酒店市场销售部培训--月度媒体人员午餐会.doc

Method 培训方式Training Steps培训步骤Time时间酒店市场销售部培训-月度媒体人员午餐会Task 任务： Monthly Press Luncheon 月度媒体人员午餐会Code 序号：OH-SM-MC-C012Objectives目的：At the end of this session, each trainee will be able to know how to conduct monthly press luncheon professionally and efficiently.课程结束后，每人学员都能够掌握怎样专业高效地组织月度媒体人员午餐会。Standard标准：1.The Marketing Communications Manager will organise the Press Luncheon on monthly basis.公关部经理每月组织一次媒体人员午餐会。2.Press Luncheon is to be organised with proper planning and careful selection of invitees.举行午餐会之前应做好充分准备并邀请相关的媒体人员。3. Each attendant will be provided with the most recent brochures.与会者都将收到最新的宣传资料。4. The date has to be carefully selected to encourage maximum turn up and to avoid competition against another event or function in the city.仔细选择午宴日期以便受邀的媒体工作人员都可以参加，避免与本地的其他活动冲突。5. The Policy & Procedures of Entertainment applies.应遵守宴请的程序。Resources培训器材：Whiteboard with mark pen 白板、马克笔Method培训方式Training Steps培训步骤Time时间Buzz 集思广益- Introduce briefly on what is the monthly press luncheon and discuss the preparation for luncheon with dividing the trainees into 2 group.简要介绍一下什么是月度媒体人员午餐会并把学员分成两组讨论需要什么准备工作。20Minutes20分钟- Ask trainees to explain their opinion on whiteboard respectively.让学员在白板上分别解释。- State the objective and standard for this session.陈述本节课的目的及标准。20Minutes20分钟Demonstrate the following steps演习下列步骤1. The MarCom Manager will submit a name list of attendants to the Director of Sales & Marketing 10 days prior to the Press Conference.举行午餐会议10天前，公关部经理应将宴请媒体工作名单上交给市场总监批准。2. Upon approval, the MarCom Manager will send out invitation letter 5 days prior to the Press Conference. 名单得到批准后，公关部经理于举行宴请前5天向媒体人员发出邀请函。3. Invitation letter will state:a. Date & Timeb. Place, ballroom namec. Date of reply 邀请函应包括如下内容：a. 日期及时间b. 地点，宴会厅名称c. 回复日期4. The MarCom Coordinator will follow up with confirmation of attendance 4 days prior to the Press Conference.公关部助理在举行午餐会4天前确认媒体工作人员参加人数。5. The MarCom Coordinator will make reservations at the outlets and advise the outlet manager of the entertained party.公关部助理将预订餐厅并通知餐厅经理。6. The MarCom Manager will update all departments concerned any revision and amendments from time to time.公关部经理与相关部门配合，随时通知基午宴的最新情况。7. If necessary, the MarCom Coordinator will call the attendants to check if pickup service is required.如果需要的话，公关部助理应与受邀者确认是否需要接车服务。8. The General Manager, Director of Sales & Marketing and the MarCom Manager will meet and greet every attendant upon arrival.9. 总经理、市场销售总监以及公关部经理将亲自迎接问候受邀媒体人员10. MarCom Coordinator will advise the outlet manager upon guest arrival.公关部助理在受邀媒体人士到达时通知餐厅经理。11. The consumption of food and beverage will be in line with Entertainment Policy and similar policy issued by Financial Controller.餐饮消耗量要按照宴请政策及由财务总监签发的相关规定。30Minutes30分钟12. The MarCom Manager will seek feedback and comments on:a. Hotel service and facilityb. Recent Promotionc. Competition d. Latest trend in local media公关部经理负责收集反馈及建议：a. 饭店服务水平及设施。b. 最新的促销活动。c. 竞争对手活动d. 本地媒体的最新动态13. The MarCom Manager will see the guest off on departure.公关部经理在午宴后将亲自送媒体人士离店。Summary and test总结并测验- What depart