月份好奇计划PPT课件

.,1,DoubleHUGGIESSalesPlan,15Jun,2007,.,2,Avg.MonthlySalesExpectation,.,3,SalesGrowthPlan(eg.GZ),ImproveDistributionDiaperWTDfrom82%to92%=NMDfrom10%to13%=50StoresPantWTDfrom12%to80%?=NMDfrom1%to13%=200StoresBabyWipesDistributioninBabyStoresIncrementalMonthlySales=300,000,.,4,SalesGrowthPlan,EDLP+DeeperPricePromotionQuickM50/L40PRSP89.9Watsons:NB35PRSP49.9;M30/L25PRSP57.9成长裤L码男、女经济装PRSP53.8湿巾80片补充装PRSP15.9,.,12,.,13,EDLP/DeepPriceProm.NextSteps,Prepare3MonthPromotionPlanbyKAM26JunEstimateEDLPStart/EndTimeEveryMonthSelectedItemsDeepPriceProm.AdditionalSupportsonDeepPriceProm.(egDM/TG/Demo/ThematicDisplay/Retailtainment-FitwithFSProgram)3MonthLEbyKAM28Jun3MonthSpendingbyKAM28JunDM/TG:Specifywhichisinbudget,whichisextra(needapproval)WeekendPromoter:Specifywhichisinbudget,whichisextra(needapproval)ImportantNotes:TrytominimizeTradeMarginasmuchaspossibleforEDLP/DeepPriceProm.TrytosaveDM/TGfeeasmuchaspossibleArrangeadditionalsupport(2nddisplay)togetherwithpriceprom.Earlycommunicationwithfieldsales/merchandiser/promoterteamEXCELLENTEXECUTION&COMMUNICATIONAREKEY,.,14,SalesGrowthPlan,BabyStoreVolumeIncentiveSchemeMaintainCurrent9+1&12+1OfferKeepVIPOfferRideonHUGGIES3rdAnniversary,SetQ3MonthlyIncentiveSchemeMeetTargetin3ConsecutiveMonths:Get1.5%,2%,3%RebateStoreProvidesFreeDisplayCritical:ChallengingYetAchievableStoreTargetRisk:RetailPriceDownIncrementalMonthlySales=500,000,.,15,SalesGrowthPlan,CurrentCityExpansionPlanExpandDG,FZ/QZ&NNExpandDGBSDistributionby100StoresIncrementalMonthlySales=200,000,.,16,Jun-DecGSVBreakdown,MonthlyTargetRMB6MKAGTTotalDiaper1.7M3.5M5.2MPant0.2M0.2M0.4MBW0.2M0.2M0.4MTotal2.1M3.9M6.0M,.,17,NextSteps,.,18,SalesGap,GTTarget:44,651=70%ofJunFcstStretchTargetWilsonLE:37,184,Gap=7,468ImproveDistributionGT:BabyStoreCheck(GZ/DG/FZ)Storelistfromotherco(Abbott/MJ/Heinz)22JunMC/WZBScheckbystudentMidJulMC/WZCheckcostforthosestoresnotorderedfromKCEndJunWZDesignprogramtolistinthesestoresMidJulMC/MWReviewLKAorOtherA,BStores(BenchmarkPampersT4/T3)StorecheckbystudentMidJulMC/WZNewchannels(4Provinces)EndJunWZInternetsales(Findout)TVshopping(Findout)DirectsalesEarlyeducationorothers(+tissue)ReviewKAdistribution22JunMC/MH/WZMainlyTM,PNS,VG,Lotus,LKA,.,19,SalesGap,RolloutBSQ3RebateSchemeConfirmCoveredCity&Stores22JunMC/WZConfirmTarget&Rebate%22JunMC/WZConfirmReimbursementMethod22JunMC/WZCheckpremiumqty22JunMWDetailedplan&financial27JunMC/BARollout1JulWZSalesdrivemidJulAllDiapersalestargetJul-DecGSV3.5M/Mth,.,20,SalesGap,CityExpansionPlanConfirmDGnewdistributor20JunWZ/SJSellinadditional100BSMidJulWZ/SJTargettodeliver0.15M/Mth,.,21,SalesGap,GTTarget:44,651=70%ofJunFcstStretchTargetWilsonLE:37,184,Gap=7,468YTDJun:17,668BSQ3Rebate=21,000DGnewBSdistribution=900Improvedistribution=1,200Gap=3,881Bigger