新编剑桥商务初级 MODULE3ppt课件

3.1,MODULE3BUSSINESSTOPIC,Companybiography,READING,1Workinpairs.Doyoulikefastfood?Whenwasthelasttimeyouwenttoafastfoodrestaurant?Whatdoyoulikeaboutfastfoodrestaurant?Whatdoyoudislike?2Readthetextabouthowonemantransformedasmallrestaurantintoaglobalbusiness.Findthefollowinginformation.1theplaceoftheoriginalMcDonaldsrestaurant2whatwasontheoriginalMcDonaldsmenu3thenamesoftheownersoftheoriginalMcDonalds4whodevelopedtheMcDonaldsfranchise5howmanyMcDonaldsrestaurantstherearetoday,SanBernardino,California,hamburgers,Frenchfries,softdrinksandmilkshakes,RichardandMaurice(Mac)McDonald,RayKroc,over31,000,3.1,MODULE3BUSSINESSTOPIC,Characteristicsoffastfood,READING,Fast快Fresh新鲜Fried油炸Fantasy浪漫感Fordism福特主义Franchising特许经营权,MODULE3.1BUSSINESSTOPIC,THEMANBEHIND,McDonalds,IN1954,TWOBROTHERSranasmall,butbusy,restaurantinSanBernardino,California.Therestaurantfeaturedalimitedmenuthatincluded:hamburgers,Frenchfries,softdrinksandmilkshakes.Themilkshakeswereverypopularandtherestauranthadpurchasedtenspecial“Multimixer”milkshakemakers.Eachonecouldmixfivemilkshakesatatime.AsalesmannamedRayKrocwastheexclusivedistributorofthe“Multimixer”milkshakemachinesatthattime.Raydecidedtovisittherestaurant;hewantedtofindoutwhytheyhadsomanymachines.RaytalkedtoRichardandMaurice(Mac)McDonald,theownersoftherestaurant.Hesawhowtheypreparedthefoodusingequipmentthattheyhadinvented.Theserviceintherestaurantwasfastandthepriceswereinexpensive.,MODULE3.1BUSSINESSTOPIC,Rayrealizedthatthiswasafantasticopportunity.Hewantedtoopenmorerestaurantandsowellmoremultimixers.InApril1955,RayopenedhisfirstfranchisedMacDonaldsrestaurantinDesPlaines,Illinois.Firstdaysaleswere366.12.Raycontinuedtofranchisenewrestaurantsandtoexpand.In1961,heboughtthebusinessfromtheMacDonaldbrothersfor2.7million.Today,McDonaldsCorporationhasover31,000restaurantsinover100countries.ThereisevenoneinKuwaitCity,whichopenedin1994.Onitsfirstday,therewere15,000peoplelininguptoeatattherestaurant.,MODULE3.1BUSSINESSTOPIC,3Readthetextcarefully.Choosethebestending(A,BorC)foreachsentence(1-4).1In1954,RichardandMauriceAranahamburgerrestaurant.Bdidntlikemilkshakes.Cpreparedthefoodbyhand.2RayKrocAownedarestaurantinCalifornia.Binventedamilkshakesmaker.Csoldmachinesformakingmilkshakes.3RayopenedAhisfirstrestaurantinCalifornia.BhisfirstrestaurantinIllinois.Chisfirstrestaurantin1961.4WhenarestaurantopenedinKuwaitCity,itwasAnotverybusyonthefirstday.Bquitebusyonthefirstday.Cextremelybusyonthefirstday.,A,C,B,C,美国快餐业成功的8个F,美国的快餐业举世闻名，且日益兴旺发达，分析其成功的秘诀在于以下8个“F”：快（Fast）：星罗棋布地设立在美国高速公路两旁的快餐店，首创于20世纪20年代，目的是为那些匆匆赶路，不愿在路上浪费时间的过客们设立的。为节省时间，柜台上设有多台计算机，以便减少付款时间。饱（Filling）：快餐要给人以“价廉物美”之感。这就是说，一方面使人感到东西不少，另一方面又使人感到便宜。为此，可以在炸鸡上多洒些面包屑；或把面包卷做得厚些。此外，炸马铃薯片和生菜沙拉也很容易使人饱。新鲜（Fresh）：美国人很重视食品的新鲜豆子要碧绿，番茄要绯红，菠萝要金黄，草莓要鲜红，鱼肉要洁白；油炸的食品必须酥脆；生菜要鲜嫩，温度也须讲究。为了卫生起见，食品须很热，或者很冷，不冷不热的容易使顾客怀疑不新鲜。优良的冷冻和通风设备是不可缺少的。油炸（Fried）：美国人喜欢吃酥脆的油炸食品，但都不愿在家里做，所以他们愿意到快餐店去饱餐一顿。同时，油炸的食品做起来快，也易于携带，还可以一边开车，一边用手拿着吃。,MODULE3.1BUSSINESSTOPIC,美国快餐业成功的8个F,家庭式：快餐店的食品必须符合美国家庭的要求：对孩子来说，食品不能做得太腻，而对家长来说，又不能太贵；洗手间必须清洁卫生；餐厅要明亮通风，餐桌要干净。食品一般由妇女烹饪为宜，因为这可以给人宛如家庭主妇烹饪的感觉。快餐店一般不供应酒类，也不另设酒吧间。浪漫感（Fantasy）：家庭式快餐店一方面要使人感到是家外之家，一方面又要使人感到在那里用餐是一种享受，甚至是一种冒险，一种刺激。福特主义（Fordism）：所谓福特主义，包括精密分工，降低生产成本，节省生产时间，以及采用自动化设备代替手工操作。快餐业的老板在快餐制作方面，遵循美国汽车大王亨利福特流水作业的方法，大量使用年轻的非熟练工人，他们的活儿不固定，可以随时调换，从而使生产既快又省。特许经营权（Franchising）：通过出让特许经营权，那些快餐公司得以在全国推销他们的产品，统一规格，并迅速发展。,MODULE3.1BUSSINESSTOPIC,Reading:TheManbehindMcDonalds麦当劳餐馆的幕后人,TextStructureAnalysis,MODULE3.1BUSSINESSTOPIC,MODULE3.1BUSSINESSTOPIC,GRAMMAR,Thepastsimple,Intheaffirmativeform,regularverbsandwithed:talked,play-played,stop-stopped,study-studied,travel-travelled,prefer-preferred.Forirregularverbs,suchasspeak-spoke,tell-told,youhavetolearntheforms.,4Lookatthereadingtext.Underlinealltheverbsinthepastsimple.Decidewhichareregularandwhichareirregular.Writetheinfinitiveandthepastsimpleformsinatableinyournotebook.Comparewithyourpartner.,Regularverbs,Irregularverbs,infinitive,pastsimple,pastsimple,infinitive,feature,pastsimple,pastsimple,featured,run,ran,bewas/werehavehadcancouldseesawbuybought,Include-includeddecide-decidedwant-wantedtalk-talkedprepare-preparedrealize-releasedopen-openedcontinue-continued,MODULE3.1BUSSINESSTOPIC,Thepastsimpleisused:totalkaboutactionsthathappenedinthepast.Thetimeisspecified,orunderstoodfromthecontext.Raytalkedtotheowners.totalkaboutpaststates.In1954,twobrothersranasmallrestaurant.,MODULE3.1BUSSINESSTOPIC,5Workinpairs.HowmuchdoyourememberaboutMcDonalds?Askeachotherthesequestions.Thenlookatthetextagaintocheckyouranswers.1WherewastheoriginalrestaurantownedbytheMcDonaldbrothers?2Whatdiditsell?3Wasitexpensive?4WhendidRayKrocopenthefirstMcDonaldfranchise?5Howmuchmoneydidtheytakeonthefirstday?6HowmuchdidRayKrocpaythebrothersforthebusiness?7WhendidtheKuwaitCityrestaurantopen?8WastheKuwaitCityrestaurantasuccess?,InSanBernardino,California,Hamburgers,Frenchfries,softdrinks,andmilkshakes.,No.Itwasverycheap.,In1994,$366.12,$2.7million,In1994,Yes,MODULE3.1BUSSINESSTOPIC,GRAMMAR,Companyprofiles,1Workinpairs.Writethreethingsyouknowabouteachofthesecompanies.,easyJet,THEBODYSHOP,Theyofferlow-costflights.Theticketsareverycheap.Theydontgiveyoufreedrinksonboard.Youhavetopayforthedrinks.,Youcanbuyaholidayonlineandgetverygoodprices.Theirwebsiteisuser-friendly.Youhavetopayforthedrinks.,Theysellpersonalcareproducts(eg,soaps,shampoo,make-up).Theirproductsaremadefromnaturalproductsandarenottestedonanimals.TheystartedintheUK.Theyhaveshopsallovertheworld.,MODULE3.1BUSSINESSTOPIC,2Completethetextwiththecorrectformoftheverbs.Whichcompanyinexercisedoesthistextdescribe?AnitaRoddickandherhusbandGordongottheideafortheirbusinessin1970,whenthey(1)_(visit)anaturalcosmeticsstoreinSanFrancisco.BackinEngland,they(3)_(begin)producingtheirownnaturally-inspiredcosmeticsandthey(4)_(open)theirfirstshopin1976.Theproductsandtheshopsphilosophy(4)_(be)revolutionaryforthetime.TheRoddicks(5)_(buy)therawmaterialsdirectfromtheproducers,andthey(6)_(pay)theirCommunityTradesuppliersafairwage.Today,TheBodyShopcontinuestobringethicaltradetothehighstreetinmorethan55countries.,visited,began,opened,were,bought,paid,MODULE3.1BUSSINESSTOPIC,READING,Vocabulary:化妆品；护肤品,cosmetickzmetkkzmtkmakeuptoiletryperfumefragranceskincare(product)creamlotionfacialcleanserWorldwide,thecosmetics,fragrance,andtoiletryindustryisa170-billion-dollarbusiness.全球化妆品、香水和化妆用具行业是一个价值1700亿美元的产业。ButaspokesmanfortheCosmetics,ToiletryandPerfumeryAssociationsaidthestudyinsheepdidnotprovethesameeffectswouldbeseeninhumans.但美容化妆品同业协会的发言人表示，在羊身上的研究并不证明会在人类身上出现同样的结果。,3.1,MODULE3BUSSINESSTOPIC,Characteristicsoffastfood,READING,Fast快Fresh新鲜Fried油炸Fantasy浪漫感Fordism福特主义Franchising特许经营权,MODULE3.1BUSSINESSTOPIC,3Completethetextwiththecorrectformoftheverbsinthebox.Whichcompanyinexercise1dosethistextdescribe?bebecomebeginnot/havenot/ownsellnot/selltakeStellios(1)_thefirsttwoaircraftheoperated.He(2)_ticketsthroughTravelAgenciesandhe(3)_anycompanyemployees.Everythingwascontractedfromothercompanies.Itwas1995,andit(4)_thebeginningofarevolutioninairtravel.Justthreeyearslater,thecompany(5)_thefirstonlineairticket,it(6)_servicesoutsidetheUKandit(7)_deliveryofitsownfleetofplanes.Whenitmergedwithanotherlow-costairline,Go,in2002,it(8)_Europesbiggestbudgetairline.,didntown,didntsell,didnthave,sold,was,began,took,became,MODULE3.1BUSSINESSTOPIC,4Workinpairs.U.Doyouknowtheanswerstoanyofthesequestions?1BrentHobermanandMarthaLaneFox/thecompany(start)Where_2thewebsite(sell)What_3thecompany(expandinto)Whichcountries_4they/aftersixyears(have)Howmanyemployees_5thecompany(gopublic)When_6Martha/thecompany(leave)When_,didBrentHobermanandMarthaLaneFoxstartthecompany?,didthewebsitesell?,didthecompanyexpandinto?,didtheyhaveaftersixyears?,didthecompanygopublic?,didMarthaleavethecompany?,MODULE3.1BUSSINESSTOPIC,53.1Listenandwritetheanswerstothequestionsinexercise4.1_2_3_4_5_6_,InBrentslivingroom.Lateflightsandlatehotelbookings.France,GermanyandSweden.1,400.In2000.In2003.,MODULE3.1BUSSINESSTOPIC,SPEAKING,Decidewhetherthesetypesofbusinessorganizationsusuallyhaveoneowner(O)ormorethanoneowner(M).1afreelancer_5alimitedcompany(Ltd)_2anon-profitorganization_6apartnership_3apubliclimitedcompany(plc)_7self-employ_4asoletrader_,Presentingyourcompany,O,M,M,M,O,O,M,MODULE3.1BUSSINESSTOPIC,7Dmillionaireoracelebrityentrepreneur?Workinpairstodesignyourowncompany,choosingoneofthetypesofbusinessorganizationinexercise6.Completethefirstcolumnofthetablewithyourcompanybiography.YourcompanybiographyYourpartnerscompanybiographyCompanynameTypeofcompanyProduct/ServiceofferedGotideaforbusinessin(when)Firstbusinessactivity(when/where)Expanded(whereto/when)NotablesuccessesKeydates/achievementsCurrentoperationsNumberofemployeesCurrentvalueofcompanyCurrentpersonalworth,MODULE3.1BUSSINESSTOPIC,8Practisegivingaspokenpresentationaboutyourcompany,usingthenotesyoumadeinexercise7.9Nowpresentyourcompanytoanewpartner.Whileyoulistentothepresentation,completethesecondcolumnofthetableabovewithasmuchinformationasyoucanaboutthiscompany.Askfollow-uporclarificationquestionsasnecessary.10Useyournotestowriteashortparagraph(100-150words)aboutyourcompany.Youwillnotneedtousealloftheinformation.Choosethemostrelevant,interestingorunusualfacts.Beforeyoustart,readtheparagraphsaboutTheBodyShopandeasyJetagain.Followasimilarorganizationinyourparagraph.11Workwithyourpartnerfromexercise7again.Exchangeyourparagraphsandcomparethem.Didyouchoosethesameinformationtowriteabout?,MODULE3.2BUSSINESSSKILLS,VOCABULARY,3.2,Companyperformance,Whatcompaniesdo,Writethenamesofasmanycompaniesyoucanthingofintwominutes.Whichofthewordscanbeusedtodescribetheactivitiesofthecompaniesyouwrotejustnow.,designselldistributeprovidemanagepublishmarketexportimportproducesupplyorganizemanufacture,Armanidesignsandsellsfashionableclothes.P&Gproduceandsellsshampoosandbodylotions.,MODULE3.2BUSSINESSSKILLS,Lookatthepressreleases.Whateventiseachcompanyannouncing?Choosefromthefollowing.Fillinthefactfileusinginformationfromthetexts.,AanewCEOBrecordprofilesCanewproductDanewcontactEnewshops,MODULE3.2BUSSINESSSKILLS,Fillinthefactfileusinginformationfromthetexts.,MODULE3.2BUSSINESSSKILLS,announcesanewlineinvegetarianandorganicmenus,toaddtoitsextensivehigh-qualityproductrange.AthensDailyMenuprovidescateringservicesformajorbusinesses,hospitals,schoolsandcolleges,usingonlyqualityingredientstopreparetastyandnutritiousmenus.Thecompanysuppliesmealsforover15,000peopleeverylunchtime!Withanefficient,high-qualitycateringserviceAthensDailyMenucanhelpanyorganisationtoimproveitsimage,andmakefinancialsavings.Theyalsoprovidecateringforspecialoccasions,frombanquetsforupto1,000romanticdinnersfortwo.,ATHENSDAILYMENU,MODULE3.2BUSSINESSSKILLS,announce宣布apieceofnews/adecision/planvegetariann.素食者，素食的vedternorganicadj.使用有机肥料的cateringservices餐饮服务ingredientn.配料，成分ngridntnutritiousadj.有营养的njtrsimproveonesimage改善形象banquetn.宴会v.设宴款待bkwt,ATHENSDAILYMENU,MODULE3.2BUSSINESSSKILLS,SISSOispleasedtoannouncethesigningofamajornewdealwithaJapanesecarmanufacturer.ThedealguaranteesthefutureofbothSISSOplantsandisasymbolofSISSOsgrowthphilosophy.SISSOmanufacturesinnovative,high-qualityseatsandinteriorsforcars,sportutilityvehiclesandvans.SISSOdesignsitscomponentsincloseconjunctionwiththeclient,guaranteeingsatisfaction.WithclientsinbothEuropeandtheUSA,SISSOexportsuptohalfofitsproduction.,SISSOplc,MODULE3.2BUSSINESSSKILLS,manufacturern.制造业者，厂商guaranteevt.&n.保证，担保，担保人symboln.象征，符号，记号innovativeadj.创新的，革新的sportutilityvehicle运动型多用途车实用，功用；多种用途的componentn.成分,ATHENSDAILYMENU,MODULE3.2BUSSINESSSKILLS,WRITING,3.2,Companyperformance,Pressrelease,Usetheinformationbelowtowriteasimilarpressreleaseforanothercompany.Exchangewithyourpartnerandmakeonesuggestionforhimorher.,Companyname-SoapHeavenProducts/service-soaps,shampoosandskincaregoodsCustomers-teenagers-malesambitiousexpansionplansintonewEUmarkets,MODULE3.2BUSSINESSSKILLS,WRITING,Pressrelease,Usetheinformationbelowtowriteasimilarpressreleaseforanothercompany.Exchangewithyourpartnerandmakeonesuggestionforhimorher.,SoapHeavenispleasedtoannouncethatanewCEOisjoiningthecompanynextyear.HernameisTanyaRadcliffeandshehasambitiousplansforexpansionintonewEUmarkets,especiallyNorthernandEasternEurope.ThecompanyisbasedinPortugalandproducesnaturalsoaps,shampoosandskin-careproductsthatareverypopularwithteenagers,bothmaleandfemale.,MODULE3.2BUSSINESSSKILLS,WRITING,Pressrelease,Usetheinformationbelowtowriteasimilarpressreleaseforanothercompany.Exchangewithyourpartnerandmakeonesuggestionforhimorher.,SoapHeavenisacosmeticcompany.Thecompanyproductsvarietyofcosmetics,suchassoaps,shampoosandskin-caregoods.Soapheavensserviceareverywidespreadandhavehigh-qualityandmanybenefitstoskin,whichc