银行电子商务案例分析

银行电子商务案例分析,目录,发展历程,1995.7,发行“一卡通”银行借记卡,1997.4,推出一网通网站,1998.4,推出一网通服务，成为国内首家推出网上业务的银行。,在国内首家全面启动网上银行服务,在国内率先推出手机银行服务,1999.9,2000.3,目录,商业模式,1995年7月3日，招商银行在深圳发行了“一卡通”银行借记卡。这一张印有金色葵花在蓝色的天空灿烂开放图案的小卡片，凝结着招行人的智慧和汗水,集定活期、多储种、多币种、多功能于一卡,服务特色,一路相伴的全国漫游,丰富及时的理财资讯,一对一的理财顾问,Step1,优越专属的理财空间,特别享受的超值优惠,服务,精彩纷呈的理财套餐,方便到家的服务渠道,金葵花白金卡,网上个人银行,网上个人银行专业版,网上个人银行大众版,网上证券,网上商城,网上个人银行专业版包括基本功能、转账汇款、自助缴费、外汇管理、投资管理、贷款管理、网上支付、理财计划、财务管理等功能,个人银行大众版包括一卡通理财、存折理财、支付卡理财、一卡通/存折缴费等功能。,证券交易系统主要包括第三方存管业务系统和银基通,招商银行网上支付安全,支付模式,1.持卡人区,2.商户区,3.第三方支付：贝宝支付,与国内工商银行业务比较,与国外花旗银行比较：,个人贷款业务个人投资理财业务品牌形象的树立网络技术与科技的应用,与支付宝合作,招商银行电子银行发展史,银行网站和网上个人银行（大众版）,B2C网上支付系统企业银行,1997,手机银行网上个人银行（专业版）,掌上银行,一网通4+3电子商务解决方案,手机钱包,安卓版手机银行上线,网上个人银行专业版6.0全新上线,动态验证码上线,理财网络互动银行上线iphone版手机银行上线,“一网通支付+支付通”免驱动移动数字证书“优key”,1998,2000,2002,2005,2012,2011,2010,2008.10,2006,2007.4,HowdoIincorporatemylogotoaslidethatwillapplytoalltheotherslides?-OntheViewmenu,pointtoMaster,andthenclickSlideMasterorNotesMaster.Changeimagestotheoneyoulike,thenitwillapplytoalltheotherslides.,Imageinformationinproduct-Image:mowolf-Notetocustomers:ThisimagehasbeenlicensedtobeusedwithinPowerPointtemplateonly.-Youmaynotextracttheimageforanyotheruse.,Introduction,Diagram,Reality,Identity,Creativity,Describeavisionofcompanyorstrategiccontents.,Describeavisionofcompanyorstrategiccontents.,Describeavisionofcompanyorstrategiccontents.,Reality,Identity,Creativity,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Atitleaboutcontent,3DPieChart,Products,Technology,Service,Market,Text,Descriptionofthecontents,Descriptionofthecontents,Descriptionofthecontents,Descriptionofthecontents,Produts,Service,Market,Technology,Diagram,57%,DescriptionofthecompanysproductsDescriptionofthecompanysbusinessDescriptionofthecompanystechnologyDescriptionofthecompanyscontents,Descriptionofthecontents,Titleinhere,Diagram,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Atitleaboutcontent,Describeavisionofcompanyorstrategiccontents.,01.TitleAddyourtextinhereAddyourtextinhereAddyourtextinhere,02.TitleAddyourtextinhereAddyourtextinhereAddyourtextinhere,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Yourtextinhere,Diagram,Contents01,Contents02,Contents03,Contents04,Contents05,Contents06,BarChart,0%20%40%60%80%100%,84.3%,Titleinhere,18.5%,17.5%,8.7%,23.6%,63.6%,Diagram,ContentTitle,DescriptionofthecontentsDescriptionofthecontents,ContentTitle,ContentTitle,DescriptionofthecontentsDescriptionofthecontents,DescriptionofthecontentsDescriptionofthecontents,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Titleinhere,Titleinhere,Titleinhere,DescriptionofthecompanysproductsDescriptionofthecompanysbusinessDescriptionofthecompanystechnologyDescriptionofthecompanyscontents,DescriptionofthecompanysproductsDescriptionofthecompanysbusinessDescriptionofthecompanystechnologyDescriptionofthecompanyscontents,Diagram,DescriptionofthecompanysproductsDescriptionofthecompanysbusinessDescriptionofthecompanystechnologyDescriptionofthecompanyscontents,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Descriptionofthecontents,Descriptionofthecontents,Titleinhere,Titleinhere,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Before,After,Diagram,Textinhere,Titleinhere,Textinhere,Textinhere,Text,Text,Text,Text,DescriptionofthecontentsDescriptionofthecontents,DescriptionofthecontentsDescriptionofthecontents,DescriptionofthecontentsDescriptionofthecontents,DescriptionofthecontentsDescriptionofthecontents,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Diagram,Diagram,Textinhere,Textinhere,Textinhere,Textinhere,Textinhere,Descriptionofthecontents,ContentsThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Diagram,Titleinhere,Titleinhere,Titleinhere,Step1,Step2,Step3,1.DescribecontentsforaStep1-Descriptionofthesubcontents-Descriptionofthesubcontents2.DescribecontentsforaStep2-Descriptionofthesubcontents-Descriptionofthesubcontents3.DescribecontentsforaStep3-Descriptionofthesubcontents-Descriptionofthesubcontents,Textinhere,Diagram,Positioning,Products,Targeting,MarketingPlan,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Descriptionofthecontents,Descriptionofthecontents,Descriptionofthecontents,Descriptionofthecontents,Descriptionofthecontents,Descriptionofthecontents,Text,Text,Tex