信息技术在生产中的角色

,TheRoleofInformationTechnologyInBusinessDevelopment信息技术在业务发展中的角色TheCIOsView首席信息官的观点,DesLee-TheInformationGroupDesLee先生-信息集团,AGENDA议题Howthesmartbusinessoperates精明的企业如何运作TheCEOsMission执行总裁的使命Someexamples一些例子Margins,marketshare,customersatisfaction边际贡献,市场份额,客户满意度Theopportunities机会TheroleoftheCIO首席信息官的角色Pickingtherighttechnologypartner挑选最合适的技术伙伴TipsandTechniques技巧和技术,ITandBusinessDevelopmentIT和业务发展,STRATEGIC战略性,TACTICAL战术性,OPERATIONAL运行性,RANK级别,MOTIVATORS激发因素,ENTRY输入,Howtooperateatoptimumlevel如何在最优化的水平上运作,CompanyPowerbases公司的力量基础,1.Margins边际贡献Removingcost.成本Competitiveoutsourcing.竞争激烈的外部采购Mergers&acquisitions合并和吞并2.EnhancedMarketShare增加的市场份额Newchannels新渠道Brandstretch品牌延展Globalisation全球化Mobilecommunications移动通讯3.CustomerSatisfaction客户满意度E-commerce电子务Highsecurity高安全性EnhancedHelpDesk增强的用户帮助功能Productinfo&audit产品信息和审计,Source:TheInformationGroup2000,TheCEOsBurningIssues执行总裁的棘手问题,CUSTOMERACQUISITION获取客户,SALES销售,MARKETING营销,CUSTOMERVALUE客户价值,SERVICE服务,SUPPORT支持,SERVICE服务,CLOSESALE销售结束,PROPOSE建议,PROSPECT前景,QUALIFY获取资格,CROSS/UPSELL进入销售,TARGET目标,SEGMENT客户群,CUSTOMERRETENTION客户保持力,TheContinuousCustomerLifecycle连续不断的客户生命周期,SurveyResults调查结果SECURITY安全Globalisation全球性Mergersandacquisitions全并和吞并Protectingmarketsharefromnewentrants保护市场份额，防止新人占领Obtainingsingleviewofcustomeracrossproducts获取客户对产品的个人观点Flexibilitytomoveinandoutofmarkets出入市场的灵活性,Theburningbusinessissues?棘手的业务问题?,Source:CIOConnect,SurveyResults调查结果Futureuncertaintyoffinancialoutlook对未来财务状况的不确定Brandstretchacrossretailandfinancialsectors品牌延展到零售和财务部分BillingissuesforTelcoCustomers电信部门用户的付款问题TheRoleofTheHelpDeskHelpDesk的角色Regulation规定,Theburningbusinessissues(cont)棘手的业务问题(续),Source:CIOConnect,WhatisHappeninginFinancialServices?财务服务领域发生了什么?,AverageCostPerTransactioninRetailBanking经营零售业务的银行每次交易的平均费用,NOBRANCH无分行,NOEMPLOYEES无雇员,NOINFRASTRUCTURE无基础设施,Source:TheKillerApplication,HarvardBusinessPublications,0,分行,电话,自动取款机,互联网,WhereareYou?你在哪一行？,Productivity:UnitCostIndex生产力:单位成本,Automotive汽车,Telecoms电信,Retailing零售,Insurance保险,BusinessForecasting业务预测,“ThedangersofStraightLineManagement”直线管理的危险,Sales销售,Time时间,LastYear去年,ThisYear今年,NextYear下一年,?,SoWhyDoWeNeedanE-BusinessStrategy?所以，为什么我们需要电子商务战略？,?,35MillionpeopleinEuropehaveInternetaccess(12%ofpopulation)三千五百万的欧洲人上互联网(占人口总数的12%)illionpeopleintheUSAhaveInternetaccess(50%ofpopulation)一亿两千五百万的美国人上互联网(占人口总数的50%)33MillionpeopleinJapanhaveInternetaccess(27%ofpopulation)三千三百万的日本人上互联网(占人口总数的27%)WorldInternetgrowthrate75,000perday.世界上互联网的增长速度是每天75,000用户,WhyE-Commerce?为什么要电子商务?,Source:CIOConnect,“UsingInternetTechnologiestoTransformBusinessProcesses”利用互联网技术改型业务流程,InternetUsersWorldwide世界范围内互联网用户,FutureProjections未来计划,Source:IDC,100,148,190,230,320,其它国家,日本/亚太,西欧,美国,UnitedStates:50%美国：50,Iceland:55%冰岛：55,Belgium比利时,Denmark丹麦,Finland芬兰,France法国,Germany德国,Greece希腊,Ireland冰岛,Italy意大利,Netherlands荷兰,Norway挪威,Spain西班牙,Sweden瑞典,Switzerland瑞士,UK英国,0%,10%,20%,30%,40%,Portugal葡萄牙,InternetAccessinEurope欧洲互联网使用,BreakdownbyCountry各国家,Source:EuropeanCommission信息源:欧委会,Population(millions)人口(百万),GDP(%ofworldtotal)GDP(%占世界总额),Trade(%ofworldtotal)贸易(%占世界总额),290,268,126,19.4,19.6,7.7,18.6,16.6,8.2,Europe,UnitedStates,Japan,EuropeinPerspective欧洲前景,PotentialWorldMarketForE-Commerce全球范围内电子商务的潜在市场,欧洲,美国,日本,AnyBusiness任何生意,?,TheThreeKeyQuestions三个主要问题,Whatisourgoal?我们的目标是什么？,Whoisourtarget?谁是我们的目标？,Howarewegoingtoconnect?我们将如何连接？,Doyouwantto你想：Makemoney挣钱Savemoney省钱Augmentexistingsaleschannels增加现有的销售渠道Replaceexistingsaleschannels替换现有的销售渠道Increasemarketshare增加市场份额Breakintonewmarketsegments打入新的市场RaiseAwareness/Educate提高意识/教育Enhancecustomerservice增强客户服务Advertise广告,E-business-whatisyourgoal?电子商务-你的目标是什么?,Theendconsumer最终客户Businesscustomers生意客户Businesspartners生意伙伴Investors投资者Potentialemployees潜在的雇员Thegeneralpublic一般大众,Whoisyourintendedaudience?你的目标是什么?,Advertise广告Bribe贿赂PiggyBackPartner伙伴,Howarewegoingtoconnect?我们如何连接?,WEBBASEDSERVICESARE:基于WEB的服务：Easy,cheaptobuild,fast.Nottechnicallydifficult.搭建简便、便宜、快捷技术上不难Canbedevelopedintotalisolation!可以完全独立开发Bypassnormalbusinessprocesses搭设旁路，避开正常的业务流程Notsubjecttotechnologydevelopmentandmaintenance不受技术开发和维护的制约DonotneedtocomplywithLawandRegulations不需要遵守法律和规定Thesolepropertyofthemarketingdepartment营销部门的专有财产Guaranteedtomakemoney保证赚钱Totallyavoidable!完全可以避免,TheMythsofE-Business电子商务的神话,Howsourceofvaluemaychange价值源可能如何变化,LineCharges线路费用,Subscription登记,Advertising广告,Networkrevenues网络收入,Opportunities：机会：WAPenabledrevenueWAP带来的收入VoicevBusinessGrowth语音对业务增长Mergers&Acquisitions合并和吞并,IssuesforTelcos电信部门的问题：Ageingcircuitry老化的线路Responsetocustomer客户应答Competitiveentrylevel具有竞争力的登录级别Billingtariffs价格表Regulation规则,Informationabouttransactions交易信息,E-commercerevenues电子商务收入,TransactionFees交易费用,Informationaboutconsumers客户信息,Applications应用,YoudontcontroltheInternetDowntimewillimpactmorethanemployeeproductivityYourcompetitorisonlyamouseclickawayThebackofficebecomesthefrontofficeTheWorldisheterogenousclients,serversandapplicationsMorepressureondevelopmentcyclethaneverbefore,TheE-CommerceEffect,RealitiesofE-Business,RulesoftheGame游戏规划,Cost成本,Time时间,Relevance适当,=Agility敏捷,TheNewChallengesFortheDatacentre对数据中心的新挑战,Margins边际贡献,MarketShare市场份额,CustomerSatisfaction顾客满意度,Server/SystemConsolidation服务器/系统合并,DataWarehouse数据储存库,E-Commerce电子商务,MissionCritical关键使命,Profit利润,Storage!储存!,TheFourPhasesofEBusinessDevelopment电子业务发展的四个阶段,Phase1阶段1Phase2阶段2Phase3阶段3,WeshoulddosomeECommerce我们应该做一些电子商务,WeknowEBusinessisimportantandwemuststart?我们知道电子业务很重要，我们必须开始？,WehavelotsofEBusinessactivitybutnopayoff!我们做了很多电子业务操作，但没有盈利！,Phase4阶段4,E-BUSINESSISTHEBUSINESS!电子业务是应做的业务!,TheNewSmartEnterprise新的精明企业,KNOWLEDGE,DECISION（决定）10%,DECISION2（决定2）100%,WHEREARETHEOPPORTUNITIES?机会在哪里？,Strategies策略Processes流程Infrastructure基础设施Skills能力,BusinesstoBusinessBtoB,TraditionalLegacy传统产业,PortalstoPersonalServices个人服务入口,BusinesstoCustomerBtoC,知,识,Whatisyourgoal?你的目标是什么？Whoisyouraudience?谁是你的听众？Solo,Partnerships-SectorInitiatives单独，合作业务群的主动性TheNew“KnowledgeEnvironment”新的知识环境KeyAttributesofE-Commerce电子商务的主要属性KeyRequirements主要需求,DesigninganE-CommerceStrategy设计电子商务战略,Source:CIOConnect,CustomersExpectationsfromEBusiness客户对电子商务的期期望,Uptodatewebsiteinformation最新的网页信息Comprehensivesearchfacilities全面的搜索功能Personalisedpricingcapability个人化的定价可能Instantproductavailabilityindication即时的产品供应信息显示Abilitytorequestmoreproduct/serviceinfo索取更多的产品/服务信息的能力HighstandardsofSecurity高标准的安全性Abilitytoorderandpayonline在线订购和付款的能力Fulldeliveryinfoaudit发货信息的全面核查UptodateAccountinformation最新的户头信息,Source:MBennettGIGA,Source:WentworthResearch,TheBoardsApproachtoInvestment董事会投资分析方法,INTUITIVE感性方面,INTELLECTUAL理性方面,Commu-nication沟通,Assurance保证,Evaluation评价,Reassurance放心,Benefits利益,Risk风险,Objective客观,Subjective主观,TheRoleoftheC.I.O.首席信息官的角色?,“CIOsInputtoBusinessStrategy”首席信息官对业务战略的贡献！,1.HighAvailability高可用性2.Gettingandretaininghighqualitystaff获取和保持高素质的员工3.Highlevelservicetoendcustomer为最终用户提供高水平的服务4.Aligningsystemseffortwithbusinessstrategy系统方面的努力要符合业务战略5.Regulation规定6.ContinuousCostReduction不断降低成本7.Keepingupwithtechnology与技术保持同步8.Keepingthejob!保住工作,TheC.I.OsDilemma首席信息官的进退两难,Source:CIOConnect,TraditionallyISdominatedtheITsupplychain传统的IS主宰IT供应链,Source:WentworthResearch,UpstreamLinks溯流链,Users用户,BusinessRequirementsIdentification确定业务需求,InformationArchitecturePlanning规划信息结构,SystemsDevelopment&Maintenance系统开发和维护,InfrastructureManagement&Operations基础设施管理和运行,IT-deliverylinkIT供应链,Customer顾客,Users用户群,IThastoreinventitselfIT需自身改造,ITvendorIT供货商,ITvendorIT供货商,ITvendorIT供货商,Broker经纪人,Broker经纪人,Architect建筑师,Partner合作伙伴,Source:WentworthResearch,TheFourKeyLayers四个主要层面,NewBusinessDirection新的业务方向,ManagementCommitment管理承诺,BusinessProcesses业务流程,PersonalBuyIn人员认同,NoChange无变化,Change变化,ManagingChange管理变化,TheFourPhasesofProjectManagement项目管理的四个阶段,Activity行动,Political政策,Analytical分析,0,50,100%,50,100%,0,GainingAcceptance获得接受,Scoping范围设定,BuildandDesign构建和设计,DeliveryAndImplementation发货和实施,Phase（阶段）1,Phase（阶段）2,Phase（阶段）3,Phase（阶段）4,Time时间,PickingTheRightPartner挑选最合适的伙伴,?,ProcessInnovation流程创新,UniqueProductMatch独特的产品匹配,SectorExpertise领域的专家,BrandLeadership品牌领先,BusinessPartnerships业务伙伴关系,Relation-ships关系,Howdoyourate?你如何估价？,Howdothecompetitionrate?竞争对手如何估价？,Wheredoyoumaximiseyoureffort?在哪方面投入最大努力？,KeyAttractionFactors主要吸引因素,Thefoundationsofsuccessfulbusinessrelationships成功业务关系的基础,RELATIONSHIPS关系,POSSIBILITIES可能性,OPPORTUNITIES机会,ACTIONS行动,RESULTS结果,1.HardwareSupplierWith:硬件供应商具备：StateoftheArtHardware&Software最新的硬件和软件ScaleableSolutions可扩展的解决方案TrackRecordinKnowHow/andAvailability技术方面的跟踪记录/和可用性2.SoftwareSolutionsBasedOn:软件解决方案基于：MissionCritical关键使命RapidDevelopmentTools快速开发工具TrustedPlatforms可信赖的平台3.PartnershipsWith:伙伴关系和：SupplyChainCustomersandManufacturers供应链上的客户和制造商TechnologyProviders技术拥有者PortalVendors人口的卖主,Source:TheInformationGroup2000,KeyRequirements主要需求,Techniques技术,NoSpeeds&Feeds,Profit利润,CustomerFinder客户探测器,Partners伙伴,SeasonalOffers季节性供应,AddingInnovation增加创新,The4TypesofCompanyStrategy公司战略的四种类型,Dynamic动态的,Products产品,Stable稳定的,Stable稳定的,Dynamic动态的,Processes流程,Customisationstrategy客户定位战略,Innovationstrategy创新战略,ABB,EDS,ANDERSEN,GM,MICROSOFT,VIRGIN,IBM,TOYOTA,BRITISHAIRWAYS,VIGNETTE,Productionstrategy生产战略,Improvementstrategy改进战略,AMAZON,SourceIBMJournal,Eachstrategyhasdistinctiveinformationneeds每个战略都有不同的信息需求,Dynamic动态的,Products产品,Stable稳定的,Stable稳定的,Dynamic动态的,Processes流程,Whatsneede