BEC商务英语高级写作 建议Proposalppt课件

BECHIGHERProposalWriting,Whatisaproposal?,apersuasiveoffertosolveproblems,provideservice,orsellproductssolicitedproposal(RequestforProposal,i.e.RFP)vs.unsolicited(voluntary)proposalLetter;memo;document,Structure,1.Introduction2.Background3.Proposal/Recommendations4.Conclusion,Structure,1.IntroductionInthispart,youshouldstatebrieflyandclearlythepurposeofthisproposal.e.g.ThisproposalsetsouttodescribeandanalyzethepossibleuseoftechnologyintheMarketingDepartment.Thepurposeofthisproposalistoanalyzethetravelandentertainmentbudget,andsuggestwaystotightenmanagementscontrolovertravelandentertainmentexpenses.,2.BackgroundInthispart,youshouldstateclearlyanddirectlywhatproblemexists.e.g.Inthepastseveralmonths,anumberoforganizationalproblemshadsurfaced.BytheendofJuly2003,510setsofimportedSunflowerelevatorshadbeensoldinChina.,3.Proposal/RecommendationsInthispart,youshouldsuggestapracticalsolutionindetailandtellthebenefititcanbring.e.g.1)Proposal：Tohelpourcompanytogetthroughthecurrentenergycrisisandtoreducethecostofelectricity,thefollowingconservationmeasuresareeffective:1)2)3)2)Benefit：Thereisnodenyingthattheseimprovementswillbringvastprofitstothecompany.Ouremployeeswillbeabletoworkfaster,moreeffectivelyandmakegreateruseoftechnologicalinnovations.Moreover,ourcompanywillbemorelikelytoeasilyovercomefiercecompetitioninthemarket.,4.ConclusionInthispart,youshouldreconfirmthattheproposalwillsolvetheproblemandrestatethebenefititwillbring.e.g.Tosumup,itseemsobviousthattheintroductionofnewtechnologyintotheMarketingDepartmentwillenablethecompanytogainhugeprofits.Ourpositioninthemarketwillbestrengthened.Iamconfidentthatthesemeasureswillreduceourcostofelectricitysignificantly.Iwillappreciateyoureffortstoacceptthem.,UsefulExpressions,IntroductionTheproposalaims/setsouttoTheaim/purposeofthisproposalistorecommendThepurpose/objective/aimofthisproposalistotodealwithproblemsoftoexploreproblems/somenegativeaspects(influence)of.tofocusontheissuetoinvestigate/tolookat/topresentinformationontorecommend/tostudy,Thisproposalrecommendsasolutionandprovidesbudgetandtimeschedulefigures.Myproposalintendstomakeourcompanymoreeffectiveandmoreauthoritativeatachievingitsgoalsthroughimprovingtheperformanceofbothworkersandmanagers.,Background引言IthasbeennotedthatourcompanyhasexperiencedasuddenincreaseincustomerordersItisevident/clearthat回顾Surveyswereconductedamong,andwefindQuestionnairesweredistributedto,andresultsshowthat,存在问题Thereisanotherproblemwhichhastobesolved.Inthepastseveralmonths,anumberoforganizationalproblemshadsurfaced.Themajorproblemswhichexistinourcompanycanbesummarizedasfollows:.Anumberofemployeesclearlysufferfromdemotivationasaresultofdissatisfactioninoneormoreareasoftheirwork.Thekeyfindingsareoutlinedbelow:.,调查结果Theinvestigationhasrevealedthat调查表明OurfindingssuggestthatitmightbeadvisabletoAsisevidencedbythestatementsofallouremployees,abrand-newpaymentsystemshouldbelaunched.Itisnotedthat85%ofrespondentsareoftheopinionthatthereisanurgentneedtoimprovethequalityofthecompanysproducts.Wearecurrentlydedicatedtotheresearchanddevelopmentofnewmedicinesforawidevarietyofconditionsanddiseases.Duringthisprocess,welearn,计划Theproject,whichisbeingundertakenbyistobecompletedbyIf,Iamconfidentthatwecan,RecommendationsItisproposed/suggested/recommendedthatWestronglyproposethatItisessentialto/thatItwouldbeadvisabletoWestronglyrecommendthatthecompanyThefollowingrecommendationsareoffered:WealsosuggestthatbeIfthisisnotpossible,werecommendthatOnepossiblesolutiontotheproblemofistosearchfor,Ifweweretodothis,wemightreducethethreatoflossofgoodmanagerial-levelstaff.PleasetakeafreshlookatthematterofAconsiderationofmyproposalonmarketstrategywouldbehighlyappreciated.Iamsincereandeagertosuggestthatfireextinguishersbeinstalledinournewbranchfactories.Itisessentialtoenergizeeveryemployeetomakethemostoftheirtalents,andtrainingisthevitalstep.Pleaseconsiderthefollowingaspectswhendeciding:,ConclusionItisclearthatItseemsobviousthatThefollowingconclusionsarebasedontheresultsoftheinvestigation:Tosumup,itseemsobviousTheabovementionedpointsaremyrecommendations.IllsumupbysayingIampositivethatInviewoftheabove,wefindWellconcludebysaying,WritingSteps,1.Beforewriting首先应认真读题，弄清题目的具体要求，明确写作目的和写作者的身份。thepurpose(e.g.topersuade,toexplain,toapologize,ortonotify?)thereader(whatdoesheorshewanttoknow?)Whatdoyouwantthereadertodo?,2.Outline信息分类时间顺序最不重要到最重要最重要到最不重要空间顺序简单到复杂,比较和对比用熟悉的观点去联系不熟悉的信息把自己的产品同竞争对手的产品进行比较或对比用什么顺序来陈述优势和劣势因果关系问题和解决作决定前需要什么事实、推导和结论？用什么样的数据或例子能找到解决问题的方法？,2.Outline1)确定文章中心内容(题目中已有明确提示)2)写出每段的中心词或起始句3)斟酌全文的开篇和结尾的用词和句式,以使开头部分重点突出,吸引人;结尾部分具有说服力。,3.WhileWriting,段落每个段落只讨论一个主题有主题句反映主题其余支撑句子均支持或描写主题句用过渡词连接格式;语气,3.句子平行结构很有力e.g.Thebankofferssavings,checking,lending,andtrustservices.合并句子合并前：Theprocessconsistsofdecidingwhatlevelsofimportanceeachofthemhave.Thenyouorganizeyourtasksaroundachievingthem.合并后：Theprocessconsistsofdecidingthelevelsofimportanceofeachandorganizingthetasks.,长短句搭配，简单句和复合句并用平均句长15-18词，一句中标点不超过4个改写前：Regardlessoftheirseniority,allemployeeswhohopetobepromotedwillcontinuetheireducationeitherbyenrollinginthespecialcoursetobeofferedbytheABCCompany,scheduledtobegivenonthenexteightSaturdaysbeginningonJanuary24,orbytakingapprovedcorrespondencecourseselectedfromalistavailableintheStaffDevelopmentOffice.,改写后：Regardlessoftheirseniority,allemployeeswhohopetobepromotedwillcontinuetheireducationinoneortwodays.First,theymayenrollinthespecialcoursetobeofferedbytheABCCompany,scheduledtobegivenonthenexteightSaturdaysbeginningonJanuary24.Second,theymaytakeapprovedcorrespondencecourseselectedfromalistavailableintheStaffDevelopmentOffice.,句首句尾内容应得到突出修改前：Inthenearfuture,saleswillbehiringtwonewaccountmanagersasweworkonimprovingourcustomerservice.修改后：Twonewaccountmanagers,whowillbehiredbysalesinthenearfuture,willhelpusimprovecustomerservice.,4.检查(Review)1)是否包含所有要点2)主次关系和逻辑关系是否合理3)语法、拼写等是否正确,ModelPractice1,Yourcompanyhasdecidedtoconductaninvestigationintothepossibilityofincreasingthenumberofwaysinwhichtechnologyisusedthroughouttheorganization.YouhavebeenaskedtowriteaproposalconcerningtheuseoftechnologyinyourdepartmentfortheManagingDirector.Writeyourproposal,includingthefollowing:,abriefoutlineofthecurrentusesoftechnologyinyourdepartmentadescriptionofwhattechnologicalimprovementscouldbemadeanexplanationofthebenefitsthesechangesmightbringrecommendationsforthekindoftrainingthatwouldbenecessary.Write200-250wordsontheseparateanswerpaperprovided.,PurposeAsrequested,thepurposeofthisproposalistodescribeandanalyzethepossibleuseoftechnologyintheMarketingDepartment.CurrentuseoftechnologyUptonowthemembersofourdepartmenthavetakenadvantageoftechnologicalequipment,puters,inordertolaunchourproductsmostsuccessfully.NotonlyhavewearrangedpromotionalandadvertisingcampaignsbutwehavealsoconductedmarketresearchviatheInternetsoastomeetourconsumersgrowingdemands.,TechnologicalImprovementsInourworkwehaveusedcomputersoftwareandhardwarewhichhasalreadybecomeobsoleteandurgentlyneedsmodernization.Therefore,thepurchaseofup-to-dateprogramsandequipmentisofprime.BenefitsThereisnodenyingthattheseimprovementswillbringvastprofitstothecompany.Ourteamwillbeabletoworkfaster,moreeffectivelyandmakegreateruseoftechnologicalinnovations.Moreover,ourcompanywillbemorelikelytoeasilyovercomefiercecompetitioninthemarket.,TrainingItseemsobviousthatourstaffdonotpossesstheknowledgeofhowtousenewsoftware.Thus,trainingontheuseofmodernprogramswouldberecommendedasnecessary.ConclusionTosumup,theintroductionofnewtechnologyintotheMarketingDepartmentwillenablethecompanytogainhugeprofits.Ourpositioninthemarketwillbestrengthened.,ModelPractice2,Youarethechairmanofthestaffunioninyourcompany.Toinspireandrewardalltheemployeesforthecontributionstheyhavemade,youconsiderofferingyourproposalofagymroomforthewelfareofalltheemployees.WriteaproposaltotheGeneralManager:,showingyourappreciationtotheemployeesperformanceexplainingthenecessityofhavingagymroomsuggestingthestrengthsandbenefitsofhavingagymroom.Write200-250wordsontheseparateanswerpaperprovided.,Introduction:Thepurposeoftheproposalistoappealtothecompanytoprovidethestaffagymroom.Withstrong,dedicatedteamsandtalentedstaff,ourcompanysprofitshaveremarkablyincreasedinrecentyears.SofirstofallIwouldliketoshowmyheartyappreciationtowhattheyhaveachievedandIsupposetheirmarvelousperformanceandfaithfuldevotiontoworkshouldbelaudedandrewardedaccordingly.,Background:Asyouknow,ourcompanymainlyemployssedentaryworkers:analysts,programmers,managers,operators,andtechnicians.Long-timeworkandcrowdedschedulestakeupmostoftheirtimeandthuspreventouremployeesfromdoingenoughexercises.Exercisesmakehealthybody,andhealthybodyguaranteeswonderfulperformanceintheirwork.Onthecontrary,poorhealthwillbeadistractionandhaveouremployeesfrequentlybeabsentfromtheirpositions.Inaddition,currenthealthinsurancepoliciesfocusoncuringillnessesratherthanpreventingthem.Hence,itisquiteadvisableandnecessaryforourcompanytoprovideourstaffagymroom.,Benefits:Anenergeticandvigorousemployeeislikelytotaphispotentialintofullplay,andconcentrateonhisworkwhole-heartedly.Exercisesproducehealthieremployees,andhealthyemployeesaremoreproductive.Conclusion:Tosumup,itseemsobviousthatagymroomcanprovideafacilitycontributingtothephysicalfitnessofallouremployees,andemployeesfitnessisanessentialtogainingprofits.,ModelPractice3,Thecompanyyouworkforisgrowingrapidly,sointhiscaseyouhaverecruitedseveralsalesrepresentatives,andallofthemarequiteexperiencedandresponsible.However,arecentsurveyshowssomeofthemarestillnotfamiliarwiththeirnewworkingenvironmentandarenotusedtothenewsystem.Inordertohelpthemadapttothenewenvironmenttimely.Youscheduleaproposalforatrainingsession.,WriteaproposaltotheSalesManager:,pointingoutthepresentproblemswiththenewlyrecruitedsalesrepresentativessuggestingatrainingsessionwhattheyaregoingtobetaughtinthetrainingsessionthebenefitsbroughtbythetrainingsessionWrite200-250wordsontheseparateanswerpaperprovided.,ProposalforaTrainingSessionIntroduction:Theaimofthisproposalistorecommendatrainingsessioncalled“ToBeFamiliarwithYourPost”forthesalesrepresentativesoftheSalesDepartment.Background:Wehaverecruitedseveralsalesrepresentativesrecently.Inspiteoftheirforme