产品生命周期实例解析英文版).ppt

Productlifecycle,SanLuhistory,SanLuinterpretation：Deer,goodwisdom,mechanismandbrave,auspiciousandvigorous,hasenjoyedthelegendaboutthedeer,alsohasalotof.Inshijiazhuang,theeastisthewesthaswonadeer,southofdeer.Also,everyplacehasabeautifullegend,shijiazhuang,whichislocatedinthecentralSanLuSanLuessence,takeSaLu,SanLugroupalsoSanLuborrowtheelves.Accordingtothehistoricalreasonhouyue:qinthedeer.Allthealtogether.Thedeerperson.。,一、Fromscratch,establishesthedevelopmentofdairycooperativebasis.,SanLugrouppredecessorisin1956wasestablishedonFebruary16,by18raiseanimalsintothinkingof45membersinshijiazhuang,hebeiorganizeddairyproductioncooperativeshappiness.In1960,cooperative,adairy,afterseveralNaiYangrenamed,becomethebiggestdairyfarmsofshijiazhuang.Inthisperiod,theproductionandoperationofenterprisesisstillagricultureproduction,theproductsarealmostmilk.In1964,dairysuccessfullydevelopedthenewshijiazhuangwholesweetmilkpowder,maineconomicindexreachedthestandard,fillintheblankofshijiazhuangdairy.In1968,enterprise.Acowisraisedinestablishingacompletemanagementsystem,powderprocessingequipmentstooperatefromalreadymasteredthebasictechnology,Twoisintroduced,includingcommercialTianWenHuaofcollegestudentsandtechnicalpersonnel,formedabackbonetroop,enterprisestalentbasetoaccumulate,Threeyearsofoperationiscompletedthecowprimitiveaccumulationofcapital,therenewalofthematerialbasis.In1973,throughtechnicalresearchanddevelopmentofacompletesuccess,milkpowdercoatingproductelineproductiondoubled,whilemilkqualityimprovedmarkedly,thedevelopmentoftheenterprise,themorebig,dairymilkfactorywasrenamedshijiazhuang.In1974,haveahighprofitsforenterprisestodevelopnewproducts,thehose.Enterprisesrealizedbysectortodairyindustryofchange.,二、Theindustrializationoperation,realizethefirstleap,Afterthethirdplenarysession,shijiazhuangmilkfactorytograbopportunitiesfordevelopment,strengthenthedevelopmentofresearch.In1980,thestrengtheninghosetrialproductionhoseparticlesproductssellmorethan20provinces,SanLubecomenationalattentionbrand.In1983,theoriginalstoneJunemeetingheldmilkpowder,milkfactory,strivetobecomemilkpowderisoneofthepilotenterprise,inNovember,test,andthesuccessofthequalifiedproductsproducedbylistedcompanies,thestonemilkpowderdesignatedproductionenterprise.MilkpowderlaterSanLusoonbecamethemainstayofproduct,itisSanLucareersuccessfullytrial-producedlaidafoundation.,Between1980and1985,isacomprehensiveenterprisedevelopmentforsixyears.Enterprisevariouseconomicalindex,fixedassetinvestmentgrowth,takingmultiplemodernscale,initiallyformedfromcowsraisedtodairyproductsprocessingcomprehensiveone-stopproduction.In1984,milkfactorywasrenamedapproveddairycompany.Shijiazhuang,Withtheinfantmilkpowdermarketgraduallymature,andproductstructure,SanLuproductappearedtosolvetheshortage,restrictthedevelopmentoftheenterprise,1986tomangedairy-industrycompanyastheleaderofshijiazhuangtransverseeconomicorganizationjointcorporationexistedinshijiazhuang,dairycowsandgraduallytookthecountryside,milk,thefirststeptocreatecowSanLu+farmhouseholdsfeedingmanagementmodeofChinadairyarevolution,alsomakethedevelopmentachievedSanLufirstleap.,三、Implementationofcapitaloperation,thesecondleap.,In1993,theSanLupowderproductionhasgrownthroughoutthefirst,butisfacingthemarketsituation,enterprisesproductioncapacity,therefore,tolimitagainagainSanLucoremanagementinnovation,withbrandforboldflags,withcapitaloperation,collectivizeddirection.Since1993,successivelyinmanybusinessdifficulties,lackofscaleenterprise,helpthejointofthepredicament,expandthescaleofproduction.In1995,theSanLuformedinthesamegroup,theSanLuinApril,CCTVchanneloneprime-timebroadcastadvertising,pioneeredChinadairyenterprisesinChinacentraltelevisionadvertisement,milkpowder,accompanyingyouSanLulifeadvertisementsopopular.In1996,shijiazhuangSanLugroupCo.,ltd.,establishedinaccordancewiththecompanylawjoint-stockcompany,formedtheperfectgovernancestructure.In1999,thefirstprofessionalproductionofliquidmilkSanLudairyCo.,LTDwasestablishedinshijiazhuang,marksSanLuformallybegandomesticliquidmilkintothemarket,2002,henanSanLuflowercowdairyindustryCo.,LTD,foundedSanLumarksthebrandstrategyandgroupinthecentralplains,theradiationintosuccessfulstep.,Elaboratecapitaloperation,steadyexpansionoflowcost.SanLugroupinBeijing,tianjin,hebei,jiangsu,shandong,henan,andanhuiprovincesandcitiesinguangdong,hasmorethan30,enterprisesbecomedrydairyproducts,dairyenterprisesgrain,food,liquidacidmilk,meatproducts,fivekindsofproductsandcompleteseriesmore,andmassproductionenterprises,themaineconomicindicators,SanLu30%aboveaveragewas,enterprisedevelopmentintothefastlane.,四、Inthejointoffurtherascent.,Inthetideofglobaleconomicintegration,domesticdairyenterprisesabroad,toparticipateininternationalcompetitionisthenecessityofthedevelopmentSanLugroup,withinternationalfamousdairymanufacturer-NewZealandconstantnaturalgroupafteralongnegotiation,on1stDecember2005jointventureagreementsignedbythenaturalgroup,chinaspiracyrateoverthreemillionyuanRMB,theSanLu43%ofthesharessubscribed,June15,2006,thejointventurecompanySanLumarksformaloperation,aimedattheinternationalleadingleveltotheworldsmostadvancedlevel,thegoaloftakingakeystep.Forhalfacentury,SanLuadheretohonesty,innovation,andrealizethegreat-leap-forwarddevelopmentofenterpriseinChina,hascomposedofdairymochongcaifreely.SanLugroupduringthe11thfive-yearplanperiod,thedevelopmentgoalis:by2010,ensureformulamilk,yogurtandproductionoffunctionalfoodtothefirst,meatproducts,milkandliquid,keeptheenterpriseproductionscaleandeconomicbenefitsandcomprehensivestrength,biggerandstrongerSanLu,goabroad,andinternation