商务英语口语Chapter1ppt课件

.,Chapter1,EstablishingBusinessRelations,.,objectives,1.businesscommunicationmanners2.tounderstandthebusinessrelationship3.toastspeech4.turn-takingstrategy(话轮转换策略),.,contents,1.facialexpression;shakinghandsandhug,roduction(company*,businessperson)3.establishbusinessatvarioussettingbytalking4.writeatoastspeech,.,1.Whatisbusines,1.Traditionally,businesssimplymeantexchangeortradeforthingspeoplewantedorneeded.2.Technicalyy,businessisaseriesofactivities,includingproduction,distribution,saleofgoodsandserviceforaprofit.,.,2.Whatisintl.business?,1.Itdealswiththespecialfeaturesofbusinessactivitiesthatcrossnationalboundaries.Theseactivitiesmaybemovementsofgoods,services,capital,orpersonnel;transferoftechnology,informationordata,oreventhesupervisionofemployees.2.Tpaniesandgovernmentsindealingwithalltypesofcross-borderbusinesstransactions,suchasintl.transactionsincommodities,intl.transfersoftechnologyanddata,andtheperformanceofintl.service.,.,3.Whytoestablishbusinessrelations?,1.thefirststepinatransaction2.vitallyimportantmeasuresbothforanewlyestablishedfirmandforanoldonethatwishestoenlargeitsbusinessscopes,.,4.Howtoestablishbusinessrelations?,municationinwriting2.attendanceattheexportcommoditiesfairs3.contactatexhibitionheldathomeandabroad4.mutualvisitsbytradedelegationsandgroups5.callingoncustomers6.overseasinvestigations7.,.,Discuss&Act:facialexpression,shakinghands,hug,businesscard,note,.,Watchtheclip:attentiontothecommunicationmanners:facialexpression,shakinghands,note,.,Discuss&Act:Whatisthescenariosofintroduction?,note,FacetofaceNon-facetonon-face,.,1.Workinpairs,Playthefollowingroles.Useappropriatelanguagetogreethim/her1)Mr.TedNixon,whomyouhavenevermetbefore.2)MissCathyMarch,whomyoumettwoweeksago.3)Mr.IrvingPrice,anIBMrepresentativeatBeijing,whomyoumeetalmostweekly.,Whatcanyoulearnfromthethreescenarios?,note,.,1).Tosomeoneyouhavenevermetbefore2).Toanacquaintanceorafriendyouhaventseenforsometime3).Tosomeoneyoumeetfrequently,_Excuseme,butarentyouMr.BeaverfromAmericanExpress?_Yes,ImJohnBeaver._IfImnotmistakenyou,youmustbeMissAndersonfromSanMarino._Imsorry,youvegotthewrongperson,_Itssonice/goodtoseeyouagain.Mr.Simon.Howareyoudoing?_Imdoinggreat._ImsogladtomeetyouhereinBeijing,_Itseemsagessincewelastmet,_Goodmorning/afternoon/evening.Mr.Quay,.,2.Introduction,1).scenario1YouareadirectorofHRfromDHLChina,youareattheairporttomeetJohnCoach,anexcutivefromAmericanExpress.2).scenario2YouarealeaderofdelegationfromBankofChina,youarenowintrouducingyourdelegatestoyourcounterpartformCitibank.Yourdelegatesarecontroller,salemanager,ManagerofRD,secretary,.,2.Introduction,roducinganindividualMr.Wang,thisisMr.JamesDickenson,managerofPacificSteel.(ToMr.Dickenson)ThisisMr.WangRui,ManagerofGM.SroducingagroupPleaseallowmetointroducemycolleagues.ThisisBobMondale,mycontroller.ThisisCharlesBrown,mymarketingmanager.ThisisAllenBell,myproductionmanager.Thelast,butnottheleast,ismyrightarm,CindyBlack,mysecretary,.,Discuss&Act:Whatcanyouintroduceacompany?Surfacompanyon-lineandintroduceit,note,.,2).scenario2introducingcompanies(*)Surfon-linearealcompanyandintroduce:e.g.HaireNotAQ&AModeFocusonthecommoninterestandmutualbenefits,note,.,Discuss&Act:Whathaveyoulearntfromtheintroductionofapersonstitle?,note,.,Discuss&Act:Canweexcuseourselvesinbusinesssetting?Andhow?,note,.,4.Excusingoneself,1.Ifthereisnothingelse,Illgobacktomyoffice.2.Ifyoullexcuseme,Illgotoameeting.3.Imustbeleavingnow.Seeyouthisevening.4.AsIhaveanappointmentat10oclock,IllleaveyouwithMr.Chen.Hewilltakecareofeverythingforyou.,.,Discuss&Act:Howcanwetalkthetransportation?Howdoyounamethevariousvehicles?,note,.,5.Arrangingtransportation,1.Mr.Webster,wouldyoupleasetakethiscar.2.Mr.Miller,thislittleToyotaistoosmall.Youdfeelmuchmorecomfortableinthatlimo.3.Imsorry,butweallhavetosqueezein.ThisvanistheonlyvehicleIcangettoday.3.Pleaseputyourbaggageinthetrunkandmakesureyouveleftnothingbehind.Okay,letsgetgoing!,.,Discuss&Act:Howcanwetalkthedirectionanddistance?,note,.,6.Describingdistanceanddirections,1.Theairportistothenorthofthecity.2.TherailwaystationisinthesoutheastofBeijing.3.Itsa20-minutesbycar.,.,Discuss&Act:Whatarethetalkpointswhenbusinesspersonmeet?,note,.,7.Functionsofthesetting,1.Welcometotheexhibition2.Ourproductsareofgoodquality3.Letsdobusiness,Importer:1.Self-introduction2.Purposeofcoming3.Companyintroduction4.,Exporter:1.Welcome&self-introduction2.Companyintroduction3.Productintroduction4.,Talkpoints,note,.,Howcanyoudealwiththesituationyourpartnersuddenlydoesnotknowwhatyousay?AnexampleDoyouknowhowtoapplyturn-takingstrategy?,Discussion1,.,A,B,Greeting,Introducingcompany&products,Explainingthemarket,Visitingfactory,1,4,3,5,6,7,8,2,Note:theorder,.,AfterClass:1.Workinpairs,Tellyourpartneraboutthedistanceanddirectionofthefollowingplaces.1)theairportofthecity2)therailwaystationclosesttoyourschool3)Yourfavoriterestaurant4)Yourhome5)Acinema/libraryyouoftengoto,.,Afterclass:2.roleplay,RoleasChinese:YouarehostsfromChinaTinCo.Giveyourselvesappropriatetitles.GototheairporttomeetthreeAmericansfromtheHarvardIndustry,Corp.inCalifornia.Allofthemarenewtoyou.Attheairport,youaretogreettheguestsandintroduceyourselves.Oneofyouwillhavetoleaveearly.Therestofyouwillarrangeforthetransportationandtakethegueststotheirhotel.,Roleasforeigners:ThreeAmericanbusinessmenfromtheHarvardIndustry,Corp.inCalifornia.OneisBrianCampbell,thechairman,andtheothertwoareAlexBush,thechiefexecutiveofficer,andDavidGreybill,themanageroftheChinaDivision.A