有关奥斯卡奖的介绍英文版.ppt

“ANDTHEOSCARGOESTO”,DeconstructingtheAcademyAwards,WhatisanOscar?,OscarsaregivenbytheAmericanAcademyofMotionPictureArtsandSciences(AMPA)AMPAmembersvoteforOscarwinners,youmustbechosenbyothermembersthemajorityarewhite,agingmenwholiveinL.A.,HowcanIbecomeanAMPAmember?,TheOscarsasaMediaEvent,33%ofallCanadianswatchallorpartoftheOscars(48%adultwomen,40%adultmen,12%children),TheOscarsasaCommodity,AnOscarisjustatinandcopper,gold-platedstatuetteofanakedmanholdingaswordandstandingonareeloffilmAnOscaronlycosts$200tomake,Sowhatsthebigdeal?Whosmakinthebigbucks?,OscarMoney-Maker#1:THEACADEMY(AMPA),earns$2millionperyearonOscarsAMPAisanon-profitorganization-sotheyspendtheprofitonfilm-relatedcauses(eg.filmrestoration),OscarMoneyMaker#2:TVNetworkthatbroadcaststheshow,ABCmakesmillionssellingads($10thousandpersecond)AreTheOscarsrelativelycheaporexpensivetomake?expensivestarsappearonTVforfreecheapertoproducethanmovieormini-series.,OscarMoney-Maker#3:TheMovieIndustry,promotesHollywoodmoviesentirebroadcastisvirtuallyacommercial,OscarMoney-Maker#4:TheWinners!,Alongwithprestigecomestrulyinternationalstardomandeconomicbenefits,OscarMoney-Maker#5:TheMovieStudios,WhenaremostOscarpotentialsreleased?Why?December,tocatchtheholidayrush,andtoensurethatmoviesarestillintheatres.WhichwinningmoviesdontmakemuchofftheOscars?MoviesnolongerinthetheatreWinnersotherthanBestPicture,TheOscarsasaContest,AMPASmembersnominate5andpick1winnerNominationsmadebythosewhoworkinsamecategory(eg.Directorsvoteforotherdirectors)Once5nomineesarechosenthenallmembersvoteforallcategoriesIsthereanycheating?muchpoliticking,backstabbing,influencepeddlingetc.duringvoting,Whowinsthecontest?Whattypesofactors/characterstendtowin?,olderstarsoveryoungerstarsmovieswithlong-famousstarsbiographiesofremarkableindividualsportrayalsofthementallyill,moviesstillplayingdocu-dramas(basedonrealeventsorpeople)actorswhosecharacterdiesduringthemoviesgenresotherthanhorror,youth,adventure,sciencefictions,actionfilmsseriousdramasratherthan“light”films,Whowinsthecontest?Whattypesofmoviestendtowin?,HowaretheOscarssimilartoaRITUAL?,Oscaritselfhasbecomeasacrediconwithintheindustry,prominentlydisplayedabovethealtarduringtheceremonyOscarsoccureveryyearatthesametimewithstricttimeline,TheOscarsasRITUAL,Seatingplaniscarefullycontrolled-starsseatedinagoldenhorseshoe”professionalsittershiredtofillseats,TheOscarsasRITUAL,participantsMUSTNOTmakeoverlongacceptancespeechesorreadfromascriptlectureaboutpoliticalcausesmakeafuss-500policeandciviliansenforcesecurityduringthetelecast-AMPASwantstheawardstobeseenasidealized,non-controversialandnon-ideological,ThereareSTRICTrules:,TheOscarsasRITUAL,ParticipantsMUSTDressupandarriveinalimousine-everymaleconnectedwiththeceremony,fromstartotruckdriver,wearsatuxedo-femalesmustwearformaleveninggownswhichhavebeenapprovedinadvancebyAMPASofficialfashioncoordinator,TheOscarsasRITUAL,ParticipantsMUSTParadedownaredcarpetbetweentwoblocksofbleacherscrammedwithfans,TVcameras&photographers(itcantakethebiggerstarsalmostanhourtowalkthiscarpet),TheOscarsasRITUAL,AwardpresentersMUSTNOTSAY“andthewinneris”or“theenvelopeplease”MUSTSAY“.andtheOscargoesto”(thischangeisasubtleattemptatBRANDING),democracy(thefamouspeoplearereallyjustpeople)equality(anyonecanwin.)hardwork(.aslongastheyworkhardenough)individuality(arentthosestarsoriginalandfunky?)competitivenessupwardmobilityoccupationalachievementmonetarysuccess,WhichvaluesdotheOscarsREALLYpromote?,Oscarsoutwardlypromote:,THEBIGBUCKPLAYERS,TOMCRUISEFirstbigpayday:$75,000forRiskyBusiness(1983)CurrentAskingPrice:$25million(pluspoints)Worththemoney?Yes!Cruises26filmshavegrossed$2.5billionworldwide.Heknowshisstarvehicleswillhittheessential$100millionmarkinAmericaalone,andhiscontractsnowalwaysincludepoints:Hemade$75millionfromMission:Impossible2.,TOMHANKSFIRSTBIGPAYDAY:$70,000forSplash(1984)CURRENTASKINGPRICE:$25million(pluspoints)WORTHTHEMONEY?Yes!Hecandonowrong.Hellbehard-pressed,though,tomatchthe$70millionhemadeforForrestGumporthe$40millionhepocketedforSavingPrivateRyan.,JIMCARREYFIRSTBIGPAYDAY:$350,000forAceVentura(1994)CURRENTASKINGPRICE:$25millionWORTHTHEMONEY?Yes!Allthatandmore.Hisfilmscontinuetohitpaydirt.HetookapaycutforEternalSunshineoftheSpotlessMind,”inhopesofanOscarnod.,MIKEMYERSAGE:40FIRSTBIGPAYDAY:$1millionforWaynesWorld(1992)CURRENTASKINGPRICE:$25million(or21%ofthegross)WORTHTHEMONEY?Sofar!Thebottomlinecounts.ThoughCatintheHatreceivedbadreviewsitstillpassedthe$100millionbarrier.Myersisbeingpaidawhopping$10millionforhisvoicealoneinShrek2.,JULIAROBERTSAGE:36FIRSTBIGPAYDAY:$50,000forMysticPizza(1988)CURRENTASKINGPRICE:$25million.WORTHTHEMONEY?No!MonaLisaSmilespooropeningweekendsuggestsherdaysasabox-officedrawarenumbered.Since2000sErinBrockovich,Robertshaslostherbox-officemagic.Nowmarried,shesnolongerAmericassweetheart.SherecentlyswitchedfromtheICMagencytoCAAinabidtogetbackontrackbeforehitting40.,WILLSMITHFIRSTBIGPAYDAY:$500,000forSixDegreesofSeparation(1993)CURRENTASKINGPRICE:$20-$25million(plus20%ofthegross)WORTHTHEMONEY?Maybe.Smithsbreadandbuttercomesfromfanswholovetoseehimmixhumorwithaction,asinIndependenceDayandtheMeninBlackandBadBoysfilms.Hefareslesswellwhenhestraysfromthatformula,ashedidinTheLegendofBaggerVanceandAli.,$20millionaires,RussellCroweLeonardoDiCaprioEddieMurphyDenzelWashingtonNicolasCageGeorgeClooneyBradPittVinDieselJohnnyDepp(mightbecloserto25now),TobeyMcGuire17milforSpidey2BenAffleckgets$17.5million-butforhowmuchlonger?CameronDiazfrom15-25million$14million-$15millionDrewBarrymoreNicoleKidmanReeseWitherspoonHalleBerry-couldhavebeentop,thanksCatwomanSandraBullockAngelinaJolieJodieFoster,Sowheredowegofromhere?,EmergenceofChine