旅游地理学(2).ppt

2020/5/12,SchoolofManagement,1,第二讲旅游资源及其评价,旅游地理学,2020/5/12,SchoolofManagement,2,主要内容,旅游资源的概念与分类旅游资源评价的方法与技术旅游地综合评价,2020/5/12,SchoolofManagement,3,旅游资源的概念与分类,旅游资源的定义和内涵定义,对旅游者具有吸引力的自然存在和历史文化遗产，以及直接用于旅游目的的人工创造物。（保继刚，杨东升）,凡能激发旅游者旅游动机，能为旅游业所利用，并由此产生经济价值和社会效益的因素和条件。（张凌云）,自然界和人类社会凡能对旅游者产生吸引力，可以为旅游业开发利用，并可产生经济效益、社会效益和环境效益的各种事物和因素。（旅游资源分类、调查与评价(GB/T189722003)）,2020/5/12,SchoolofManagement,4,内涵对旅游者具有吸引力，能激发旅游动机可以是物质的，也可以是非物质的能用以发展旅游业,2020/5/12,SchoolofManagement,5,旅游资源的特性广泛性不可移动性地域性动态性,2020/5/12,SchoolofManagement,6,旅游资源的分类按旅游资源的形成过程和基本属性自然旅游资源人文旅游资源,2020/5/12,SchoolofManagement,7,2020/5/12,SchoolofManagement,8,2020/5/12,SchoolofManagement,9,按旅游资源的影响力大小世界级旅游资源国家级旅游资源省级旅游资源市县级旅游资源,2020/5/12,SchoolofManagement,10,按旅游资源的存在形式物质型的旅游资源非物质型的旅游资源,2020/5/12,SchoolofManagement,11,按适宜旅游活动的性质分类（科波克，1974）供陆上活动的旅游资源以水体为基础的旅游资源供欣赏风景的旅游资源,2020/5/12,SchoolofManagement,12,旅游资源评价的方法与技术,常见的旅游资源评价类型一般体验性评价自然风景美感质量评价单体评价技术性评价（适宜性评价）,2020/5/12,SchoolofManagement,13,一般体验性评价中国十大名胜（中国旅游报，1985）中国最美的乡村（新浪，2009）中国最美的地方（国家地理杂志，2005）,2020/5/12,SchoolofManagement,14,自然风景美感质量评价专家学派美国林务局的风景管理系统美国土地管理局的风景资源管理系统美国土壤保护局的景观资源管理系统美国联邦公路局的视觉影响评估系统苏格兰乡村委员会的风景评估系统,2020/5/12,SchoolofManagement,15,2020/5/12,SchoolofManagement,16,2020/5/12,SchoolofManagement,17,2020/5/12,SchoolofManagement,18,2020/5/12,SchoolofManagement,19,2020/5/12,SchoolofManagement,20,2020/5/12,SchoolofManagement,21,2020/5/12,SchoolofManagement,22,A级评价总分19分以上B级评价总分1218分C级评价总分011分,2020/5/12,SchoolofManagement,23,心理物理学派,人类具有普遍一致的风景审美观，可以将这种普遍的、平均的审美观作为风景质量的衡量标准；人们对于自然风景质量的评价是可以通过风景的自然要素来定量表达的；,2020/5/12,SchoolofManagement,24,2020/5/12,SchoolofManagement,25,旅游资源单体评价概念方法,2020/5/12,SchoolofManagement,26,2020/5/12,SchoolofManagement,27,2020/5/12,SchoolofManagement,28,2020/5/12,SchoolofManagement,29,2020/5/12,SchoolofManagement,30,旅游资源的技术性评价（适宜性评价）气候适宜性评价（Terjung的舒适指数和风效指数）舒适指数（温度和湿度的组合）,2020/5/12,SchoolofManagement,31,2020/5/12,SchoolofManagement,32,2020/5/12,SchoolofManagement,33,风效指数（温度和风速的组合）,2020/5/12,SchoolofManagement,34,2020/5/12,SchoolofManagement,35,2020/5/12,SchoolofManagement,36,2020/5/12,SchoolofManagement,37,地形适宜性评价资源要素组合评价,2020/5/12,SchoolofManagement,38,2020/5/12,SchoolofManagement,39,2020/5/12,SchoolofManagement,40,旅游地综合评价,什么是旅游地旅游地评价的方法与步骤方法（菲什拜因罗森伯格模型）,旅游地：地球表面由旅游资源、旅游设施及其他相关的条件有机结合而形成的一个地域综合体，通常是旅游者停留和活动的目的地，又称旅游目的地（touristdestination）。,2020/5/12,SchoolofManagement,41,步骤确定评价指标体系确定指标权重评价指标赋值综合求和,2020/5/12,SchoolofManagement,42,2020/5/12,SchoolofManagement,43,2020/5/12,SchoolofManagement,44,2020/5/12,SchoolofManagement,45,2020/5/12,Schoo