[2018年职称英语考试理工类完形填空试题(2)]XX职称英语理工类试题_第1页
[2018年职称英语考试理工类完形填空试题(2)]XX职称英语理工类试题_第2页
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2018年职称英语考试理工类完形填空试题(2)XX职称英语理工类试题 Public image refers to how a pany is viewed by its customers,suppliers,and stockholders,by the financial munity,by the munities(1)it operates,and by federal and local governments.Public image is controllable(2)considerable extent,just as the product,price,place,and promotional efforts are. A firms public image plays a vital role in the(3)of the firm and its products to employees,customers,and to such outsiders(4)stockholders,suppliers,creditors,government officials,as well as(5)special groups.With some things it is impossible to(6)all the diverse publics: for example,a new highly automated plant may meet the approval of creditors and stockholders,(7)it will undoubtedly find(8)from employees who see their jobs(9).On the other hand,high quality products and service standards should bring almost plete approval,(10)low quality products and(11)claims would be widely looked down upon. A firms public image,if it is good,should be treasured and protected.It is a valuable(12)that usually is built up over a long and satisfying relationship of a firm with publics.If a firm has learned a quality image,this is not easily(13)or imitated by petitors.Such an image may enable a firm to(14)higher prices,to win the best distributors and dealers,to attract the best employees,to expect the most(15)creditor relationships and lowest borrowing costs. 1.A.which B.what C.where D.whom 2.A.in B.within C.on D.to 3.A.attraction B.attachment C.affection D.generalization 4.A.and B.with C.as D.for 5.A.converse B.diverse C.reverse D.universe 6.A.satisfy B.treat C.amuse D.entertain 7.A.so B.then C.thus D.but 8.A.support B.identification C.pliment D.resistance 9.A.ensured B.promoted C.threatened D.unemployed 10.A.because B.while C.though D.when 11.A.false B.fake C.artific

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