新编剑桥商务英语初级Module

CompanyBiography,Module3.1BusinessTopic,3.1Companybiography,Reading,Reading,Grammar,Thepastsimple,Companyprofiles,ThemanbehindMcDonalds,Presentingyourcompany,Speaking,Fastfood,Wholikesfastfood?Whodoesntlikefastfood?Whowenttoafastfoodrestaurantrecently?Whatdoyoulikeornotlikeaboutfastfoodrestaurants?Canyounamesomefamousfastfoodrestaurants?,McDonalds,Thinkaboutthesequestions,TheplaceoftheoriginalMcDonaldsrestaurantWhatwasontheoriginalMcDonaldsmenuThenamesoftheownersoftheoriginalMcDonaldsWhodevelopedtheMcDonaldsfranchiseHowmanyMcDonaldsrestaurantstherearetoday,Notes:,featurevt.以为特色e.g.Thenewtypeenginesfeaturehighspeed,smallsizeandeconomicaloperatingcosts.这种新型发动机以高速、小型和运作费用低为特色。purchasevt.&n.采购，购买e.g.他们购买了该公司30%的股份。Theyhavepurchased30percentofthesharesofthecompany.我们需要知道购买的确切日期。Weneedtoknowtheexactdayofpurchase.multimixer多功能搅拌器multi-（许）多multicolouredmultistoreyofficeblockmultimillionamulticulturalsocietymultifunctionalmultiple-choicetest,exclusivedistributor独家批发商exclusive唯一的，单独的，专一的e.g.ThereportermanagedtogetanexclusiveinterviewwiththePrimeMinister.这位记者设法对首相进行了独家采访。ThisofficeisforthePresidentsexclusiveuse.这间办公室是总统专用的。Theyhaveexclusiveuseofthemachine.只有他们有权使用这台机器。hisfirstfranchisedMcDonaldrestaurant他的第一家特许经营麦当劳餐馆franchisev.&n.(由某公司授予或售出的)在特定地方经销某项产品的特许权e.g.Thefastfoodbusinesshasexpandedallovertheworldthroughthesaleoffranchises.那家快餐店通过出售产品经销特许权，已经把业务扩展到世界各地。Startafranchisebusiness,andBeTheBoss!成立特许经营店，自己当老板。WeoffermanagementconsultingforfranchisingthroughoutAustraliaandoverseas.我们为全澳大利亚及海外地区提供特许经营的管理咨询。,expandv.扩大，扩张，扩展e.g.Hisretailbusinessexpandedrapidly.他的零售业迅速扩张。ThecompanyhasexpandeditsoperationsinScotlandbybuildinganewfactorythere.这家公司在苏格兰建立了新工厂，扩展了在该地的业务。HeboughtthebusinessfromheMaDonaldbrothersfor$2.7million.他以270万美元的价格买下麦克丹纳兄弟的餐馆。for以为交换，以为代价e.g.Igotitforhardlyanymoney.我几乎没花钱就得到了它。Youcanbuyapaperbackforabouttwopounds.大约两英镑你就能买到该书的平装版。Theywereforcedtoselltheirhouseforlessthanitsoriginalprice.他们不得不以低于原价的价格出售房子。lineup排列成行e.g.Everybodylineup,facingthefront.大家排好队，面朝前。Helinedupbehindtheotherstowaithisturn.他排在队伍后，等着轮到他。,BackgroundKnowledge,Characteristicsoffastfood快餐的特点Fast快Fresh新鲜Fried油炸Fantasy浪漫感Fordism福特主义Franchising特许经营权,Thepastsimple,词尾-ed发音规则在清辅音（t除外）之后t在浊辅音和元音之后d在td之后idlastedmindedansweredknockedhelpedbelievedwashed,Thepastsimple,一般过去时用法,过去发生的事件，一般有特殊的时间标志，如：昨天、去年、今天上午等等IhadEnglishclassthismorning.过去的状态Inthepast,shewasabeautifulwoman.Butnowsheisoldandnotsobeautifulasbefore.,Thepastsimple,Fourpatternstalkedlivedstopped,preferred,travelled(BrE)studied,Companyprofiles,TheBodyShopeasyJ,TheBodyShop,globalretailerofskincare,bodycareproductsoffersmorethan700naturalbeautyproductshasover2000storesinmorethan50countriesthesecondlargestcosmeticfranchiseintheworldisknownforitsvegetable-basedproductsItscorevaluesare:AgainstAnimalTesting,SupportCommunityTrade,ActivateSelfEsteem,DefendHumanRights,andProtectOurPlanet,thebestplacetobookyourcheapflightsonlinelowcostflightsacrossEuropeandestinationsbeboundtopickupadealthatfitsyourbudgetbargainflightstoSpain,France,Germany,Italyandmore,Q,WheredidBrentHobermanandMarthaLaneFoxstartthecompany?Whatdidthewebsitesell?Whichcountriesdidthecompanyexpandinto?Howmanyemployeesdidtheyhaveaftersixyears?Whendidthecompanygopublic?WhendidMarthaleavethecompany?,answers,InBrentslivingroomLateflightsandlatehotelbookingsFrance,GermanyandSweden1,400In2000In2003,Lisanonlinetravelagencyande-tailerspecialistsinflights,hotels,carsandholidaysatthelastminuteforgreatvaluedealsgotoL,Speaking:Presentingyourcompany,BackgroundKnowledge,Presentingyourcompany,MycompanyisNewlandSecond-handBooks.Imasoletrader.IgottheideaforthisbusinesswhenIsawthousandsofbooksweresoldforscrapwhenstudentsgraduatedfromcollege.Idecidedtoopenasecond-handbookstoreonmyuniversitywebsite.Iadvertisedontheuniversitywebsiteandthebulletinboardtoattractthosewhohavebookstosellandthosewhowanttobuybookscheaply.AtfirstIonlydealtwithtextbooks,then,Iexpandedtofictions,biographiesandmore.LastyearIreapedaprofitof10,000yuan,whichwasanotablesumconsideringthefactthatIwasonlyasecond-yearstudentintheuniversity.CurrentlyIhaveoneemployeewhohelpswiththedelivery.Iamthinkingofexpandingtoothersecond-handitemsandemploymorepeople.Thecurrentvalueofmycompanyisabout100,000yuan.Asformypersonalvalue,itisinvaluable.,Lose-WLtd,Lose-isasuccessfulcompanythatsellsspecialshoesthatmakeyouloseweightbyjustwearingthem.Theideacometoauniversitystudent,whenheaddedweighttohisrunningshoestoburnmorecalorieswhilejogging.Hepatentedtheideain2005