外贸英语函电第二章-建立商务关系

ChapterTwoEstablishingBusinessRelations,Howtogettheinformationofthenewcustomers?ChamberofCommerceCommercialCounselorsOfficeNewspapers,magazinesandothermediumOthercustomersintroductionSelf-introductiontothecompanyInternetwebsitesYellowbook/page,1.Writeashortletternomorethanonepage.2.Becourteous.3.Directtothepointattheveryfirstparagraph.4.Saysomethinghighaboutyourcompany.5.Listsomewell-knowncustomers,ifany.6.Expressclearlyyourdesireofcooperation.,WritingPrinciples,LetterOne关键词：interestn.兴趣，嗜好，利息，股份equityinterest股东权益，股权topromoteonesowninterests谋取私利词汇的扩展记忆interestedinterested=relatedadj.theinterestedparties/thepartiesconcerned有关各方,firm，house，business，combine，partnership，complex，group，consortium，establishment，venture，conglomerate，multinational，transnational,有关表示“公司”的一些词汇有：,line（s）：（轮船、航空、航运等）公司。e.g.AtlanticContainerLine大西洋集装箱海运公司HawaiianAirLines，夏威夷航空公司agency：公司，代理行。e.g.AustinAdvertisingAgency奥斯汀广告公司ChinaOceanShippingAgency中国外轮代理公司store（s)百货公司e.g.GreatUniversalStore大世界百货公司（英）TescoStores（Holdings）乐购百货公司（英）,associates（联合）公司e.g.BritishNuclearAssociates英国核子联合公司SubseaEquipmentAssociatesLtd.海底设备联合有限公司（英、法、美合办）office公司，多与head,home,branch等同连用。e.g.3MChinaLimitedGuangzhouBranchOffice3M中国有限公司广州分公司ChinaBooksImportandExportCorporation(HeadOffice)中国图书进出口总公司service（s)（服务）公司e.g.Africa-NewZealandService非洲新西兰服务公司TropicAirServices特罗皮克航空公司,此外，exchange，center等词在特定的上下文中也可转义表示“公司”。e.g.AmericanManufacturersForeignCreditInsuranceExchange美国制造商出口信用保险公司Binks(Shanghai)EngineeringExhibitionCenter,Ltd.宾克斯（上海）涂装工程设备展示有限公司,句型:我们是一家贸易公司Weareatradingcompanyinvolvedinimportandexportbusinessthroughouttheworld.Weareatradingcompanydoing.Weareatradingcompanyhandling/dealingin.,食用油表示法：edibleoil食用油peanutoil花生油sunflowerseedoil葵花籽油canolaoil菜籽油cornoil玉米油soy(a)beanoil豆油sesameoil(芝)麻油oliveoil橄榄油,句型:请放心Pleasebe/restassuredthatYoumaybe/restassuredthatWeassureyouof/that,辨析:restwith和restonrestwith取决于,属于.的权限,由.负责reston被搁在,停留在,信赖Thedecisionrestswithyou.Ourhoperestsonyou.Atheoryrestingonafalseassumption,关键词:servicen.服务，效劳，帮助，服务业短语：render/offeronesservice提供服务providesfullcateringservice提供满意的服务aserviceindustry公益行业rearservice后勤服务referralservice咨询业务,问讯处beinservice为谁服务beatservice听命于谁coordinated-processservice“一条龙”服务,关键词：industryn.工业短语：small-scaleindustry小型产业cottageindustry家庭手工业touristindustry旅游业armsindustry军需产业entertainment/leisureindustry娱乐产业,“实业公司”表示法：1.太平洋实业公司PacificIndustries2.华广轻工实业公司HuaGuangLightIndustrialCorporation3.广联实业有限公司TheGuanglianIndustrialCommerceCorporation4.珠海特区发展实业公司ZhuhaiSEZDevelopingEnterprisesCorporation5.广东省外贸实业公司GuangdongForeignTradeIndustryEnterpriseCorporation,LetterTwo关键词：owevt.感恩于，应归功于，欠(债，钱，人情等)Heoweshissuccessmoretoluckthantoability.Sheoweshergoodhealthtodietandexercise.Iowethemanapology.Ioweyouafavor.WriteoutanIOU打欠条,Goodopeninglinesinself-introductionletters用于自我介绍的开头语:1.Wearepleasedtoannouncethatweintendtointensifyouractivitiesinyourcountry.Itisourseriousandkeeninteresttorealizedsuchadevelopmentforourmutualbenefit.2.WeoweyournameandaddresstotheCommercialCounselorsOfficeoftheSwedishEmbassyinBeijingwhohaveinformedusthatyouareinthemarketfortextiles.,词汇的拓展记忆：marketmarketermarketingmarketablemarketability,常见企业类型：SOE=State-OwnedEnterprise国有企业FFEs=Foreign-FundedEnterprises外资企业SMEs=SmallandMedium-sizedEnterprises中小企业small-scaleindustry小型企业smallandmicrobusinesses小微企业state-ownedprivatemanagemententerprise国有民营企业,句型：随函寄去，请查收EnclosedpleasefindEnclosedyouwillfindWeareenclosingPleaserefertotheenclosed.send,undercover,另外邮寄attach(hereto)随函邮寄,ClosingSentencesinSelf-introduction自我介绍的结尾语:1.Wewouldbeverypleasedtobeofservicetoyouandhopetosubmittoyouourinquiriessoon.2.Welookforwardtoreceivingyourenquiriessoon.3.Welookforwardtoreceivingfromyougoodnews.,Practice,公司名称中译英练习1.中山市卓然服饰有限公司2.山西辰涵影视文化传媒有限公司3.新华(集团)股份有限公司4.泰吉利国际旅运两合公司,Practice,公司名称英译中练习1.JNGLegalServices2.MarksandSpencerPLC(ShanghaiBranchOffice)3.CiticHeavyIndustriesCo.,Ltd.4.ChinaAgriculturalMachineryImportandExportJointCompany,Practice