unit-3-Famous-brand-names著名的商标名称体验英语3unit3

,FamousBrandNames,INDEPENDENTTHINKING,CREATIVETHINKING,CRITICALTHINKING,电子课件参赛作品,FamousBrandNames,LEAD-IN,TEXTLEARNING,LANGUAGESTUDY,CRITICALTHINKING,ASSIGNMENT,Canyouspeakoutthebrandnamesoftheselogos?,Group-work:Whoisthebestsalesman?,Workinpairsandmakeupdialoguesaccordingthepicturesfollowed.,Whatareyougoingtodoifyouarerequiredbyyourbossto,sellahouse,toasnail,Whatareyougoingtodoifyouarerequiredbyyourbossto,sellarefrigerator,toaEskimo,Whatareyougoingtodoifyouarerequiredbyyourbossto,sellaswimmingsuit,toafish,Discussion,ThinkaboutImportantQualitiesforasuccessfulsalesperson?,Doyouthinkyoucanbeagoodsalesman?Why?,INDEPENDENTTHINKING,CREATIVETHINKING,CRITICALTHINKING,电子课件参赛作品,e,BathtubBattleshipsfromlvorydale,LEAD-IN,TEXTLEARNING,LANGUAGESTUDY,CRITICALTHINKING,ASSIGNMENT,StructureAnalysis,Introduction,Itspopularwithchildrenandmothers.,Conclusion,RestatethefeaturesofIvorySoapitssopurethatitcanfloatandthenbeconvertedintobathtubbattleshipsthetitleofthearticlebygenerationsofAmericanchildren.,BathtubBattleshipsfromlvorydale,1Americanmothershavelongbelievedthatwhenitcomestowashingoutthemouthsofnaughtychildren,nothingbeatsIvorySoap(aregisteredtrademarkoftheProctorapersonwhohasbeenseeninthesameplaceand/ordoingthesamethingforalongtimeTheBritishpubisntjustsomewheretodrinkitsaninstitution.那老人常在公园里出现。Theoldmanintheparkisaregularinstitution.,BacktoText,4.rival:1)v.toequal;tobeasgoodasorreachthesamestandardas2)n.onewhoattemptstoequalorsurpassanother;acompetitorNocomputercanrivalahumanbrain.ThecollegesfacilitiesrivalthoseofHarvardandYale.Thenewestmodelhasseveraladvantagesoveritsrivals.,5.bymeansof:byusingTheysucceededbymeansofpatienceandsacrifice.思想是通过语言来表达的。Thoughtsareexpressedbymeansoflanguage.,BacktoText,BacktoText,6.takehold:tobecomeattachedorestablishedThenewlyplantedvinesquicklytookhold.Ibrokehimofthisbadhabitbeforeitcouldtakehold.c.f.takeholdof,7.keepcountof:record;toknowhowmanythereare(of)我今年买的新书多得难以数清。Ihaveboughtsomanynewbooksthisyearthatitsreallydifficultformetokeepcountofthem.c.f.lostcountof,BacktoText,8.exceed:v.tobegreaterthan(anumberoramount)Thefinalcostshouldnotexceed$5000.Theresultsofthecompetition_超出了我们的预想.Hewasfinedforexceedingthespeedlimit.,exceededourexpectations,BacktoText,adj.excessivev.s.exceedingexcessive:meaningtoomuchofsomethingexcessivedrinkingexceeding:extreme;extraordinaryagirlofexceedingbeauty,9.modest:a.moderateorlimitedinsize,quantity,valueorrangeetc.;notextremeTherehasbeenamodestimprovementinhousingconditionsforthepoor.Hemadeonlyamodestdonation.,BacktoText,10.break:n.anoftensuddenpieceofluck,especiallygoodluck;achance(esp.tomakethingsbetter)Theactresssbigbreakcamewhenshestoodinfortheailingstar.给他一个机会，他会成功的。Givehimabreakandhellsucceed.,BacktoText,11.phenomenon:n.aremarkableorunusualperson,thing,event,etc.Thehugesuccessofherbooksmakesheraremarkablephenomenonofthe20thcentury.TheBeatleswereaphenomenonnobodyhadheardanythinglikethembefore.,BacktoText,12.convert:v.to(causeto)changeinform,characteroropinionThatbuildinghasbeenconvertedintoaschool.IwanttoconvertsomeRMBintoAmericandollars.convertIslamtoChristianity,BacktoText,13.assure:v.togiveconfidence,toconvinceThedoctorassuredmethatIwouldntfeelanypain.Thedealerhadassuredmeofitsquality.他向我们保证火车将会准时到达。Heassuredusthatthetrainwouldbeontime.c.f.assure/insure/ensure/reassure,BacktoText,14.frownon/upon:todisapproveofPleasemakeasentencebyusing“frownon/upon”?Smokingisfrowneduponinmanypublicplaces.Everyteacherwouldfrownoncheatinginexams.,BacktoText,Summary,ThewriterusestheexampleofProctorandGamblesfamousIvorySoaptoillustratethepotentialthatliesinmassmarketingandcleverlyplannedadvertisingandtheimportanceofrecognizablebrandnames.ThepassagetracesthehistoryofIvorySoap,firstproducedin1879.Theseslogans,particularlytheideathatthesoapissopurethatitfloats,provedsosuccessfulthattheyarestillusedtoday.ThepassagealsoexaminesthedevelopmentofP&Gitself,fromasmall-scaleoperationfoundedbytwoimmigrantstoamultinationalempireoftoday.Atthesametimewealsolearnabouttheoriginoftheexpression“soapopera”,initselfanothermodernglobalphenomenon.,除了un-，in-，dis-，non-等常见的否定前缀外，a-也是一个低调的否定词缀。a-在元音前变成an-，在h字母前有时也变成an-，偶尔也基因突变变为ab-，通常用于很正式的词汇，科学术语中常见，尤其在医学词汇中。,否定前缀,形容词后缀,本课中也出现了颇多的由名词加形容词后缀-al,-ic,-ible,-ive等构成的形容词，你能找出来吗？,abnormalabuseanarchyanonymousasymmetricalatheismatypical,否定前缀,在汉语中，也有很多否定词：不、无、非、没、否、勿、未、莫、毋,非典型的,无神论,非对称的,匿名的,无政府,不正常的,滥用,INDEPENDENTTHINKING,CREATIVETHINKING,CRITICALTHINKING,电子课件参赛作品,CriticalThinkingInthispart,studentswillwatchavideoclipandthinkcriticallyabouthowtohelppeoplemakechoiceandliveahappylife.VideoClip,LEAD-IN,TEXTLEARNING,LANGUAGESTUDY,CRITICALTHINKING,ASSIGNMENT,Howdoyoumakeyourchoice?Doesitwork?,INDEPENDENTTHINKING,CREATIVETHINKING,CRITICALTHINKING,电子课件参赛作品,BathtubBattleshipFromIvorydale,AssignmentPresentationTaskWritingTask,LEAD-IN,TEXTLEARNING,LANGUAGESTUDY,CRITICALTHINKING,ASSIGNMENT,YouareaP&GrepresentativeatatradefairheldinaChinesecitywhereP&Gisstillnotsooftenheardof.TrytopersuadethevisitorstotheP&GboothtobuyP&Gproducts.,FeaturesSafeMildPureFloatingPopularwithchildrenPopularwithmothers,IvorySoap,FeaturesGoodtastePopularwithchildren,CrestToothpaste,FeaturesNurturehairCleanupscurf,PrellShampoo,FeaturesCleanstainsSunshinesmell,TideDetergent,TideHelpsMetoBeattheProblemMysonScottisanormal13-year-oldboynolesssmellythananyotherboyhisage.Hesweatsingymclassliketheothers,anddespitemyurgings,heoftenforgetstobringhisgymclotheshometobewashed.Whentheclothesarefinallybroughthome,however,ImalmostsorryIaskedforthem.ThesmellofPEclassissooverpoweringthatIcanhardlybreathe.Theodorisnoteasytowashaway,anditreallypresentsmewithdishearteningchallenge.ButfinallyIfoundasolutiontobeattheproblem,thatisTideapowerfulwashingpowder.Tidereallyworkswonders.NowIalwayscountonTidetohelpgetridofthosetoughodors.,Reference,Writeashortparagraphwiththetitle:X(ABrandofProduct)HelpsMeToBeattheProblem.,NIKE耐克,NikeisamajorAmericanmanufacturerofathleticshoes,clothingandsportsequipment.ThecompanytakesitsnamefromtheGreekgoddessofvictory,Nike.,Benz奔驰,BenzisaGermanbrandnameofautomobiles,buses,coaches,andtrucks.Benzautomobileshaveintroducedbothinthepastandpresentthemajorityoftechnologicalandsafetyfeaturescommoninmodernvehicles.,BMW宝马（别摸我）,BavarianMotorWorksisaGermanautomobile,motorcycleandenginemanufacturingcompanyfoundedin1916.BMWproducesmotorcyclesunderBMWMotorradbrand.BMWisknownforitsperformanceandluxuryvehicles.,LouisVuitton（LV）路易威登,LouisVuittontoproduceaveryinnovative,elegantandpracticalluggageandaccessoriesandbecamethemytho