dell直销模式(英文)PPT课件

.,1,DELLdirectbusinessmodel,.,2,background,1:DellComputerwasfoundedasPCsLimitedin1984byuniversitystudentMichaelDell.2:By1991,sevenyearsaftersellingitsfirstcomputer,DellComputerCorporationwaslistedintheFortune5003:Withmuchexperienceinmailordertelephonesales,DellwasoneofthefirstcompaniestooffercomputersformailorderviatheInternet.TheDellCouponprogrammademanyInternetmodelscheaperthanotherbrands,andcontinuestobepopulartothisday.4In1998,starttointroducethedirectmodelintoChina,andquicklybecomeChinaslargestinternationalcomputerbrand,.,3,Themainproducts,.,4,DirectBusinessModel,1zeroinventory2In-timeproduction3Productionorders,.,5,DirectBusinessModel,Directbusinessmoderndonthavemiddlebusiness,sotheycansavealotofsalescost.Foundaprofessionalsalesgroup,thesemembershavemoreproductsknowledge.theycanmakepromisewithclientDirectcontactwiththeClient,DELLcandirectlygettheinformationabouttheproductserviceandcompetetion,.,6,Process,SparePartssuppliers,dell,Advertisingcompany,Transportationcompanies,Servicecompanies,RepresentativeOffice,Client,.,7,.,8,Advantage,1:Reducethestoragecostsandinventorymanagementworkerssalary2Reducinginventory,moreflowcapitalcanusedwithinvestmentinotherwaysorusedforscientificresearch3Toavoidalargebacklogofoutdatedproductscausedasaresultoftherapidchangesinthetechnologymarket(theprovisionfortheinventory,.,9,ImpairmentOfAsset,.,10,Measure,Onlybuildacloserelationshipwithafewandsupplierandshareimportantcustomerandeveryproductioninformationwiththem,.,11,DELLssuppliersstrategy,SuppliersoftennearlybyDellfactory,ortheycannotbetheDellsupplier.ByDellwebsiteDELL.COM,suppliersandDellvirtualsynchronizationSupplierscangettheprofittotal3%-5%fromDELL,.,12,Quicklysatisfiedthedemandofcustomers:Inordertoavoidcustomerwaitinganddeliverytimedelay,Dellhasestablishedapowerfulorderprocessingandcustomerservicesystem.,.,13,Ensureproductionrunningsmoothly,theimplementationofcomprehensivequalitymanagement:Routinemaintenanceofproductionlines,trainingofskilledworkersoperatingmachineryandequipment,.,14,Also,theprogressinproductalsohavesomeproblem,forexample:1Shutdownproblemmeasures:makethegoodrelationshipwiththesupplerandensurethequalityofsupply,.,15,2DiscountandpricesproblemMeasures:ascloseaspossibletocontactwiththefewofsupplier.Makethelong-termcontractstohelpreducethecostofordering.,.,16,Directbusinesscost,First,directbusinessmodernspentmostadvertisingoverhead.becauseithaslessopportunitytocommunicatewithcustomerandmostsalesnetsit,sodirectbusinessmustincreasepropagateontheotheraspect,althoughDELLdonthavethemiddlebusiness,theycansavemoresalescost,but,infactcompanyfirstlymusthaveahugeandcomplexglobalinformationsystem(includingfreefaxandcall).forexample,everydayDELLmustdealwith50,000callfromcustomer,atthesametimetheymustbuildaexcellentsalesandservicedgroup,.,17,NextcomparewithnormalPCfactory,theyneedmorestrongplanandtrainninginvestmentandmanagementability,andthisisamountofcost,.,18,Zeroinventoryapplic