attherighttime intherightconditionandattherightprice businessdefinition ProfessorDonaldJ Bowersox ChapterOneTheIntroductionofLogistics Inhisworks healsoappliedthefollowingtermstoillustratepartoralloftheactivitiesofLogistics BusinessLogistics 企业物流 PhysicalDistributionofMaterials 实物配送 LogisticsManagement 物流管理 MaterialManagement 物料管理 PhysicalSupply 实物供应 LogisticsofDistribution 流通物流 TotalDistribution 总体配送 1 DefinitionsandFunctions LogisticsNetwork 公司之间业务流程连接的类型 Source DouglasM Lambert MarthaC CooperandJanusD Pagh SupplyChainManagement ImplementationIssuesandResearchOpportunities TheInternationalJournalofLogisticsManagement Vol 9 No 2 1998 p 7 供应链示意图 供应链SCM 物流Logistics TheInstituteofLogisticsandTransportation sdefinition UK designanddevelopment acquisition manufacture storage movement distribution maintenanceanddisposition 部署 ofgoods acquisitionorprovisionofservices 1 DefinitionsandFunctions 1 DefinitionsandFunctions Logisticsisamethodofmanagingorganizationssothattheorganizationalaimsareachievedinthemostefficientandeffectiveway Therearefourprincipalaspectstomanaginginthislogisticway oflogisticsmanagement Outcome result 结果 Sequence 顺序 Timing 时机 适时 Location 地点 Logisticsisaboutthesequenceofoperationsthatresultintheplacingoffinishedgoodsorservicesinthehandsofanend user 2 TheWaysofLogisticsWork analysisevaluationcalculationdevelopmentjointresponsibilityidentifyingestablishing 2 TheWaysofLogisticsWork Procurement Themainroleoftheprocurementfunction orpurchasingfunction inanorganizationistoactastheprimeinterface 界面 接口 withtheexternalmarketplace Relationshipsaredevelopedwithsuppliers followingaprocessofevaluationtodeterminetheirfitnesstoproviderequiredgoodsandservices 2 TheWaysofLogisticsWork Supplymarketanalysisobtaininginformationaboutpotentialsuppliers thenatureofproducts pricesandeconomicforecasts 预测 marketintelligencesystem 2 TheWaysofLogisticsWork MarketsandSuppliersAnalyzing SupplierappraisalSinglesourcingMultiplesourcingLocal nationalorglobalmarketsupply Frameworkagreements 框架协议 Partnershipsandalliances 合伙和联盟 2 TheWaysofLogisticsWork MarketsandSuppliersAnalyzing Themainfunctionofprocurementistoassesstherisks costsandbenefitsofdifferentstrategicsourcingarrangementsasthebasisofeffectivecommercialarrangements Thetrade off 平衡 折中 betweensizeandfrequencystrategicpartnershipsarebecomingcommon particularlyforlargeinfrastructureprojects 基础设施建设的项目 2 TheWaysofLogisticsWork MarketsandSuppliersAnalyzing Anunderstandingofalltheelementsofanyparticularlogisticsandalltheirpossibleinteractionsandconsequencesisvitaltoproperlogisticplanning idealsolution arriveattheoptimumsolution 解决方案 keylogisticdrivers 驱动因素 如成本 总体最优 而不是各要素都最优 2 TheWaysofLogisticsWork Planning Computerisedsystems requisitioning请求 ordering分类 tendering andplacingorders deliveries stockcontrolandpayments Electronicdatainterchange EDI ande businessenabledirectelectroniclinkswithsuppliers Apurchasingplanmayinclude ascheduleofrequiredgoodsandserviceswithestimatedquantitiesandrequireddeliverydates linkedtosupplyleadtimes订货至交货的时间 2 TheWaysofLogisticsWork Planning Thecontractualarrangementsmustbestructuredtomatchtheparticularrequirement SpotordersOne offpurchaseorderBlanketorderagainstframeworkagreementCall offorderagainstframeworkagreementFixed pricecontractContractwithrates 2 TheWaysofLogisticsWork ContractsandManagingSuppliers Thefollowprogressingofanorderistoensurethatsuppliersmeettheircontractualobligationsinrespectoforderquantity deliverydateanddeliverypoint Expediting 加快 促进 加速 isachievedbythebuyingorganizationcommunicatingwiththesuppliertocheckondeliveryintentions 交货意图 andtoidentifyanypossibleproblems Purchasingisresponsibleforensuringcompliancewithcontractualrequirements 2 TheWaysofLogisticsWork ContractsandManagingSuppliers Transportationisanotherelementthatpervades 遍及 theentirelogistics ratherthanbeingaseparateelementofit Transportationprovidesflexibilityandexistsnotonlyasalinkbetweenthedifferentelementsofthelogistics Thelongdistanceheaviertransportationenablesthesortofdistributedmanufacture 分散 布式制造 thatiscommoninthecarindustry Transportation 2 TheWaysofLogisticsWork Thetermstorageisusedtocoverthetemporary storage ofpeople aswellasgoods Storagegivesflexibility Carryingstockatthepointofsaleleadstorapidsatisfactionofcustomerdemand Hubandspoke 轴与辐条模式 中心辐射型 arangeofjourneyoptions 2 TheWaysofLogisticsWork Storage cross docking 交叉配送 交叉停泊 库存管理的一种方法或物流的一种运作方式 运用交叉停泊区或配送中心 将从供应商送往客户的货物在行程的途中进行再分配 使每一辆货车在整个运程中保持满载 货物直接地从收货区送往发货区 不作任何的过渡储存 3种翻译 交叉收货 直接换装或者越库配送 2 TheWaysofLogisticsWork Storage 3 Discussion Itisveryunlikelythatanylogisticswillbeaperfectmixofallitsvariouscomponents Therewillalmostalwaysbesomeelementof trade off necessarytocreateanoptimum ratherthananideal combination ImportanceofLogistics Thefirstevolutionhastakenplaceintheformofthegloballogisticsmanagement Movingawidevarietyofproductsaroundtheworld24hoursaday 365daysayearrequirelogisticsmanagementtechniquessignificantlydifferentfromthosedevelopedfordomesticmarkets Closelylinkageofallplayers 参与者 intheglobalsupplychainsrequiresthelogisticsmanagementunderpinned 支撑 bytheinternationalEDIsystem ImportanceofLogistics ThetotallogisticsconceptIthasextendedtheconceptbeyondonefirmtoallfirmsinvolvedinthewholesupplychain outsourcing 外购 业务外包 thirdpartylogistics 第三方物流 ImportanceofLogistics 第三方物流 Thirdpartylogistics 是指生产经营企业为集中精力搞好主业 把原来属于自己处理的物流活动 以合同方式委托给专业物流服务企业 同时通过信息系统与物流服务企业保持密切联系 以达到对物流全程的管理和控制的一种物流运作与管理方式 也被称为合同制物流 Contractlogistics Q A Exercises 教材P9Translation2 4 MinistryofEducationissuedadocument No 4 2001 SomeIdeasonStrengtheningUndergraduateTeachingandImprovingTeachingQualitiesofCollegesandUniversities 汉语言专业有关课程进行汉英双语教学的个案研究thatsomesubjectsinChina scollegesbetaughtbilingually i e somecoursesbebilingualteaching theearlier thebetter实现 扩大规模 到 提高质量 的转型OntheTransformationfrom expandenrolment to improvequality Chinese EnglishBilingualTeachingForLogistics SupplyChainManagement Chapter2 Procurement姜阵剑jzj Procurementistheprocessofobtainingallthegoodsandservicesrequiredbyanorganizationfromexternalsources Theaimistoobtainthebought in obtainedfromexternalsupplier goodsandserviceatthelowestpossibletotalacquisitioncost 进货成本 Thisdoesnotmeansimplythelowestpossiblepurchaseprice thoughthatisthestartingpoint 1 Definition Infact thetotalacquisitioncostinvolvesacomplexmixoffactorssuchasthefollowing factorsinfluencingthecost BestpurchasepriceHiddencostsCostofpoorqualityandlatedelivery LossOperationalandmaintenancecostCostsarisingfromanegligentorfailedsupplierCostsofdisposaland orrecycling 1 Definition Atamorestrategiclevel itincludesthefollowingactivities asstatedinchapterone AnalysisEvaluationCalculationJointresponsibilityDevelopment 1 Definition Atableabouttheconditionoftheenterprisefinanceaffairwouldillustratethefunctionofthelevertheory Theproblemis howmuchshouldweincreaseorreduceonthesaleamount productsprices laborservices salaryandthegeneralmanagementcost ortheprocurementamountsoastoimprovetheprofitfromthepresentfivemilliondollarstotenmilliondollars double 1 Definition 1 Definition Unit 1milliondollars Table2 1 Anexampleofimprovementinprofitbymeansoflevertheory 2 ApplicationofProcurementSystems Procurementsystemscanenabletheintegrationofprocurementactionswiththoseofthewiderlogisticsfunctions Computerizedprocurementsystemshavebeendevelopedandimplementedbyusing MRPandMRPIIEDIERPJIT 2 ApplicationofProcurementSystems MRP MRP 和ERP 是企业管理信息系统发展的不同阶段 MRP materialrequirementplanning物料需求计划 MRP manufacturingresourceplanning制造企业资源计划 ERP enterpriseresourceplanning企业资源计划 JIT Justintime 准时生产制 又称无库存生产方式 零库存或者超级市场生产方式 用友ERP U8 用友ERP U8是用友软件2001推出的成熟ERP产品 用友ERP的购销存 采购管理 采购管理 销售管理 库存管理 存货核算 用友ERP的购销存 采购管理 启用顺序和结账顺序 采购管理流程 主要特色价格库 节省采购成本寄存收货 延期付款采购费用分摊 成本核算真实准确订单查询 做到全程跟踪处理 惠特公司 广州 的软件 FITERP的采购管理 EDIenablesdirectelectroniclinkswithsuppliersbutthisisnowbeingsuperseded 代替 取代 byWeb basede procurementsystems variousoptionsasinglesupplierorconsortia buysidemodel Marketplaces 2 ApplicationofProcurementSystems APS AdvancedPlanningandScheduling高级计划和排程 也有说是AdvancedPlanningSystem 生产计划已经从简单的 MRP物料需求计划 系统演变为今天复杂的 APS高级计划和排程 系统 2 ApplicationofProcurementSystems Q A Exercises 教材P23 Chinese EnglishBilingualTeachingForLogistics SupplyChainManagement Chapter3 Marketing姜阵剑jzj 1 Definition 市场营销再认识市场营销 促销 推销 销售通过满足顾客获得利益的社会过程 市场营销与企业经营管理市场营销是企业经营管理的中心 WhatisMarketing marketingisbasedaroundprovidingcontinualbenefitstothecustomer thesebenefitswillbeprovidedandatransactionalexchangewilltakeplace Themanagementprocessresponsibleforidentifying anticipatingandsatisfyingcustomerrequirementsprofitability PhilipKotlerdefinesmarketingas satisfyingneedsandwantsthroughanexchangeprocess WhatisMarketing Withinthisexchangetransactioncustomerswillonlyexchangewhattheyvalue money iftheyfeelthattheirneedsarebeingfullysatisfied Thegreaterthebenefitprovided thehighertransactionalvalueanorganisationcancharge P Tailorof Marketingisnotaboutprovidingproductsorservicesitisessentiallyaboutprovidingchangingbenefitstothechangingneedsanddemandsofthecustomer P Tailor7 00 AnewdefinitionofmarketingwasadoptedbytheAmericanMarketingAssociationBoardofDirectors August 2004 Marketingisanorganizationalfunctionandasetofprocessesforcreating communicatinganddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheorganizationanditsstakeholders 商品生产与市场经营 2 MarketingTechniques mixes 4P产品 Product 价格 Price 渠道 Place 促销 Promotion 4C顾客 Customer 成本 Cost 便利性 Convenience 沟通 Communication 4R关联 Relevance 反应 Response 关系 Relationship 回报 Returns 4V差异化 Variation 功能化 Versatility 价值 Value 共鸣 Vibration 4P策略模式 Product 产品 Price 价格 Place 地点 分销 Promotion 促销 6P 4P Power 权力 Public relation 公共关系 4C RobertLauterborn Customer 顾客的需求和期望 创造顾客比开发产品更重要 满足顾客的需求和欲望比产品功能更重要Cost 顾客成本 顾客的购买与使用的角度考虑成本 顾客可以接受的价格 适当利润 成本上限Convenience 顾客购买的方便性 顾客的购买与使用的角度考虑成本 顾客可以接受的价格 适当利润 成本上限Communication 顾客与企业的沟通 4R DonShultz Relevance 关联 与顾客建立全方位的联系 互动 互求 互需Response 反应 快速反应去接近顾客 而不是让顾客来接近你Relationship 关系 顾客关系Returns 回报 回报是营销的源泉 4V Variation 差异化 产品差异化形象差异化市场差异化Versatility 功能化 多功能性 核心功能延伸功能附加功能 4V Value 附加价值 产品服务文化与品牌Vibration 共鸣 顾客价值最大化与企业利润最大化共鸣 市场营销在企业经营中的地位变化 3 PEST Thefirststepwhenlookingatmarketinginindustryistoconsiderthebusinessenvironmentandseewhereyourcompanyfitsin Thiswillinvolvelookingatso called PESTfactors PoliticalEconomicSocialtrendsTechnologicalfactors 3 PEST分析 SWOTAnalysisStrengthsWeaknessesOpportunitiesThreatsThepurposeistoidentifyinternalstrengthsandweaknessesofthecompanyincomparisontoitscompetitors 4 SWOTMatrix 4 SWOTMatrix Strengths Opportunities SO Weaknesses Opportunities WO Strengths Threats ST Weaknesses Threats WT FourTypesofStrategies 4 SWOTMatrix 4 SWOTMatrix MarketsegmentationMarketshareMarketResearchcompetition and orenvironment Thepurposeofanymarketresearchprojectistoachieveanincreasedunderstandingofthesubjectmatter 5 Someterms Q A Exercises 教材P36 Chinese EnglishBilingualTeachingForLogistics SupplyChainManagement Chapter4 LogisticsInformationManagement姜阵剑jzj LICTthecollectionanalysisandevaluationofdatathetransferofinformationFlowsofinformationinlogisticsandsupplychainsThetimingandqualityoftheinformation 组织的管理层次和业务流 高层决策层 战略层 中间管理层 战术层 执行管理层 操作 作业层 策划人事制造市场营销财务日常管理 人员流事务流资金流物资流信息流 领导职能组织职能计划职能控制职能作业职能 数据处理 事务处理 决策支持 管理信息系统 Therearedifferentlevelsofinformationrequiredinlogistics Thesedifferentlevelsandfunctionscanbeidentifiedasthestrategic tacticalandoperationallevels InformationatthestrategiclevelPurchasing e g informationaboutalternativesuppliersProduction e g informationtohelpdetermineproductranges 1 Definition Inventory e g informationtohelpdecideonformatofstockholdingWarehousing e g informationtohelpindecidingonusinganown accountoperationorthirdpartycontractorsTransportation e g informationtohelpindecisiontobuyorleasevehiclesMarketing e g informationondemographicpatterns 1 Definition Informationatthetacticallevelmedium toshort termplanningforecasting schedulingandresourceplanning middlemanagers 1 Definition Purchasing assistwithorderschedulingProduction assistindecidingrunlengthsInventory assistinsettingstocklevelsWarehousing resourcelevelsneededTransportation routingandschedulingandprovisionMarketing assistinplanningseasonalorders 1 Definition Informationattheoperationallevelshorter termtominute by minutedecisionscontingenciesandchangesfirstlinemanagementandoperatives 1 Definition Purchasing helpdecidewhentoplaceorderswithsuppliersProduction release 出库 ofrawmaterialsfromstockInventory schedulingsupplierordersWarehousing pickinglistsTransportation deliverynotesMarketing orderreceiving 1 Definition Manyofthetechniquesinlogistics relyontheelectronicgatheringandmanipulationofdata Electroniccommunicationenablesautomaticdecision making themodelingofproposedchanges automatictrackingcontrol automaticgenerationofperformancemonitoringandcontrol 2 InformationApplication ModelingproposedchangesProposed 所提议的 建议的 alternative changestooperationsandnetworkscanbemodeledsothattheeffectscanbeassessedandthendecisionstaken acompanymaywishtochangethewayitschedulesitsvehicleoperations 2 InformationApplication AutomatictrackingcontrolAutomatictrackingcontrolofvehicles loadsandassets 2 InformationApplication EDI标准 EDI标准指的是各企业共同的交流标准 是数据交换的翻译 它使得遵循这一标准的企业与组织能进行电子数据交换作业流程 如图 EDI系统的类型 目前最常用的EDI系统主要有两种类型 单对多EDI系统和增值网 VAN 如图 物流EDI 所谓物流EDI是指货主 承运业主以及其他相关单位之间通过EDI系统进行物流数据交换 以此为基础实施物流活动的方法 其框架结构如图所示 3 UseofEDIintheSupplyChain EPOStechnologyisthecaptureofdataonelectronicfilesatthepointwhereasaletakesplace supermarketcheckoutFromthecustomer spointofviewFromthestore spointofviewquantitiessoldofeachproductstockrecordsareupdatedautomatically EPOSdataissentviaEDItotheretailer sregionalwarehousesandtotheirHeadquarters Thistriggersreplenishmentfromretailer sstockandtriggersreplenishmentfromthemanufacturer sstocktotheretailer swarehouse shortenleadtimesandlowerstocklevels 3 UseofEDIintheSupplyChain 4 LOGISTICSNETWORKING上海联华超市集团EDI应用系统 系统结构 GPS技术 全球定位系统 GlobalPositioningSystem GPS系统的特点全球定位精度高功能多 应用广RadioFrequencyIdentification RFID 射频识别 athletesattheSpecialOlympicGames GIS技术 地理信息系统地理信息系统 GeographicInformationSystem 简称GIS 是一种能把图形管理系统和数据管理系统有机地结合起来 对各种空间信息进行收集 存储 分析和可视化表达的信息处理与管理系统 Q A Exercises 教材P51 Chinese EnglishBilingualTeachingForLogistics SupplyChainManagement Chapter5 Transportation姜阵剑jzj Transportationisanessentialelementincludedintheentirelogistics notaseparateelement alinkbetweenthedifferentelementsofthelogisticsrawmaterialstoprocessingplant veryoftenwithintheelements E G Considerableamountsoftransportationexistwithinthemanufacturingfunction Review ch 1 fuelinjectionbodies 喷油装置 engines carassembly transmissionparts 传输部件 Ch 5TransportationManagement DefinitionofTransportation TypesofTrafficTransportationParticipantsFiveBasicTransportationModesandTheirCharacteristicsIntermodalandCombinedTransportationOperations 1 Definition Transportortransportationisthemovementofpeopleandgoodsfromoneplacetoanother Transportationisthephysicalmovement Thetermmovements Includinganyinterchange documentationprocessing temporaryaccommodationandtheprocurementofthemeansoftransportation 2 TypesofTraffic Thereareseveraldifferentwaysinwhichmovementscanoccur Accordingtothefrequencyandthepredictabilitywithwhichmovementtakesplaceoveranygivenroute fourbasictypesofmovementforgoodscanbeidentified regularopen access regulardedicated predictablyvariable andcasual spot on demand A Regularopen accessmovementsofgoodsRegularopen accessmovementsinfreighttransportationaretheequivalentofscheduledpublictransportationservicesinpassengeroperation Manyadvertisedsea airandscheduledrailservicescarryingbothpassengerandfreighttrafficthiskindofservices Thebenefitsfortheoperators 2 TypesofTraffic B Regulardedicatedmovementsofgoods Dedicatedservices arethosebeyondregularscheduledservices Tomeetdistinctivecustomerrequirements notopentopublicuse contractedservicesnormallyruninscheduledslots timeslots Ford Butbecausetheyoffernocommitmenttopublicavailability theycanbeeasilyalteredatshortnotice 2 TypesofTraffic C PredictablyvariablemovementsofgoodsReasonsforthePredictablevariationsE G Theoriginanddestinationsarepredictable butthetimingofthetripsandperhapstheirfrequencyarevariable Thiscanbefoundintheroadhaulageofcontainerswh