建立“国际农产品贸易中心”

,LANDING&EXPANDINGINTERNATIONALTRADECENTERFORAGRI-PRODUCTSONE-STOPSYSTEMATICSERVICEFORINTERNATIONALTRADEOFAGR-PRODUCTS着陆与拓展国际农产品贸易中心为国际农产品贸易提供一站式系统化服务,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION中国优质农业产品开发服务协会,BACKGROUNDPROJECTOVERVIEWFRAMEWORKCATEGORYFORSERVICESRESOURCECONFIGURATIONWORKINGPLANVISION,项目背景项目概述项目架构服务品类资源配置工作计划愿景目标,CONTENT,项目背景,BACKGROUND,项目背景,BACKGROUND,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,Chinaisabigcountryofagri-productsconsumption,andalsoabigcountryofagri-productsinternationaltrade.中国是农产品消费大国，也是农产品进出口大国。,BACKGROUND,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,Inthefaceofthenewsituationandnewtrendofinternationaltradeanddomesticmarket,theMinistryofAgricultureandtherelevantministrieshaverepeatedlystressedtheimportanceofstrengtheningtheconstructionofcirculationsysteminrecentyears.面对国际贸易和国内市场不断变幻的新情况与新趋势，农业部及各相关部委近年来均多次强调加强流通体系建设的重要性。,项目背景,BACKGROUND,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,Afteryearsofunremittingefforts,ChinasAgriculturalProductsCirculationSystemhasachievedfruitfulresults.Remarkabledevelopmentinrecentyears:ContinuousimprovementofsalesnetworksystemRapiddevelopmentoflogisticsservicesystemDeepinvolvementofInternetTechnology经过多年来的不懈努力，中国农产品流通体系的建设取得了丰硕的成果。近年来令人瞩目的发展成就：销售网络体系的不断健全快速发展的物流服务体系互联网技术的深度介入,项目背景,BACKGROUND,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,Atthesametime,theexistingtradingsystemalsohassomeproblemswhicharedifficulttobesolvedbythemarketparticipantsindividually,suchas:Relativelylimitedabilitytoaccess,integrateandutilizethekeyresourcesfromrelatedindustriesinbothdomesticandoverseas.Relativelylimitedscopeofservicesareaandvarietyoftrade.同时，现有的交易体系亦存在一些单个市场参与者较难解决的问题，例如：相对有限的获取、整合与运用国内外及相关行业关键资源的能力。相对有限的服务范围和交易品类。,项目背景,BACKGROUND,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,WhentryingtotheexploretheChinesemarket,overseasenterprisesusuallyfacingavarietyofdifficultieswhichishardtoovercomebyanindividualcompany,especiallytheSEMs:Marketinformationasymmetry.Highlycostofmarketdevelopment.Difficulttofindqualifieddealers.Resultsofparticipatinginexhibitionsandfairsmaynotberealizedattheexpectingtime.Highlycostofestablishbranches.对于各国农产品企业，特别是中小企业而言，开拓中国市场面临着多种单个企业难以克服困难：市场信息不对称。市场开拓成本高。寻找合格经销商难度大。参加各类展会和洽谈会见效慢。设立机构成本高。,项目背景,BACKGROUND,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,SeizetheopportunitiescreatedbytheBeltandRoadInitiativeproposedbytheChinesegovernment,undertheframeworkof“GlobalAgriculturalIndustryAssociationStrategicAlliance”,wepropose:toconstructanefficientlyconvergedandallocationabilityforthekeyresources,usingtheideaofCentralization,establishaone-stopfullchainservicesystemforcross-borderagri-productstradebasedonsupplychainthinking,promotetradefacilitation,enhancethepartiestradingcapacity,theabilitytobenefitandabilityofantirisk抓住中国提出的“一带一路战略”发展机遇，在“全球农业行业协会战略联盟”的框架下，以集中化的指导思想高效率的建设关键资源的归集与配置能力，建立基于供应链思维的一站式全链条跨境农产品贸易服务体系，促进贸易便利化，提升各方的交易能力、获益能力和抗风险能力.,项目背景,项目概述,PROJECTOVERVIEW,PROJECTOVERVIEW,项目概述,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,SetupINTERNATIONALTRADECENTERFORAGRI-PRODUCTS（namedtentatively）,tointegratedinformationflow,capitalflow,andlogisticsresources,focusonbuildinginternationalagri-productstradingresourcesdockingandtradefacilitationservicesplatform,Providefull-chainservicesofProductandBrandPromotion,ProductIntroduction,DistributionChannelConnecting,CentralizedPurchasingandDistributing,FinancialServicesbasedonthesupplychain,InspectionandQuarantine,logistics,WarehousingandDistribution,andetc.建立“国际农产品贸易中心”（暂定名），整合信息流、资金流、物流资源，集中打造国际间农产品交易资源对接与贸易便利化服务平台，提供集产地与品牌推广、产品引入与渠道对接、集采与分销、基于供应链的金融服务、检验检疫、物流、仓储与分拨等功能于一体的全链条服务。,PROJECTOVERVIEW,项目概述,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,ThreeCoreObjectives:Toestablishandperfectthewholechainservicenetworkforcrossborderagri-productsprocurementanddistribution.Withthehelpofadvantagesaccumulatedinlogistics,InternetandfinancialservicesysteminChina,introducetheideaofInternet+andFinance+,providemorepowerfulimpetustothegrowthofcross-bordercirculationofagri-products.Bringmoreimporthigh-qualityagri-productstoChinesemarket,DrivingChinasfoodsafetyandqualitysystemtofurtherintegratewiththeinternationalpractice,accumulatemoreusefulexperienceforChinashigh-qualityagri-productsexports.三大核心目标：建立健全提供全链条服务的跨境农产品采购和销售网络。借助中国在物流、互联网和金融服务体系所积累的优势，引入“互联网+”、“金融+”的发展模式，为跨境农产品流通产业提供更强劲的增长动力。丰富国内进口农产品消费市场，带动中国食品安全和质量体系进一步与国际接轨，为中国优质农产品出口积累更多有益经验。,项目架构,FRAMEWORK,FRAMEWORK,项目架构,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,ONEPLATFORM,TWONETWORKS一个平台，两个网络,SupplyChainServicePlatform,DomesticDistributionNetwork,OverseasProcurementNetwork,FRAMEWORK,项目架构,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,OverseasProcurementNetwork:RelyingontheOverseasAgriculturalAssociationsandotherorganizations,establishoverseasprocurementchannelsandnetworks,focusingonscreeningandintegrationoftheoverseassuppliers.海外采购网络：依托各国农业行业协会等组织建立海外采购渠道和网络，重点筛选、整合有实力的海外供应商。,FRAMEWORK,项目架构,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,Supplychainserviceplatform:Buildaglobalsupplychainserviceplatform,including:Obtaindomesticandinternationalfinance,logistics,insurance,legal,accounting,marketresearch,marketingandotherservicesfromhighqualityresources.DepartmentsofCommerce,customs,commodityinspection,inspectionandquarantine,andfinance.供应链服务平台：打造全球供应链服务平台，涉及：国内外金融、物流、保险、法律、会计、市调、营销等服务业优质资源。商务、海关、商检、检验检疫和金融等行业主管部门。,FRAMEWORK,项目架构,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,Supplychainserviceplatform:providingservicesofinformation,logisticsandfinancial,centralizedprocurement,unifiedsettlement,unifiedlogistics,supplychainfinance,greencustomsclearance,inspectionandquarantine,unifieddistribution.供应链服务平台：提供信息、物流、金融服务，以及集中采购、统一结算、统一物流、供应链金融、绿色通关、检验检疫、统一分销。,FRAMEWORK,项目架构,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,Domesticdistributionnetwork:Taketheofflinephysicalplatformasaguide.Setupdisplayandtradingcenter,logisticsservicesystem,accesstotheterminalmarketchannel,formedanationalradiationdistributionnetwork,国内分销网络：以线下物理平台为先导。设立展示交易中心，配套物流服务体系，直接进入终端市场渠道，形成辐射全国的线下分销分拨网络。,FRAMEWORK,项目架构,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,Domesticdistributionnetwork:Supportingwithonlineinformationplatform.realizesthefunctionofinformationrelease,onlinematching,ordermanagement,financialservices,logisticsservicemanagement,transactioncreditrecords,traceablefoodsafetyrecords国内分销网络：配套线上电子服务平台。信息发布、网上撮合、订单管理、金融服务、物流服务管理、交易征信记录、食品安全追溯记录,品类,CATEGORYFORSERVICES,CATEGORYFORSERVICES,服务品类,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,Forthefirstphase,focusedontheintroductionofvariouskindsofprimaryanddeepprocessingagriculturalproductswhichsuitableforChinasconsumer.(meat,seafood,milkanddairyproducts,wine,spices,packagedfood.)首期重点引进适合中国现阶段消费者需要的各类初级和深加工厂农产品（肉类、海产品、乳及乳制品、酒、调料、包装食品）,资源,RESOURCECONFIGURATION,RESOURCECONFIGURATION,资源配置,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,SupportofrelevantdepartmentsoftheMinistryofAgriculture,anddomesticandforeignAgricultureAssociationsandChambersofCommerce.Basedontheinter-ministerialcooperationframework,obtainthesupportfromtheMinistryofCommerce,theGeneralAdministrationofCustoms,GeneralAdministrationofQualitySupervision,InspectionandQuarantine.Introducehigh-qualitydomesticandforeigninstitutionsandspecializedserviceresourcesfortheplatform.农业部相关司局及国内外行业协会、商会的支持。基于部际合作框架模式，获得商务部、海关总署、质检总局等的支持。甄选优质国内外合作机构，为系统平台引进专业化的服务资源。,工作计划,WORKINGPLAN,WORKINGPLAN,工作计划,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,STEP1:ESTABLISHTHESERVICEPLATFORMINTEGRATEDRELEVANTRESOURCESWithin3-4months,establishtheINTERNATIONALTRADECENTERFORAGRI-PRODUCTS,deepenthedesignoftheservicemodel,completethekeyresourceconfigurationoftheservicesystem,anddockingwiththeagriculturalassociationsandothercooperativeagenciesinvariouscountries.第一步：建立服务性平台全面整合项目资源用3-4个月时间，建立“国际农产品贸易中心”并细化服务模型设计，完成服务体系关键资源的配置，与各国农业协会等合作机构进行对接。,WORKINGPLAN,工作计划,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,STEP2:SETUPOVERSEASPURCHASINGNETWORKSelectandrecommendtheexcellentagriculturalproductsoragriculturalenterprisestothebytheAgriculturalAssociationfromvariouscountries,withtheclosecooperationbetweenthetwosides,establishacompletesuppliernetworkofimportsagriculturalproducts.第二步：建立海外采购网络各国农业协会甄选并向“国际农产品贸易中心”推荐优秀农产品或农产品企业，在双方的紧密合作下，建立完整的进口农产品供应商网络。,WORKINGPLAN,工作计划,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,STEP3:ACCESSTODOMESTICDISTRIBUTIONNETWORKWiththeefficientservicesoftheinternationaltrade,logistics,finance,andsafetysupervisiondepartments,theexcellentagriculturalproductsfromvariouscountriesaccessthedistributionnetworkacrossthecountry.第三步：接入国内分销网络在外贸、物流、金融、安全监管部门等的高效服务下，实现各国优秀农产品高效接入各地分销网络体系。,愿景目标,VISION,VISION,愿景目标,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,BRANDINGStrengthentheBrandoftheCountryofOrigin,andbrandingfortheagriculturalenterpriseanditsproductsfromtheoverseas.树立品牌强化各国优秀农产品的原产地品牌、树立优秀企业的及其产品的品牌。,CHINAGOODAGRI-PRODUCTSDEVELOPMENT&SERVICEASSOCIATION,Mutualbenefitandwin-winBythemeansoffocusingonthecentralizedintroduction,centralizedservices,centralizedpromotion,andcentralizeda